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Steel Malayisa

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Submitted By amit1709
Words 1730
Pages 7
1. Introduction

Steel is one of the most important industrial products of our life. It is used from power cables to safety pin. In tools, military weapons, making our homes and so and so on.
Steel industry is considered backbone of industrial growth. Its sustained growth is vital given the cascading impact it has on the economic development in many sectors such as oil and gas, electrical and electronics, transport, shipbuilding, building and construction, fabrication, machinery and equipment as well as the national trade balance 2. Overview
Malaysian steel industry contributes ~ 4% to the economy, employing ~150,000 people
•There’s a ~ 22.4 MTA demand in ASEAN - 18.3 MTA for flat products.
•A fully developed steel industry could contribute up to ~6.5% to the Malaysian economy by 2020.
•Malaysia steel demand is the 4th largest in ASEAN (Thailand, Viet Nam, Indonesia) and growing at 6% for past 20 years.
MITI presentation, SECOND NATIONAL MARINE INDUSTRIES FORUM 2012 (2NMIF)
Production:
Losses:

The Economic Transformation Programme (ETP) initiated by the Malaysian Government has begun to show some positive results. As the ETP is rolled out in stages, the significant impact on steel demand will not be shown until after the full implementation of all these infrastructure and construction projects. However, the Economic Stimulus measures put in place by the Malaysian Government during the global financial crisis continued to stabilise the economy, helping businesses in the country to recover from the downturn. The Group has also benefited from the impressive performance of the Ringgit
Malaysia against the Greenback (US Dollar).The costs of our imported raw materials were significantly lowered due to the stronger exchange rate.
As we ride on the recovery waves in the steel industry, we remain mindful of the uncertainties ahead and will move forward with cautious optimism.
We believe the government measures will continue to sustain the positive growth trend in the steel industry.The recovery in manufacturing, construction and other industries using steel as raw material will also help to stimulate greater demand for our products. While Kinsteel’s integrated operations stand the Group in good stead, we have implemented both short and long term strategies to mitigate the impacts of higher cost of imported iron ores
(data monitor, http://360.datamonitor.com/Product?pid=01024071-2444-47C0-8606-5CE6A446617C, on 15th November)

Demand for steel products is expected to remain weak in the near term due to the the sluggish market conditions. However, local demand is expected to increase gradually when the Malaysian market recovers with more development projects being rolled out under 10MP and Economic
Transformation Programme.
The Federal Government’s renewed push on infrastructure spending and urban renewal would inevitably spur domestic steel consumption. Contracts for large projects such as the MRT and the
Klang Valley light rail transit extension works had already been awarded. Also on the cards are the construction of six new highways in addition to several mega developments in the pipeline such as the RM 26 billion KL International Financial District.
(DM, http://360.datamonitor.com/Product?pid=C2F61C61-DD8A-4C83-B66E-212D749D35E8, 15th November)

On the domestic front, we expect the on-going high impact projects under the Malaysian Government’s
Economic Transformation Programme (“ETP”) to have a stronger positive effect on the local steel industry and unleash more demand for our steel products as more projects promised by the government under the ETP comes on stream as planned and implementation of the ETP projects picks up momentum.
On the bigger picture, the Group has to prepare itself to face stiffer competition from the on-going liberalisation of the Free Trade Agreements in the ASEAN region and the effect it will have and the changes that it may bring to Malaysia’s Iron and Steel Policy.
Global steel production: We can see from figure 1 pie chart the global crude steel production. China accounts almost half of global steel production.As per these statistics top 10 contries producing steel contributes almost 90% of total production. Crude steel production (million tonnes): | | | Country | 2007 | 2008 | 2009 | 2010 | 2011 | People's Republic of China | 494.9 | 500.3 | 573.6 | 626.7 | 683.3 | EU | 191.4 | 181.7 | 127.5 | 159.6 | 163.9 | Japan | 120.2 | 118.7 | 87.5 | 109.6 | 107.6 | United States | 98.1 | 91.4 | 58.2 | 80.6 | 86.2 | India | 53.5 | 57.8 | 62.8 | 68.3 | 72.2 | Russia | 72.4 | 68.5 | 60 | 66.9 | 68.7 | South Korea | 51.5 | 53.6 | 48.6 | 58.5 | 68.5 | Malaysia | 6.9 | 6.4 | 4 | 4.1 | 4.1 | ROW | 262.40 | 248.10 | 197.50 | 239.30 | 235.60 |

As per Malaysian Industrial Development Authority (MIDA), Malaysia's basic metal industries, which include the iron & steel industries and the non-ferrous metal industries, have seen significant developments since the last 30 years along with industrial development of country. (source: MIDA’s website).

The Malaysian iron and steel industry covers the two below main subsectors: I. Long Products – billets, blooms, sections, bars and wire rods, and downstream wire products such as wire mesh, hard drawn wire, bolts, nuts and nails.
II. Flat Products – hot rolled coils (HRC), cold rolled coils (CRC), coated sheet coils, plates and sheets, and downstream products such as pipes, galvanized coils, tin plate and fabricated products.
Long products are predominantly used in the construction industry. Flat products are products consumed mostly by the manufacturing, construction and the oil and gas sectors like hot-rolled plates and sheets, cold-rolled coils, tubes, pipes, boiler and pressure vessels and others.

MIDA records show that at present there are 230 companies producing these products with an annual output of RM32.2 billion and total employment of 61,683 workers. The iron and steel industry is a source of basic raw materials and components for other sectors of the Malaysian economy especially the construction industry, electrical/electronic industry, automotive industry, furniture industry, machinery industry and engineering fabrication industry.

http://www.mida.gov.my/env3/index.php?page=basic-metal-products, 15th November

Malaysia, ranked 32nd for year 2010 produces 4.1 million tonnes of world production. Even at regional front at ASEAN, Malaysia has dropped in ranking in terms of steel output since its heyday in the late1990s. It is currently ranked fourth after Thailand (14MT per year), Vietnam (11MT) and Indonesia (9MT).

http://en.wikipedia.org/wiki/List_of_countries_by_steel_production, 15th November http://themalaysianreserve.com/main/index.php?option=com_content&. 15th November

The production share of Malaysian steel is almost nil as compared to other global producers. According to MISIF, there are currently 10 large upstream steel players, including Lion Corp Bhd, which owns Megasteel Sdn Bhd, and Perwaja Holdings Bhd. There are about 50 midstream players, while downstream players are mainly made up of trading and distribution companies. In Malaysia top steel producers are : Lion Indstries, Kinsteel Bhd, Ann Joo Resources, Hiap Tech Ventures, CSC Steels, Masteel, Perwaja Holdings and Southern Steel. So I nutshell Malaysian steel industry is oligopolistic.
As most of players are small so there is an immediate need to enhance capacities and consolidate together to enjoy economics of scale.

Under IMP3 Strategic Thrusts
The Third Industrial Master Plan 2006-2020 (IMP3) had identified six strategic thrusts to further enhance the development of the iron & steel industry: (a) | Enhancing the competitiveness of the iron & steel industry to support the growth of the manufacturing and struction sectors. | (b) | Sustaining and expanding the exports of iron & steel products for existing and new markets. | (c) | Promoting new applications of steel in selected industries. | (d) | Encouraging collaborations between producers and users of steel, and upstream and downstream manufacturers. | (e) | Attracting new investments in niche areas in the iron & steel industry. | (f) | Developing a skilled and qualified workforce for the iron & steel industry. |

The steel industry is an important industry in Malaysia as it is an input to other industries such as construction, transportation, food and engineering. This is evident from the Industrial
Master Plan 3 (2006-2020) whereby six strategic thrusts have been set by the government: (1)
) enhancing the competitiveness of the industry to support the growth of the manufacturing and construction sectors, (2) sustaining and expanding the exports of iron and steel products for existing and new markets, (3) promoting new applications of steel in selected industries,
(4) encouraging collaborations between producers and users of steel and between upstream and (6) developing a skilled and qualified workforce (source: MITI website). According to the Ministry of Trade and Industry(MITI), the Malaysian government has revised the policy on the steel industry effective 1 August 2009 and this policy review covers five main areas which are manufacturing license, import and export licenses, reduction in import duty, import duty exemption, abolishment of HR base price, and implementation of mandatory standards for imported and locally produced products. 3. Issues

Basic Metal Products Industry
Malaysia's basic metal industries, which include the iron & steel industries and the non-ferrous metal industries, have seen significant developments since the last three decades in tandem with the country's industrial development.
Iron & Steel
The Malaysian iron & steel industries sector cover the primary steel products like direct reduced iron, hot briquetted iron, blooms/slabs and steel billets and a very wide range of down stream flat and long products like hot rolled coils, cold rolled coils, coated steel coils, roofing sheets, steel pipes and sections, steel billets, steel bars, wire rods, wire mesh, hard drawn wires, galvanised wires, steel wire ropes, steel wire products, stainless steel pipes/pipes fittings and stainless steel wire and fasteners. There are currently 230 companies producing these products with an annual output of RM32.2 billion and total employment of 61,683 workers.

The iron & steel industries provide an important linkage for the supply of basic raw materials and components to other sectors of the Malaysian economy, especially the construction industry, electrical/electronic industry, automotive industry, furniture industry, machinery industry and engineering fabrication industry.
MIDA, http://www.mida.gov.my/env3/index.php?page=basic-metal-products, 15t November

In past Malaysia industry is facing a slowdown and Malaysian steel producers are posting losses or stagnant growth.
We try to analyze Malaysian steel industry using PEST analysis and then do SWOT analysis to find some potential causes. In end we suggest some solution which can help to tackle these problems.

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