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Steel Works Case Study

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Submitted By averissimo85
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Introduction
Background

Steel Works Inc. is a manufacturer of custom and specialty use steels founded in 1980. Steel Works Inc. has earned a reputation as a high technology provider and within its two divisions, Specialty Products and Custom Products, the manufacture produces annual sales of around $400 million (1993 Figures) (Simchi-Levi, Kaminsky and Simchi-Levi 2008).
The company is facing the following issues and have appointment a new head of their logistics group, Gary Lemming to address the issues:
- Sales are down by 30%
- Expenses have increased by 25%
- Customers are leaving for other manufactures (loss in market share)
- Service levels are low and customer cancellations and backorders are increasing
- Inventory levels are very high, resulting in increasing inventory costs

Purpose
The purpose of this study is to determine the following:

1. What are the goals that Gary Lemming has been given by his CEO? How is the current performance impacting on Steel Works’ performance?
2. What are the operational goals and objectives of the Custom Department? What are the operational goals and objectives of the Specialty Department?
3. What are the operational challenges and objectives that Lemming faces from the departments?
4. How aligned are the departments within Steel Works? How do you anticipate that their individual performances align with the strategic goals and objectives of the company?
5. What does the current data tell you about Steel Works Inc. current business performance and supply chain performance?
6. What measures should Gary Lemming put into place to align Steel Works Inc. business and supply chain systems and promote efficiency in inventory management.

Current Performance
Jean Du Blanc, CEO of Steel Works Inc, has given Gary Leeming the following goals:
- Reduce inventory levels and improve inventory

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