...* Critical essay - based on annotated reviews and module material. * * You should critically explore the thoughts, ideas, implications and applications of your chosen ‘thinker’ in theory and/or practice. * Sun Tzu Sun Tzu is traditionally believed to be the author of The Art of War. This was an influential ancient Chinese book on military strategy. His work is thought to have had a considerable impact on Asian, and in particular Chinese, history and culture. The recognition of The Art of War grew during the 19th and 20th centuries and has continued to influence not only Asian culture and politics but western society as well (Cultural China, 2010).The Art of War, written during a period of constant war among seven nations seeking the full control of China, discusses how important it is for an organisation, in this case an army, to be controlled, organised and ready to exploit enemy’s weaknesses. The purpose of the text is to demonstrate that structure within an organisation and mutual philosophies shared i.e. confidence, solidity and even patience can give an organisation the best opportunity to succeed in the task ahead, in this case a war. The Art of War perceives that high leadership control is the most influential component to a firm’s success, similar theories can be shown today. For example, Fiedler’s Contingency theory suggests that a good task structure...
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...Contents page Page 1 ………………….……………. Executive Summary Page 1 ……………………………………..…… Introduction Page 2, 3...................................What is marketing? Page 3, 4……………….. Role & function of marketing Page 4, 5, 6, 7.………………….……….. Marketing mix Page 7, 8 ………………………. What are stakeholders? Page 8 …………………………………………….. Conclusion Page 9 ….……………………………………… Bibliography Do organisations need marketing? Executive Summary The following essay has been written to explain the importance of marketing and how it can affect the sales and revenue of a business. The essay will explain to the reader what is marketing and how it can both positively and negatively affect a business. It will explain the marketing mix as well as the 4P’s. Also written in the essay is the importance of stakeholders and how to communicate with them. Introduction The core objective of this assignment is to get a precise understanding of the importance of marketing and how marketing can influence companies to aim their products directly at their target market. As well as encourage customers into specifically purchasing their goods over the competitors. There are many different marketing methods and each method varies with customer demand. The main aim of a marketer is to use various marketing methods to identify and then market their product directly at the consumer. This will then enable them to gain maximum sales for the company, while ensuring that the products are sold at a price which the...
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...Veterans Having Trouble Finding Jobs After the Military Mark Everhart Kaplan University Professor Sandra Fontana Veterans who have served this country by going to war are quickly realizing that America is not appreciating the sacrifices made for our service members. Veterans are being passed over for employment for many different reasons. Some of these reasons include Post Traumatic Stress Disorder (PTSD), lack of job skills for performing civilian jobs, and the inability to cope with the transition from military to civilian life. The unemployment rate for veterans is 6.9 percent (Norman, 2012). The government and the employers need to work together to make the transition out of the military a smoother process. The Department of Veteran Affairs cannot process the applications for the G.I. Bill fast enough to accommodate the veterans. Veterans lack the job skills necessary to perform jobs in the civilian sector after the military. All military veterans should have special training, skill and mind set for the transition from military to civilian life, provided by the government and employers to ensure employability after serving their country regardless of how many years of service one has served. Veterans lack the special training and skills that are necessary to compete with the civilian population. Veterans often have jobs that cannot transfer to the civilian world (Hefling, 2011). For instance if they are an infantryman, they cannot get a job as a mechanic. Even as a Diesel...
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...Reality in Legal Dramas Introduction: The public relies on television as its primary source of information about the legal system. Many American’s turn to television media for general entertainment, but watch certain genres for informative purposes. Watching crime based shows is one example of this theory. People look to crime shows to gain knowledge of how crime solving works and what kind of job duties each person has, when what is shown on television is not always reality. Take the shows Law and Order: SVU and Hawaii 5-0. These shows reveal the aspects of detectives’ everyday lives inside the job. They have a high tolerance for violence and depict an unrealistic representation of certain occupations. Methodology: Reading two essays, researching television media and genres, observing two shows and participating in a Roundtable Discussion on American Media Images (RDAMI) were the steps I took in putting together my ideas on television media. “Superman and Me” by Sherman Alexie and “Where Have All the Parents Gone” by Barbara Dafoe Whitehead were the two essays I read for this paper. They develop ideas on what has an impact on American people and culture. I observed two episodes of two different television shows. Law and Order: SVU was one of the shows. Law and Order: SVU is a show about sexually based crimes, SVU meaning “Special Victims Unit”. “Friending Emily” and “Manhattan Vigil” were the two episodes with the main characters being senior detectives Olivia Benson...
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...1 The Foundations of International Society 2013-2014 Part I: Politics 2 (International Relations I) Paper organiser: Professor Christopher Hill (POLIS): Room 105, Alison Richard Building Email: cjh68@cam.ac.uk Lecturers: Professor Hill (CH), Dr Elisabetta Brighi (EB), Dr Aaron Rapport (AR) and Dr Stefano Recchia (SR). Aims and Objectives The course aims to introduce students to the subject of International Relations (IR), whose main focus is the nature of politics at the international level. Students will acquire the empirical and conceptual foundations needed to understand a world political system which cannot be accurately described as either pure anarchy or a coherent form of ‘global governance’. The starting point is the notion of ‘international society’, which refers to the set of institutions and common procedures generated by states over the last three and a half centuries in their attempts to achieve some minimal form of co-existence, but which has gradually evolved to include many non-state actors and different levels of activity – diplomatic, economic and cultural, as well as that of military competition. By the end of the course you should be able to have an informed discussion about: the historical origins of the present system; what is distinctive about international politics as opposed to politics inside the state; and the main challenges which confront humanity in the twenty-first century. You will also acquire a basic familiarity with the main theories needed...
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...Storytelling is giving the costumer more than a product to or a bunch of numbers and statistics. The idea is humanizing brands through the power of Storytelling. Storytelling and marketing share a common goal - to create communication that is interesting and encourages a specific reaction. Organizational consultants and managers have also discovered the power of storytelling in organizations. A good story of organizational transformation in one organization might motivate similar organizations to change as well; also, the informal stories people tell to each other about organizational norms, policies and change initiatives permeate organizational culture and reflect the meaning people give to organizational interventions. Therefore in this essay I will touch some points explaining what is storytelling, what is brand, and how they are related; the power of storytelling in the media, how tell the right story; the function of storytelling, the origins, the tools, the appliance of it. The...
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...a. Identify the responsibilities of a human resources department. b. Explain the role of supervisor in human resource management. c. Describe the trends in the labor force composition and how they affect human resource management. d. Explain how the three branches of government regulate human resource management. e. Describe how work flow is related to organizational success. f. Explain the role of human resources in the recruitment process. g. Describe the selection process and methods of evaluation. h. Explain how to assess training needs and link training programs to needs. i. Identify the importance of performance management. j. Identify the steps in the career management process. k. Describe how organizations contribute to employees' job satisfaction. l. Identify the decisions involved in establishing a pay structure. Revised 8/1/2011 MGT 283 1 m. n. o. p. Explain how organizations link wages to overall performance. Discuss the importance of benefits as part of employee compensation. Define unions and...
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...7 ANALYZING THE AUTHOR’S PURPOSE AND TECHNIQUE he writer’s overall purpose determines the techniques he or she uses. The writer’s reason for writing a particular article or book may be manipulative, as in propaganda or advertising, or may be more straightforward, as in informative writing. In either case, understanding the writer’s underlying purpose will help you interpret the context of the writing. It will also help you see why writers make the decisions they do—from the largest decisions about what information to present to the smallest details of what words to use. The chapter concludes with instructions on how to write an analysis of purpose and technique. This kind of rhetorical analysis will provide the perspective required to keep you from being pushed by words in directions you don’t want to go. T 103 104 Part 1 Writing About Reading The Writer's Purpose Insofar as people know what they are doing, they plan their actions to achieve their purposes. Someone who selects the purpose of being rich will design and carry out a set of actions, legal or illegal, to gain the desired wealth. A person who wants to gain great wisdom will design an entirely different life course. Writers, whether they want most to be wealthy or wise, have specific purposes they hope to achieve by any piece of work. If they are skilled writers—that is, in control of what they write—they design each aspect of what they are writing to achieve their purpose. Being aware of the writer's...
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...Marketing Strategy of Apple Inc and its Effectiveness ukessays.com /essays/marketing/marketing-strategy-of-apple-inc-and-its-effectiveness-marketingessay.php Carrying out this research on a strong brand image like Apple Inc. contributes to further and wider understandings about marketing strategies, even for other organizations, such as: To study the needs, wants and expectations of the various customers from different market segments. To find out reactions of customers to products of the company. To evaluate company's sales promotion measures for suitable adjustment and improvements. To study current marketing problems and opportunities for suitable follow up. To suggest introduction of new products, modification of existing products. To study marketing competition, channel of distribution and pricing for suitable changes if necessary. To find methods for making the product popular and raising its goodwill and marketing reputation. Furthermore, from a student’s viewpoint, it helps to improve research, analytical and presentation skills, rather than just studying from the assigned text books and preparing for CAT and ACCA exams for the past three years. Research Question How effective was the marketing mix strategies used by Apple Inc. to maximise their overall performance and gaining market share comparing the financial performance for year 2009 and year 2010? 2.0) Company Background Apple Inc. is a California corporation founded in 1977, selling a range of personal computers...
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...School of Accountancy, QUT 2003 Produced by QUT Publications 232975 8437 ISBN: 1 74107 014 7 ii Contents Preface Accountancy writing and preparation of documents Writing and accountants Determining the Purpose (aim) Investigating Planning the document Writing the document Revising the document Style of professional documents Good and poor writing Audience Tone Language Overwriting (padding) Overgeneralisation Spelling, punctuation and grammar Abbreviations Expressing numbers Paragraphing Headings and sub-headings Quantitative information Recommendations Letter writing for accountants Claim letter Letter of advice Letter of engagement Letter of enquiry Letter of refusal Management letter Memos E-mails Research Essays, Reports and Resumés Research essays Reports Resumés References and Bibliographies iii v 1 1 2 2 7 8 8 9 9 10 10 10 11 11 11 12 12 12 12 12 13 14 16 17 19 21 22 23 24 26 27 27 31 40 41 iv Preface Writing for Accountants is a brief guide to the types of writing that accountancy students and practising accountants are most often called on to do. It is not intended as a definitive text, but rather as a general guide for students at the Queensland University of Technology. It is intended that the booklet be used in conjunction with the lectures and tutorials presented to students, and as a guide in the writing of their assignments. Topics cover: ! ! ! ! ! the types of writing that accountants and accountancy students are expected to undertake;...
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...Sole's Blog SOLVE YOUR IT PROBLEMS FASTER, SAVE YOUR FEET AND GET MORE TIME ON YOUTUBE! * HOME * * ABOUT SOLE VIKTOR * * USEFULL LINKS « How to publish a website with both Anonymous and Forms Based Authentication in ISA 2006 How to configure ISA 2006 with FBA for OWA and NTLM for Outlook Anywhere and Autodiscover in Exchange 2007 » How to place FSMO and Global Catalog roles in Active Directory During installation of Active Directory on a Windows Server 2000/2003/2008 all FSMO roles will automatically be installed on the first server. But Best Practice dictates to move some of theese Flexible Single Master of Operation (FSMO) roles to seperate servers. If you only have one domain controller (not recommended), there is nothing to do since all roles must be on this server, but if you have multiple servers you should move some of theese roles on to more servers. It is also important to be aware of what servers are Global Catalog servers, especially if you have more than one domain and even if only one domain, they will be prefered by applications like Exchange server. It is recommended to place the forest roles on one Domain Controller (DC) and the domain roles on another server. If not all Domain Controllers are Global Catalog servers, it is also important to place the infrastructure master on a server that is NOT a Global Catalog server. Recommended Best Practice setup of FSMO roles. Domain Controller #1 Place the two forest roles on this server. * Schema Master...
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...this situation sounds familiar, you may find it reassuring to know that many professionals undergo these same strange compulsions before they begin writing. Jean Kerr, author of Please Don’t Eat the Daisies, admits that she often finds herself in the kitchen reading soup-can labels—or anything—in order to prolong the moments before taking pen in hand. John C. Calhoun, vice president under Andrew Jackson, insisted he had to plow his fields before he could write, and Joseph Conrad, author of Lord Jim and other novels, is said to have cried on occasion from the sheer dread of sitting down to compose his stories. To spare you as much hand-wringing as possible, this chapter presents some practical suggestions on how to begin writing your short essay. Although all writers must find the methods that work best for them, you may find some of the following ideas helpful. But no matter how you actually begin putting words on paper, it is absolutely essential to maintain two basic ideas concerning your writing task. Before you write a single sentence, you should always remind yourself that 1. You have some valuable ideas to tell your reader, and 2. More than anything, you want to communicate those ideas to your reader. These reminders may seem obvious to you, but without a solid commitment to your own opinions as well as to your reader, your prose will be lifeless and boring. If you don’t care about your subject, you can’t very well expect anyone else to. Have confidence that your ideas are...
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...Syllabus MGT 496 Strategic Management and Policy, Spring 2016 Instructor: | Dr. Jim Sundali | Office: | 401D Business Administration | Class: | MW 1:00 & 4:00 in AB 102 | Office Hours: | MW 11:00-12:45 | Phone: | 775-682-9176 | E-mail: | jsundali@unr.edu (best way) | Web Site: | http://www.business.unr.edu/sundali/ | WebCampus: | http://wcl.unr.edu | Catalog Description Emphasis on the application of knowledge from all functional areas of business to organizational problems and the formulation and implementation of organizational strategies. (Major Capstone course.) Prereq(s): CH 201; ENG 102; FIN 301; MGT 323; SCM 352; junior or senior standing. Course Overview The theme of this course is the development and implementation of strategic missions, plans, objectives and tactics. You will develop strategic plans and engage in strategic management. We will integrate the knowledge you have acquired to this point in order to develop an understanding of how an entire organization functions and give you an opportunity to develop and exhibit your management and leadership abilities. Prerequisites: IS 301, FIN 301, MGT 323, SCM 352, and MGT 325 or ACC 460 Course Learnings Objectives MGT 496 is a University Capstone Course and will also serve as the coordinating course to satisfy the Ethics component of the Silver Core Curriculum. As such this course will satisfy the following three Core Objectives (CO): * CO12 Ethics: Students will...
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...Selecting a Topic and Purpose 8. Developing Supporting Material 9. Locating Supporting Material 10. Doing Effective Internet Research 1 Citing Sources in Your Speech 1. 36 37 49 57 64 73 83 PART 3 • ORGANIZATION 1 Organizing the Speech 2. 1 Selecting an Organizational Pattern 3. 1 Outlining the Speech 4. 92 93 103 1 10 PART 4 • STARTING, FINISHING, AND STYLING 15. Developing the Introduction and Conclusion 16. Using Language 1 22 1 23 1 31 PART 5 • DELIVERY 1 Choosing a Method of Delivery 7. 18. Controlling the Voice 19. Using the Body 1 39 1 40 1 44 1 48 PART 6 • PRESENTATION AIDS 20. Types of Presentation Aids 21. Designing Presentation Aids 22. A Brief Guide to Microsoft PowerPoint 154 155 161 164 PART 7 • TYPES OF SPEECHES 23. Informative Speaking 24. Persuasive Speaking 25. Speaking on Special Occasions 1 74 1 75 188 21 7 PART 8 • THE CLASSROOM AND BEYOND 230 26. Typical Classroom Presentation Formats 27. Science and Mathematics Courses 28. Technical Courses 29. Social Science Courses 30. Arts and Humanities Courses 31. Education Courses 32. Nursing and Allied Health Courses 33. Business Courses and Business Presentations 34. Presenting in Teams 35. Communicating in Groups 231 236 240 243 246 248 25 1 253 258 262 APPENDICES A. Citation Guidelines B. Question-and-Answer Sessions C. Preparing for Mediated Communication D. Tips for Non-Native Speakers of English Glossary Notes Index 267 268 282 284 286 290 309 323 This page intentionally left blank A Pocket Guide...
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...ENGLISH BUSINESS WRITING [pic] MODULE BOOK AND READER Course of study: ICM / English Course title: Business Writing Year of study: term 4 ourse year: 2011-2012 Department of English School of European Studies and Communication Management The Hague University Course Information |Title |Business Communication | |Name of study unit |English Communication Skills | |Study unit | | |Department |ICM | |Module manager |A. van der Wijngaard / Y. Overdevest | |Module number |To be announced | |Programme / year of study / term |ICM / year 1 / semester 2 / term 4 | |Study load |28 hours (1 ECTS credit) | |Entry level |None...
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