...Steve Jobs: Critical Analysis of Communication Skills and Effectiveness Davinder Kaur Davinder Kaur Contents Introduction 2 Communication Style, Skills and Effectiveness 3 Comparison of his Speeches 4 Conclusion 5 References 6 Introduction Steve Jobs was an American inventor and cofounder of Apple Incorporation. He is widely regarded as one of the most successful communicator in business world. Analysis of his speeches would be a wonderful opportunity to learn about public speaking and skills required to be an effective communicator. Simplicity was a key feature of his speeches. If some part of speech had too much information, he used to divide it into smaller points so that audience can fully understand application of his ideas. His 2005’ commencement speech at Stanford University is cited as one of the most effective speeches and it is a good example to analyze communication style and skills employed in public speaking. The second speech analyzed in this critical analysis report is his iPhone introduction speech of 2007. This speech is quite long but it revolutionized smartphone industry of the world. Its impact was much larger than other speeches given by business leaders. To discuss communication style, skills and effectiveness, many of Mr. Job’s skills were researched for this report. But his commencement speech and iPhone introduction speeches are the primary source of this report. Commencement speech has more than 21 million views on YouTube. Same is true...
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...Steve Jobs’ Stanford Commencement Speech In 2005, one of the great entrepreneurs and inventors of the 20th and 21st century, Steve Jobs, gave the commencement address at Stanford University. Speaking to the graduating students at Stanford and their guests, Steve Jobs desired to provide the new graduates advice and motivation as they began to go into the “real world”. No matter where, why, or when a speech is given, in order for the speech to be good, it must use contextual and textual rhetorical analysis such as ethos, logos, pathos, and have proper structure and style. Structurally, Steve Jobs had an extremely well formed speech. Jobs related three stories he felt had taught him major life lessons which helped form who he has become today. These stories are related by him in chronological order of his life. His first story was about “connecting the dots”. He explained some of his struggles in regards to the successes of his early life and ended this first anecdote by saying, “Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something -- your gut, destiny, life, karma, whatever -- because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path, and that will make all the difference.” Jobs’ second story is about “love and loss”. He shared...
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...ABSTRACT: This assignment tries to assess the current market status of Microsoft Corporation. As well this assignment will try to assess its current market position as per its business units, functionality, and also its different operations sectors as well its strategies for its rivals. Also this assignment will do financial comparative analysis study and benchmarking with nearest rivals like apple Inc., Google Corporation and Oracle Inc. and will applied to discover key factors for proposed area of developments and further improvements. Here the analysis tools like Porter 8-force analysis, PESTEL-analysis will be applied and the expected outcomes of analysis and benchmarking with nearest rivals will be incorporated in an analysis of Microsoft followed by the recommendation for better improvements and future business benefits and betterment of company strategy. INTRODUCTION: Overview of Microsoft Corporation: Microsoft gave new direction to new age computing in every aspect. It is the largest software corporation in the world measured by revenues. The company was founded by Bill Gates and Paul Allen on April 4, 1975. The Company generates revenue by developing, manufacturing, licensing, and supporting a wide range of software products and services for many different types of computing devices. The Company’s software products and services include operating systems for personal computers, servers, and intelligent devices; server applications for distributed computing environments;...
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...Steve Jobs Anna M. Hogan University of Mary Washington Dr. Chavez MBUS 525 Writing Center Appointments Dates, Times and Tutor: #1 4/11/2012 @ 5 pm: Amanda #2 4/14/2012 @ 10 am: Jennifer #3 4/15/2012 @ 7 pm: Jennifer Executive Summary Jobs was a man that was creative, he had a vision, and he was a leader. His creations led him to begin one of the world’s most successful computer companies in the world, which would eventually create a paradigm shift in the technology world. Jobs was adopted as an infant by a middle class family and grew up in California’s Silicon Valley, where as a teenager, he was exposed to tinkering with his father in the family garage, which in 1976, became the birthplace of Apple Computer (Jobs, 2012). As an executive, Jobs had a temperament that was not always welcomed in the professional atmosphere. Shortly after he began Apple he was asked to leave by the Board of Directors and friend, John Sculley, CEO of Apple Computer. This was a blow that Jobs did not take lightly, and in order to maintain his dream and vision, he started a new software company, called NeXT. Eventually Apple Computer purchased the failing company, only after Jobs returned to Apple Computer in 1997, as the CEO. He replaced Gil Amelio, who replaced John Sculley only three years before (Nair, 2012). In 2007, Apple Computer became Apple, Inc., so the world would know that Apple was not just selling computers (Finkle, 2010). Jobs’ leadership traits, charismatic leadership...
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...Personal Evaluation of Entrepreneurial Characteristics Introduction The purpose of this report is to give a wide overview about the aspects of the entrepreneur and examine the student’s characteristics in this respect. This will be achieved by presenting three strengths and three weaknesses of the student relating with them theories that have been developed by scholars over the years. The Table 1 below is a summary of some contributions that have been made by economists, sociologists, political scientists etc. in their effort to define the entrepreneurial personality. However there is not a term that has been universally accepted yet. Joseph Schumpeter was the first scientist that made contributions trying to examine the entrepreneurial character. He argued, “It is in most cases only one man or a few men who see the new possibility and are able to cope with the resistance and difficulties which action always meets with outside of the ruts of established practice” (Joseph A. Schumpeter, 1947). Table 1: Definitions of Entrepreneur (Journal of Entrepreneurship, 2000) 1. Strengths 1.1 Risk Taker Scientists have given a lot of emphasis on the characteristic of risk bearing with respect to the entrepreneurs. Noah Webster in Webster’s Third New International Dictionary (1961) refers to the entrepreneur as “the organizer of an economic venture, especially one who organizes, owns, manages and assumes the risk of a business”. On the other hand, Schumpeter (1934) argued...
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...The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience Carmine Gallo Columnist, Businessweek.com New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by Carmine Gallo. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-163675-9 MHID: 0-07-163675-7 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-163608-7, MHID: 0-07-163608-0. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work...
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...A–Z OF eBUSINESS MODELS Written and researched by Suntop Media Adobe Systems A Adobe Systems Adobe Systems was founded by John Warnock (now CEO and chairman) and Charles Geschke (president and chairman). Both worked at Xerox’s famous Palo Alto Research Center (Parc). Geschke arrived there via Carnegie Mellon and Xavier University. Warnock took a more circuitous route by way of the Evans & Sutherland Computer Corp., Computer Sciences, IBM and the University of Utah. Adobe helped ignite the revolution in desktop publishing in the early 1980s. Its software includes Adobe Acrobat and Adobe Photoshop. Headquartered at San Jose, CA, it now employs 2,700 people. Adobe’s interests include Adobe Ventures and Adobe Ventures II. Venture capital partnerships with Hambrecht and Quist have earned over $100 million since 1994. Links: www.adobe.com Amazon.com Amazon.com must be the most talked about company in the world. For a business that’s just five years old that’s quite an achievement; for one that has yet to make a single penny in profits, it’s unheard of. But then Amazon.com is more than just a business; it’s a business phenomenon. Launched as a website in June 1995, by the beginning of 1999 Amazon.com Inc. had a market capitalization of $6 billion, by August 1999 it had jumped to $20 billion. Amazon’s value can vary by several billion depending on stock market sentiment. Founder Jeff Bezos has promoted Amazon.com to the point where it is now synonymous with ecommerce...
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...1,000 global executives of the largest global corporations; survey questions include innovation metrics on process, product and business model innovations. Apple is one of the Top 20 Innovators of The Innovation Index. According to BusinessWeek, innovation today is “much more than new products.” Innovation is also “reinventing business processes and building entirely new markets that meet untapped customer needs.” The ubiquity of the Internet and globalization of the business expand generation of new ideas. Innovation is then “selecting and executing the right ideas and bringing them to market in record time.” iPod driving Apple to Number One Innovative Company iPod, powered by Apple, introduced in 2001 and masterminded by Steve Jobs, combines outstanding design, easy-to-use interface, superb performance, and an experience like no other. Apple assumed the world’s number one innovative company position and held it again in 2006 in large part due to the exponential growth of iPod – aptly called the iPod phenomenon. Just ask the tens of millions of fans walking, driving, jogging, exercising, chatting, playing, humming, relaxing, singing, rocking, screaming, and above all enjoying their daily iPod experience. Imagine if they were to miss their iPod for a day, or even for a few hours. iPod is oxygen – pure and simple – the source of life for these millions of fans. Not to mention iPod has become associated with personal status and symbol that...
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...IS THE EXCLUSIVE BIOGRAPHY OF STEVE JOBS. Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. At a time when America is seeking ways to sustain its innovative edge, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing offlimits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted. Driven by demons, Jobs could drive those around him to...
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...Introduction Managing human resources effectively has become vital to organizations within the modern and fast‐paced business environment, more so as the economy the world over converge into a synapse of globally connected and interdependent sectors aimed at preserving and creating knowledge1 rather than products and services alone. The novelty in the market today demands innovation2 and trust3 more than mere comparative analysis of sales and market share, and the hierarchy of the centre and periphery model is evolving into a different paradigm. Human Resources specialists are more important in business strategies today for this very change in market dynamics – more so in the present economic situation of a global recession and downturn across industries and sectors. The focus has turned on HR Department at every organization – the survival lines are running drier with every passing week at the trading markets the world over, and the aim is not only to see through the recession, but more importantly4, to ensure employees are still committed to the organization. HR development acts as the mentor5 to its employees – guiding, training and educating them in the way of the industry and the organization. Well trained and competent employees, who are able to showcase themselves and their organization to the customers in a more effective manner, help in increasing customer satisfaction and overall clientele...
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...going to deliver to Campbell at the head office in Cupertino, California. Still, she could hardly believe it had come to this. Her first three years at Apple, from July 1981 through the fall of 1984, were ones of continuous success with increasing authority and recognition. She had refined and formalized much of the Apple product distribution policy, and she worked closely with the six distribution centers spread across the country. Unexpectedly, however, in early 1985, Steve Jobs, Apple’s chairman of the board and general manager of the Macintosh Division, had proposed that the existing distribution system be dismantled and replaced by the “just-in-time” method. Job’s proposal would not only place all of Apple’s distribution activities under the supervision of the directors of manufacturing within the two product divisions— Macintosh and Apple II—but would also establish direct relationships between the dealer and the plant, essentially eliminating the need for the six distribution centers. Jobs claimed that this change would result in significant savings for...
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...Industry in the People’s Republic of China. Berkeley: University of California Press, 1977. Atkinson, Richard C. “Recollection of Events Leading to the First Exchange of Students, Scholars, and Scientists between the United States and the People’s Republic of China,” 4 pp. Bachman, David. “Differing Visions of China’s Post-Mao Economy: The Ideas of Chen Yun, Deng Xiaoping, and Zhao Ziyang,” Asian Survey, 26, no. 3 (March 1986), 293-321. Bachman, David. “The Fourteenth Congress of the Chinese Communist Party.” New York: Asia Society, 1992. Bachman, David. “Implementing Chinese Tax Policy.” In Lampton, ed., Policy Implementation in Post-Mao China, pp. 119-153. Backhouse, E. and J.O.P. Bland. Annals & Memoirs of the Court of Peking. Boston: Houghton Mifflin, 1914. Bainian chao (百年潮) (Hundred Year Tide). Monthly. Beijing: Zhongguo zhonggong dangshi xuehui, 1997 -- . Barfield, Thomas J. Perilous Frontier: Nomadic Empires and China. Cambridge: Basil Blackwell, 1989. Barman, Geneviève Barman and Nicole Dulioust. “Les années Françaises de Deng Xiaoping,” Vingtième Siècle: Revue d’histoire, no. 20 (October-December 1988), 17-34. Barman, Geneviève and Nicole Dulioust. “The Communists in the Work and Study Movement in France,” Republican China, 13, no. 2 (April 1988), 24-39. Barnett, A. Doak, with a contribution by Ezra Vogel. Cadres, Bureaucracy, and Political Power in Communist China. New York: Columbia University Press, 1967. Barnett, Robert and Shirin Akiner...
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...Running Head: Nike, Inc. Nike, Inc. Case Study Adelaide A. Odoteye FIN 586 – Dr. Cullers Fall 2006 The brand name “Nike” is one of the most readily recognized around the globe. The name is synonymous with high-quality athletic shoes, apparel, and accessories in the minds of many people worldwide. Perhaps it is the ubiquitous Nike “swoosh” and compelling marketing that commands attention. Or maybe it is the association between the brand name and its famous endorsers, such as Tiger Woods and Michael Jordan. Alternatively, it may be Nike’s cutting-edge sporting vision and technology that entrances multitudes of consumers. Quite conceivably, it is a combination of these factors that has propelled Nike to the top of its industry. However, not all of Nike’s story is ideal. In recent years, the company has faced criticism in connection with its use of contract labor in developing nations. The purpose of this case is to provide an understanding of the company’s background, its general business strategy, and its use of contract labor. The Athletic Apparel and Footwear Industry The athletic apparel and footwear industry experienced steady growth for more than two decades, beginning in the early 1980’s. For example, in the U.S.A. alone, consumer spending on athletic footwear increased by 10 percent during the first six months of 2005 (Quinn, 2006). Consumers were not just professional athletes, but ordinary men, women, and...
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...‘Human Capital Agenda’( Gary Banks Chairman, Productivity Commission Introduction It is a privilege to have been invited to give the fourth Lecture in this annual series in honour of Ian Little. Ian was a passionate advocate for good public policy and for reform — within his own state and nationally. This was grounded in an equally strong attachment to good analysis and evidence in support of policy decisions. As Secretary of the Victorian Treasury, he championed the use of quantitative analysis, including the development of an input/output based model of the Victorian economy, to gain a better understanding of the effects of policy changes on different industries and on the State’s overall economic performance. It was under his and John Brumby’s stewardship of the Treasury portfolio that the Victorian Competition and Efficiency Commission was established, to provide rigorous arms-length analysis and advice on key policy issues affecting the welfare of Victorians (akin to the role of the Productivity Commission at the national level). Victoria’s more systematic attention to good analysis and policy innovation commenced in the 1990s. It has yielded considerable benefits for Victoria’s citizens since then, not only in the comparative economic performance of this State, but also in its achievements in the social and environmental domains. Victoria was a first mover in the ‘second wave’ of economic reforms in the 90s — reforms that culminated in the National...
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...GLOBALIZATION OF MANAGEMENT EDUCATION: Changing International Structures, Adaptive Strategies, and the Impact on Institutions This page intentionally left blank GLOBALIZATION OF MANAGEMENT EDUCATION: Changing International Structures, Adaptive Strategies, and the Impact on Institutions Report of the AACSB International Globalization of Management Education Task Force AACSB International – The Association to Advance Collegiate Schools of Business 777 South Harbour Island Boulevard Suite 750 Tampa, Florida 33602-5730 USA Tel: + 1-813-769-6500 Fax: + 1-813-769-6559 www.aacsb.edu United Kingdom North America Japan India Malaysia China Emerald Group Publishing Limited Howard House, Wagon Lane, Bingley BD16 1WA, UK First edition 2011 Copyright r 2011 AACSB International. Reprints and permission service Contact: booksandseries@emeraldinsight.com No part of this book may be reproduced, stored in a retrieval system, transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without either the prior written permission of the copyright holder or a license permitting restricted copying issued in the UK by The Copyright Licensing Agency and in the USA by The Copyright Clearance Center. No responsibility is accepted for the accuracy of information contained in the text, illustrations or advertisements. The opinions expressed in these chapters are not necessarily those of the Editor or the publisher. British Library Cataloguing in Publication...
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