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Stick to the Core of Go for More

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HBS case : Stick to the core or Go for More.
Verapat Lapratanakul ( VICTOR)

1. The Advaark’s core competence is creating unforgettable ads from professional, focused, and creative staffs.

2. While Caldwell is the person who is focusing on the way the company is, Rafferty tries to find where Advaark should be in the future. Mostly I think Caldwall is always right in his decision and evaluations because the case mentions when the Advaark wanted to do a new business, an interactive advertising. Caldwall canceled that project and he was right because after that customers had focused on the Internet more that interactive advertising. When Calwell reminded this story to Rafferty. Rafferty did not want to talk about this and want to stop talking about the past so this means Caldwell’s decision was accepted by Rafferty.

3. Two men, Ian Rafferty and George Caldwel, are very crucial at this company. The company that wants to grow up and survives in the business needs both of them. (1) Ian Rafferty is the future of this company. He thinks in term of what customers want and need and tries to provide that service to customers. Moreover, with his tending to attract attention personality it’s good along with all customers and future customers to know more about the company. (2) George Caldwal is an operator who has experiences in term of operational business skills and wants to stay focusing on what the company really is by focusing on being the best ads agency.

4. The solution that I support is the way that George Caldwal suggested which is the company should focus on what they do the best. First, the key to succeed is to understand what customers need and want. Ian Rafferty wanted to answer this question by creating the solution for customers but he needed to get more information before answering this question. Especially this work is not his

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