...firmness/softness. This increases proper spinal alignment and provides maximum comfort and posture for your body’s health. It also has pressure map technology which increases sleep and comfort by reducing tossing and turning throughout the night and provides a 20 year limited warranty, no need for traditional mattress replacement every 5-10 years. Most people sleep on a bed that's too firm resulting in increased pressure points and discomfort that results in tossing and turning and sleep interruptions. Unlike innerspring mattresses, the Sleep Number can be adjusted to a firmness level suited perfectly to your own body. Innerspring mattresses can produce uncomfortable pressure points. The sleep number reduces the severity of painful pressure points, as well as the tossing and turning that accompanies them. Furthermore, innerspring mattresses can provide uneven support over time as the metal coils of the springs gradually lose resiliency and the ability to bear the weight of the sleeper. A 100-pound weight set in the center of a typical innerspring mattress for a long period of time will eventually cause its coils to compress, leaving an impression. For this reason, most innerspring mattress manufacturers suggest their...
Words: 2795 - Pages: 12
...Banglore. It launched rubberized coir mattress in 1965 under the brand name ‘Kurlon’ Sales growth 1987-88 to 1988-89 - 47% 1991-92 to 1992-93- 29.88 1995-96 to 1996-1997- 8.5 2000-01 to 2001-2002- .003% PRODUCT DETAILS: * Rubberized coir mattress was an evolution from the traditional cotton mattress * Kurlon mattress was made of million of fibres bonded with latex and compressed to form coir block * The design structure of Kurlon mattress allowed free circulation of air and prevented heat from building up between the mattress and cot ABOUT ITS COMPETITORS * Kurlon is the leading player in the country in the rubberized coir mattress followed by Duroflex, Starlite, Centuary and Aaram * In addition to these brands there are also regional and local players both in branded and unbranded category for example Rilaxon in East, Bedsy in Karnataka, Coiron and Suflex in Kerala and Tamilnadu * Spring mattresses having 1% market share * Most are regional players having strong presence in their regions * Have lower prices than Kurlon * Score more than Krulon on price, softness and thickness index * Give tempting schemes and high margins to dealers * Don’t have too many varieties of products, produce what sells the most MARKET OF KURLON * Cotton mattress- 70 % * Rubberised coir mattress, PU foam mattress, spring mattress and others- 30% * Kurlon’s share of branded Rubberised coir mattress market- 30% * Regional players...
Words: 362 - Pages: 2
...INTRODUCTION: The Mattress Company Simmons wanted a hot new bed to sell, so they went to the best design firm in the world IDEO to come up with the concept. The first meetings between the two teams were brilliant with creative energy on both sides. Then IDEO went off to work on the prototype. A couple months later they came back to Simmons and showed off the prototype in a big, classic IDEO pitch. The response from Simmons was not positive though they knew it was good, but Simmons had no ownership over it. About Simmons and IDEO: Simmons Bedding Company was one of the oldest and major company in USA and had net sales for 2005 were $855 million but company wanted to explore new product opportunities in same field to tap more customers so they approached IDEO for the task. On the other hand IDEO is a design and innovation consulting firm and has been a successful example of what innovation and innovative design can accomplish. Also the culture of IDEO can be described as eccentric, fun, creative and innovative. The outside-the-box working style and shifting of working groups help to keep thinkers fresh and constantly on their toes. Work Process of IDEO: IDEO normally follow following process for typical engineering-intensive products or services: Phase I: Concept Generation: This involved visualizing a large number of designs solutions before selecting a single product direction. Phase II: Concept Development: the purpose was to identify and resolve technical and user problem...
Words: 948 - Pages: 4
...Items for price display For 1st step | 1. 1-9 | air mattress (royal2- icu8) | 10 | | | | 2. | air mattress (royal2- icu8) | 10 | | | | 3. 1-11 | mattress for delivery bed | 2 | | | | 4. 1-13 | table, Bed sidefor patient use | 70 | | 1000 | 1200 | 5. 2-2 | chair, Wheel adult | 10 | | | | 6. 2-4 | Crib trolley | 2 | 3500 | 2750 | 3200 | 7. 4-5 | ENT Treatment Chair | 1 | | | | For 2nd step | 8. | Anti - DVT pump with Calf Garment of various seize | 10 | | | | 9. | blood pressure; Portable, electric, continuous monitoring, multipurpose | 5 | | | | 10. | Chart, Eye | 1 | | | | 11. | Doppler, vascular sensor Ultrasound, portable (hand held= pocket) | 3 | | | | 12. | Hammer, percussion, reflex test, solid rubber head | 2 | | | | 13. | Humidifier; Heated Humidifier for Ventilator | 13 | | | | 14. | Jars for Collection; Autoclavable, Disposable liners ( fluid container, collector for central vacuum) | 100 | | | | 15. | operating table; surgical; manual | 3 | | | | 16. | Ophthalmology trial lenses | 1 | | | | 17. | Ophthalmoscope examination set | 1 | | | | 18. | oxygen/air mixer (blender) regulator with flow meter | 60 | | |...
Words: 281 - Pages: 2
...bed when I muttered to my roommate, and to myself, “Who would purposefully choose this lifestyle?” The word choice alone made my brain make a jump to sexuality. Me. I’m who. The correct answer is: Nadia Fesz-Nguyen; I chose to loft my bed. I started comparing my bed situation to my sexuality, and it ended up being a surprisingly comprehensible thought process. The specific bed setup is currently as such: the bed is lofted to the second highest point it can be, with that given frame. My desk isn’t directly under my bed but my desk chair is, and the desk is facing out towards my roommate’s side of the room, creating a den like atmosphere underneath my lofted bed. It’s inconvenient to get to the den area. I have to crouch under my mattress and avoid hitting my head on the bed frame. It’s inconvenient to go to sleep. I have to climb up the side of my bed frame, avoid hitting my head on the ceiling, and pray I didn’t forget anything “downstairs.” I deal with the inconvenience of the bed setup because of the benefits. Once I actually get into my little den area, I love it. I feel more comfortable there than any other part of the room. I also feel like I have more privacy sleeping where I’m not in plain view and easy to approach. So now let’s relate this back to sexuality. Like the bed setup, for me, homosexuality presents both inconvenience and benefits. The inconvenience is obvious: social repercussions, isolation,...
Words: 597 - Pages: 3
...chairs placed back to back at the bottom of the bed. It is helpful to palace the linen in order which it is required. 2. Place long mackintosh on mattress if necessary. Note: At least two movers should handle the movement of the mattress. 3. Place bottom sheet evenly on the bed. 4. Tuck the sheets under the mattress using enveloped carners, starting from top. 5. Pull sheet tight so that there are no creases. 6. Place a draw mackintosh (if necessary) across the bed with the upper corner under the edge of the pillow. 7. Cover mackintosh with draw sheets. … and tuck it in 8. Place the pillows on the bed so that the open ends of the slip are away from the door. 9. Place top sheet on with the wrong side uppermost. 10. Fold over about twenty inches of the sheet at the top. 11.The sheet is loosely tucked in at the bottom to prevent restriction of feet. ` 12. Place the bed cover or counterpane loosely over the sheet. 13. Tuck in at the bottom end under the mattress using envelop carners. 14. Fold top sheet over the counterpane with all the sides tucked under the mattress 15....
Words: 970 - Pages: 4
...Secrets of the World’s Best Hotel Beds 1 May 2015 Synopsis: Hotels’ aggressive marketing—and sales—of their beds is a dream come true for the bedding industry: Simmons Bedding Company, which makes mattresses for Westin, as well as for Four Seasons and many other chains, has seen its market share triple in the past decade. Selling Sleep Goes High-Tech April 2015 Synopsis: Seeking to help RSAs simplify and streamline the selling process, Atlanta-based Simmons has created a three-part, in-store tech package as part of its SIMposium retail sales initiative. The new digital tools include an online information hub called SleepSells.com; a virtual reality app called SIMulator that enables users to “see” inside Simmons mattresses; and Wright’s RetaiLive program, which provides instant access to Simmons-related content via mobile devices. Previewed at the winter Las Vegas Market, SleepSells.com is a one-stop information hub for the retail sales community. The site houses a multimedia mix of information that RSAs can leverage to strengthen their sales pitches. Content includes behind-the-scenes looks at Simmons’ emerging products and technologies, insights on industry and consumer trends relating to sleep and wellness, and updates on retail best practices. Sharing and comment features will allow for two-way conversation among RSAs, Simmons’ Retail Account Specialists and company decision-makers. The site went live in February. During the winter Las Vegas Market, Simmons also announced...
Words: 1276 - Pages: 6
...In case you're perusing this article I assume you're keen on purchasing a latex bedding. This sort of sleeping pad is getting extremely famous because of its extraordinary solace and high resistance. To settle on a superior good choice here you can discover everything identified with latex sleeping pads, from the way of latex to how a latex bedding is made, from how to judge its quality to the utility of latex sleeping cushions supplements and some more. Characteristic latex is a normally sourced material fabricated from a concentrate of the Hevea or "Elastic" tree. This latex might be made utilization of inside various things and a customary application is for sleeping pad toppers and beddings to be built from it. Elastic latex is an additional tough material and an unrivaled common latex bedding cushion can last you 20 or 30 years. Characteristic latex sleeping pads and bedding toppers are altogether planned with infinitesimal gaps in them. These small gaps make the latex froth malleable and furthermore substantially more rest advancing. As an outcome, the bigger and increasingly various the gaps, the more agreeable to think about the bed will feel. An extensive number of latex sleeping pad cushions and pads have just one kind of gap completely through and, accordingly, the entire latex froth bedding will have a predictable resistance. A few latex sleeping pads be that as it may, are planned including separate bits of latex elastic with various estimated gaps. This permits...
Words: 1342 - Pages: 6
...Executive Who Ruled From Afar and Walked Away Rich David J. Swift Charlie and Cindy Eitel at one of their homes, in Jackson Hole, Wyo., in 2008. Mr. Eitel ran Simmons for several of its private equity owners. By JULIE CRESWELL Published: October 4, 2009 TWITTER New employees at the headquarters of the Simmons Bedding Company got a little book containing 84 sayings of their boss, Charlie Eitel. Saying No. 1: “In order to create a viable vision you must answer one very fundamental question, ‘What do you really want?’ ” LINKEDIN SIGN IN TO EMAIL PRINT REPRINTS SHARE Related Profits for Buyout Firms as Company Debt Soared (October 5, 2009) Mr. Eitel, former colleagues said, really wanted to bring some sizzle to the ho-hum mattress business. He was paid millions of dollars to run Simmons for several private equity investment companies, first Fenway, then Thomas H. Lee Partners. Like those firms, he fared well, even though Simmons plans to file for bankruptcy. Mr. Eitel’s vision for Simmons was shaped by a corporate philosophy called the Great Game of Life,which is supposed to turn a company into a team. He once had the company hire an artist to paint a mural representing the river of life for a strategy meeting at a resort. “Everybody put their boat on the river, and it represented that you were floating down the river of your dreams,” recalled Greg Moore, who worked in Simmons’s human resources department from 2002 until 2007 and supported Mr. Eitel’s approach...
Words: 851 - Pages: 4
...PROTECbubble- Is a flexible polymeric film comprising of small Air pockets. The symmetrical Air bubble pattern ensures excellent cushioning & provides protection against transit damage. PROTECbubble offers most cost effective protection for all your basic packaging needs. PROTECbubble is manufactured using the right proportion of special polymers to provide assured protection to the product throughout its life span. Features & Benefits: 1) Transparent, Hygienic, dust free & non toxic. 2) Can be easily wrapped around the product for cushioning. 3) Resistant to moisture. 4) Provides excellent surface protection against accidental impact & scratches. 5) Special antistatic grades are available for ESD applications. 6) Can be supplied in roll form or in customized fabricated form such as pouches, cut pieces & wraparounds. 7) Various laminates available such as Foam, Film printed or unprinted. 8) Environment friendly product. 100% recyclable. Applications: Virtually every packaging & cushioning application can be carried out using PROTECbubble film such as wrapping expensive fragile & delicate products, auto components, electronic parts & equipments etc. Available in : Roll form in width of 1 mtr, 1.5 mtr & 2 mtrs. & length 100/110 mtrs. Choice of grades from 40gsm onwords. Special grades available PROTEClitelon is a range of flexible extruded Polyethylene closed cell foams. It fulfills your requirements for primary packaging & cushioning...
Words: 366 - Pages: 2
...Overview and Executive Summary This case analysis mainly focuses on Organizational behavior, Decision making, Organization’s culture, Diversity, Values, and Leadership behavior. Today relatively small differences in performance between companies, such as in the speed at which they can bring new products or services to market or in how they motivate their employee to find ways to reduce costs or improve performance, can combine to give one company a significant competitive advantage over another. Managers and companies that use proven management techniques in their decision making and actions increase their effectiveness over time. Companies and managers that are slower to implement new management techniques and practices find themselves at a growing competitive disadvantage that makes it even more difficult to catch up. This case is all about implementing new management techniques like empowering employees and engaging in adaptive organizational culture. Culture leads to predictable behaviors and attitudes that set one company apart from others. Strong agreement to the values, beliefs and norms that constitute culture results in strong relationship to behavior. When culture is well match to strategy, it become the most powerful strategy implementation tool available This case study mainly concentrates on the challenges faced by Simmons in implementing the change program. There is a resistance to change from both individuals and organization. On top of the resistance to change...
Words: 1345 - Pages: 6
...Neutral Grey Bedroom - Is it true that you are searching for a bedroom makeover that is simple and economical? Perhaps a touch of something that will give your room a cosmetic touch up? Attempt the unbiased dark sofa sets that are accessible in any retail chain or web bedding store. This is the most cheap and snappiest approach to give another look to your entire room while containing the style and appeal you covet. This transforms your bed into a perfectly cutting edge focus piece in a brisk and extremely reasonable way. Since your bed is the main point of convergence of any room, the bedding gets the attention first at purpose of passageway. The dynamic and smooth shades of dark sofa sets can have the effect in the room; from looking over the bed to having your eyes meandering back to it over and over. One can make a hopeful topic or a sensible vibe just by changing the style of a sofa. With all the staggering bedroom styles and examples being sold nowadays, the hardest part will be choosing which tone and to look over! Bedroom Makeover Changing your bedding utilizing the wealth of decisions as a part of dark sofa-bed sets will include a new lift me up that your room stylistic theme is searching for. For a completing touch you can include a couple toss pads, coordinating shams, and blinds to finish the look. At most internet bedding stores these adornments can either be incorporated with the sets or may be accessible independently to match all Dark sofa sets. You can discover...
Words: 612 - Pages: 3
...considering there are other substitutes to beds for individuals to get sleep such as futons, sofas, air mattresses, and cots. On the third quarter fiscal report for 2011 net sales were $334.1 million with a 3.8% increase from the previous quarter (see Table 1). There was an operation cost increase of $1.7 million to $37.8million. Note that the ability to provide variety is a benefit to consumers to have a choice and to provide a wide range of prices to allow a choice. There was a news release that stated that the industry is going to increase commitment to specialty bedding which in turn will provide new jobs that will lead to adding consumer loyalty through employees. The development of better beds will lead to consumers choosing a Sealy mattress versus a cross-price product like Serta or Simmons Mattresses. Appendix Quarterly Revenues - SEALY CORP (ZZ) Table 1: Sealy Corporation’s Quarterly Revenues (Bloomberg Businessweek) Annual Revenues - SEALY CORP (ZZ) Table 2: Sealy Corporation's Annual Revenues (Bloomberg Businessweek) References Bloomberg Businessweek. (2011, October 16, 2011). Sealy Corp. Retrieved...
Words: 265 - Pages: 2
...BEDROOM * Comforter * Pillows * Pillow Cases * Decorative Pillows (?) * Mattress * Mattress Pad * Mattress Protector * Bed Frame * Sheets (2-3 sets) * Blanket(s) * Rug (?) * Curtains/Curtain Rods (s) * Lamp(s) * Nightstand(s) * Clock * Trashcan * Mirror * Fan * Hangers * Hamper BATHROOM * Towels (2-3 sets) * Washcloths (2-3 sets) * Hand towels (2-3 sets) * Tub Mat * Bath Rug * Plunger * Toilet Brush * Soap/Soap Dispenser or Tray * Trashcan * Toothbrush Holder * Under-Sink Storage * Shower Curtain/Liner/Rings PERSONAL CARE * Loofa * Toothbrush * Toothpaste * Mouthwash * Cotton Swabs * Nail Clippers * Tweezers * Tissues * Toilet Paper * Shampoo Rack (?) * Shampoo/Conditioner * Deodorant * Body Wash * Hair Products * Elastics * Bobby Pins * Hair Dryer * Curling Iron/Straightener * Clips * Product * Brush/Comb * Make-Up * Razors * Scale KITCHEN * Cooking/Baking Sheets * Measuring Cups/Spoons * Mixing Bowls * Silverware/Knife Set * Glasses/Mugs * Plates/Bowls * Blender * Coffee Maker * Mixer * Microwave (?) * Griddle * Pots/Pans * Toaster (?) * Timer * Colander * Mixing/Serving Spoons * Tongs * Peeler * Whisk * Ice Cream Scoop * Rolling Pin * Cutting Boards * Salt...
Words: 282 - Pages: 2
...2. Market Survey One important aspect of product design and development is the knowledge of an existing market for the product. This information may result from marketing team or customer’s requirement. For new innovations, the tendency to succeed is low except it is an exceptional design or product (Ulrich and Eppinger 2012). However, some products that stand stiff competition also face the risk of not succeeding. Therefore, the importance of undergoing a market survey comes handy. An explicit market survey helps the organisation to understand customer’s needs and acts according to market trends. By carefully taken into account what the market requires, an organisation can therefore build its product in line with customers demand. According to a report by Victoria Woollaston (2015) for Mail online, the world’s population is expected to rise from the current 7.3 billion to 9.7 billion by 2050. The rise in the population according to experts will lead to resources being scarce, pollution and poverty. The more people in the world, the more houses will be built and with the recent trend, these houses are becoming quite smaller. Little (2014) explained reasons ranging from aging population, economy and environmental effects of becoming greener among reasons why people tends to build or buy smaller houses. Humans will always need a place to sleep after a long day or to rest the body. The bed provides the support needed by humans when they intend to sleep. Beds come in various...
Words: 652 - Pages: 3
