...Analysis 2 Customer Analysis 2 Competitor Analysis 3 Climate 4 SWOT Analysis 4 MARKET SEGMENTATION 6 MARKETING STRATEGY 7 Product 7 Price 8 Distribution (Place) 9 Promotion 9 CONCLUSION 10 BIBLIOGRAPHY 11 Figure 1 - Competitor Pricing 3 Figure 2 - SWOT Analysis 5 Figure 3 - Locations and Pricing 8 EXECUTIVE SUMMARY WK Investments operates 4 self storage facilities in the Midland/Odessa area. These facilities operate as Loop 250 Self Storage Center and Midkiff Self Storage Center in Midland, and as West County Road Self Storage Center and Grandview Self Storage Center in Odessa. While the company is the market leader in this area, we feel there are certain measures the company can take that will help both maintain a market leader position and possibly attract new customers. WK Investments currently has a strong market position as a leader in the market. They do have higher prices than the competition; however, the current position allows them to be the price setter in their perspective markets and their prices are justified with their superior products/services. In researching the customers that use the facilities most often, we recommend the following market segments to focus on: * Homeowners * Renters * Vehicle Owners * Renters The marketing strategy that we recommend for the company is a strategy of differentiation. We feel that this approach is best suited for the company because their product is superior to competitors...
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...where thieves break in and steal.” – Matthew 6:19 Actually, most people do store up their treasures on Earth, so much so in fact, that quite a few people are filling up their own treasure chests by renting out storage space. Self-Storage is an industry in which storage space is rented out to tenants, usually on a monthly basis. The storage space is usually in the form of a room, container or locker. Access to the space is usually secured by the tenant’s own lock and key. Clients include individuals, who usually store household goods, as well as businesses, which use the facilities for storing inventory or archives. As of 2009, there was approximately 2.3 billion square feet of rentable storage space in the US. The first modern self-storage facilities appeared in the US in the 1960s. The self-storage business was meant to provide individuals with space to deal with “life events”: moving, marriage, divorce etc. American workers have always been quite mobile, and the end of the 20th century, with its increasing divorce rates, and rush of transitions to 2nd or 3rd homes, saw a significant increase in the number of life events. However, by the end of the 1990s, demand was growing at a faster rate than explained by these factors. From 2000 to 2005, the number of self-storage facilities almost doubled, with 3000 new facilities built each year. Since the 1990s, demand was increasingly driven by the accumulation of goods, fuelled in part by increasing real disposable income. Individuals...
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...had hearing as that of a blind person, I would be able to Recognize someone that I knew based on the sound of his or her voice including the pitch. I would be Able to determine if they are happy or sad based on the sound of their voice. 3. Semantic (meaning) as in certain cultures and professions people have different meanings and Nicknames for item and people. A prime example would be in the African American culture a Light-skinned person is referred to as “Red Bone”. Memory Storage Memory is stored two ways according to Miller (1956): 1. Short Term Memory (STM). This is memory that is stored for a brief duration which Could consist of 0-30 seconds. 2. Long Term Memory (LTM). This is memory that can last a lifetime and is thought to Be unlimited. An example would be remembering something that happen at two years of Age and through adulthood. Memory Retrieval Memory retrieval refers to getting information out of storage. I would...
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...accountability outcome. SUMMARY OF QUALIFICATIONS • DIRECT, PLAN AND IMPLEMENT THE QUALITY IMPROVEMENT OF A CUSTOMER FOCUSED TEAM DEVELOPING STRATEGIC RELATIONSHIPS WITH INTERNAL, EXTERNAL CUSTOMERS AND DEPARTMENTS. Professional Experience Supervisor February 2013 to January 2014 KARMA STORE • Determined inventory requirements; requisitioned, received, stored, and issued supply items. • Applied proper accounting procedures; conducted recurring inventories. • Issued supplies to personnel per budgetary constraints. • Received incoming shipments and verified against invoices. • Ensured proper storage, rotation (FIFO), and stocking of merchandise; maintained stringent controls on supply usage and rotation. • Maintained/updated records using automated and manual processes. • Analyzed statistical data to determine trends; coordinated logistical activities and reviewed policies. • Computed supply usage, stockage levels, order points, and economic order quantities. • Collated and analyzed data, and prepared management reports and summaries. Inventory/Document Control • Prepared and calculated all inventory and cost data; remained within budgetary goals. • Received, collated and maintained supply/logistic operations documents. • Reviewed property books and adjustment documents for correctness;...
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... Capacity Dumping = = [pic] = 2250 BBL/Hour Destoning = 3x 1,500 BBL/Hour = 4500 BBL/Hour Dechaffing (dry) = 2x1,500 BBL/Hour = 3,000 BBL/Hour Dechaffing (wet) =1x1,500 BBL/hour = 1,500 BBL/Hour Drying = 3x200 BBL/Hour = 600 BBL/Hour Separating = 3x400 BBL/Hour = 1200 BBL/Hour Bailey Mills = 3x400 BBL/Hour = 1200 BBL/Hour Processing Requirement Total: 16,400 BBLs / 12 hours = 1,367 BBL/Hour Dry Berries: 1,367 BBL/Hour x 30% = 410 BBL/Hour. Wet Berries: 1,367 BBL/Hour x 70% = 957 BBL/Hour. Conclusion: Processing at 600 BBL/hour, dryer is the bottleneck. Current System Performance Analysis Dryers can process only 600 BBL/Hour. Storage bins (wet) fill at a rate of 957 – 600 = 357 BBL/Hour. 357...
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...the target i.e. server side data storage center. In this case of Deduplication the client is not modified and is totally not knowing or aware of any Deduplication mechanism happening at the target side. Target-based Deduplication accomplished by the backup servers and hardware appliances at target which having ability to perform and handle those Deduplication activities. That means there is no overhead on the client or server being backed up. Thus the result of this kind of technology i.e. target based Deduplication drastically raise the storage utilization, but at the same time it fails to meet bandwidth saving perspectives. 3.2.2. Source based de-duplication In this scenario Deduplication performed on client side i.e. before it transmitted By processing the data before transmitting we can reduce the transmitted amount of data and therefore it reduces the network bandwidth and this less bandwidth is required for the backup software. Deduplication on source side uses the engine at client side which checks for the duplication against the Deduplication index which is located on the backup server. This is done with the help of the backup agent who is aware of the Deduplication which is located at the client side and who is responsible for backs up only unique data or blocks. And those unique blocks of data will be transmitted to the disk. The result of this kind of technology i.e. source based Deduplication improves bandwidth as well as the storage utilization. ...
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...through the production department without causing stoppage of production due to shortage of materials. STORE MANAGEMENT Store keeping is a primarily a service function in which the store keeper acts as a custodian of all items carried in the store. Store management should aim at providing the service as efficiently as possible with minimum possible cost. Store keeping may be defined as a function of receiving, storing and issue of raw materials, bought-out parts and components, spare parts, tools, consumables, supplies and stationery items etc. to the user departments. FUNCTIONS OF STORE MANAGEMENT * To receive raw materials, components, tools, equipments and other items and account for them. * To provide adequate and proper storage and preservation of various kinds of materials. * To meet the demands of the user departments by proper issues and keeping account of items used b user departments. * To highlight accumulation of stocks, discrepancies and abnormal consumption and implement proper control measures. * To ensure good housekeeping to facilitate proper material handling, material preservation, receipt, stocking and issue of...
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...CLA IA HL Psychology Does Schema Theory effect memory encoding? Introduction: Memory can be defined as the process of reproducing and recalling information from something that has been learned before. (W. Matlin) There are two main types of memory storages, short term storage and long term memory storage. Short term memory is usually described as the recollection of information that happened recently, while long term memory is something that can retain and stay in your brain for long periods of times. (Zimmermann, 2014) Schemas are mental saving devices, they are plans for action and frameworks for thinking. Schemas originally are used and serve as a window through which we perceive the way the world is. They are hierarchies of knowledge and provide us with all sort of different information. They allow us to navigate ourselves in a complex world through this pre-existing rules and guides for action and thought. (Bryan). A study conducted by (Bartlett, 1932) “War of the Ghosts” was aimed to investigate the effects of schemas on human memory. In the method the participants were asked to read a story about an American tale where people were hunting seals in Canoes. The participants’ memory was tested and investigated by repeated reproduction and serial reproduction. In serial reproduction, the first participant would read the original story and then rewrite what they remember about it. The first participant’s reproduction would then be read by the second participant...
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...The Mason School of Business Information Technology Office provides services to the school’s faculty, staff, and students. The data center could be separated into two sections. The first section are the equipment that are accessible to general users. The second section are only accessible to the staff of IT department. Section 1 Accessible to users In each classroom, a computer and a control penal of projector are located at the podium. The podium is designed specifically for these equipment. The host is locked inside the podium; the monitor and control panel are attached to the podium. The key to the podium is separated from the key to the storage. Only the staff of IT department have the access to the keys. If one of the keys is lost or stolen, all the locks will be replaced and new keys will be distributed. IT department could also control the podium remotely for customer support. There is an IP camera on the back wall of each classroom. They have two main functions. The first one is that IT department could provide customer support and services through the camera. The second function is based on security consideration. The cameras monitor all the classroom and are controlled by the IT department. The video tapes of monitor are collected and stored by an outsourcing company from Richmond on a weekly basis. The finance market classroom is located on the first floor. The classroom is equipped with more technical installments. If the computer and televisions are impaired...
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...Storing and Issuance At East Avenue Medical Center storing and issuance is done to make sure that the First-In First-Out policy has been followed in order to retain the quality and quantity of the food items and it has a standard operating procedure. The objectives of the standard operating procedure are to make sure that proper storage and issuance of food items are done to avoid losses and shortage. The following diagram shows the flow of storing and issuance at EAMC: The first step, storing and issuing of supplies where the storekeeper and MMS staff store should store all items properly. If items are perishable, store food items at the freezer/refrigerator and it non-perishable, store items in a dry storage room. To avoid losses or pilferages, all storage areas must be locked. Second step, record all supplies. The storekeeper should record all food items using the stock card for the control of supplies. The third step is issuance of supplies. The dietary supplies may be issued from NDS storeroom and MMS storeroom. The food to be issued is based on the menu of the day. The storekeeper shall issue food items upon presentation of properly signed RIS. RIS must contain the amount and list of all items needed and must have the signature of the requesting Admin ND. The storekeeper should prepare daily food consumption report and must do a month end inventory and then submit it to the ND who does the preparation of monthly report. Last step is monitoring. This is where all...
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...Business Strategy: Zara’s Strategic Vision The ‘fast fashion’ is one of the most innovative strategies of Zara, is based on going faster than the idea itself. Zara’s power is its speed: moving from the tendency to have the item in the store hangers. The fashion industry was a balanced range of movement of business was almost non-existent and known, knowing that each season lasts three or four months, then there are four or six months of sales. The difficulty of the sector companies to change the trend involved high storage costs and the costs of destroying or selling the surplus to traders in markets, potential stock-outs, shortages or overstock garments. For consumers, the fashion industry were in equilibrium, you agree the rules of the game and in the case of the latest fashion season is very expensive and had good quality fabric, but if the purchase is not urgent there was the near certainty of getting the same item during the sales at substantial savings. In contrast, Zara has changed the rules, creates a need to purchase the product shortage. Inditex success is based on the store as the axis and core business, design as strategic key and the time factor in the manufacture of the goods. Each of the 3,250 stores shelves renewed twice a week, which gives an idea of ??its great flexibility. For Zara most important and which marks its success is to keep clients understand that if they see something they like should buy at the moment, because next week is no longer in stores...
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... * Volatile raw material prices * Cost of manufacturing units, plants, and equipment * Rising viability of alternative materials and close substitutes like plastic, fiber foil, glass * The supply chain aspects such as distribution channels, logistics, * Changes in technology - advancement leading to reduced cost of manufacturing, and the trend of self-manufacture * Economies of Scale of Production * Stringent environmental and legislative regulations: recycling, ozone – hazards * Higher bargaining power of the suppliers as well as the customers * Aggressive pricing strategies used by the competitors leading to price wars 2. What strategy does Crown Cork have for competing in this industry? John Connelly’s strategy was focused on reducing costs while improving quality and customer service. Contrary to competitor’s diversification strategies, he chose to capitalize on the company’s core competencies and areas that he served best – cans and crowns; thus concentrating efforts in a specialized product line in the growing aerosol market where CC&SC had some historical first mover advantages. He supplemented this with expanding scope to international markets. Connelly revolutionized the supply chain of the company – he served customers through smaller plants located much nearer to them thus...
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...package is picked up, information from the "smart" label is transmitted to one of the UPS computer centers and then sent to the closest center for the destination, they even download it and create the most efficient delivery route. The first thing a UPS driver picks up each day is a handheld computer called a Delivery Information Acquisition Device (DIAD), which they can log into and download the route, it's then uploaded for storage that takes less than a minute and processing and can be accessed worldwide for proof or customer queries. Because of these things what UPS has done is made the delivery as efficient as possible and highly monitored by both them and their customers. Basically storing all different information such as the destination, the time it should arrive as well as the customers information. What technologies are used by UPS? How are these technologies related to UPS’s business strategy? Now the second question asks how the technology relates to their business strategy, and the only thing i could find regarding their business strategy is one quote from 1907 that promised: “The best service and lowest rates.” So with that in mind lets start with the scannable bar-coded label. It attached to a package which we already mentioned contains important information concerning the package, customers can download and print their own labels using special software provided by UPS or by accessing the UPS Web site. Before the package is even picked up, information ...
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...Planning •Relation between Strategy Formation & Strategic Planning •Advantages of Strategic Planning •Limitations of Strategic Planning •Analyzing Proposed New Programs •Analyzing Ongoing Programs •Activity Based Costing •Strategic Planning Process Management Control Process Involves interaction between mangers & their subordinates In formal organizations control processes are more or less the same Due to differential managerial abilities Implementation differs Management Control Process : Sequence Strategic Planning Budget Preparation Management Control of Operations Analyzing and performance reports Evaluating managerial performance Management Compensation As it related to the control process Nature of Strategic Planning A formal statement of plan, is called strategic plan The process of preparing and revising the formal statement of plan is called strategic planning Strategic planning is the process of deciding on the programs that the organization will undertake and on the approximate amount of resources that will be allocated to each program over the next several years It’s the process of deciding on the programs organization will undertake Estimation of resources required for the same Relation between Strategy Formulation & Strategic Planning Strategy Formulation Its process of deciding new strategies • Deciding Organizational goals • Strategies for achievement • Its unsystematic process Strategy Planning Is the process...
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...one else has is extremely important. IT has become a huge cost for many organizations but other things have gone down in cost. Our Infrastructural technology of today in terms of transportation of goods it helps deflate prices. It is essential for competition to have IT but inconsequential for strategy for many organizations. What Carr is saying essentially is yes IT is an important to tool to help organizations achieve their goals daily however it is not the core of the business. The core is the strategy that each company possesses that makes it stand out from the rest and ultimately make that organization successful. The title of the original HBR article was misleading. Mr. Carr is not arguing that information technology doesn’t matter. Of course it does. Among other things, IT improves productivity by reducing communications, search, and trans- action costs, and by automating all sorts of tasks previously done by humans. But Mr. Carr asserts that as IT matures, spreads, and becomes more standardized, the strategic advantage any individual firm can gain from technology diminishes. You can have the best computer system with the best programmers in the industry but without a core strategy to use the IT tool correctly your core business is utterly useless and failure is imminent. As Carr compares IT to the railroad system in the mid...
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