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Guillermo Furniture Store Concepts * Guillermo Furniture Store (GFS) in the late 1990s faced a financial crisis because of changes in the furniture industry. By going from a leader in the field down to a company that can hardly survive amongst its current competition, different financial concepts for GFS need to be evaluated and incremental financial decisions need to be made in order for GFS to survive (Guillermo Furniture Store Scenario, 2011). This paper will contain a discussion of the weighted average cost of capital (WACC), background on the use of multiple valuation techniques in reducing risks, a discussion on the net present value (NPV) of future cash flows for different alternative methods, and a sensitivity analysis.
Guillermo Alternatives The financial downturn of Guillermo Furniture resulting from developments in the industry has caused a need for alternatives to be evaluated in order for Guillermo to remain in business. Alternative one is the option of keeping everything the same until business fails while option two offers the possibility of becoming a broker and distributor for a different furniture store that is currently dominating the market. Option three, is to allow Guillermo to keep the store he has in business but invest capital in a manner that allows the store to move into high-tech manufacturing processes to allow for a competitive edge to exist against the other industry leader. By Guillermo opting to move forward with technological advances, he could keep his company open or just step back and become a distributor for the competition.
Weighted Average Cost of Capital In order for any company such as Guillermo to obtain new assets to develop their company, the assets need to be financed. With every asset being financed by either debt or equity, working average cost of capital is a method that averages the costs of the different

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