Premium Essay

Stp Framework

In:

Submitted By repainhate
Words 255
Pages 2
STP Framework

* Segmentation * Targeting * Positioning

Following these steps leads to the “formal marketing approach”.

Segmentation Splitting customers, or potential customers, into different groups “segments” within which customers have a similar level of needs and interests in the offered product or service. Within segments >> Maximum similarities. Across all segments >> Maximum difference.

Selecting Criteria

* Responsiveness * Substantiality * Measurability * Actionable * Accessibility >> through the promotional mix “Advertising- personal selling- PR- sales promotions” Targeting

Concentrating the marketing and communication efforts on one or few key segments.
Positioning

Marketing efforts aimed to occupy a brand in a distinct position in the mind of customers against competing brands.

Position VS Positioning Position: How customers actually perceive your brand.
Positioning: Marketing efforts to position the brand in the mind of customers.

How to position a brand?

Emphasize the distinguishing features of the product, and push the desired image through communication channels - advertising mainly.

* Brands should frequently check the positioning validity with the surrounding business environment and trends. * Positioning should be desirable by the target market. * Positioning should be unique “not easily imitated”.

Repositioning Redefining the positioning strategy of the company with new marketing efforts aimed to occupy the brand in a new position, in the mind of customers.

When to reposition a brand?

* Positioning became irrelevant or outdated * Strong competition with superior value proposition is dominating the market * A confusing brand image *

Similar Documents

Free Essay

Arquitectura Orientada a Servicios

...SOA Arquitectura Orientada a Servicios Índice 1. Introducción 4 2. SOA (Service Oriented Architecture) 5 3. Historia de Soa 5 4. Beneficios 6 4.1 Para el Negocio 6 4.2 Para las tecnologías 6 5. ¿Por qué debo saber de SOA? 7 6. Valor aportado por SOA 8 7. SOA desde el punto de vista del negocio 8 8. Agilidad en el negocio articulada por SOA 9 9. SOA y la Cadena de Valor 10 10. Facilitadores tecnológicos clave de SOA 12 10.1 BPM o Business Process Management 12 10.2 La tecnología de Web Services 12 10.3 El ESB o Enterprise Service Bus 12 10.4 BAM o Business Activity Monitoring 12 10.5 El Gobierno de desarrollo el ESR o Enterprise Service Repositorio 13 10.6 El Gobierno de ejecución 13 11. Beneficios SOA para la Industria 13 12. Rol del Arquitecto SOA 14 13. Descripción del Problema 14 13.1 Solución Costosa (P2P) 15 13.2 Solución Óptima (BUS) 16 14. Bus de Servicios de Empresa (ESB) 17 14.1 ¿Por qué utilizar un ESB? 18 14.2 Funcionalidades de un ESB 18 15. Herramienta SOA: Mule ESB 19 15.1 Características 20 15.2 Ventajas 20 15.3 Historia 20 15.4 Anypoint Studio 21 16. Clientes de Mule 22 16.1 eBay Enterprise 22 16.2 Nespresso 22 17. Reportes: Cuadrante Mágico de Gartner 23 17.1 Criterios de Evaluación 24 17.2 Cuadrante Mágico para Plataformas de Integración Empresarial como Servicio (iPaaS) 26 17.3 Cuadrante Mágico para Gobernabilidad de Servicios de Aplicaciones 27 17.4 Cuadrante Mágico para Integración...

Words: 5247 - Pages: 21

Premium Essay

Related Studies

... Purpose: The review of related literature is the scholarly foundation of the study. It spells out whether there is sufficient documentary basis to pursue a problem which came to the attention of the student or there is none. The review of related literature serves the following purposes: 1. Generally, it provides the formal and scholarly data proving that there is sufficient reason to pursue the problem. 2. It provides a clearer understanding of the problem of the study, the circumstances surrounding the problem, and the approaches to pursue the study. 3. It provides the needed comprehensive information of underlying theories, concepts, and principles which are essential in developing the theoretical and conceptual frameworks. 4. It is the documentary proof that the current undertaking is filling-in a research gap. 5. It is the proof that the current undertaking is not duplicative of any other work. In some institutions, the portion of the thesis dealing with the review of related literature is incorporated in the first chapter where the background of the study is discussed. Also, when there is dearth of related materials, particularly in exploratory studies, it is quite awkward to have a separate chapter for the reviewed literature. A...

Words: 833 - Pages: 4

Free Essay

First Programing in C#

...Programing in C# Select 7 bottons using System; using System.Collections.Generic; using System.ComponentModel; using System.Data; using System.Drawing; using System.Linq; using System.Text; using System.Windows.Forms; namespace WFejemplo { public partial class frmboton : Form { public frmboton() { InitializeComponent(); } private void button2_Click(object sender, EventArgs e) { btnprincipal.TextAlign = ContentAlignment.MiddleLeft; } private void button3_Click(object sender, EventArgs e) { btnprincipal.Enabled = true; } private void btninvisible_Click(object sender, EventArgs e) { btnprincipal.Visible = false; } private void btnvisible_Click(object sender, EventArgs e) { btnprincipal.Visible = true; } private void btnsalir_Click(object sender, EventArgs e) { Application.Exit(); } private void btndeshabilitar_Click(object sender, EventArgs e) { btnprincipal.Enabled = false; } private void btncolor_Click(object sender, EventArgs e) { btnprincipal.BackColor = Color.Chocolate; } private void btncentrar_Click(object sender, EventArgs e) { btnprincipal.TextAlign = ContentAlignment.MiddleCenter; } private void btnderecha_Click(object sender...

Words: 1167 - Pages: 5

Premium Essay

Resume

...Sahil Garg |Education |Board |Institute |Year |Percentage | |B. Tech (Computer Science and |Punjab Technical |Gurukul Vidyapeeth Institute of Engineering and Technology, Ram|2012 |72.45% | |Engineering) |University |Nagar, Banur | | | |Class XII (Non-Medical) |PSEB |Sada Ram Bansal Sr. Sec. School, Kotkapura |2008 |61.56% | |Class X |CBSE |Gandhi Model Sr. Sec. School, Kotkapura |2005 |72.47% | |INTERNSHIP | |Vardhman Polytex |I.T. Assets (Inventory) |From | |Limited, Ludhiana |Responsibilities |3 Jan 2012 | | |Developed Web Application for Centralizing the Data From different Remote Sites |- | | ...

Words: 285 - Pages: 2

Free Essay

Mentari

...ADVISER MAY 2012 TABLE OF CONTENTS TITLE PAGE APPROVAL SHEET ACKNOWLEDGMENT ABSTRACT CHAPTERS I. THE PROBLEM AND ITS BACKGROUND Introduction Some peple doesn’t now w Theoretical Framework Conceptual Framework Statement of the Problem Hypothesis of the study Assumption of the study Significance of Study Scope and Limitation Definition and Terms II. REVIEW OF RELATED READINGS Conceptual Literature Research Literature III. METHODOLOGY Materials Procedures Flowchart Set-Up IV. PRESENTATION, ANALYSIS & INTERPRETATION OF DATA Question Number 1 Question number 2 V. SUMMARY, CONCLUSIONS AND RECOMENDATION Summary Major findings Conclusion Recommendation BIBLIOGRAPHY APPENDIX APPROVAL SHEET Name of Candidates : Amza Aulia Zamani Devano Arsyandiaz Syahreza Milvan Mohammad Fahri Shahab Title of the Study : What’s On Your Plate Mr. Rizaldy Santos Instructor Date : ACKNOWLEDGEMENT We would like to thank our instructor,Engr. Carlos G. Peña, for guidingand supporting us all throughout this project. His constant reminders andprogress report checks have helped us become more focused during this thesiswriting process. He taught us how to undertake this writing task and evenprovided us with examples, which were of great assistance.We would also like to thank Chemrez Technologies , specifically their employees namely Engr. Alfredo Urlanda Jr. and Mr. Carlos...

Words: 342 - Pages: 2

Premium Essay

The Resume

...PATRICK A. WILBER CHIEF TECHNOLOGY CONSULTANT, QUANSTISSE PO Box 2716 Bellaire, TX 77402 pawilber@quantisse.com 832.429.8667 To: Trading Systems Talent Recruiter Allow me to briefly present what I can offer to you:         An excitement and passion for working with trading systems. 13 years of direct experience in creating and implementing real-time, multithreaded signal processing applications using statistical and numerical calculus algorithms. Experience with designing and implementing trading platform GUI front-ends using .NET Windows Forms and WPF, giving special attention to real-time performance and user friendly presentation. Experience with proprietary and open financial protocols (FIX, XML). Experience with financial business logic, including real-time messaging and sockets, reliable protocols, low latency protocols, distributed calculations, financial modeling, and automated trading algorithms. Experience with artificial intelligent systems for signal analysis and/or parameter optimizations. A high aptitude to rapidly learn and utilize new technologies, mathematics, and business infrastructures. A deep understanding of both technology and business objectives. I can effectively communicate and work with any type of person on any level, whether it is an Executive Manager, IT Professional, or PhD Quant. My long term career goal is to become a top expert in financial trading systems information technologies. Therefore, in the last few years my passion has...

Words: 951 - Pages: 4

Free Essay

Pt250 Database Concepts Unit 1 Research Assignment

...Unit 1 Research Assignment The History Of SQL SQL was created in 1970 by Dr. E. F. Codd. There have been three revisions of the standard and they are SQL99, SQL2003 and SQL2008. The Query was the most recent edition of SQL. Microsoft SQL 2010 Express Features 1. Simplify Development Efforts Leverage Existing Skills Get started today developing on SQL Server with SQL Server Data Tools. Take advantage of existing Transact-SQL skills, and incorporate technologies, including the Microsoft ADO.NET Entity Framework and LINQ. Develop applications faster through deep integration with Visual Studio, Visual Web Developer, and SQL Server Management Studio. Improve Developer Productivity Increase developer productivity and simplify deployment through integration with Visual Studio and Visual Web Developer. Take advantage of advanced capabilities, including rich table and query designers, full integration with Server Explorer, and drag-and-drop IDE support for rapidly building data-bound applications. Tune the Design Process Manage SQL Server 2012 Express databases with SQL Server Management Studio Express. Connect to local SQL Server 2012 Express databases and manage objects with full Object Explorer integration. Write, execute, and test queries by using visual query plans that provide hints to tune queries and access management and maintenance options. 2. Develop Sophisticated Applications Rapid data exploration & visualization Discover...

Words: 751 - Pages: 4

Free Essay

Sddedwe3E3Ee12We3W23E3E

...eLibrary Project Proposal Project Name: Online Library Management System - eLibrary. Project Members: This project is done in a group of two people. Project members are. 1. Atanu Maity 2. Problem Statement: Today most of the library is using either manual system for tracking the day to day activity or they are using desktop, stand-alone system to manage the day to day activity. In this proposed online eLibrary Management System it will run in internet or intranet and user can online check the book availability, they can search the books, library staff can issue, receive book, management can check the report from different location via internet. It can be used multi location also as it can be hosted in central location. Why eLibrary? The online eLibarary Management System is used to overcome the entire problem which they are facing currently, and making complete atomization of manual or semi automatic process of library management system. • Improve the search facility and members and library staff should get all the information in a second. • Should capable to use bar code reader for easy way to do book issue and receive process. • Library member should have limited and read-only access to the system via internet. • Library member should able to view member profile and transaction data pertinent only to them. • The supervisor should be able to enter or update master information like publisher’s details, authors and book details in one...

Words: 563 - Pages: 3

Premium Essay

Engineer

...UNICEF, in charge of the whole Province KPK, & he wishes that I use my IT knowledge to support humanity in a relevant humanitarian organization. Although my father, most of the times, surveys Field work and Management, yet he always emphasizes the significance of IT in such organizations; and with his motivation, I feel I can put my few years of experience to use with Shelter Centre. I have been a server administrator for Pakistan’s leading Broadband Service – MBL Micronet e-sports Servers. I have worked in developing web-applications for the Saudi Prince Muqrin’s IT Company (IS-TECH). Furthermore, I have helped in developing & maintaining SQL-Databases for my University, & during my Final Year Project. With knowledge of Microsoft .NET framework, web-development in ASP.NET, and about Database management in SQL Server 2008 R2, I am certain that I can make a contribution to this humanitarian cause. Please find my attached curriculum vitae for more details on my previous qualifications. Thank you so much for your consideration. I hope my qualifications are of interest to you, and I look forward to your positive response. Sincerely, Muhammad Ali Khan engr.goga.ali@gmail.com...

Words: 295 - Pages: 2

Premium Essay

Riordan Organizational Structures

...Riordan Manufacturing Business Systems Review Executive Summary The Executive Management Committee has tasked our team to review its operations, identify and describe the company’s current business system, and recommend changes. Based upon our evaluation, Riordan currently possesses three different operating systems in its Finance and Accounting department. It is recommended that the company consider employing a Windows Hyper-V Server 2008 platform with SQL Server 2008 and General Ledger in Microsoft Dynamics DP. The Legal department has retained the law firm of Litteral and Finkel, headed by Chief Legal Counsel Lowell Bradford, and requires no further changes at this time. The recommendation is to consider the Oracle E-Business Suite Human Resource Management system to help give the department structure and organization. Finally, a number of disparate databases, paper files, and microfiche have controlled the Sales and Marketing department. Finance and Accounting According to Riordan Manufacturing’s finance and accounting information, the company currently possesses three different operating systems Due to the processes in which Riordan acquired Michigan and Georgia facilities, no consolidation of business systems was considered and now requires integration into the company’s hardware and software systems. The corporate company in San Jose currently employs Windows Enterprise Resource Planning (ERP). The Michigan facility uses a pair of...

Words: 1146 - Pages: 5

Free Essay

Communication Worksheet

...University of Phoenix Material Communication Styles Worksheet You spent the past few days exploring the resources available to students at University of Phoenix, and you want to share what you learned with a friend who is interested in enrolling. Write a 150- to 200-word e-mail to your friend summarizing the resources available to students. Hi Evelyn, How are you doing today? I am writing in regards to the resources available to students enrolled at the University of Phoenix. As you know, I have recently begun classes online. We have discussed the possibility of you returning to school. You have voiced concerns about not being able to write reports correctly or having enough time to complete classes. I had similar concerns before enrolling. There is a mandatory orientation class that students have to take before starting classes that introduces students to the online learning environment and all of the resources associated with the online learning center. I found the Center for Writing Excellence. This resource has tutorials that teach the proper way to format and write a paper. It also has a function that assists with citations. Also, there is a function that allows you to submit your paper to a tutor and they go over your paper before you turn it in and give advice on how to improve your paper. The Library is easy to navigate and there is the Ask a Librarian function for any questions you might have. The online classes make it easier...

Words: 547 - Pages: 3

Free Essay

Try to Upload

...The Python Papers Monograph 2:17 Proceedings of PyCon Asia-Pacific 2010 Experiences in Building Python Automation Framework for Verification and Data Collections Juki Wirawan Tantra jw.tantra@gmail.com Abstract This paper describes our experiences in building a Python automation framework. Specifically, the automation framework is used to support verification and data collection scripts. The scripts control various test equipments in addition to the device under test (DUT) to characterize a specific performance with a specific configuration or to evaluate the correctness of the behaviour of the DUT. The specific focus on this paper is on documenting our experiences in building an automation framework using Python: on the purposes, goals and the benefits, rather than on a tutorial of how to build such a framework. 1. Introduction I work in a growing IC design company that focuses on wireless solutions. The project described in this paper was developed when we were developing the fifth generation of our product. We were facing huge challenges for this project: our product's feature sets have grown so much that manual verification of the features require more than 2 months (and this would involve most of the engineering team doing manual tests). Recent economic situation prohibited any further investment, both for manpowers and tools. However, the project needs to be completed on time, or we would risked losing a significant potential business...

Words: 2970 - Pages: 12

Free Essay

Counseling Management System

...Company Profile Star Wire (India) Limited, one of the leading Mini Steel Plant is engaged in the manufacturing of Alloy Steels, Stainless Steel and Special Steels for diversified engineering application in shape of castings, forging and rolled products. Plant is fully equipped with modern equipment and testing facilities which have created confidence and ability for manufacturing various sophisticated grades of steel conforming to international and National standards. It has its own research and development center to facilitate the manufacturing activities and also catering to engineering and manufacturing industries for failure analysis and other analytical activities. The plant is situated in Ballabgarh, about 37 KMs from Delhi - Capital of India on Main Mathura Road (NH No. 2). The location is at easy approach by Air, Rail and Road. ABSTRACT The project “Counseling Management system” is to exploit the computer technology with Internet Facility and all its aspects as necessity arises. The proposed project will be a web-based portal to provide support and services to the Students of participating in university counseling. The project will make available the Students care services of member colleges to its Students through the Internet. Through this proposed website the Students can register herself and take Admissions and support accordingly. The project “Counseling management system” is specially associated with online Admission procedure of...

Words: 9525 - Pages: 39

Free Essay

Mr Mark Helou

...Mark C. El Helou Building. Georges W. Helou Baabda-Lebanon Tel: +961 3 404237 mark.helou@net.usj.edu.lb helou_marc@hotmail.com Professional Experience March 2015-Present Retail IT Departement Analyst Programmer & Support For Lipos Retail Application Tools: VB.Net, Sql Server 2012 April 2014-November 2014 Development: Software Design Consulting Group Project: Job Costing Business Module Tools: Vb6, SQL Server 2008 June 2013 –September 2013 Development Training : B.E.R.I sal Objective: construction of a software prototype for a billing software and management services of locals and Creating graphical objects. Tools: Windev,HyperFile SQL July 2012 – September 2012 Development Training - Alyotech MEAST Objective: Generating Job Description templates, Assign to human resources Business Intelligence:...

Words: 267 - Pages: 2

Premium Essay

Nt 1330 Lab 9

...NT1330 LAB 9 1. Reader is the permission level assigned by default 2. No the Microsoft .Net Framework 1.1 would not be installed 3. Yes Microsoft .Net Framework is listed because you would of had to install it Screen shot- My workstation does not work with the server I had to copy from my classmate so I cannot take a screen shot. Although this would of worked because I followed all steps up to the turning on the workstation number. 4. Yes you would see the .Net Framework being installed upon logon. 5. Yes the .Net Framework would be installed - Again no screenshot could be taken but it would work following up to the steps I have completed. 6. The software restrictions from the policy blocks it from opening 7. Yes you would just have to move that file to another file location 8. You would be able to open Internet Explorer 9. Remove help menu and remove pictures icon from start menu 10. GPOB is shown because it is the parent OU This should say GPOB but I didn't make the 10C OU a child OU to the 10B. I also couldn't delete it but I know the process of this if I hadn't of done that. 11. No because this is the Admin account 12. No It is not available. It was removed. 13. 10BUser2 has the help and support menu because of the security filter we set. The GPOB only applies to the 10BUser1 which 10BUser2 is not a member of. 14. Leave the permissions for authenticated users in place and deny the Apply Group Policy permission to the 10BGroup1 group...

Words: 277 - Pages: 2