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Strategic Agility for Nokia

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The Need for Strategic Agility: How to introduce strategic renewal and rebuild corporate strategies

Copenhagen Conference on Strategic Management 2007 Copenhagen Business School, Denmark, December 11-12, 2007

The Timken Chaired Professor of Global Technology and Innovation Visiting Professor, Helsinki School of Economics/CKIR
© Yves Doz, Mikko Kosonen, 2007

Professor Yves Doz INSEAD

Sources of Sustained Growth and High Performance
• Clear Focus • We should have a clear vision for the future of our core business • We should have a sustained effort at maximally leveraging our core business • We should have a tight focus on continuous improvement • We should have a leadership position in everything we do • High Efficiency • We should have strong business units with sufficient autonomy as they grow • We should have highly efficient business systems and processes • We should have deep collaborative relationships with our key customers and partners • Quick Commitment • We should have clear charters for all organizational units • We should have strong and experienced leaders with proven track record
© Yves Doz, Mikko Kosonen, 2007

Single-minded attention to ‘clear direction and focus leads to…
Driver •Clear vision for the future of our core business •Sustained effort at maximally leveraging our core business •Tight focus on continuous improvement •Leadership position in everything we do •High action orientation and self-confidence Consequence •Considering everything outside the core as nonrelevant •Framing everything in the light of the core business •Short term internal orientation •Reluctance to open collaboration and experimentation •Action hero syndrome, no time and interest for alternatives Toxic side-effect •Tunnel vision

•Tyranny of the core business •Strategic myopia

•Dominance mindset

•Snap judgment and intellectual laziness
© Yves

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