Strategic Analysis of Aeg Worldwide

Strategic Analysis of Aeg Worldwide

The Anschutz Entertainment Group (AEG) is a leading sport and entertainment group that boasts the world’s largest collection sports team and sporting facilities. AEG owns and controls numerous sporting facilities in the United States with such arenas as the Staples Center in Los Angeles, Prudential Center in Newark and the America Airlines Arena in Miami under its control. AEG developed and operates the Home Depot Centre in Carson Los Angeles “it is the official U.S Olympic training site that features elite facilities for soccer, tennis, track and field, track cycling, boxing, lacrosse, rugby, football and other sport. The Home Depot Center also hosts concerts and family shows and is the home of the Major League Soccer’s Los Angeles Galaxy and Chivas USA” (Anschutz Entertainment Group, 2012). It is also the national training center for both the Men and Women national soccer teams.   AEG also controls many facilities worldwide, in Europe in controls the O2 area in London and the O2 World arena in Berlin, The Hamburg Arena in Hamburg, the Ahoy arena in Rotterdam and the Globe Arena in Stockholm. In Asia it controls the Wukesong Arena in Beijing and the Qatar National Convention Center in Doha. AEG also controls Acer Arena in Sydney Australia.
AEG owns a share in an impressive number of sports teams around the world and has a firm grip some of the largest sporting franchises and various sports. AEG   part owns the Los Angeles Galaxy, Houston Dynamo’s Major League soccer teams and the Hammarby soccer club which is the most popular soccer club in Stockholm and among the most popular soccer clubs in Sweden (Anschutz Entertainment Group, 2012). AEG part owns various hockey teams from around the world that include that LA Kings that play in the NHL, the Ontario Reign and Reading Royals that play in the ECHL. AEG also owns hockey teams in Stockholm, Berlin, Manchester and Hamburg. AEG also shares ownership of the LA Lakers NBA basketball team. AEG organizes and is involved...

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