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Strategic Analysis of Pearl Continental Pakistan

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Submitted By Mohibjan
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Strategic Analysis of Pearl Continental Pakistan

Summary: A strategic business analysis of Pearl Continental Hotel, located in Pakistan. Explores history, weaknesses, strengths and future prospects.
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COMPANY PROFILE
Our vision
We are committed to dynamic growth and service excellence built upon our heritage of traditional hospitality. We strive to consistently meet and surpass guests, employees and others stakeholders expectations. We feel pride in making efforts to position Pakistan in the forefront of the international arena.
Our Core Values - G.R.I.T
Growth & Development
Recognition & Reward
Innovation
Trust
Recognition and Reward
Achievement orientation
Performance-based evaluation
Appreciation
Incentives
Setting ever-rising standards of performance
Innovation
Listening and two-way interaction
Participation
Encouragement
Motivation
Enterprises
Trust
Cooperation
Support
Teamwork
Sense of ownership
Empowerment
Integrity
Dignity
Respect
Candidness
Growth & Development For All
Competence and contribution as the only basis for job security
Promotion from within
Learning environment and opportunities
Provision for world-class education and training
Aligning people with latest technological trends
INTRODUCTION TO PEARL CONTINENTAL
History
The Pearl continental chain in Pakistan is owned by the Hashwani group under the holding company Pakistan Services Ltd (PSL) and Hashwani Hotels ltd respectively. The Pearl chain was acquired by the group in 1985, at a time when the image of the hotel was deteriorating due to service inefficiencies. At this time the name of the hotel was changed from Hotel Intercontinental to pearl continental, and several efforts were made to upgrade its image. These included a new décor and fresh landscaping of the hotel grounds as well as upgrading of food and service through training of relevant

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