...Analysis of Toyota Motor Corporation By: Thembani Nkomo This paper will explore the external and internal environment of Toyota Motor Corporation, and suggest recommendations to sustain its competitive advantage. Analysis of Toyota Motor Corporation by Thembani Nkomo ANALYISIS OF TOYOTA MOTOR CORPORATION TABLE OF CONTENTS 1 COMPANY OVERVIEW 2 EXTERNAL ENVIRONMENT OF THE AUTOMOTIVE INDUSTRY 2.1 Industry Overview and Analysis 2.2 Industry Life Cycle 2.3 Industry Demand Determinants 2.4 Porter’s Five Forces 2.5 Industry Cost Structure Benchmark 2.6 Industry Competitive Landscape 2.7 Major Competitors 2.8 Key Success Factors in Industry 3 INTERNAL ENVIRONMENT OF TOYOTA 3.1 Core Competencies 3.2 Distinct Competency 3.3 SWOT Analysis 3.4 BCG Matrix: Internal Analysis of Toyota Portfolio 3.5 VRIO Framework Analysis 3.6 Toyota’s Efforts in Emerging Economies 3.7 Case Study: Toyota’s Successful Strategy in Indonesia 3.8 Strategic M&A, Partnerships, Joint Ventures, and Alliances 3.9 Analysis of Financial Performance 4 RECOMMENDATIONS 5 APPENDICES 6 REFERENCES Analysis of Toyota Motor Corporation by Thembani Nkomo 1. TOYOTA CORPORATE OVERVIEW: Founded in 1937, Toyota Motor Corporation is a Japanese company that engages in the design, manufacture, assembly, and sale of passenger cars, minivans, commercial vehicles, and related parts and accessories primarily in Japan, North America, Europe, and Asia. Current brands include Toyota,...
Words: 4841 - Pages: 20
...Analysis of Toyota Motor Corporation By: Thembani Nkomo This paper will explore the external and internal environment of Toyota Motor Corporation, and suggest recommendations to sustain its competitive advantage. Analysis of Toyota Motor Corporation by Thembani Nkomo ANALYISIS OF TOYOTA MOTOR CORPORATION TABLE OF CONTENTS 1 COMPANY OVERVIEW 2 EXTERNAL ENVIRONMENT OF THE AUTOMOTIVE INDUSTRY 2.1 Industry Overview and Analysis 2.2 Industry Life Cycle 2.3 Industry Demand Determinants 2.4 Porter’s Five Forces 2.5 Industry Cost Structure Benchmark 2.6 Industry Competitive Landscape 2.7 Major Competitors 2.8 Key Success Factors in Industry 3 INTERNAL ENVIRONMENT OF TOYOTA 3.1 Core Competencies 3.2 Distinct Competency 3.3 SWOT Analysis 3.4 BCG Matrix: Internal Analysis of Toyota Portfolio 3.5 VRIO Framework Analysis 3.6 Toyota’s Efforts in Emerging Economies 3.7 Case Study: Toyota’s Successful Strategy in Indonesia 3.8 Strategic M&A, Partnerships, Joint Ventures, and Alliances 3.9 Analysis of Financial Performance 4 RECOMMENDATIONS 5 APPENDICES 6 REFERENCES Analysis of Toyota Motor Corporation by Thembani Nkomo 1. TOYOTA CORPORATE OVERVIEW: Founded in 1937, Toyota Motor Corporation is a Japanese company that engages in the design, manufacture, assembly, and sale of passenger cars, minivans, commercial vehicles, and related parts and accessories primarily in Japan, North America, Europe, and Asia. Current brands include Toyota,...
Words: 4841 - Pages: 20
...Toyota Motor Corporation is a Japanese company was formed in 1937 by Kiichiro Toyoda as a spinoff from his father’s company Toyota Industries purpose to create automobiles. It’s one of leading auto manufacturing company in the world which includes in third largest car manufacturing company. The company also conduct business in finance and other industries. It sells its vehicles more than 170 countries and region worldwide. Its primary markets is Japan, North America, Europe, and Asia. It’s headquartered in Toyota City, Japan. Company current CEO name is Akio Toyoda. Its revenue in 2012 was ¥18.583 trillion, profit in 2012 was ¥283.55 billion. There are three components in strategic management process which company follows: strategic position, strategic choice, and strategic in action. In first component which is strategic position for Toyota Motor Corporation it will cover PEST and SWOT analysis which will scan its internal and external environment. Purpose of this analysis is to understand the car manufacturer market and to know how to compete other manufacturer by using resources, strengths and how to overcome their weakness. Second component is strategic choice, in this for Porter’s Generic Strategy is applied by Toyota Motor Corporation. Porter’s Generic Strategy will help to analyze level of competition with an industry. On other hand in head of business level strategy Toyota Motor Corporation covers overall cost leadership, differentiation strategy, focus strategy, corporate...
Words: 306 - Pages: 2
...Running Head: Ford Motor Company and the Toyota Motor Corporation Ford Motor Company and the Toyota Motor Corporation AIU – MGT680 Abstract Two major automakers are Toyota and Ford. This paper will compare the two companies to better understand the contributions to for success of each company. This paper will include a SWOT analysis which identifies strengths, weaknesses, opportunities, and threats to these companies. It will also include a plan of action for one weakness to turn them into strengths. It will discuss the current issues being faced by each company and how it affects the global operation because of the importance. Ford Motor Company and the Toyota Motor Corporation Ford Motor Company was started by Henry Ford in 1903 (Heritage, 2014). Toyota Motor Corporation was started by Kiichiro Toyoda in 1935 (50 Years, 2014). While each firm has been able to develop a relationship between the political and economic forces within their communities, they also understand a strategic plan is important and will guide them to an effective relationship within their communities. This type of plan will help the two firms build brand name as both firms have successfully done. The following table will illustrate the main issues Ford and Toyota are facing. It briefly explains the current position or view of each company to help better understand who the two firms view their community responsibilities. Issues Ford Toyota Legal, Social and Economic Environments Follows...
Words: 2517 - Pages: 11
...Overview of Toyota Motor Corporation Toyota Motor Corporation is one of the world’s largest automotive manufacturers by auto sales, designs and manufactures a diverse product line-up like buses, minivans, trucks, SUVs, luxury, and sports vehicles. Toyota makes automotive parts for its own use and for sale to others. Popular models include the Camry, Corolla, Land Cruiser, and luxury Lexus line, as well as the Tundra truck. Toyota conducts its business worldwide with 27 countries and regions. The countries that Toyota operates are: Canada, USA, Argentina, Brazil, Mexico, Venezuela, Czech Republic, France, Poland, Portugal, Turkey, U.K., Russia, Kenya, South Africa, Egypt, China, Taiwan, India, Indonesia, Malaysia, Pakistan, Philippines, Thailand, Vietnam, Australia, and, Bangladesh. Toyota Motor Corporation is a Japanese automaker headquartered in Toyota, Aichi, Japan. Japan has a commercial law system based entirely on custom (Hahn, 1984). These customs were known and used by commercial society of Japan. It is being enforced by courts, guild, trades associations, and different self-regulatory guilds. Market System Market economy is the type of economy that Japan have. Market economy means that the resources are allocated and controlled by consumers who “vote: by buying goods (Daniel, Radebaugh, Sullivan, 2011). Japan’s economy relies on its manufacturing industry which produces automobiles, robots, televisions, and electronic equipment. Toyota Motor Corporation is best...
Words: 897 - Pages: 4
...Table of Contents Table of Contents Table of Illustrations ........................................................................................................ II List of Abbreviatons ........................................................................................................ III 1 Strategic Management Tools & Processes ............................................................... 1 1.1 Introduction ................................................................................................... 1 1.2 Question 1 ..................................................................................................... 2 1.3 Question 2 ..................................................................................................... 8 1.4 Conclusion .................................................................................................. 11 2 Innovation Management .......................................................................................... 12 2.1 Introduction ................................................................................................. 12 2.2 Question 1 ................................................................................................... 13 2.3 Question 2 ................................................................................................... 15 2.4 Question 3 ..................
Words: 12355 - Pages: 50
...References Advance! Business Consulting B.V. (2009). The Rise of Toyota. Retrieved 03 29, 2016, from Advance Business Consulting: http://www.advancebusinessconsulting.com/advance!/strategic-alignment/strategic-alignment-business-cases/the-rise-of-toyota.aspx Bunkley, N. (2016). Ford won’t blindly chase market share. Automotive News, 90(6708), 0032. Edwards, J. (2012). Mastering Strategic Management ( 1st Canadian Edition ed.). Retrieved 04 01, 2016, from https://opentextbc.ca/strategicmanagement/chapter/types-of-international-strategies/ Funaru, M. (n.d.). Toyota’s business strategies in international markets. Braşov: University of Braşov. Retrieved 04 01, 2016, from http://feaa.ucv.ro/annals/v3_2010/0038v3-004.pdf Gillis, C. (2015, September 13). What’s it really like in the driver’s seat of a driverless car? Mclean’s. Retrieved from http://www.macleans.ca Henry, J. (2015, August 30). One Ford, Part Two; Tweaking The Master Plan. Forbes. Retrieved from http://www.forbes.com Hitt, M., Ireland, R. & Hoskisson, R. (2015). Strategic management : competitiveness & globalization : concepts & cases. Stamford, Conn: Cengage Learning. Negi, R. (2013, 03 27). Toyota: Analysis of Vision Statement, Corporate Level Strategies & SWOT. Retrieved 04 02, 2016, from Slideshare: http://www.slideshare.net/rohannegi/toyota-analysis-of-vision-statement-corporate-level-strategies-swot NYSE. (2016). Financials for Ford Motor Company. Retrieved March 28, 2016 from http://www.google.com/finance...
Words: 671 - Pages: 3
... --- 000 --- TEN POINTS ANALYSIS OF TOYOTA MOTOR CORPORATION Ten Points Analysis Of TOYOTA Motor Corporation Present by * Tuong Thoai Xuan Doan – 121101201 * Quyen Thi Kim Tran – 121101106 * Kiet Nguyen Tuan Ho – 121101151 * Lam Minh Ho – 121101105 * Khang Thai Tran - 121101 HUTECH University Lincoln Program Submitted to lecturer Luan Thanh Nguyen for Marketing Management 2 Report October 4, 2013 Abstract The international market has becoming more and more challenging for Multinational Corporations to improve themselves and adapt to the new requirements for changes of the market competition and the customers’ satisfaction. The main aim of this research paper is to enlighten the position of Toyota in the international market, for the background reasons for its successes so far. Its leading position in the automobile industry undeniable, and its business strategies in this industry should be attributed as the cores of its successes. Moreover, we will also make lights onto the competitive advantages that have helped Toyota to prevail over the other rivals, together with the necessary internal and external anslyais of the market environment which may reinforce Toyota in its operation and pose challenges for changes and improvements that should be implemented for keeping and maintaining its market leading position. Each element of the SWOT Analysis, PEST analysis and the Boston Consulting Group Matrix can help...
Words: 2847 - Pages: 12
...Toyota and Ford Comparison L. Johnson MGT680-1203B-12 Abstract Toyota and Ford companies are two of the major players in the auto industry. Comparing the two companies helps to understand what contributes to the success of each. The SWOT analysis can be used to identify weaknesses and a plan of action to turn those into strengths. The current issues faced by each company affect how it operates globally. It is important for each company to understand how each issue affects its operations. Introduction Every firm creates a relationship between the political and economic forces within its community. Toyota and Ford understand the importance of developing a strategic plan that guides them on how to create effective relationships within the community. This helps with building brand name, which both companies have done successfully. Ford and Toyota’s current position on the main issues that they face and a SWOT will be done to show their current market position. Issues The following table will compare the current issues faced by Ford and Toyota. The current position/views of each company are briefly explained. The purpose of this table is to understand how Ford and Toyota view their responsibility to the community. Understanding the companies’ positions help to develop strategic plan suggestions. |Issues |Ford |Toyota | |Legal, Social and Economic...
Words: 4068 - Pages: 17
...Global Strategy for Toyota Company Name Course Instructor Date Introduction Toyota Motor Corporation is a multinational motor manufacturing company based in Toyota, Aichi, Japan. It consists of over 333,498 employees as of March 31st 2013. It was ranked the largest automobile manufacturer in the world in 2012 based on production, as it reported the production of its two hundredth millionth vehicle in the same year. It is also ranked as the thirteenth largest company based on revenue [ (Toyota Global, 2013) ]. According to the company’s consolidated financial statements, Toyota has 540 consolidated subsidiaries and 226 affiliates. The financial reports of the company for the fiscal year ending on March 31st 2013 revealed revenues totaling 216.7 billion US dollars, 13 billion operating income and a net income of 9.47 billion. The company has remained dominant and continued growing for years due to various strategies that it employs worldwide. The corporation remains relevant by ensuring that it is up to date with contemporary issues of concern, therefore addressing important responsibilities and issues. In today’s world of business, globalization is a vital aspect and more so in an international corporation such as Toyota motors. The company must therefore be able to deal with the consequences of globalization such as increasing competition. Toyota Motor Corporation has applied various theoretical frameworks in its strategies to ensure it remains relevant and achieves...
Words: 4221 - Pages: 17
...Toyota Motor Corporation Ivan Ruiz DeVry University Toyota Motor Corporation has a long and interesting history behind it. In 1933, Kiichiro Toyoda traveled to the United States. There he visited many car companies that produces automobiles (Toyota Motor Corporation-Company Profile, Information, Business Description, History, Background Information on Toyota Motor Corporation, 2015) there he learned about the production lines on how to build cars. Then shortly upon his return to Japan, he decided that he wanted to establish an automobile establishment with in his father’s factory. In May 1935, he made his very own prototype automobile. At this point and time Japan had very little natural resources, therefore they had every reason to create a highly efficient car. Throughout the years, they did just this and established many research labs in Japan. This all started in 1939 and proceeded to 1940 with the Toyoda Science Research Center and the Toyoda Works. However, Japan became enmeshed with World War II; the attaining of basic material was becoming more and more difficult. Toyoda was making cars with wooden seats, one head light, back brakes only because of the scarce sources available to them. After the war was over Toyoda had about 3,000 employees, but had no operating facilities. Toyota was recognized as one of the most successful true stories of manufacturing history. Because of its growing success after World War II and the company was best known as Toyota after...
Words: 1824 - Pages: 8
...Business Policy Toyota was founded in 1937, Toyota Motor Corporation is a Japanese company that engages in the design, manufacture, assembly, and sale of passenger cars, minivans, commercial vehicles, and related parts and accessories primarily in Japan, North America, Europe, and Asia. Current brands include Toyota, Lexus, Daihatsu and Hino. Toyota Motor Corporation is the leading auto manufacturer and the eighth largest company in the world. As of March 31, 2013, Toyota Motor Corporation’s annual revenue was $213 billion and it employed 333,498 people. Toyota Motor Corporation competes in the automotive industry. The past five years were tumultuous for automobile manufacturers. Skyrocketing fuel prices and growing environmental concerns have shifted consumers' preferences away from fuel-guzzling pickup trucks to smaller, more fuel-efficient cars. Some automakers embraced the change by expanding their small-car portfolios and diversifying into the production of hybrid electric motor vehicles. Other automakers were more reluctant to shift their focus from big to small cars, expecting the price of fuel to contract eventually, bringing consumers back to the big-car fold. When fuel prices did fall during the second half of 2008, it was due to the US financial crisis ripping through the global economy. This had a domino effect throughout the developed and emerging worlds, with many Western nations following the United States into recession. Industry revenue fell about 15.4% in...
Words: 1235 - Pages: 5
...Overview of Toyota Motor Corporation 02 A Brief History 02 Section LO1 - Organisation Purposes 03 Purposes of different type of Organisation 03 Stakeholders expectation and Organisational strategies 04 Responsibilities of Organisation and strategies to meet them 05 Section LO2 - Nature of the natural environment 07 Economic system and resources 07 Fiscal and monetary policies effect on Organisation activities 09 Competitor strategy 09 Section LO3 - Organisational Behaviour in market environment 11 Pricing and output decision 11 Market forces and effects for an Organisation 11 Business and cultural environment 11 Section LO4 - Significance of global factors affecting a business 13 International trade 13 Global factors influence on a business 13 Summary and conclusion 14 Credits and references 14 INTRODUCTION My aim in writing this assignment is to delve into the subject of Business Environment and describe its key functions. I have chosen to research and submit my findings based on the company Toyota Motor Corporation, and look into ways in which the subjects covered in this assignment apply to this corporation. A BREIF OVERVIEW OF TOYOTA MOTOR CORPORATION Toyota Motor Corporation commonly known simply as Toyota and abbreviated as TMC, is a Japanese multinational corporation headquartered in Toyota, Aichi, Japan. In 2009, Toyota Motor Corporation employed 71,116 people worldwide (total Toyota 320,808). TMC...
Words: 5079 - Pages: 21
...Business-Level and Corporate Level Strategies General Motors (GM) is a public company based in the United States that is headquartered in Detroit, Michigan. In the year 2011, the company was able to acquire the title of the largest automaker in the world by achieving the highest number of vehicle unit sales since inception (General Motors, 2012). General Motors led global automobile unit sales for 77 consecutive years from 1931 through 2007; however, the company lost its position to Toyota, which has continued to dominate the market with GM standing at second. The core competencies of a corporate corporation are focused on ensuring that the business entity is able to satisfy the needs and preferences of their customers. This stands as the main determinant in realizing above average returns especially in a highly competitive business environment. This is achieved through business level strategies, which are strategies that outline the various actions to be taken in order to ensure that the company is able to provide value to its customers in addition to gaining the critical competitive advantage by utilizing its core competencies in specific, service markets or individual products. Business level strategy therefore pertains to the corporation’s firm position in its operating industry compared to its main competitors and the five forces of competition. One of the fundamental business level strategies that General Motors has employed is cost leadership. The company has been able...
Words: 1619 - Pages: 7
...Date: October 25th, 2014 Memo to: Toyota Motor Corporation Subject: Executive Strategy & Assessment Executive Summary: Situation Since created Toyota Motor Corporation has focused on innovation and efficiency within its production or manufacturing facilities, and has built its success around this core competency. Recently however many of their competitors have adopted similar practices and have been able to narrow this gap significantly. For this reason these competitors are posing much more of a threat and Toyota may need to change or adjust its current strategy to deal with this problem. These competitors are also investing heavily in the emerging markets Toyota is currently trying to capitalize on. Recommendations After assessing the current strategy at Toyota there are a few recommendations I would make to help them succeed going forward. For one they may want to consider focusing less on labour productivity, as this no longer provides them with as much of a competitive advantage. They may also want to consider investing more in the emerging markets like China and Europe, as well as areas in Africa. They are currently a leader in environmentally friendly technology in the industry, and they should put more emphasis on this because it is becoming more and more important. This is also a great way to separate themselves from competitors. Key Evidence Some of the key evidence to support this involves productivity measures and various manufacturing...
Words: 1477 - Pages: 6
