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Strategic Analysis of Danske Bank

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Submitted By sgarva66
Words 4783
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& strategic analysis regarding the post-­‐financial-­‐crisis environment

3 December 2014

Strategic Management Fall 2014

Authored by:

Stefan Garval 040594STG1

Collin Gibbons 281293COG1

Spencer Gliddon 260394SPG1

Table of Contents 1. Introduction ...................................................................................................................................... 3 1.1 Background ................................................................................................................................................ 3 1.2 Problem formulation .............................................................................................................................. 3 1.3 Market definition ..................................................................................................................................... 4 1.4 Methodology .............................................................................................................................................. 4 2. The External Environment ........................................................................................................... 4 2.1 The Seven Components of the Macro-­‐Environment ..................................................................... 4 2.1.1 Demographics ........................................................................................................................................................ 5 2.1.2 General economic

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