Strategy Paper First Version for East Coast Catering
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Chris Marchionni, Wednesday, Section 01

East Coast Catering is a Connecticut based corporation that provides catering services to customers in its targeted market. The Company was founded in 2015 by Chef Chris Marchionni. The purpose of this business plan is to raise $150,000 to initiate the development of a catering business while performing the expected financial and operational figures over the next five years.
Our Mission:
East Coast Catering strives to ensure unforgettable events by exceeding your expectations with superior cuisine, outstanding service, and innovative presentations. We offer creative, customized, catering menus, optimal service and flawless designs that truly make any event a memorable experience.
Business Form:
East Coast Catering will act as a LLC. The reason being is that most local catering businesses function as a Sole Proprietorship, because it is the easiest form of business to start and operate under. Sole Proprietorships leave the owner accountable to very high amounts of liability. LLC’s are easier to set up in comparison with a corporation and allows the business owner to experience fewer liabilities than a Sole Proprietorship. A significant advantage of a LLC is that they avoid double taxation and is not required to pay an Income Tax.
Management Team:
Founded by Chris Marchionni, with more than 12 years in the food service industry, graduated with his Bachelor of Science from Southern Connecticut State University. After graduation and in search for a corporate job, he went to work in the restaurant business until he acquired a corporate job, as a source of income. As few months passed, Chris felt that he had found his enjoyment in life, as a line cook in downtown New Haven, and no