...Strategic Organizational Communication Strategic organizational communication is the process of infusing communication together with an agenda that includes promoting the company brand. ("What Is Strategic Communications?”, 2011) Case Study: “The Power of Rewards at Industry International” The case study “The Power of Rewards at Industry International” located in chapter three of Strategic Organizational Communication in a Global Economy describes a manufacturing company. The company has a rewards system used to compensate employees but that system is in jeopardy of being eliminated due to economic challenges. The case study describes the situation, the challenges the employees and the company face, and the methods the employees are considering to resolve the issue to their satisfaction. The Organizational Structure The organizational structure of the flow of information with a company can be either centralized or decentralized. Centralized information flow means all decision making and power is reserved to central points within the company. ("Centralization And Decentralization", 2013) In a centralized company information is often altered by the time it reaches the lower ranking employees. Decentralizing the information flow is the exact opposite of centralized. In a company that is decentralized information flow is distributed equally through the company resulting in faster decision making and less alterations. The organizational structure of Industry International...
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...net/publication/241730557 Defining Strategic Communication ARTICLE in INTERNATIONAL JOURNAL OF STRATEGIC COMMUNICATION · MARCH 2007 DOI: 10.1080/15531180701285244 CITATIONS READS 112 457 5 AUTHORS, INCLUDING: Kirk Hallahan Betteke van Ruler Colorado State University University of Amsterdam 37 PUBLICATIONS 894 CITATIONS 36 PUBLICATIONS 513 CITATIONS SEE PROFILE SEE PROFILE Dejan Verčič Krishnamurthy Sriramesh University of Ljubljana Purdue University 102 PUBLICATIONS 742 CITATIONS 44 PUBLICATIONS 712 CITATIONS SEE PROFILE All in-text references underlined in blue are linked to publications on ResearchGate, letting you access and read them immediately. SEE PROFILE Available from: Betteke van Ruler Retrieved on: 10 April 2016 This article was downloaded by: On: 8 September 2010 Access details: Access Details: Free Access Publisher Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 3741 Mortimer Street, London W1T 3JH, UK International Journal of Strategic Communication Publication details, including instructions for authors and subscription information: http://www.informaworld.com/smpp/title~content=t775653701 Defining Strategic Communication Kirk Hallahana; Derina Holtzhausenb; Betteke van Rulerc; Dejan Verčičd; Krishnamurthy Srirameshe a Journalism and Technical Communication Colorado State University, b School...
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...The Changing Nature of Global Economy and the Need for Strategic Communication Business today has become a very big venture and the need for expansion into the global economy is deemed necessary for large company growth. Business’s entering into the global market will need strong communications in order to survive a global economy. The concept of strategic communications will allow a company to expand worldwide with the competency that the correct message is being portrayed. The concept of strategic communications involves understanding the meaning of the strategic communications, the different levels of communications, and the advantages of utilizing strategic communications. Strategic communications, in short terms, is the utilization of the best avenue to portray the message and concept at hand. The definition version is infusing communications efforts with an agenda and a master plan. Typically, that master plan involves promoting the brand of an organization, urging people to do specific actions, or advocating particular legislation. The topic of strategic communications is important because it increases different avenues of communication, provides a consistent and well coordinated delivery of the message or concept, and overall demonstrates the level of professionalism the company has by following distinct procedures. A company operating in a global business market has three different levels the producer can take in order for the consumer to recognize their product...
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...Running head: Strategic Communications Strategic Communications its implications in Corporate Social Responsibility, especially as it relates to the United States Military Social Responsibility and Ethics Management MGMT 325 1 November 2008 Abstract The purpose of this paper is to inform the readers of Strategic Communications and its implications in corporate social responsibility especially as it relates to the United States Military and specifically how the United States Air Force is utilizing Strategic Communications to decisively influence worldwide audiences in efforts to either diffuse or prevent aerospace crisis. Strategic Communications, its implications in Corporate Social Responsibility, especially as it relates to the United States Military Wow, now if that is not a mouthful, it is no wonder why today and in the future we are going to rely more and more heavily on what we say versus what we actually accomplish. I reiterate we must remember it is what and how we say things that are most remembered not how we acted. The ability to affect change in a memorable voice is accomplished through an ever growing medium known as Strategic Communications, which is defined by the Defense Science Board (2004) as “a vital component of U.S. national security. It is in crisis, and it must be transformed with strength of purpose that matches our commitment to diplomacy, defense, intelligence, law enforcement, and homeland security.” It is also further...
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...Business Model and Strategic Plan III, Balance Scorecard and Communication Plan Abstract This paper discussed issues and strategies of implementing a Balanced Scorecard in order to facilitate strategic planning in PepsiCo’s Mountain Dew Energy drink company KickStart. PepsiCo has been using the Balanced Scorecard in order to manage its performance measures for the implementing of the Balanced Scorecard to try and select the appropriate performance measures for the area’s listed below; • Growth in developing in the Energy drink new product and emerging markets • Financial perspective---how do we look to stakeholders • Customer perspective---how do our customers se us? • Internal business processes—what must we excel at? • Innovation and learning----how can we continue to improve and create value? Other challenges include collecting the desired information and systematizing its production analysis. Understanding what the customer wants and getting feed back on the flavors, the taste, and the coconut waters affect on the healthier side of the choice. Background and Context PepsiCo’s sister brand Mountain dew has created an off brand for young coffee drinkers of America called Millennia’s. The Challenges of implementing performance for the new product taste is going to be difficult without getting the target audience approval. PepsiCo’s motto is to make sure when it introduces a new product it is consistent with “The performance with Purpose”. The performance...
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...Individual Strategic Communication Plan Power/Politics Communication OL610 (Paula DeMaio) Quinnipiac University Community Access Imaging Grant: A Progress Report for the Seedlings Foundation and Quinnipiac University December 19, 2015 Executive Summary: Renewal of Community Access Imaging Grant: A Progress Report for Quinnipiac University and the Seedlings Foundation Community Access Imaging (CAI) is a free clinic operating in conjunction with Quinnipiac University, the Seedlings Foundation and community health care partners. This clinic provides highly supervised, specialized diagnostic imaging exams to uninsured individuals of the surrounding communities. The clinic is currently funded for three years. Annual clinical progression reports discussed with benefactors, CAI staff and Quinnipiac administration will determine if renewal of funding will be provided for the continuation of the clinic. . Analytical Methods: To determine the clinics total patient volume since commencement, data was collected from the coactive system. This system provides economical storage and convenient access to images from multiple modalities and total exams performed (CoActiv Enterprise Image & Data Management, 2009). We were able to calculate the percent increase of patient volume. In assessing percent increase, we calculated the annual patient volume of years 2014 (330 patients) and 2015 (460 patients). We took the difference, 130 and divided by the original number of...
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...Strategic communication challenge From title sponsorship to brand ownership BACKGROUND • Delhi: a critical metro market for Airtel --- highest number of mobile subscribers in a single city (5% of national mobile subscribers come from Delhi) • Aggressive tariff wars sparked by all competition brands • Vodafone intensifying on-ground focus on this market --- Vodafone Delhi Half Marathon since three years CHALLENGE • Change the category argument in the city from “who can give the lowest tariffs” to “which is the brand I love and engage with” • “Big Bang” transition of ownership of property from competition who owned it for three years Objectives Goal Measure 1 Participation Actual count 2 Strengthen Brand KPIs in Delhi, as measured by Millward Brown: Top of Mind Awareness (TOMA) by 1 point Intention to Purchase (ITP) by 1 point TOMA, ITP in Delhi as measured by Millward Brown 3 Share of acquisitions (SONA) by 1 point COAI report The Big idea The truest manifestation of the barrier-free world that Airtel believes in is a marathon where collectively an entire city converges on the streets to just run – dropping all inhibitions and barriers that would stop them from enjoying life’s simple joys By watching children run --- without restrictions and inhibitions that load our adult lives. They run with smiles on their faces or while screaming out loud in sheer joy --- carefree of where they are or who is watching them. Consumer insight We have created...
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...Statistics in business Glenn Smith QNT/351 June 1, 2014 Mark Alsakka Summary Statistics is the research of the assessment, arrangement, accumulation, as well as the meaning of the data in the field of business as well as marketing procedures. Statistics cope with the main business elements, e.g., the planning process of the data accumulation by way of developing the surveys as well as tests. Additionally, there are 2 main kinds of statistics, the first one is descriptive statistics, in which the figures are used in the statistics procedure, as well as the second one is inferential statistics, in which the procedure incorporates getting the results and making the forecasts. Statistics Methods With regards to statistical techniques, there are several specific types of statistics techniques that are described here. The 1st technique is the “Experimental Method,” that includes the study procedure in which the venture looks into the causality and draws a specific decision on the impact of the modifications in the values of independent parameters. The “Observational Study” is the technique which looks at the connection between 2 different but same factors, like a connection in smoking and cancer of the lung. The “Levels of Measurement” is yet another technique which includes 4 levels of measurement, that are - minimal, ordinal, interval, as well as ratio. Each one of these measurements includes a different use in the study procedure and analysis procedure. The Null theory...
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...Strategic engineering & marketing communication. The first step will be to establish the efficiency of the cycle of communication currently being used. The objective being to identify gaps and recommend improvements in the communication process. Branding strategies will refer to the specific activities the high-technology company will undertake in order to create product awareness and prominence in the target market. Modern global product innovations in the engineering departments are facing cut-throat competitions more than ever before. Streamlining the firm’s internal communication between engineering and marketing involves attention to employees and customer service and support. This will be in line with (Bidgoli, 2010p.432; Gupta, 2008) theory that strategic marketing requires everyone and all departments to work together. The four ways in information communication technology models involves designing a marketing strategy that considers the extremely complex and fast innovations in engineering with the conflicting consumer demands and disruptive technologies. The market demands require that the engineer produces what the consumer prefers in regard to both cost and technology. The marketing business world requires timely information on what other competitors are producing in addition to customer concerns on product and quality of service. A communication process that is supported by a decentralized form of organization should enhance a strategic communication...
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...Sample Outline for a Strategic Communication Action Plan The following is an example of an outline for a strategic communication action plan for XXXX County Schools based on the recommendations from an NSPRA Communication Audit Report. The suggested goals were taken from the guiding principles, objectives and action steps detailed in the recommendations in the report. The plan also indicates which of the district’s strategic directions (or goals) the communication goals most directly relate to. Please note that this is an outline and not a complete plan, as there are sections that Communications Office staff and administrators need to address, such as budget, timelines, responsible parties and evaluation measures. Ongoing communication and public relations activities should also be added. While this represents a substantial start on developing a comprehensive communication plan, it requires the input and direct involvement of XXXX County Schools staff and patrons in order to prepare a final plan. Strategic Direction: Highest Student Achievement Suggested Goal: Position XXXX County Schools as “the district of choice” for quality teaching, learning and student achievement. Objectives • Develop clear, consistent messages that are delivered in “one clear voice.” Action steps: ♦ Create a theme. Target audience: Staff; parents; community Budget: Timeline: Responsible persons: Evaluation measures: ♦ Develop key messages for staff, board and key communicators. Target audience:...
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...Stuart(2005) argues why annual report is still important. He provides four points that annual report can offer to show the next horizon and resonate with shareholders. Those key messages can guide shareholders effectively in order to realize high financial results. This article explains the report question efficiently what necessary messages and major method communication is demanded to shareholders and possible inventors. While it is limiting since the article come down to checking the characteristic an annual report needs which can exchange ideals efficiently with its main readers. In addition, Stuart(2005,P.2) illustrates many success examples how DTCC change their annual report by using some new methods such as benchmarking approaches and techniques, set up senior communication officer. Those examples are rarely and cannot be seen as evidence. The lack of the source is perhaps it is useful in DTCC but the author does not show some evidence whether they can be used in other companies to communicate with shareholders. Text 1 Goldstein, Stuart Z. 2005, ‘Unleashing the power of the annual report at DTCC’, Strategic Communication Management, vol.9, no.3, pg.30 Text 2 Arumugam, S. 2005, ‘Navigating the web of Financial Reporting’, EBF，issue 23 winter 2005/6, pp.51 Text 3 Australian Shareholders’...
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...The Key to a Thriving Business: Internal Communication Presented to Mark Medicoff Lecturer John Molson School of Business Concordia University Prepared by Student Comm 212 Section F John Molson School of Business Concordia University October 21, 2008 Table of Contents Executive Summary............................................................................................................iii Introduction..........................................................................................................................1 Background..............................................................................................................1 Purpose Statement....................................................................................................1 Research Methods....................................................................................................1 Body.....................................................................................................................................1 Keys to International Success..................................................................................1 Internal Communication in Business.......................................................................2 Microsoft’s Success in the International Market.....................................................2 DHL’s Success in the International Market.............................................................3 ...
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...of internal communication of a reputed consulting firm that has widespread reach on domains such as media intelligence, PR, consulting and training to undergraduate students. The research process included conducting in depth interviews with two of the department heads and also with a reporting subordinate. Other sources include organizational statements posted online and the behavioural aspects of employees as monitored before and during the interview process. The research draws attention to key findings that the organisation fosters open communication and there is a strong commitment from top management towards employees. The communication channels applied most frequently are informal, such as word-of-mouth and telephone coupled with a company intranet or emails which the employees can access. The dialogic communication has paved way for strong interpersonal relationships between the employees. While the firm’s operations are currently goal oriented, as the firm plans to enlarge its scale, operations will lean towards being process oriented. In such situations it will be difficult to sustain an informal communication structure and there will be a realization for a more formal communication structure. The report evaluates this range and concludes that even though the current communication practices in the organization are satisfactory, there is always a scope for improvement as there as in scenarios of expansion. The organization should strategize communication culture to maintain...
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...USAWC course paper key competencies for 21st century strategic leaders by LTC JP Moore Strategic Leadership 24 October 2012 U.S. Army War College Carlisle Barracks, Pennsylvania 17013 It became clear to me [as the Chief of Staff of the Army]…I would have to learn new tricks that were not taught in the military manuals or on the battlefield. In this position [as a strategic leader] I am a political soldier and will have to put my training in rapping-out orders and making snap decisions on the back burner; and have to learn the arts of persuasion and guile. I must become an expert in a whole new set of skills. George C. Marshall After a review of the aforementioned George C. Marshall quote and the research conducted for this piece, the author draws the conclusion that the success – or failure – of a strategic leader depends on his or her abilities as an intellectual, culturally aware team builder, influencer, and a communicator above the tactical and operational levels of leadership. With this judgment, the following piece will answer two questions. What key competencies should a strategic leader possess in order to align their organizations to a constantly changing and complex – VUCA and JIIM – environment? How do these competencies facilitate his or her strategic organization’s alignment to the constantly changing and complex – VUCA and JIIM – environment? Strategic leader competencies generally consist of the “knowledge, skills, attributes, and...
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...Integrated Marketing Communications Plan | [Company name] | | | | | Product name: | Click here to enter text. | Prepared by: | Click here to enter text. | Modified date: | 9/18/2008 | | | Table of Contents 1 Executive Overview 4 1.1 Scope of this Integrated Marketing Communications Plan 4 1.1.1 Marketing Objectives 4 1.2 Communications Objectives 4 1.3 Communications Strategies 4 1.4 Issues and Challenges 4 2 Situational Analysis 4 2.1 Product History 4 2.1.1 Product background 4 2.1.2 Current problems facing product 4 2.1.3 Past integrated marketing communications oR advertising themes 4 2.1.4 Past integrated marketing communications budgets 4 2.1.5 Past to present media spending 4 2.1.6 Current messaging 4 2.1.7 Customer trends 4 2.2 Current Marketing Situation 4 3 Target Audiences 4 3.1 Target Audience 4 3.2 Key Evaluation Criteria 4 3.3 Target Audience Profiles 4 3.3.1 Customer Profiles 4 3.3.2 Industry Analysts and Publications 4 4 Competition 4 4.1 Product Comparison 4 4.2 Barriers to Entry 4 4.3 Competitor Differentiation 4 4.4 Key Competitor Net Impressions and Messages 4 5 Branding and Messaging 4 5.1 Branding Architecture 4 5.2 Positioning Statement 4 5.3 Value Propositions 4 5.4 Major Messages 4 5.4.1 Major Messages for Customers 4 6 Communications Vehicles 4 6.1 Communications Process and Vehicles for Customers 4 7 Tactical Calendar 4 8 Budget 4 9 Metrics 4 ...
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