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Strategic Initiative

In: Business and Management

Submitted By wspivey
Words 516
Pages 3
William J Spivey
Discussion Board 4
Strategic Management
Strategic Initiative

In this report we are going to talk about General Motors (GM) and what they have to offer to the commitment to the environment. First let look at what is GM where did they come from, GM was Found in 1908 By a William Durant, he build a company for horse-drawn vehicles to moving to the automobile industry. This is more then 100 years, in automotive care in the history of this come. (GENERAL MOTORS, 2013)
When comes to the GM commitment to the environment, they have may many changes to make changes to the environment. Back in 1994 they have make significant improvement to reduce it factory emission, GM made a environmental Pledge to endorsing the “Ceres Principles” this was a tem point code of corporate environmental conduct. The Boston-based Ceres is a coalition of investor groups, representing over $300 billion in invested capital, and major U.S. environmental organizations, aligning financial and environmental interests. (Fleming, 2002)
With GM Environmental and Ceres Principles describe goals for protecting human health, natural resources, and the global environment. With both of these come they are required to disclose the information on environmental impact and progress in al annual report. GM have increased the recycled content used in it vehicles they are increased the recyclability of it vehicles, they have also increased vehicle fuel economy model. "GM has shown, historically, its commitment to the environment," says Elizabeth Lowery, GM vice president for environment and energy. "We've improved our fuel efficiency model by model while still responding to market demands for larger utility vehicles. (Fleming, 2002)
Over all when we look at GM we can see that they have made many efforts to preserve the environment by coming up with innovative ways to make this company

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