Consulting Analysis for Criterion Water Labs, LLC
Criterion Water Labs, LLC has been in business for four years. The owners, Dr. David and Ann Ihms are hardworking entrepreneurs. Both coming from a science background, they attended a six week fast track venture class and is now providing local quality water testing along with developing educational materials for hands on science. They are passionate about education and encouraging the youth to consider biology and chemistry fields to study. The mission of the business is to continue growing while maintaining both facets. Because of their social responsibility, customer base growth potential is not an issue. They have created a quality and after sale service value to their customers. Additional focuses on marketing, process management, and capabilities will expand the horizons for future growth for this community minded business.
The environmental testing labs and services industry in which Criterion is part of held strong through the recession because of the growing concerns with the environment and social responsibility making Criterion Water Lab’s differentiation strategy appropriate. The owners took part in a radio interview after flooding occurred in their local community. Members of the community took notice of Criterions diligence and received the message openly. This was a spontaneous marketing effort that displayed their competence and responsiveness. By conducting an analysis of the strengths, weaknesses, opportunities, and threats, an assessment of the current strategy and possible need for a variation to strategy can be determined. Differentiating through responsiveness to customers is a major strength of Criterion Water Labs. The willingness to develop an ideal marketing strategy and owning the only local testing lab which provides faster results to the customer are other strengths. Expanding these