...SWOT analysis and it’s importance in market segmentation. SWOT (Strength, Weakness, Opportunity and Treat) Analysis is one of the management tools which provides management an overview on the Strengthen, Weakness, Opportunities and Treat that points out the core issues about the company’s position on it’s operation. It “serves as a catalyst to facilitate and guide the creation of marketing strategies that will produce desired result” O.C. Ferrell, Michael D.,George h and David l (1999) using the SWOT analysis organizations can examine the various factors both internally (Strength and Weakness) and Externally (opportunities and treats) to improve business performance. The analysis will be used to “quickly overview the business strategy” Jobber and Ellis-Chadwick, (2013). Swot Analysis provides a core information on the business organization not only the marketing aspect but also other components that contribute and affects the success of it’s business operation, Management can prepare itself for taking proper course of action in identifying marketing objectives and designing core strategies and gain competitive advantage in breaking the market. Marketing Audit Organizations develop a plan of action through which they proceed with their business operation, in order to assess their past performance, current position in the market as well as where they want to be in future operations. One of the tool that can answear these issues are to have an internal and external audit...
Words: 1035 - Pages: 5
...Management Report for Table of Contents 1. Introduction3 2. SWOT Analysis3 3. Functions of Management 4 3.1 Porter's Five Forces5 3.2 Process of Planning6 3.3 Fundamentals of Organizing 7 3.4 Leading and Managing8 3.5 Controlling8 4. Conclusion9 5. Recommendation10 6. References12 1. Introduction Old Chang Kee (OCK) was founded by Mr Chang in 1956 in a small coffee shop known for its chicken curry puff. In 1986, Mr. Han Keen Juan, bought over the control of Old Chang Kee business and transform into a household brand today. For over 56 years, OCK specialise in the production and sales of a variety of affordable and quality finger food directly to consumers in Singapore. Most of their sales are on a takeaway basis and their 76 outlets in Singapore today are located at different areas to cater wider group of customers. OCK sub brands include Curry Times, Pie Kia and Mushroom which offers dine in concept restaurants carrying a range of local delicacy such as nasi lemak and laksa. Catering services are also provided in selected areas in Singapore. 2. SWOT Analysis SWOT Analysis is a useful comparison for understanding Strengths, Weaknesses and identifying the Opportunities and Threats that OCK faces today. Understanding the weaknesses of the business can "manage and eliminate threats that would otherwise catch us unawares" ("SWOT Analysis," 2013, para. 3). Internal | Strengths * Recognise local enterprise * Long established...
Words: 2679 - Pages: 11
...1) Strategy: Strategy is central, integrated and externally focused concept of how the firm will achieve its objectives. It is also a theory about how to gain their competitive advantages(&core competency). And it encompasses the pattern of actions taken by an organization in pursuing its objectives. 2) Strategic management process: It is the process of how firms manage their formulation and implementation of their strategies. First, firms should set clear vision for their whole business and they should express it within a mission statement. In next stage, firm should decide strategic target. It means they have to decide specific target. After that, firm should analysis external & internal environment and make a specific strategy. Finally, firms execute their strategies. 3) Diamond model: This is the formulation of strategy, and there are 5 elements. First, arena is about “where our firm will be active?” It could be about choosing product categories, distribution channel, market segment or technology. Next, it is about vehicles. “How to get there?” Firm could decide among many alternatives. (Joint venture, alliance, internal development, franchising & licensing etc.) Another factor is differentiator, which is about “how to win in competition?” It could be low price, styling, customization, or etc. Staging is also an important factor which is about speed and sequence of firm’s moves. Timing of expansion and sequence of initiative are examples. Lastly, it is...
Words: 1009 - Pages: 5
...remains unchanged, the function of marketing management has evolved to include strategic decision-making. Review and write a summary of the strategic marketing management process discussed in chapter one of the Kerin and Peterson text. The fundamental function of marketing is to create new customers and this can be accomplished by customizing the marketing mix to provide value to the customer, better than the competitor can. Marketing has evolved over the years and firms now strive to create long term relationships with its customers instead of just a one-time purchaser. The main difficulty that firms face is uncertainty arising due to constant changes in the external environment in which the firm operates in. “There is but one certainty regarding the times ahead, the times in which managers must work and perform. This certainty is that they will be turbulent times. In turbulent times, the first task of management is to make sure of the firm's capacity for survival; to make sure of its structural strength and soundness; and to make sure of its capacity to survive a blow, to adapt itself to sudden change, and to avail itself to sudden change and new opportunities.” [Drucker, 1974] Most established firms would have a Chief Marketing Officer (CMO) to head the marketing department, making day-to-day operations decisions as well as contribute to strategic decision making that would affect the long well-being of the firm. “Truly strategic managers have the ability to capture essential...
Words: 2603 - Pages: 11
...IDENTIFYING COMPETITIVE ADVANTAGES Video: Panera Bread Cohesion Case: Competitive Advantage:Business Dilemma To survive and thrive, an organization must create a competitive advantage. A competitive advantage is a product or service that an organization's customers place a greater value on than similar offerings from a competitor. Unfortunately, competitive advantages are typically temporary because competitors often seek ways to duplicate the competitive advantage. In turn, organizations must develop a strategy based on a new competitive advantage. When an organization is the first to market with a competitive advantage, it gains a first-mover advantage. The first-mover advantage occurs when an organization can significantly impact its market share by being first to market with a competitive advantage. FedEx created a first-mover advantage by creating its customer self-service software, which allows people and organizations to request parcel pickups, print mailing slips, and track parcels online. Other parcel delivery companies quickly began creating their own online services. Today, customer self-service on the Internet is a standard for doing business in the parcel delivery business. Page 14 As organizations develop their competitive advantages, they must pay close attention to their competition through environmental scanning. Environmental scanning is the acquisition and analysis of events and trends in the environment external to an organization. Information technology...
Words: 3191 - Pages: 13
...Course Overview and Strategy Concept Economics of Strategy Shareholder Value External Environment Internal Environment Competitive Positioning Diversification Mergers & Acquisitions Global Strategy Business Strategy Corporate Strategy Strategy Process 10 Organizational Structure and Control 11 Strategic Leadership © 2007 Prof. Dr. Bernd Venohr 2 Agenda Introduction to Strategy 4 External Environment - General environment analysis - Industry analysis - Summary and Outlook next Session © 2007 Prof. Dr. Bernd Venohr 3 Where are we today? Introduction to Strategy 1 Course Overview Strategy Concept 2 Economics of Strategy 3 Business Strategy 4 External Environment Shareholder Value Corporate Strategy 7 8 Diversification Global Strategy 5 Internal Environment 6 Competitive Positioning Mergers & Acquisitions 9 Strategy Process 10 Organizational Structure and Control 11 Leadership © 2007 Prof. Dr. Bernd Venohr Strategic 4 General purpose of external analysis Identify Opportunities: conditions that may help firm achieve strategic competitiveness Threats: hinders or constrains firm’s pursuit of strategic competitiveness Two types of environment Macro environment Micro environment (industry) Source: Robert M. Grant, Contemporary Strategy Analysis: Concepts, Techniques, Applications (5th edition, Blackwell, 2004) © 2007 Prof. Dr. Bernd Venohr 5 General environment (macro environment) ...
Words: 5592 - Pages: 23
...of the Corporation by C.K. Prahalad and Gary Hamel Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 The Core Competence of the Corporation 15 Further Reading A list of related materials, with annotations to guide further exploration of the article’s ideas and applications Product 6528 The Core Competence of the Corporation The Idea in Brief The Idea in Practice Diversified giant NEC competed in seemingly disparate businesses—semiconductors, telecommunications, computing, and consumer electronics—and dominated them all. CLARIFY CORE COMPETENCIES How? It considered itself not a collection of strategic business units, but a portfolio of core competencies—the company’s collective knowledge about how to coordinate diverse production skills and technologies. COPYRIGHT © 2003 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. NEC used its core competencies to achieve what most companies only attempt: Invent new markets, exploit emerging ones, delight customers with products they hadn’t even imagined—but definitely needed. Think of a diversified company as a tree: the trunk and major limbs as core products, smaller branches as business units, leaves and fruit as end products. Nourishing and stabilizing everything is the root system: core competencies. Focusing on core competencies creates unique, integrated...
Words: 9569 - Pages: 39
...IBM Business Consulting Services Challenges for the automotive industry in an on demand environment Seven areas of strategic action Executive brief ibm.com/bcs Contents 1 1 1 3 4 7 Introduction The automotive industry is facing new and pressing challenges. Globalisation, individualisation, digitalisation and increasing competition are changing the face of the industry as we know it. In addition, increasing safety requirements and voluntary environmental commitments by the automotive industry will also contribute to the changes ahead. Size is no longer a guarantee of success. Only those companies that find new ways to create value will prosper in the future. The purpose of this paper is to present a short overview of the automotive industry today and highlight challenges facing the industry. Based on this perspective, we will discuss strategic levers enabling OEMs to transform to on demand enterprises. Introduction Methodology The evolving automotive landscape The on demand challenge Brand management Customer relationship management 10 Core competency management 13 Software management 15 Quality management 17 Product development management 20 Expansion management 22 Strategic steps toward the on demand business 25 Conclusion 25 About the authors 26 About IBM Business Consulting Services 26 References Methodology The information, data and opinions presented in this paper are based on a series of interviews that IBM Business Consulting Services held with...
Words: 9308 - Pages: 38
...MANAGEMENT INFORMATION SYSTEMS: BUSINESS DRIVEN mis INFORMATION IS EVERYWHERE. INFORMATION IS A STRATEGIC ASSET. WITHOUT INFORMATION, AN ORGANIZATION SIMPLY COULD NOT OPERATE. THIS CHAPTER INTRODUCES STUDENTS TO SEVERAL CORE BUSINESS STRATEGIES THAT FOCUS ON USING INFORMATION TO GAIN A COMPETITIVE ADVANTAGE, INCLUDING: • The core drivers of the information age • Data, information, business intelligence, knowledge • Systems thinking • Competitive advantages • Porter’s Five Forces model • Porter’s three generic strategies • Value chain analysis Many of these concepts and strategies will be new to your students. Be sure to explain to your students that this chapter offers an introduction to these concepts and they will gain a solid understanding of the details of these concepts as they continue reading the text. SECTION 1.1 – BUSINESS DRIVEN MIS Competing in the Information Age The Challenge: Departmental Companies The Solution: Management Information Systems SECTION 1.2 – BUSINESS STRATEGY Identifying Competitive Advantages The Five Forces Model – Evaluating Industry Attractiveness The Three Generic Strategies – Choosing a Business Focus Value Chain Analysis – Executing Business Strategies | | |SECTION 1.1 ...
Words: 11571 - Pages: 47
...A Brief Understanding of IBS ‐‐A Case Study of Toyota A Brief Understanding of International Business Strategy --A Case Study of Toyota by Peter LIU, peterliu@acculine‐mfg.com MSc International Business P14B45 International Business Strategy Lecturer: Dr Yee Kwan Tang Sponsored by 10 May 2010 Acculine Precision Manufacturing Company Tel: 0086-574-28887315, Fax: 0086-574-28875303, Web: www.acculine-mfg.com, email: info@acculine-mfg.com A Brief Understanding of IBS --A Case Study of Toyota Page 1 / 12 Content Introduction ........................................................................................................................... 2 Basic Concept of International Business Strategy ................................................................. 2 Brief Background of The World Auto Industry .................................................................... 4 Brief Background of Toyota .................................................................................................. 4 IBS of Toyota ........................................................................................................................ 6 Entry to US Market ........................................................................................................... 7 Americanization as A Way of Localization ...................................................................... 8 Recommendations...
Words: 3709 - Pages: 15
...that provide insights into the external environment and the strategic capabilities possessed by organisations. Many of these models and frameworks have developed as a consequence of a twenty-year debate over the way in which organisations seek to develop sustainable competitive advantage. In broad terms, two distinct approaches have emerged from the debate about this central issue within strategy content: the positioning approach and the resource-based approach (or more accurately, approaches). Much of the debate has concentrated upon two key questions: • Is competitive advantage achieved by concentrating on either low cost or differentiation or should a strategy seek to exploit both low cost and differentiation? • Does an organisation develop strategy to respond to or shape the environment in which it exists – is strategy outside-in or inside-out? As the primary purpose of the tools of strategic analysis is to help organisations to develop and implement successful strategies, then an understanding of the underlying context in which these models and frameworks can be applied is an important requirement. By exploring the development of these competing approaches to competitive advantage and the debate between them, this Session sets out to provide this contextual understanding. Your Objectives By the end of this session you should be able to: • Outline how the tools and frameworks of strategic analysis are utilised by the positioning and resource-based...
Words: 7497 - Pages: 30
...International Journal of Business and Social Science Vol. 5, No. 6(1); May 2014 Business Endeavours in Savoury Snack Industry: Old Chang Kee Kumaran Rajaram, PhD Division of Strategy, Management & Organization Nanyang Business School Nanyang Technological University 50 Nanyang Avenue Singapore 639798 Abstract This Case Depicts How The Macro And Competitive Environmental Elements In An Evolving Snack Market Shape The Strategies And Performance Of A Growth Savoury Snack Business To (A) Maintain Loyal Clientele And Attract New Customers; (B) Addressing The Rapid And Continuous Environmental Issues; (C) Intense Competition From Rivals; And (D) Rising Expectations From Customers. Old Chang Kee (Ock) Has Rose From Its Humble Beginning From A Small Stall In A Coffee Shop In 1956 And Established Itself Prominently In 1986, When The Control Of Business Was Taken Over By Han Kee Juan (Executive Chairman Of Ock). In 2013, After About 27 Years, Ock Has Well-Established Its Brand Name And Reputation, Where It Markets Its Range Of Snack Products Through Retail Outlets At Petrol Kiosks And Shopping Malls. Over The Years, Ock’s Efforts In Modernizing And Re-Enginnering The Business Have Assisted In Accomplishing The Business Goals In Upgrading Of The Production Facility, Increasing The Number Of Business Outlets And Specializing In The Manufacture Sales Of A Wide Range Of Very Affordable High Quality Food Products. Ock Experienced Soaring Business Operation Volumes...
Words: 11275 - Pages: 46
...International Journal of Business and Social Science Vol. 5, No. 6(1); May 2014 Business Endeavours in Savoury Snack Industry: Old Chang Kee Kumaran Rajaram, PhD Division of Strategy, Management & Organization Nanyang Business School Nanyang Technological University 50 Nanyang Avenue Singapore 639798 Abstract This Case Depicts How The Macro And Competitive Environmental Elements In An Evolving Snack Market Shape The Strategies And Performance Of A Growth Savoury Snack Business To (A) Maintain Loyal Clientele And Attract New Customers; (B) Addressing The Rapid And Continuous Environmental Issues; (C) Intense Competition From Rivals; And (D) Rising Expectations From Customers. Old Chang Kee (Ock) Has Rose From Its Humble Beginning From A Small Stall In A Coffee Shop In 1956 And Established Itself Prominently In 1986, When The Control Of Business Was Taken Over By Han Kee Juan (Executive Chairman Of Ock). In 2013, After About 27 Years, Ock Has Well-Established Its Brand Name And Reputation, Where It Markets Its Range Of Snack Products Through Retail Outlets At Petrol Kiosks And Shopping Malls. Over The Years, Ock’s Efforts In Modernizing And Re-Enginnering The Business Have Assisted In Accomplishing The Business Goals In Upgrading Of The Production Facility, Increasing The Number Of Business Outlets And Specializing In The Manufacture Sales Of A Wide Range Of Very Affordable High Quality Food Products. Ock Experienced Soaring Business Operation Volumes...
Words: 11275 - Pages: 46
...Evaluating a Company’s External Environment LEARNING OBJECTIVES LO1 Identify factors in a company’s broad macro-environment that may have strategic significance. Recognize the factors that cause competition in an industry to be fierce, more or less normal, or relatively weak. Become adept at mapping the market positions of key groups of industry rivals. Learn how to determine whether an industry’s outlook presents a company with sufficiently attractive opportunities for growth and profitability. chapter 3 LO2 LO3 LO4 38 Part 1 Section B: Core Concepts and Analytical Tools In Chapter 2, we learned that the strategy formulation, strategy execution process begins with an appraisal of the company’s present situation. The company’s situation includes two facets: (1) the competitive conditions in the industry in which the company operates—its external environment; and (2) its resources and organizational capabilities—its internal environment. Charting a company’s long-term direction, conceiving its customer value proposition, setting objectives, or crafting a strategy without first gaining an understanding of the company’s external and internal environments hamstrings attempts to build competitive advantage and boost company performance. Indeed, the first test of a winning strategy inquires, “How well does the strategy fit the company’s situation?” This chapter presents the concepts and analytical tools for zeroing in on a single-business company’s external...
Words: 13240 - Pages: 53
...CHAPTER 2 Strategic human resource management Nicky Golding OBJECTIVES To indicate the significance of the business context in developing an understanding of the meaning and application of SHRM. To analyse the relationship between strategic management and SHRM. To examine the different approaches to SHRM, including: – The best-fit approach to SHRM – The configurational approach to SHRM – The resource-based view of SHRM – The best-practice approach to SHRM. To evaluate the relationship between SHRM and organisational performance. To present a number of activities and case studies that will facilitate readers’ understanding of the nature and complexity of the SHRM debate, and enable them to apply their knowledge and understanding. Introduction to strategic human resouce management This chapter charts the development of strategic human resource management. It assumes a certain familiarity with the evolution of HRM, early HRM models and frameworks and their theoretical underpinning as discussed in Chapter 1. The aim of this chapter is to provide a challenging and critical analysis of the strategic human resource management literature, so that you will be able to understand the synthesis both within and between strategic human resource management and strategic management in its various forms. Since the early 1980s when human resource management arrived on the managerial agenda, there has been considerable debate concerning its nature and its value to organisations. From...
Words: 70707 - Pages: 283
