...case study, or a strategic issue/problem. For this module, students have to write a report and give a presentation that critically analyse, reflect and discuss on the factors and dynamics that drive the profiled subject. Students are expected to demonstrate creativity, diligence and critical thinking in addressing the profiled subject which include the use of an analysis model or framework such as SWOT analysis or Porter’s five forces model, among others A compulsory module comprises of: Project Scope Final Report (formal, 2000-words) Poster Presentation Assessment Topic/Scope The PP subject or topic must be industry related and can be on a: • Company • Business • Technology • Industry sector • Strategic issue/problem • Case study OR • Area of an industrial or applied nature Examples of Acceptable Subject/Topic A competitive analysis of the budget airlines industry A company analysis of Seagate A study on the development of Java Technology and the IT Industry in Singapore An analysis on the development of the semiconductor industry in Singapore –a case study of GLOBALFOUNDRIES An analysis on the factors contributing to the success of Goodrich Aerospace Services Pte Ltd in the manufacturing sector. Competitive Analysis of Tan Tock Seng Hospital (TTSH) Aviation Industry -An analysis of its impacts and influences The subject/topic should be engineering-related but companies may come from cross-industry. Examples, supply-chain management in NTUC (retailing...
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...1.0 Introduction 0. Name of the company Serbanakal 1. Nature of business Serbanakal focuses on selling Islamic posters. Instead of selling Islamic poster we are also do charity work. Each unit of poster sold will be donated 20% , which 10% goes to the orphanage and other 10% goes to the “Telekung Project”. 2. Industry profile Serbanakal was established to give the best Islamic posters to people. We believe that there are not many businesses which offer the same service as we given here. 3. Location of business Because of this is a small business, we did not have the specific place or outlet. We just selling these posters through social website and event or exhibition that we join. 4. Date of commencement Our company operation on 10 August 2010 5. Factors in selecting the proposed venture We choose for this business because evangelize the Islamic faith through posters, for the purpose of Islamic Da’wah and Islam education, Insha’Allah. 6. Future prospects of the business Our future plan for the business we will design Islamic t-shirt, mark and etc. Insha’Allah Business Logo [pic] The name ”Serbanakal” • It represent the name of our business. The actual word is “Serban Akal”, it’s based on the way people say that name. “Serbanakal” it stand for the top of our body...
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... | |Date issued | Hand in deadline |Actual date submitted on | |Thursday 22nd October 2015 |Friday 13th November 2015 | | | | | |Assignment title |Google IT! | |The aim of this unit is to show learners that the collection and management of business information, and the successful communication of that information | |throughout a business, is critical for the future prosperity of the organisation....
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...Strategic Management Lynn Johnson University of Phoenix BUS/475 Phillip Cram March 29, 2010 Developing a strategic plan is imperative for any business. Part of the strategic planning process is creating objectives that will help an organization reach their long-term goals. For this to occur, senior management must use a balanced scorecard that will enable them to focus on their strengths, weaknesses, opportunities, threats, and trends within their industry. The Body Shop is a leader in the skincare industry because this organization’s strategic plan centers on their mission statement. However, as all businesses, The Body Shop creates objectives that help strengthen their market, while maintaining their goals. This is the basis for sound strategic planning, and this is why The Body Shop is the leader in the skincare industry. Shareholder value or financial perspective To improve shareholder value or financial positioning, senior management believes it is time to expand globally, and the first area is market share. According to research, the European population is growing and health and skincare awareness is increasing in these regions. Marketing will research different segments of the European market, such as geographic, social, and the behavioral environment, and profile those segments into categories. Once this is completed, marketing will create a strategy that entails extending the product line, increase direct and indirect sales, and broaden the organization’s...
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...of NRC, PTCs and Markets u GLOBE and F&C specialists u Market Heads and SBU Heads who commented on the strategy as it was evolving u And so many other talented colleagues from corporate teams. Approver Nestlé Board of Directors and Nestlé Executive Board Paul Bulcke Chief Executive Officer Werner Bauer Executive Vice President Strategic Business Units, Marketing and Sales Repository All Nestlé Principles and Policies, Standards and Guidelines can be found in the Centre online repository at: http://intranet.nestle.com/nestledocs Copyright and Confidentiality The content of this document may not be reproduced, distributed or disclosed to third parties without proper authorisation. All rights belong to Nestec Ltd., 1800 Vevey, Switzerland. ©2008, Nestec Ltd. This booklet, and accompanying materials including the CD-ROM, should be kept strictly confidential. Please only share with colleagues who are directly involved with Nestlé strategy. CWU December 2008 – The Nutrition, Health and Wellness Mapping Standard for Product Portfolio Evolution Goal The goal of this Standard with support material is to empower Markets, Strategic Business Units and Global Businesses to gain Nutrition, Health and Wellness (NHW) visibility and clarity on their product portfolio and be further equipped to accelerate its...
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...16/9/2014 Pest Analysis On GlaxoSmithKline (GSK) Home Sign Up Forums Projects Institutes Articles Blogs Videos Communities Events Jobs Login Search Forums.. Remember Me? Log in ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Principles of Management ( P.O.M) Login via Facebook? User Name User Name Password Pest Analysis On GlaxoSmithKline (GSK) Pest Analysis On GlaxoSmithKline (GSK) Pest Analysis On GlaxoSmithKline (GSK) You are currently logged in to Facebook. Would you like to autologin to the network? Autologin or Cancel » Login Discuss Pest Analysis On GlaxoSmithKline (GSK) within the Principles of Management ( P.O.M) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; GlaxoSmithKline plc often abbreviated to GSK, is a global pharmaceutical, biologics, vaccines and consumer healthcare company headquartered in London, United ... Forgot Password? New User? LinkBack Thread Tools Display Modes Log in Sign Up A dv ertisements Pest Analysis On GlaxoSmithKline (GSK) (1 (permalink)) » Ads Abhijeet S Pest Analysis On GlaxoSmithKline (GSK) - December 2nd, 2010 GlaxoSmithKline plc often abbreviated...
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...BMGT 321 Chapter 1 Homework Click Link Below To Buy: http://hwaid.com/shop/bmgt-321-chapter-1-homework/ Solutions to In-Class Homework Discussion Exercises and Problems 1-18 (15 min.) Value chain and classification of costs, fast-food restaurant. Burger King, a hamburger fast food restaurant, incurs the following costs: a. Cost of oil for the deep fryer b. Wages of the counter help who give customers the food they order c. Cost of the costume for the King on the Burger King television commercials d. Cost of children’s toys given away free with kids’ meals e. Cost of the posters indicating the special “two cheeseburgers for $2.50” f. Costs of frozen onion rings and French fries g. Salaries of the food specialists who create new sandwiches for the restaurant chain h. Cost of “to-go” bags requested by customers who could not finish their meals in the restaurant Required: Classify each of the cost items (a–h) as one of the business functions of the value chain shown in Exhibit 1-2 (page 6). 1-25 (10–15 min.) Professional ethics and reporting division performance. Maria Mendez is division controller and James Dalton is division manager of the Hestor Shoe Company. Mendez has line responsibility to Dalton, but she also has staff responsibility to the company controller. Dalton is under severe pressure to achieve the budgeted division income for the year. He has asked Mendez to book $200,000 of revenues on December 31. The customers’ orders are firm...
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...that counter the notion that the Internet renders strategy obsolete, arguing that for a business to be successful managers must view the Internet as a complement to their current ways of competing. As the newness of the Internet begins to fade, a company returns to normal business practices to sustain a competitive advantage. To be a success, Porter states that true economic value is the determining factor. He defines economic value as “the gap between price and cost, and it is reliably measured only by sustained profitability”(65). So how can the Internet be used to create economic value? Porter identifies two fundamental factors that determine profitability: industry structure and sustainable competitive advantage. I agree with what Poster said as many people have this miss conception that new strategies have to be developed when moving to Internet, but this is not the case you just take your business online and suffer the same competition. Also nowadays many companies are emphasising on indirect revenue generation which I think is not a good practice because eventually the customers become immune to these advertisements and hardly pay any attention. They might click it but not actually buy anything. Since indirect revenue generation is not as efficient as customer loyalty (customer actually buying products from you) so it adversely affects a company. Growing business online and providing variety of products can increase a company's efficiency but due to a lot of competitors...
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...students, faculty, staff and local residents. Kim and Brewer work together without any employees initially, and they run their business successfully. They sell their products in the café only. Kim and Brewer wanted to make some developments to their business. They should launch strategies to achieve their aims. There are many steps that they have to consider before they start launching the strategies required for the developments. They have to analyze the company internal and external environment and identify its strengths, weaknesses, opportunities and weaknesses. Custom Coffee & Chocolate major strength is its owner’s knowledge acquired during their courses in business, management, and marketing, along with their experience gained at work. Other strengths of the business include the strategic location, unique products of coffee and chocolate, loyalty of customers, growing reputation of the business and good understanding of some of their customers. However, Custom Coffee & Chocolate have some weaknesses such as poor menu, small market share, small area of the café, tight capital, limited advertisement and struggle to set prices. As we consider opportunities, we can identify many for Custom Coffee & Chocolate such as menu expanding, new services, online market, delivery service, hosting various events and the provision of a wireless internet connection in the cafe . Finally, there are certain threats for the business, such as it susceptible to hard competition...
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...VRIO Framework of KFC VRIO framework use to find out the core competencies or sustainable competitive advantages which are helping firm to operate profitably in long term. For KFC, we try to find out its competitive advantage where we used four key components which help to identify in what KFC have competitive advantage compare to its competitors. Resources Valuable Rare Inimitable Exploited by the Organization Brand Recipe Experience X X Location X X Price X X Advertisement X X X Through the use of VRIO framework we have found that brand value and the recipe of making food in KFC are its competitive advantages. The reason behind these- Brand: The brand or the logo of Kentucky Fried Chicken, the KFC, is a registered trademark for their company which is a part of Yum! Brand. As it is registered it is inimitable and thus it is rare, as only the company it is franchised to gets the right to use this logo. The logo acts as a brand name, with Colonel Sanders with his signature string tie, wearing a red apron, and with this uniqueness they have become very famous and this individuality has made it easier for people to recognize it, making it a very valuable essential for the company. And since the beginning of the KFC it has been exploited by the company thoroughly, first by Colonel Sanders himself, and then by the companies that owned it. Recipe: The secret recipe that was used by Colonel Sanders since 1940 has been invariably one of the...
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...Thomas Bähr | Michelle Lindlar TIB—German naTIonal lIBrary of ScIence and TechnoloGy ›Varying realities?‹ —sWOt analysis Of a cOnsOrtially Operated digital preserVatiOn system »The belief that one’s own view of reality is the only reality is the most dangerous of all delusions.« paul WatzlaWick IntroductIon: The swot analysis is a strategic management model. It forms the basis of almost all attempts to formalize the process of strategy development. Examples for external factors in a swot analysis are technological developments, market trends, other institutions and politics. Examples for internal factors are financial resources, knowhow, staff and image. H E n ry M I n Tz B E rg The poster will exemplify how a swot analysis can be used in the context of a consortially operated digital preservation system using the example of goportis—Leibniz Library network for research Information, the strategic network of the three german national Libraries. SWot analySIS: O ppO rTu n i Ti es Th r eaTs sTr en gThs SO Strate g i eS • service model • (organisational/contractual) flexibility towards changes • knowledge exchange • collaboration in standard tasks (e.g. technology watch, community watch, format registry work) • re-use of practical experiences of partners in system (e.g. configurations, workflows, preservation planning) St Strateg i eS • observation of digital preservation community for evolving standards and best practises ...
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...Unit 4: Business Communication Unit code: H/502/5413 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60: 10 Guided learning hours: 60 Aim and purpose The aim of this unit is to show learners that the collection and management of business information, and the successful communication of that information throughout a business, is critical for the future prosperity of the organisation. Unit introduction A business needs accurate and relevant information from internal and external sources in order to operate profitably. Proper collection of data creates an environment where informed decisions can be taken for the benefit of the business. In order to manage information effectively, there must be good communication systems within the organisation. Staff must possess good verbal and written skills in order to communicate and share information. Business information can be used to obtain competitive advantage and promote efficiency. Organisations generate information internally, recording details of products manufactured, purchased and sold, and their associated costs. Businesses use information to manage not only what is currently happening in the organisation but also to plan for the future and ensure their survival. Information is collected, stored, manipulated, analysed and reported to those who need to use it. People need to become skilled manipulators and users of information to ensure organisations become more efficient and succeed in achieving...
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...1 ACCENTURE: REBRANDING AND REPOSITIONING A GLOBAL POWER BRAND1 INTRODUCTION Andersen Consulting was established in 1989 when the consulting practice of the accounting firm Arthur Andersen separated to form an independent business unit. Andersen Consulting faced the extremely difficult task of positioning itself in the Information Technology market space while simultaneously forging a separate identity from its accounting heritage. The business challenge was to retain the positive aspects of the brand equity developed over decades as Arthur Andersen, yet break away from the limitations associated with an accounting brand. What was notable was that before its inception, Andersen Consulting was generating almost $1 billion annually in revenue, yet wasn’t well known in the information technology marketplace. And to those who did know them, they were often thought of accountants, and not up to the task of delivering innovative technology solutions. In order to bridge this gap, Andersen Consulting used extensive market research to create a brand and naming strategy that would establish immediate credibility in the “consulting” arena, while at the same time leveraging all of the positive aspects with the Arthur Andersen brand. Market research also helped form the strategy for successfully launching the new name and positioning. In order to build a new identity, Andersen Consulting set a groundbreaking precedent by using sophisticated marketing strategies coupled with the professional...
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...some of the definitions, theories and concepts underpinning strategy. As such it is intended to introduce the key concepts involved, or to form an overall reminder of the various issues relating to these areas. 1. What is strategy about and why is it so important? ‘Every company needs a strategy – either explicit or implicit.’ Costas Markides (1995) ‘An effective strategic management process has become the essential norm for businesses.’ Richard Hanscombe and Philip Norman (1993) ‘Effective strategic management is the ultimate aim of all managers.’ Financial Times, 1997 ‘The survival, growth and prosperity of any organisation depends on the quality and viability of the strategy the organisation is pursuing.’ Andrew Kakabadse, Ron Ludlow and Susan Vinicombe (1988) Indeed, such is the importance attached to the subject of strategy that one commentator on the subject, Richard Whittington (1993), reports that ‘there are thirty-seven books in print with the title Strategic Management’. Similarly a leading strategy thinker, Henry Mintzberg, and his colleagues (1998) note that ‘The literature of strategic management is vast – the number of items we reviewed over the years numbers close to 2,000 – and it grows larger every day.’ However, despite the importance given to them, thinking, writing and talking about ‘strategy’-related topics are subject to two main challenges, as is acknowledged by the warning issued by a leading thinker on marketing strategy, Paul Fifield. ‘The word...
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...An Assessment Study (A Strategy Paper) on (for) HOME APPLIANCES & CONSUMER ELECTRONICS / WHITE GOODS Submitted by: Teofilo, Reymark P. 2009104355 As partial fulfillment of the requirements of EMG166 – Section T Strategic Planning & Management 3 Quarter SY 2014 – 2015 EXECUTIVE SUMMARY Haier in the Philippines are Corporation that the Filipinos embraced. It is a Home Appliances that gives comfort to the people that offers quality products. It is value for money, where normal people are looking for not like other competitors usually focuses only on their products. Haier is a corporation that brings life to your home. The corporation is still new to the market so it will be the focus of the strategy. Since the corporation is young compared to its competitors but they are different among their competitors having a variety of Home Appliance aside from having electronic gadgets. They aim to satisfy the needs and wants of their consumers that make them different among their competitors. Haier faces challenges and problems on how to penetrate since they only have one branch. They lack promotion that can help them to gain consumers and have the share in the market. With the help of the strategic plan one of the ways on how Haier will grow the market is that their marketing efforts should widened and strengthened. Along with the plan is the changing of the structure for the organization and marketing strategies to make their mark and to innovate...
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