-------------------------------------------------
Introduction to strategic management report: August 2013

Company: Mace Group Ltd.
Zahid

Table of contents
1. Introduction 1
2. Mace Group: A brief overview 1
3. Strategic analysis 2 3.1 Industry Analysis 2 3.1.1 Porter’s five forces 2 3.2 Strategy Description 4 3.2.1 Ansoff Matrix 5 3.3 Strategy Evaluation 5 SWOT analysis 6 Strengths 6 Weaknesses 7 Opportunities 7 Threats 7 3.4 Strategic Issues 8 3.5 Strategic Recommendations 8
4. Strategy formulation 9
5. Strategy implementation 12
6. Conclusion 14
References 15

Table of figures Figure 1: Porter's five forces model 2 Figure 2: Ansoff Matrix 5 Figure 3: SWOT analysis 6 Figure 4: Strategic formulation and implementation 9

1. 2. Introduction
Strategic management is the integratedaction to manage the resources and performance of the firm, aiming the optimum output. The whole process initiates with the commencement of specific mission and visionary objectives for the organization, following the policies and plans required to achieve these. In simple sense, strategic management is the combination of strategic analysis, strategy creation, implementation and monitoring(Thompson, 2001). The final outcome is the competitive advantage which in turn ensures the sustainability of the firm for the long run.
According to Rothaermel, F. T. (2012) strategic management is an integrative management field that combines analysis, formulation, and implementation in the quest for competitive advantage.”
So, in broader sense, Strategic management entails the whole managerial process where the internal and external environment of the firm are carefully analyzed and based on this an extensive strategy is formulated – facilitating the optimum allocation of resources and providing competitive advantages.
This report is focused on the strategic management