...other forms of employee involvement. Module Content: • History of the HR function, theories and models of HRM; • The roles and responsibilities of stakeholders in HRM; • The changing nature of work, managing diversity, technology and flexibility; • Human resourcing: recruitment and selection, human resource planning; • Reward and performance management; • Employee relations, employment legislation, the legal framework for unionism; • Human resource development; managing learning, knowledge and change; • The integration of HR and corporate strategy. Teaching Format: One 2-hour lecture per week; Three 1-hour tutorials. Assessment: • Group coursework assignment (40%); • Individual written coursework assignment (60%). Text(s): Beardwell, J. and...
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...Coursework 1 Hand in Date and Time: 13/11/13 at 3pm on StudyNet and in Coursework Hand-In point Weighting: 30% Title: Marketing Audit Format: Report Type: Group (approx 4-5 members) Select one of the following organisations and familiarise yourself with the relevant organisation website * Apple Inc www.apple.com CONSUMER ELECTRONICS * Tiffany’s & Co www.tiffanys.co.uk LUXURY RETAIL 1. Write a brief overview of the organization Access the relevant industry Mintel /Keynote report and other relevant research from information databases 2. Identify and illustrate the SBU’s (Strategic Business Units) for the organization External Environment 3. Apply PESTEL to the chosen industry. Illustrate and provide detailed explanations 4. Apply Porters 5 Forces to the relevant industry /organization /sector. Illustrate and provide detailed explanations 5. Illustrate in a grid format: Opportunities and Threats Internal Environment 6. Apply McKinsey’s 7S matrix to the organization /sector 7. Apply Marketing mix to the organisation /sector 8. Illustrate in a grid format: Strengths and Weaknesses SWOT Analysis 9. Illustrate in a grid format: corporate SWOT Analysis 10. Illustrate in a grid format: SBU SWOT Analysis (For Apple choose ipad and for Tiffany’s choose Jewellery Strategic Positioning 11. Identify competitors for Apple or Tiffany’s and using a perceptual map with appropriate axes demonstrate a gap in the market...
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...succeed as graduate students in the Ken Blanchard College of Business. Emphasis is placed on utilizing the tools for graduate success. 2 MGT-605 Leadership and Organizations The purpose of this course is to introduce students to the Ken Blanchard College of Business, key concepts of leadership, and an overview of how the science of organizational behavior contributes to effective leaders and managers. 4 ACC-502 Accounting Practices This course is designed for individuals who are preparing for more advanced coursework in accounting and for students who have not had accounting in undergraduate work. Topics covered include the principles and practices of financial accounting and the fundamentals of managerial accounting, such as cost behavior and budgeting. The course covers accounting theories using computational examples, and homework is problem solving. 4 FIN-504 Finance Principles This course is designed for individuals who are preparing for more advanced coursework in accounting and is designed for students who have not had finance in undergraduate work. Topics covered include financial analysis, financial planning, asset evaluation, capital structure, and working capital management. 4 SYM-506 Applied Business Probability and Statistics The purpose of this course is to prepare students in mathematical, probability, and statistical concepts for their upcoming studies in quantitative methods. The course is intended for those students who have not had any prior statistical...
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...UNIVERSITY OF EAST ANGLIA NORWICH BUSINESS SCHOOL UG/PG Coursework 2012-2013 MODULE: NBS- MC03 Marketing and Strategy: Markets, Competitors, and Customers – REASSESSMENT COURSEWORK Note: This is an individual assignment in which all of the work must be done by you alone. Question: “How well will the company do? Analyse the strategy and marketing of an existing company of your choice. Use your analysis to predict how successful it might be in future and make specific recommendations on how and why it should change its strategy and / or marketing” You are required to write a discussion paper that includes your strategic and market based analysis of the company, its competitive environment now and in the future, how successful you believe it will be in the future based upon its existing strategy and marketing, and how you would recommend it change its strategy and/or marketing to be more successful in the future. Submission deadline: 15th April 2013 no later than 3pm Word limit: 2,000 words This is a discussion paper and not a business plan. In addition to your main analysis and discussion, your paper you should include: • An Executive Summary (max 200 words) • Appendices – where you can put your supporting information. These are not marked but are helpful for the marker to see. They are not part of the word count. Suggestions for how to use the appendices, e.g. if you do a PESTLE analysis you put the detailed PESTLE in the appendix and...
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...Table of Contents 1. Summary and Introduction ...................................................................................... 3 2. Chocolate Industry ................................................................................................... 5 2.1. Understanding the landscape ................................................................................. 5 2.2. Trend ..................................................................................................................... 6 2.3. Industry Boundaries .............................................................................................. 6 2.4. Industry segmentation ........................................................................................... 7 2.5. Porter’s Five Forces ............................................................................................... 8 2.6. Industry Profitability ............................................................................................. 9 2.7. Industry Key Success Factors .............................................................................. 11 3. Internal analysis and positioning of the firm .......................................................... 12 3.1. Resources and capabilities ................................................................................... 12 3.2. Competitive Scope................................................................................................ 18 3.3. Thornton’s...
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...Office Hours As published on office door and on Weblearn or by appointment . Subject Librarians (City Campus): L Simmons, Moorgate Library, ( 1602 Subject Librarian (North Campus): Charlotte Hobson, Holloway Road Learning Centre, ( 2718 Further Sources of Support: Academic & Study Skills If you feel you need further assistance with study and academic skills you should contact the University’s Learning Development Unit (LDU) - see your Course Handbook and the LDU's website: http://www.londonmet.ac.uk/ldu. Module Aims ▪ To explore the role of branding from a corporate and consumer perspective. ▪ To introduce students to the theory of branding. ▪ To develop students' understanding of the role played by marketing...
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...MBA UK Course Handbook the Strathclyde 2014/15 The Strathclyde MBA 1 The University of Strathclyde's mission dates from our founder, Professor John Anderson, leaving instructions in his will for 'a place of useful learning' to be established in the city. By this he meant an institution open to everyone, regardless of gender, status or income. “ The Place of Useful Learning John Anderson 1796 ” We continue to be committed to 'useful learning' through our provision of relevant, high quality, educational opportunities, the global application of our research and our focus on knowledge exchange, all of which aim to benefit the wider economy and society. Our commitment to 'useful learning' is about: • • Offering a wide range of education opportunities in a flexible, innovative learning environment. Developing students who have the aptitudes and capacities to make significant contributions to their communities after graduation as employees, employers and citizens. Connecting research through knowledge exchange to make an impact on modern society. • 2 Contents Welcome ................................................................................................................. 5 The University of Strathclyde .................................................................................. 6 Strathclyde Business School ................................................................................... 6 About the Handbook and MyPlace ........
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...25% | Submission Date | 31/7/2014 | Regulations A. Late Submission * A 10% deduction per day of total coursework marks (excluding weekends and public holidays). * Late submission between 5 to 10 days, results in a 50% deduction of total coursework marks. * Late submission past 10 days results in an automatic 0% for coursework and the student will be barred from the final examination. B. Deliverables Students must submit all materials supporting their coursework listed in the deliverable section. * Plagiarism is presenting somebody else’s work as your own. It includes: copying information directly from the Web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework from another student and submitting it as your own. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the procedures set down by the university/college. The coursework must be done individually and must be entirely your own work. Please make sure that you are aware of the rules concerning plagiarism. If you are unclear about them, please consult your program coordinator/lecturer. * The coursework should exhibit formal research skills i.e. with a table of content, proper citations, references, and appendixes. * The coursework write up must be able to demonstrate critical analysis and application of both theory and practical issues to...
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...Operations Strategy Operations Strategy PGP – Term 8, 2016 Overview: Operations is the ‘how’ we do things regarding of what function we work in an organization – Accounting, HR, IT, Marketing, Operations, R&D, Sales or Supply chain – and strategy is the general direction for aligning operations in the organization to its strategic objectives and within its context. All CEO surveys in recent years list among their top-5 concerns: how to grow revenues, how to make their organization more efficient, and how to lower costs. Achieving these is the remit of operations strategy. Overall we wish to figure out how we can achieve desired strategic objectives of an organization across multiple functions, and even across organizations through analysis –qualitative as well as quantitative – and managing change. Module Leaders: Professor ManMohan S. Sodhi Cass Business School City University London manmohan_sodhi@isb.edu Professor Haresh Gurnani School of Business Wake Forest University hgurnani.isb@gmail.com (Professor Sodhi will lead Sessions 1-5 and Professor Gurnani Sessions 6-10.) Course objective and content: The overall goal is to develop an understanding of how to determine the general direction to ensure that the decisions being made to improve or create operations are coherent, i.e., towards the same organizational objectives. We will refer to a framework (7V framework under development by Professor Sodhi) as a lens for viewing and re-positioning...
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...Management Credit: 3 credits Class Days: MW 11:00-12:15 p.m. Instructor: Professor E. Yoon E-mail: eunsang_yoon@uml.edu Office: Pasteur 308 Phone: (978) 934-2814 Office Hours: MW 1:00-3:00 p.m. and also by appointment CATALOG DESCRIPTION This course focuses on the process of new product and service development and marketing. Emphasis is given on market opportunity identification, R&D-marketing interface, business model development, market potential estimation, and market entry timing. Preference: Marketing concentrators. Group Project: A product development and marketing plan. Career relevance: Developing and marketing new product or service. PREREQUSITES: MKTG 201: Marketing Principles and MSB filter courses. MSB 300/400 level courses are restricted to the MSB students who have completed the filter courses. COURSE OBJECTIVES This course is designed to familiarize students with the principles and practices in the conceptualization, design, testing, forecasting, and launching of new products and services. Course objectives include comprehension and application of: 1. Strategic elements of new product development 2. Concept generation, evaluation, testing, and screening 3. Product protocol, design, development, and sales forecasting 4. Teamwork, product use testing, and market-entry strategy, and 5. Launch planning and management guideline COURSE FOCUS ...
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...give me the opportunity to explore the body of knowledge of management and launch my career into a new phase. In 1999, I was successfully admitted for BBA at North South University. Majority of my coursework included fundamentals of human resource management, marketing, organizing which further inspires me to enhance my abilities in Human Resource Management (HRM). HRM was one of my favorite subjects. It is this liking for the subject, which inclines me to pursue my career afterwards. Moreover, it is an area of the industry and commerce that is ever-increasing in importance. The HRM has at least three identified roles – administrative, business partner and strategic partner. The last ten years have been seen an increasing call of HR to take on role – strategic partner where, HR is a member of senior management team and is directly involved in the major business decisions of the organization. Since I completed my BBA, I have been working in Oil & Gas industry and my work involves Recruitment, Training & Development, Performance Management and Employee Relations as business partner. At this point of career, I would consider myself fortunate enough, if I get to become a part of the senior management team. Your program with its flexibility and strength of curriculum and coursework would allow me to further my understanding in this interdisciplinary approach to this complex HR perspective of work environment. Finally, why do I request that you consider me for admission to your...
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...Faculty of Management Multimedia University TRIMESTER 1, ACADEMIC YEAR 2012/2013 MARKETING STRATEGY (BMK 2034) ASSIGNMENT GUIDELINES COURSEWORK MARKs DISTRIBUTION Coursework 50% |Group Assignment 1- Written Report 20% | |Group Assignment 2 – Presentation 5% | |Tutorial 5% | |Mid Term Test 20% | Group FORMING • Form a group consisting of NO MORE THAN 4 MEMBERS • Please note that every member is responsible for both assignments. Thus, the group may omit the name of a member(s) who does not complete his/her assigned responsibilities on time • Group members may divide the responsibility for the presentation accordingly. |Obectives | ▪ To explain the nature of marketing strategy and its significance for the organization ▪ To analyze the contemporary marketing issues and problems in strategic context ▪ To demonstrate interpreting advanced information and marketing data handling skills ▪ To assess communications skills to develop effective...
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...2015-16 Module Title – Strategic leadership in a changing world Module Code – 6BUS1059 Academic Year – 2015/16 Semester - AB Module Leader – Keith Seed Contents: 1 Contact details for the module leaders (and teaching team) NameK.SeedS CullifordV. AminP.Mason | RoomM248 | Phone 01707-28400 ext 5589 | EmailK.Seed@herts.ac.uks.culliford@herts.ac.ukV.1.Amin@herts.ac.ukP.Mason3@herts.ac.uk | Office & Feedback hours. The module leader has two office hours per week commencing 5th October 2015. Keith Seed’s office hours are Monday 2.30pm-3.30pm and Friday 2.30pm-3.30pm. | 2a Module aims Appreciate a range of issues and challenges confronting strategic leaders of public, private and third sector organisations in a turbulent global environment. 2b Learning Outcomes Knowledge and understanding Successful students will typically have a knowledge and understanding of: 1. the risks and opportunities confronting strategic leaders in a changing world; 2. the challenges facing organisations in times of economic growth and recession; 3. theoretical approaches to the evaluation of an organisation's strategic position, choices and implementation of options for change; 4. the distinctions between differing change contexts and styles of leadership. Skills and attributes Successful students will typically be able to: 5. research, diagnose and analyse a complex range of strategic problems 6. critically evaluate strategic concepts and theory, decision-making...
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...ABDT2043 FUNDAMENTALS OF MARKETING ------------------------------------------------- COURSEWORK SPECIFICATION Coursework Assessment (40%) No. | Contributions to coursework | % of contribution | 1. | Mid-Term Test: Multiple Choice Questions | 25% | 2. | Individual Tutorial Presentation | 15% | 3. | Group Written Assignment | 60% | Total contribution | 100% | 1. Mid-Term Test: Multiple Choice Questions (25%) A mid-term test will be given during Week 3 tutorial. It consists of 25 multi-choice questions and will cover lecture topics from Weeks 1 to 2. Students are expected to complete all the questions within one hour. 2. Individual Tutorial Presentation (15%) * Each student will be assigned a tutorial question. * Each student will be given 10 minutes to present the tutorial answers. * The tutor will inform the scheduled dates for each group to present. * Students will be assessed individually according to the criteria listed. * Use the cover page provided by the lecturer/tutor. (Refer Appendix 3) * Presenters are required to use visual aids for their presentations, PowerPoint slides must be printed and attached with format of 6-slide in a page. The presentation slides should not more than 6 slides or 1 page. 3. Group Written Assignment (60%) Requirements Select a company in the consumer market for analysis and write a report on the following topics: * Background of the company * Marketing Mix: Product, Place...
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