...2014 Lyndi Day Strategic planning or what is sometimes called “long range planning” determines where Disney would be headed business wise in the next few years or more and what initiatives Disney will use to get there. Strategic planning is just one of the different steps to be performed in achieving a solid plan. As Disney encounters different issues such as the current state of the economy or positive opportunities, planners must come to careful and smart conclusions. Planners for Disney should always include the current financial state of the company, during the planning process. There are a few key steps pertaining to the financial aspect of strategic planning: developing financial goals, alternative courses of action, evaluating risk, implementing a financial action plan, and reevaluating your plan. During the planning process, at some point, senior planners will need to identify or update the strategic philosophy. This process can be accomplished by updating the mission, the vision, and the core values statement to be aligned with the strategic plan. “Some deft observer of the laws of physics as well as economics once said that the two most powerful forces in the world are gravity and the time value of money, (http://www.finance.cch.com/text/c10s10d020.asp).” Time Value of Money is a beginning block for financial planning, and Disney must have a genuine understanding of this process in order to achieve financial security throughout this strategic initiative. The...
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...Walt Disney Company Walt Disney is more than just a billion dollar industry in not only the United States, but all over the world. Walt Disney represents the idea of happiness and a sense of tradition for families all over the world. According to the case in the text, Walt Disney has fallen 26 percent in 2006 with their Movie Studio being the worst performing division reporting in an operating loss of $12 million dollars. Their number of DVD sales is also part of their structure that has been declining since 2006 up to 2009. Walt Disney needs to change up their strategic plan from what it was when the company was founded back in 1923. They cannot expect to keep up with the competition if they are not willing to change their plan and start gearing it towards their future instead of the past and present. Mission and Vision Statements. According to the text, Disney’s mission statement is “To be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.” It also states that Disney does not have vision statements. In order to gear their strategy for the future, it is crucial that Disney develops clear and concise vision statements. I think this is the first problem that contributes to their recent dramatic revenue drop and a simple step...
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...in Paradise Paper Outline Since 1923, The Walt Disney Company has been providing quality entertainment for every member of the family, across America and around the world. They have established themselves as the leader in the animation industry and have become the largest media conglomerate in the world. Currently located in 9 different countries, Disney is always looking for additional opportunities to expand their franchise and establish a greater presence in the world. With a strong reputation of developing and managing effective and efficient organizational structures and processes, countries such as Kava; a small island country in the South Pacific have been requesting the Walt Disney Company not only bring their reputation to their country, but also their business culture. The first step in accomplishing this task is completing a business plan outlining the potential issues and forces that may impact Disney’s final decision. According to Amo, T. (2013) “A strategic business plan serves as a guide. It helps leaders of organizations identify their objectives and formulate detailed plans on how to achieve them. It is a necessary tool for the success of any company.” This process could take various forms, based on what is not only good for Disney but also for the people of Kava by discussing organizational processes, human resources, and ethics. There are many advantages and disadvantages for Disney to establish a greater presence in Kava and along with...
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...Strategic Initiative Paper Fin/370 March 6, 2013 Strategic Initiative Paper Disney is always looking for opportunities to complement their operations in theme parks as well as movie production. This article will discuss Disney’s acquisition of Lucasfilm, a strategic planning initiative released in Disney’s 2012 annual report. The article will delve into how this acquisition affects the Disney’s financial planning; that is, how this initiative affects costs, how will the initiative affect sales, and the risks associated with the initiative and financial effects they may have. What was the strategic and financial rationale for Disney’s purchase of Lucasfilm for $4 billion? As noted by Robert A. Iger, Chairman and Chief Executive Officer of the Walt Disney Company, the strategic acquisition of Lucasfilm provides tremendous new opportunities and creative potential across the entire company (The Walt Disney Company, 2012). The cornerstone of the purchase is Stars Wars franchise, which Disney has already announced plans to release a new feature film to continue the epic saga. Star Wars Episode 7 will be in theaters in 2015, with more feature films planned – along with television programming, games and merchandise, and an expanded Star Wars presence in our parks around the world (The Walt Disney Company, 2012). Disney CEO Robert Iger: "This is one of the great entertainment properties of all time, one of the best branded and one of the most valuable, and it's just fantastic for...
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...Introduction This essay shall discuss what the Disney difference is and how it affects the company’s corporate, competitive and functional strategies. As Disney have plans on doing business in Russia, the discussion turns to the challenges they are likely to face and how the management team can best prepare themselves for such challenges by planning early. We will then be turning our attention to Hong Kong where Disney has announced its expansions plans of Hong Kong Disney Land. Lastly, the discussion takes to the how strategic management process is to be used to “keep the magic coming” in a given economic climate. 1a: Disney Difference Disney difference, to sum up, is the “experience”. Disney tries to achieve this experience by bringing happiness to its consumers. Vice President & General Manager of Disney Institute, Jeff James (2012) stated, "We create happiness by providing the finest in entertainment for people of all ages, everywhere." Disney implementation of this happiness factor can be seen in many ways. For example, Cinderella Castle, in Disney Theme Park allows the visitors to dine with Disney Princesses, immersing a storybook setting for breakfast, lunch and dinner. Thus instead of just having to watch/read the cartoon/story book, which could only allow one to be only exposed visually to the character, Cinderella, the Disney fan is now able to dine with her as well. This “imagination-comes-to-life” offering of Disney translates into happiness for the customers,...
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...The Functions of Management at the Walt Disney World Resort Cynthia Brewer MGT330: Management for Organizations Professor William Banks April 28, 2014 : The Functions of Management at the Walt Disney World Resort The five functions of management are planning, organizing, staffing, leading and controlling. In a company as large at the Walt Disney Company, these five functions are vitally important to have the success this company has had for close to a century. Within the Walt Disney Company is the Walt Disney Resort in Florida. The five functions of management can be seen throughout the Florida resort. From carrying out the plans and mission statement, organizing the plans and objectives, successful staffing of employees, leading each department area for success and controlling, the resort has had great success. Even if one area of this process of functions falters, it could mean the end of the company. The planning process begins with establishing a goal. The main goal of the company can be seen within the company’s mission statement. The mission statement will explain why the company exists and what the main objects are for the business. The mission statement of the Walt Disney Company is, “The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The company's primary financial goals are to maximize...
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...Strategic Plan Part 1 Walt Disney: Conceptualizing new service division Will Johnson BUS/475 March 12, 2015 Frank Bearden Strategic Plan Part 1: Conceptualizing new service division Introduction The Disney brand is a global powerhouse, renown for entertaining hundreds of millions of people over the past 75 years. Founder Walt Disney (d. 1966) took a simple vision of an animated mouse and turned it into a fantastical empire full of breathtaking imaginations come to life. The Disney Company is an organization which embraces constant innovations, one which the corporate world admires. It is because of this restless and intrepid spirit that Disney consistently lands on Forbes ‘Best Of’ lists, including Most Reputable Businesses and Most Valuable Brand (Forbes, 2014). Some of Disney's breakthrough innovations include the first motion feature using sound (Steamboat Willie), the first full-length animated feature film (Snow White), the first ‘4-D’ feature film (Captain E/O starring Michael Jackson), and the world’s first fully-interactive ‘themed park’ (Disneyland). This ‘company of firsts’ highlights the importance of an organization staying true to its mission statement while pushing above and beyond, breaking new ground with bold, visionary ideas. But Disney is not done. The Disney Company doesn’t rest on its laurels; and there are still new frontiers to discover in this illustrious company. Having developed new advancements in entertainment, Disney now points its...
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...Walt Disney and Marvel Entertainment Strategic Initiative Cynthia Morgan FIN/370 July 29, 2012 University of Phoenix Nicole L. Givens Strategic initiative plans allow organizations to identify initiatives and strategies to undertake and to accomplish the objectives and goals identified by the organization. The process for strategic initiative planning involves various steps. The steps include identifying the organizations opportunities, threats, strengths, weaknesses, creation of objectives and goals, development of tactics, strategies, use of measures, and processes to evaluate the results. Team A will discuss Walt Disney and Marvel Entertainment acquisition strategic planning initiative, identify an initiative Walt Disney discussed in their annual report, the effects the initiative will have on the organizations financial planning and the initiative will affect the organizations cost and sales. Walt Disney and Marvel Entertainment Strategic Initiative The initiative of strategic planning of Walt Disney, Team A will analyze the acquisition of Marvel Entertainment. Reports show that Walt Disney...
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...2015 BUS/475 Professor Kosicki Business Model and Strategic Plan Part III Business Model and Strategic Plan Part III This paper will showcase how Disney creates and executes its new methods. The balances scorecard is used in order to breakdown different aspects of the company that have been assessed. This method is used by companies of every size, small or large. The balanced scorecard is created with the consideration of goals, profit, growth etc. Disney will be able to gather accurate data but there is the possibility that the data could be unclear. Efforts will be made to put together tactical goals according to the information utilized in the balances scorecard. Financial In order for Disney to continue to grow they will have to stay focused on being a good competitor and having a competitive strategy. This will allow the company to consistently grow and create new expansions within the company. Disney’s goal is to gain a 2.5% growth rate every other month with new clientele. This will be achieved by hiring and maintain a professional and educated staff of employees that will ensure the best experiences visiting Disney World. Disney plans to add more services to increase the Disney experience starting with personal meetings via web or in person. With this added service new customers will be able to create customized packages depending on their budget and what they would like to do while visiting Disney World. Disney is expecting this to increase consumer spending by...
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...Identify an episode of strategic change for an organisation of your own choice. How appropriate was the approach to strategic change given the issues faced by the organisation? Critically evaluate the effectiveness of the strategic leadership during the change process. Identify the impact of the change episode upon the key resources and core competencies of your organisation. This paper will analyse a recent period of strategic change at The Walt Disney Company which began in 2005 with the appointment of current CEO Robert Iger. The company began to experience halted growth during the late 1990s. The former CEO Michael Eisner had been successful himself in the late 1980s in changing the company during what is known as the Disney Renaissance. Eisner successfully concentrated the company’s energy back into producing animated films and helped the company to create now-classic names such as The Little Mermaid, Beauty and the Beast, The Lion King, Aladdin and others. However starting in 1999 share prices began to fall as changes in Disney’s competitive environment, consumer preferences and technology combined to alter its strategic context – which posed problems for the company in aligning its strategic objectives with its organisational structure and culture. Eisner was well known for his micromanagement and top down approach to management (Gunther, 1999), which served the company well during the 1990s when he could focus on single brands. The production of animated feature films...
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...STRAT Case Study “The Walt Disney Company: Its Diversification Strategy in 2012 LELE SONG February 9, 2015 February 9, 2015 KEY ISSUES * Understand why a company’s resources and capabilities are central to its strategic approach: Diversification is Disney’s main strategy for constant growth. The company is broadly diversified, including five major segments. Disney attempted to capture synergies existing between its business units. * Strengthening a company’s market position by expansion: Disney aims to expand globally and exploit the business opportunities in the emerging market since the domestic market is about to be saturated. * Become aware of what the company should do to achieve operating excellence: Instead of letting technology throw threats at the company, Disney decides to embrace technology to enhance quality of products and improve customer experience. Disney’s success is highly dependent on technology. * Become aware of the strategic benefits and risks of expanding a company’s horizontal scope through mergers and acquisitions: Disney has a very clear acquisition strategy, and they have successfully acquired some valuable brands. Acquisition also benefits Disney for global expansion. ANALYSIS The Walt Disney Company (“Disney” or “the company”) was a broadly diversified median and entertainment company. In 2012 the company’s business units were organized into five divisions, which include media networks, parks and resorts, studio entertainment...
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...Strategic Initiative Paper "Disney" Marquita Lacy-Polk, Diana Dorsey, Kim Jenkins, Joshua Snooks FIN/370 January 29, 2014 Strategic Initiative Paper "Disney" Disney has grown exponentially to become a household name and a global leader in the industry of family entertainment. Shortly after as a small cartoon company, Ellas Disney, founder of Walt Disney grew the Disney Corporation into something that no one could have imagined. Ellas Disney was always known for his innovation and abilities and still reminiscent today as it was in the 1920s. The company attributes are a majority of and to the success that they have built. In order for organizations to be successful and to survive requires planning for the future, with creative ideas and motivated personnel with an open mind and a strong drive. Two essential business functions are financial and strategic planning, with the great success that Walt Disney has accomplished, then till now there are still financial impacts and risks that still should be considered when making certain decisions when it comes to the company. In this paper our team will be discussing in more detail the current strategic initiatives and the possible new initiatives that Disney has in play, along with the financial impacts and the risk of putting those decisions into effect. The Walt Disney’s annual reports are very important when it comes to strategic and financial planning because it provides a variety of financial information which is helpful...
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...The Walt Disney Company Assignment 1: Assignment 1: Strategic Management And Strategic Competitiveness Professor: BUS 499: Business Administration Capstone April 20th, 2014 The Walt Disney Company The Walt Disney Company started in October 16, 1926. It was at the time known as The Disney Brothers Studio. It was established by Roy and Walt Disney. The company rapidly began to expand and introduced the world to Mickey and Minnie Mouse. They are the image of the Disney Company. During the 1940’s Disney issued its first stock, this made it growth as a company. The Disney Company expanded to the world of television and written entertainment with the opening of a theme park. Disneyland was opened on July 17, 1955. Walt dream was to open different theme parks in a big area. He chose Florida because of the nice weather; the inexpensive land; and the interstate 4. Unfortunate, Walt Disney, died on December 15, 1966. Despite the loss of Walt, Disney Company continued to grow. And in October of 1971, Walt Disney World Resort opened in Orlando, Florida. (Disney History) Globalization and technology changes have impacted The Walt Disney Company in positive way. According to Strategic Management, “globalization is the increasing economic interdependence among countries and their organizations as reflected in the flow of goods and services, financial capital and knowledge across country borders.” ( Hitt, Ireland & Hoskisson, 2013). Globalization also increases the amount...
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...markets provides a rich backdrop to introduce a range of international strategy topics, including performance assessment, rationale for expansion, market selection, and choice of entry mode. Questions 1) Why did Grolsch globalize, and how well has it performed internationally? 2) What are the key elements and limitations of its emphasis on adaptation, in particular? 3) What changes would you suggest to Grolsch’s historical strategy? Mo 14.10.2013 | Case study: International alliance | UTV and Disney: A Strategic Alliance (A) Atanu Adhikari, Rama Deshmukh ------------------------------------------------- Top of Form DESCRIPTION The case describes the dilemma faced by the senior vice-president of business development and strategy when deciding in 2006 whether UTV Software Communications Ltd. (UTV) should go ahead with a joint venture with Walt Disney Company (Disney) even if it meant selling Hungama TV, the leading children's channel in India, to Disney. UTV was one of the large media companies in India and had diversified interests, including TV content, movies, animation and new media...
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...THE WALT DISNEY COMPANY Organizational Case Study Callie Unruh MGT6145 December 14, 2012 WALT DISNEY COMPANY It’s not just Disneyland! OUTLINE Introduction and Overview Internal Assessment External Assessment Strategy Implementation and Financing Conclusion MISSION AND VISION "The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." INTERNAL ASSESSMENT FINANCES Ratio 2008 2007 Current Ratio 1.0 0.99 Gross Profit Margin 0.20 0.19 Return on Stockholder Equity 1.36 1.52 Sales 7% 5% ORGANIZATIONAL STRUCTURE Walt Disney Company Disney Consumer Products • • • • • • Disney Hard Lines Disney Soft Lines Disney Toys Disney Publishing Disney Press Disney Editions Studio Entertainment Walt Disney Pictures Miramax Films Buena Vista Home Entertainment • Buena Vista Theatrical Productions • Walt Disney Records • Buena Vista Records • Hollywood Records • Lyric Street Studios • Pixar Studios • • • Source: David, F (2011). Strategic Management. Parks and Resorts • • • • • • • Walt Disney World Disneyland Tokyo Disney Disneyland Paris Hong...
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