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Strategic Plan Part 1: Conceptualizing a Business

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Strategic Plan, Part 1: Conceptualizing a New Business

Strategic Plan, Part 1: Conceptualizing a New Business
A strategic plan is vital to conceptualizing and developing a new business built for success. This paper is Part 1 of my strategic plan to open a new bar/restaurant in downtown Greenville, SC. I am currently one of 4 people that run a local adult sports league. The idea for opening this bar/restaurant stems from the fact that we have multiple sponsor bars that we send our 2000+ players to after sports and events. Opening a bar that is solely focused on the sports league players guarantees an already established client base. The bar will be called GSB- Greenville Sports Bar and will be different from most due to the fact that we will be catering our environment, food, and hours to a specific group of “bar-goers”.
Mission and Vision
A business’s mission statement, very simply, is the answer to why the company is in business in the first place. A company’s mission is “the unique purpose that sets a company apart from others of its type and identifies the scope of its operations in product, market, and technology terms” (Pierce II & Robinson, Jr., 2009, pp. 25).
GSB Mission Statement: Greenville Sports Bar’s (GSB) mission is to be the premier bar/restaurant for all social athletes in downtown Greenville, SC. Our goal is to be a step ahead of the competition. We want our customers to have more fun during their leisure time. We will provide an inviting atmosphere for people and social athletes to grab a bite to eat after a kickball game or a beer before a softball game. We combine menu/drink selection, atmosphere, activities, and service to create a sense of "place" in order to reach our goal of over-all value in a dining/entertainment experience.
A company must also have a vision of the ultimate goal for the business as well as a defined purpose

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