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Strategic Quality Mangement

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Strategic Quality Management and Customer Satisfaction Paper
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Quality Management and Productivity
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Strategic Quality Management and Customer Satisfaction Paper Introduction In today’s world the companies have to strive real hard in order to compete the harsh competition prevailing around. The most important thing that the companies need to work towards is the customer satisfaction. Only those businesses succeed who ensure quality and customer satisfaction, in fact the truth is that both the quality and customer satisfaction are strongly related and linked to each other. Unless and until the companies do not offer the exquisite and top class quality, they’ll not be able to attract and satisfy the customers. The companies and organizations need to emphasize on strategic plans, strategic objectives, and process improvement plans along with sufficient tools and techniques required for all this. For this purpose management must come up with various strategies to improve their quality and enhance their customer satisfaction. A lot of strategic management in regard to quality control and customer satisfaction is required if a company wants to gain and retain the customers. Target Corporation Target is a well known store in United States and is popular in regard to the outstanding and exclusive products it offers. The mission statement of the company highlights customer satisfaction and making it certain that Target stores are the most appropriate and accepted store for the customers who seek style and trend. The store offers a wide range of exclusive, creative and innovative products made by various designers at very reasonable prices. This is how they tend to gain and retain customer satisfaction. The company commits to expect more and pay less brand promise. This has given

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