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Strategic Thinking for Managers - Case Study - Mango Madness

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Submitted By nikkys
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Pages 13
Nikky Shah
1405106

Strategic Thinking for Managers 6340

The assignment is solely the work of Nikky Shah. All ideas and views of other people included or referred to are acknowledged and appropriately referenced

Nikky Shah
1405106

Introduction

The report aims to analyze and examine in detail the strategic thinking process for Mango Madness. The purpose of this report is to identify and recognize the apparent position of the organization, its motto and vision, assessing the internal and external factors, issues, opportunities and challenges. The report also identifies the desired future position of the business and also stresses on Critical success factors and key strategic issues.
For precise and accurate investigation, data has been extracted mainly from the case study, Facebook fan page and other sources which have been stated in the appendix.
The remainder of the report advises and recommends certain resolutions and techniques that may be valuable to the business and help it to progress towards its motto.

CURRENT POSITION OF THE BUSINESS

Mango madness started off as a small business offering smoothies at a local market in Henderson in 2009. They started off as a small business but had high hopes and a great potential for growth and improvement. Ever since, the business began operating regularly every week on a larger scale and started participating in more events and even night markets, they have received ongoing success leading the owners to restructure the business as a limited liability.
The business is run by Sam and Allana who also are the founders of Mango Madness. They are business partners as well as life partners, Allana brings her marketing background to the business and Sam brings his humble yet optimistic go getter attitude with a very good work ethic.
Apparently, Mango Madness has only been doing business at events such as

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