...Blue Ocean Strategies MKT 421 February 2, 2015 Strategy and Positiong Paper for StressLess: A Fitbit Product What is innovation? By definition, it is a new method, or idea that revolutionizes the current standard. Innovation is paramount to success in a competitive market. A company can choose innovation in the current market, or use a red ocean strategy. This strategy is to take a current product or process and improve upon it. Another option businesses have is to endeavor for a blue ocean strategy: the strategy of creating a new market. A blue ocean strategy takes the market to a new level. A new product, or a new business is invented in a blue ocean strategy. Blue ocean strategies are vital in the business cycle, as the blue ocean represents the new, uncharted territories in business. Without blue ocean strategies, society would never make advance leaps in technology. The world would have received the cotton gin, as it was an improvement on a current tool. But would the world have received the printing press? The computer? The wheel? Currently, society is in a technological upswing. Blue ocean strategy moves were common when technology was evolving into the common, household use that it experiences now. With technology becoming so common, the red ocean strategy has taken over the blue ocean strategy seen previously. Blue ocean strategies are being seen more in societal and cultural convenience rather than mechanical devices. While it is expected that a blue ocean move...
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...Joseph McCartney 814898338 Professor Haddad Strategy Paper: Flash Memory, Inc. 2 pages Case paper outline 1) Asume positiong of manager a. Understand the Enviroment in which company operates i. International environment ii. Domestic environment 1. Expansion or contraction of economy affecting sales, profits, costs a. Growth? 2. Level of unemployment b. Potential for strikes c. Affects slaes of products 3. Cycilical up and down turns iii. Industry situation iv. Economic environment b. Company situation v. History 4. Asses success of past finaclial investmetns d. Review fianlcs e. Market share/ competitive product market info f. Stock and bond market reutls vi. Current condition vii. Future prospects 2) Solv problem facing Company c. Identify the problem- usualy one or both viii. Investigate assets to replace old products or processes 5. Increase sales or decrese costs ix. Secure funds to support growth of firm to replace products/processes 6. Increase liability- short or long term 7. Increase equity via common stock or retained earnings 8. Increase profits/decrease dividends 9. Establish relasionships with other companies...
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... Table of Contents EXECUTIVE SUMMARY 5 1. Situational Analysis 7 1.1. Internal Analysis 7 1.2. External Analysis 7 1.3. Competitors Analysis 8 1.4. SWOT Analysis 9 2. Marketing Opportunity 9 3. Marketing Objectives 10 4. Positioning 10 5. Communication Objectives 11 5.1. Category Need 11 5.2. Brand Awareness 12 5.3. Brand Attitude/ Preference 13 5.4. Brand Purchase/ Action Intention 13 6. Campaign Budget 13 7. Campaign Target Audience 14 7.1. Brand loyalty 14 7.1.1. Target audience profile 14 7.1.2. Non-Brand Loyal Users 14 7.1.3. Creative Targets and Behavioral Sequence Model 15 8. Creative Brief 16 9. Creative Strategy 16 9.1. Single Minded Proposition 17 9.2. Packaging 17 9.3. Brand 17 9.4. Creative Idea 18 9.5. Executional Mandatories 18 10. Media Strategy 18 10.1. TV Advertisement 18 10.2. Website Enhancement 19 10.3. Social Media 20 10.3.1. Facebook 20 10.4. Print Advertisement 20 10.4.1. Today Newspaper 20 10.4.2. 8 Days Magazine 21 10.5. Point of Purchase (POP) Advertising 21 11. Other IMC Activities 22 11.1. Out Of Home (OOH) Advertising 22 11.2. Quick Response Code 23 11.3. Press release 23 11.4. XOXO Road show at Orchard Road 24 11.5. XOXO Vending machine 24 11.6. Sponsorship For NDP Goodie Bag 25 11.7. Sales Promotion 25 12. Evaluation and Control 25 12.1. Pretest 26 12.2. Bi-Annually Test 26 12.3. Post Testing 26 13. Appendix 28 Appendix 13...
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...Practice of Banking F-209 Submitted To Umma Rumana Huq Lecturer Department of Finance Faculty of Business Studies University of Dhaka Submitted By: Group 05 Name | ID | Anika Alam | 18-036 | Fariha Tabassum | 18-042 | Rafi Uddin Ahmed | 18-108 | Ulfat Ara Joya | 18-122 | Sabrina Tahira | 18-136 | Ifteqar Rahman | 18-204 | Submission Date: 11 Feb. 2014 LETTER OF TRANSMITTAL 11 Feb. 2014 Umma Rumana Huq Lecturer Department of Finance Faculty of Business Studies University of Dhaka Subject: Submission of the report named “A Comprehensive Ratio Analysis on Prime Bank Ltd.” Dear Madam We submit here our term paper on “A Comprehensive Ratio Analysis on Prime Bank Ltd.” that you assigned us to prepare. We selected some books, collected some data and prepared our term paper on the basis of our findings. During preparation, our all group members contributed their best efforts. Surely it enriches our knowledge and promotes study. We have also learnt much about the issue of Fire insurance in Bangladesh. We are grateful to you for giving us such an opportunity for working on the topic. We shall be available for any clarification, if required. Sincerely The members of group 05 Acknowledgement The report “A Comprehensive Ratio Analysis on Prime Bank Ltd.” has been talented with the congregated efforts and contribution of our group members. This report constructs us to be very effective since it is...
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