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Strategy Development Plan

In: Business and Management

Submitted By ksmith0974
Words 1399
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Strategy Development Plan
Snead's Dry Cleaning Company has been established and successfully operating area near downtown Washington, Dc tor past 30 years. It is being run under the sole proprietorship by Sheldon Snead's l6lde. The company has a large customer base and provides dry cleaning services for women and men clothing items. The customers can choose to pay either at the time of picking up the items, or by monthly credit card billing. At the end of each month the customers are sent statements itemizing service fees and the charge tor the services to their credit cards for payment. The business will take on to provide concierge pickup and drop off service for dry cleaning and laundry in areas nearby downtown Washington, DC. The business is planning to utilize modem equipment that could handle more throughput as the operating times has been increased from 9 to 16 hours per day. The huge regular customer base is the indication of high service quality and enhanced image of Snead’s Dry Cleaning Company.
The sales forecast gradually increase over the next few years based on some basic changes in the operation of business. The Snead’s Dry Cleaning Company earned $580,000 in the previous year, by increasing the operating times and initiating pickup/ drop off laundry service the sales will increase and the business will be able to retain its current customers and attract potential customers.

Strategic Objectives:
• For providing the laundry and dry cleaning services for customers nearby
• Downtown area in Washington, the Snead's Dry Cleaning Company aims to:
• Establish sustainable business by the end of upcoming year,
• Have total sales in excess of $650,000.
• Producing net profit in excess of of $100,000.

Keys to success:
• A comprehensive marketing strategy is the main key to success for Snead’s Dry Cleaning Company.
• High quality service

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