...Target Market and Positioning Strategy Identification Loretta Menchaca MKT/575 May 11, 2015 Professor Delynn Byars Target Market and Positioning Strategy Identification The environment for the marketing strategy should be set in the atmosphere of the overall corporate strategy. Once the general direction of the organization has been determined with applicable contribution from all required stakeholders, the marketing strategy should be aligned to guarantee that the direction is established (Hooley et al, 2008). Companies that are market-driven display inventive skills in interpreting, collecting, and using information to guide their business and marketing strategies and to achieve competitive advantage (Cravens & Piercy, 2009). The following analysis will focus on Ikea’s target market, the effectiveness of their positioning strategy, and recommended for changes to their targeting and positioning strategy. Ikea Ikea is worldwide home furnishing store that specializes in ready to assemble furniture, home accessories, and appliances. Ingvar Kamprad founded Ikea in 1943, and opened his first store in in Almhult Sweden. Today Ikea operates two hundred twenty six stores globally and hosts four hundred and ten million shoppers a year. Ikea believes in hard work to produce products that meet quality standards at prices that are affordable. These standards are accomplished by building long term relationships with suppliers, investing in highly automated products, and producing...
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...working of the project Elicit feedback as to what went wrong Ask team to put in their views on project failure and how it should have been dealt Draw new project schedules, objectives and time lines after consultation with team. Introduce new leadership buy ins through identification of accountability. Collect accounting records and go in for a huddle with the finance lead of the team Look up vendors and supply bills and their quotations Call for an emergency meeting with the technical team . Empower team members to set up their own objectives in consultation with the project manager Ask for commitments Set up reward and compensation metrics for good performances. Set up clear cut deadlines and ask for commitments on performance deals . Outline: 1. Introduce the new leader and project manager of the Midwest Project 2. Alignment of strategy to objectives: 3. Communication of leadership interpersonal strengths 4. Create value by team 5. Collaborate design, production techniques and orders that enable a product to be produced encompassing the value stream thereby identifying those wasteful processes which arise and do not add value to further process upstream . 6. Identification of energized flows to occur simultaneously interwoven into production design with taking detours, brining in...
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...Describe the differences between needs identification and defining commercial equivalents and discuss why it is preferable to separate into two stages. “Every acquisition is intended to fulfill a need.” (Johnson, Leenders, & Flynn, 2010) The first step in the acquisition process is to identify what is needed. The next step the needs are translated into commercial equivalents so the suppliers understand what is needed. It is important to not combine these two stages into one. By specifying the need first then identifying the options to meet the need allows for lower cost and better or more innovative solutions. Also if a supply professional believes that more opportunities exist to improve the commercial equivalent presented by designer they must bring it to the designers’ attention. This involvement prevents the hassle of trying to reverse a design decision after it’s made. The example the book used was two pieces of wood. We say “I need a nail to nail these two pieces of wood together,” instead of “I need to fasten these two pieces of wood together.” There are many ways to fasten the wood together, nailing is just one way. Using a bolt, screw, or staple are other methods of fastening the wood together. Interpret the value to the organization when early supplier involvement (ESI) is implemented effectively. Early supplier involvement (ESI) is valuable to the organization, it ensures that what is specified in the needs is procurable and represents good value...
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...Functional Area Interrelationships Paper Steven Stoney BUS/475 May 22, 2013 David Bonilla Functional Area Interrelationships Paper Thesis statement: Even though the main argument of this topic would be business functions of an organization, knowing about the key functions of how a business functions as an organization. Because they analyze some of their key organizational structures employed by the organization and how they identify their key stakeholders and how their roles are being used to achieve the organizations goals. Introduction: In my introduction on the paper of functional area interrelationships in an organization I will be using a virtual organization from the University of Phoenix website (University of Phoenix, 2013). The organization that I will be writing my paper is going to be on Kudler Fine Foods. In this paper I will be discussing the primary reasons of why Kudler fine foods is in existence from an analysis point of view of their mission statement, vision, values, and goals. I will discuss on how this organization identifies their different business functions from an employed business. Analyze the reason for the type of organizational structure employed by the organization, and identify the key positions that support that organizational structure. In this paper I will be identifying the key stakeholders and their roles needed to achieve the organizational goals, and recommend the collaborative interactions among the key stakeholders to facilitate...
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...Training cycle (This is a replication of Page 4 of the Framework of Standards for Magistrate Training and Development) Stage 1 - Identification of training needs This initial stage of the training cycle addresses finding out if there is, or identifying, a training need. If a need is identified, it is at this stage that who needs trained (target audience), in what and how you will know the training has had the intended impact success criteria* of the training should be identified. This stage will help those who identify training needs to consider why the training is required and its expected outcome and impact. * How you will measure if the training has met the original need i.e. brought about intended change in behaviour, performance etc. Stage 2 - Design of training solutions This stage covers planning, design and development of magistrate training. It aims to ensure that a systematic and consistent approach is adopted for all training solutions. Training solutions cover face to face training and open and flexible learning including e-learning. Stage 3 - Delivery of training solutions This stage of the training cycle ensures that the delivery of the training is effective and provides opportunities for the learners to learn. This will involve choosing the most appropriate format for meeting training needs, and taking advantage of different training methods. Stage 4 - Application of training in the court environment ...
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...Reading Response: O’Brien pgs. 173 – 198 Prompt: Make a list of 5 of your most important beliefs and values, and 5 expectations or goals you have for yourself. Identify the groups reflected in this list of ideals. Write a paragraph that traces the origins of your identification with these groups. Response: I have many beliefs and values beginning with everyone should be treated equally, regardless of race or beliefs. I believe that people should have the right to believe what they choose to believe, and I also believe that people should respect the differences in others’ beliefs. I value individuality, conformity is boring. I also value creativity, I feel like it allows one to free you from the world. I have a hefty amount of goals and expectations beginning with graduating college of course. I expect myself to be very successful and will work hard until I am that. I expect myself to graduate in the next two years. I expect myself to have a family after I graduate and marry my boyfriend. I expect to teach my children proper goals they should set for themselves. I have the goal of becoming a successful news editor or news anchor. All of these beliefs, values and expectations are traced back to my mother. She is the strongest woman I know, and has taught me the same. I have been disciplined and brought up in all of the right ways because of her and would not be who I am or where I am today without that wonderful woman I call my mother. I am forever grateful and hopefully can...
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...Capstone Project Milestone #1: Guidelines and Rubric PURPOSE Clear identification of the problem or opportunity is the first step in evidence-based nursing. This first milestone offers two tools to assist in the identification and gathering of evidence to link the problem, proposed intervention, and desired outcomes. Completion of the milestone will include identification of the problem or concern using the PICOT format and a literature search to find evidence to support an intervention that will change the outcomes. COURSE OUTCOMES This assignment enables the student to meet the following course outcomes: CO4 Develops and outlines a scientific, systematic decision-making process to integrate critical thinking with clinical judgment to assure safe and effective outcomes. (PO #4) CO8 Selects evidence for best practice when planning professional nursing care for individuals, families, aggregates, and communities. (PO #8) DUE DATE Milestone #1 consists of the completion of one worksheet that contains to parts (i.e., the PICOT portion and the Literature Search portion). Submit the worksheet with the two portions completed to the Dropbox by the end of Week 2. POINTS This milestone is worth 200 points (100 for each portion of the worksheet). DIRECTIONS 1. Read this document including the grading rubrics below. 2. Download the PICOT/Literature Search Worksheet from Doc Sharing.Consider what is the nursing problem or issue that you have uncovered. Make sure it is related...
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...2012). The 360˚Reach-Personal Brand Assessment identifies brand attributes, personal brand skills, strengths and weaknesses with projective exercises for recognizing each member’s team role. This exercise highlights detailed information about the effectiveness for each group member and what valuable skills he or she provides for the team (Reach Communication Consulting, Inc., 2009). Brand Attributes Attributes identify personal values for each group member and how his or her strengths influence the team (Reach Communication Consulting, Inc., 2009). This survey recognizes the daily motivation for each team member. The attributes from each team member provide a balance within the team, which overcomes any challenge or conflict. One strategy helping the team cohesion includes embracing the unique skills each member provides for the group (Reach Communication Consulting, Inc., 2009). Personal Brand Skills Personal branding focuses on marketing you as a high-valued employee. A personal brand identifies personal strengths and weakness for members of the group, team, or organization. Personal brands recognize the unique, relevant, and creative skills useful for the group, team, or organization. Personal brands usually consist of three phases, which include the extract phase, the express phase, and the exude phase (Aspire.com, 2014). The extract phase surveys...
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...identity was revealed and DNA testing also revealed that this criminal committed multiple rapes and murders. The crimes itself consist of several women being raped along the bike path in Delaware Park. The crimes took place around December of 1983 and July of 1984. The attacker had it all planned out as he would wait for the right moment then move in for the attack. The attacker apparently surprised his victims from behind by threatening them with a gun. Once the victim was at his mercy he went on to rape them and when finished he gave them instructions to remain on the ground for up to 20 minutes before they move (innocenceproject.org). This was done so that the attacker could get a good head start to his own get away. During the identification process at least three of the victims told police that their attacker weighed about 150-160 pounds (innocenceproject.org). The fact is Capozzi weighed around 220 at the time of the attacks and had a visible scar above his left eye. The victims never mentioned anything about it during...
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...collected, there are numerous individuals who will have access to it before the case goes to trial. The investigator, evidence technician, property officer, laboratory technician, prosecutor and defense attorney all may have custody. Each individual in this chain has a responsibility for the safe-keeping and preservation of the evidence while it is in their possession. Initial Collection * Before any evidence is removed from the crime scene, there should be an evidence custodian designated as the person in charge of initiating and maintaining all evidence. This person needs to document the crime scene location, as well as his time of arrival. There should also be a crime scene log established, witness list and documentation of identification, arrival and departure times of all law enforcement crime scene personnel. Record Keeping * The investigator who handles the evidence initially should affix her name, badge number and assignment to the package containing the evidence. When the evidence leaves the officer's possession, a record should be made in her case notes identifying to whom the evidence was given, the date and time, and the reason it was turned over. A signed receipt should be obtained from the person accepting the evidence and another signed receipt should be obtained when the item is returned. When the item is returned, the officer should examine the item and determine if the item is in the same condition as when it was discovered DNA Evidence *...
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...Activity In Connection With Identification Documents, Authentication Features, And Information (Title 18, U.S.C. § 1028Federal Trade Commission: “occurring when someone uses your personally identifying information, like your name, Social Security number, or credit card number, without your permission, to commit fraud or other crimes” * Fraud And Related Activity In Connection With Identification Documents, Authentication Features, And Information (Title 18, U.S.C. § 1028Federal Trade Commission: “occurring when someone uses your personally identifying information, like your name, Social Security number, or credit card number, without your permission, to commit fraud or other crimes” * Fraud And Related Activity In Connection With Identification Documents, Authentication Features, And Information (Title 18, U.S.C. § 1028Federal Trade Commission: “occurring when someone uses your personally identifying information, like your name, Social Security number, or credit card number, without your permission, to commit fraud or other crimes” * Fraud And Related Activity In Connection With Identification Documents, Authentication Features, And Information (Title 18, U.S.C. § 1028Federal Trade Commission: “occurring when someone uses your personally identifying information, like your name, Social Security number, or credit card number, without your permission, to commit fraud or other crimes” * Fraud And Related Activity In Connection With Identification Documents, Authentication...
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...STUDENT: Clare Quinn |Unit Code |Learning outcomes and Assessment criteria |Assessor comments |Pass/ Refer/| | | |Provide rationale for judgements against each |Fail | |3PRM | |assessment criterion and identify areas for development| | |1 Identify and assess 4 | Explain the organisational benefits of a | | | |factors that affect an |diverse workforce | |PASS | |organisation’s approach | | | | |to both attracting talent| | | | |and recruitment and | | | | |selection. Identify and | | | | |explain 3 organisational | | | | |benefits of attracting | ...
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...exactly one piano model, all of which have an identification number and model. The company produces thousands of pianos of a certain model, and the design is specified before any single piano exists. 1. Identify the degree and cardinalities of the relationship. The degree is the number of attributes in a relation. For this company, the attributes to distinguish between the products would be serial number, completion date, piano model, and identification number. This company makes thousands of pianos per model, and makes many different models. “Cardinality is the number of tuples in a relation,” in this case, a tuple would be a single piano model. So depending on the number of different piano models they produce will be the cardinality. 2. Express the relationships graphically with an E-R diagram. A vendor builds multiple types of tablet computers. Each has a type, identification number, and a name. The key specifications for each type include amount of storage and display type. The company uses multiple processor types, exactly one of which is used for a specific tablet type. The same processor can be used in multiple types of tablets. Each processor has a manufacturer and a manufacturer's unique code that identifies it. 1. Identify the degree and cardinalities of the relationship. The degree is the number of attributes in a relation. For this vendor, the attributes to distinguish between the tablets would be Identification number, name type, storage, display type...
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...EDU-230 Cultural Identifiers - Challenges and Responses Example One: Child does not celebrate birthdays Cultural Identifier: Religion Identify Potential Challenge(s): Offending those who do not celebrate and upsetting those who do Identify Appropriate Response(s): Have an approach that is educational and not devotional Example Two: Limited/No parent support OR overly demanding parent * Cultural Identifier: Socioeconomic Status (Class) Identify Potential Challenge(s): No parent support at home Identify Appropriate Response(s): Educating the parents on things they can do at home Example Three: Other students complain that there is an aroma of curry as a particular child passes by. Cultural Identifier: family of origin Identify Potential Challenge(s): Seriously offending a student due to their culture Identify Appropriate Response(s): informing the students that everyone has different tastes in their homes Example Four: Wheelchair bound student requests a desk at the back of the room, farthest from the door in an overcrowded classroom. Cultural Identifier: Ability Identify Potential Challenge(s): This could make it hard for the student to get around Identify Appropriate Response(s): Asking the student if they would prefer a seat closer up front and closer to the exit Example Five: Before school starts, a student is found sleeping on the restroom floor...
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...Criminal Identification Procedures in the Twenty-first Century Criminal Procedure CJA/350 Abstract In modern society we are faced with the difficulty of ensuring that we are not locking up innocent people. We as a society want to fight crime at any means necessary but at what cost are we willing to pay for this so called justice? In this paper I will discuss the ways that we use criminal identification. Some of these methods are very simple as well as those, which are quite complex. These are eyewitness identification, DNA fingerprinting, latent prints found on bodies, brain fingerprinting, and thru vision. Identification of a person means knowing positively who a given person is and it may be necessary to identify living as well as dead individuals in a variety of situations. In our day-to-day life, we do not face many problems with identification, and it might seem surprising at first glance that such a mundane thing as identification ever needed the help of science. We may meet a long forgotten friend, and may not be able to identify him in the beginning, but recollection of some events would help us recall who the person is. In fact, in daily life, many take the identity of a person for granted. (Forensic Identification) Criminal identification procedures in the 21st century is an ever-changing and remarkable endeavor that has become something that law enforcement has been leaning towards for some time now. The criminal identification process is a long, but...
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