is likeImpact of pricing strategy and promotions on sales on service/ solution:

From time to time we come across instances where businesses are not realizing their full potential when setting prices. Sometimes this can mean missed revenues. The company’s top priority should be better pricing to its products. Price is the only revenue generating element among the 4P’s, the rest being cost centers. Indeed the pricing will capture the better essence of company’s products/services.
The reasons for a company to have a better pricing strategy: * There are more chances to tap the hidden profits * Fit the realities of market place (Will customers buy at this price?) * Differential pricing and its success is improving its access to other low and middle income areas
A well implemented differential pricing system will increase in sales of pharmaceutical manufacturers. In setting pricing policy, a company estimates the demand curve, the probable quantities it will sell at each possible price. It estimates how its costs vary at different levels of output . We will analyze by reviewing the existing literature on differential pricing and examples of successful and unsuccessful of such pricing is affecting the sales. We will also analyze different pricing strategies and its effectiveness of each strategy and their impact on sales. we also study situations when companies often face situations where they may need to cut or raise prices. As we progress the empirical study, we plan to analyze the promotions on customer acquisition cost and the time to reach break-even