...r Kudler’s Strategy Paper MMPBL/502 March 21, 2011 School of Business Kudler Strategy Paper Kudler Fine Foods a very dynamic, and innovative gourmet food store, is on a journey to be the best gourmet store there is. Apart of Kudler’s mission is “to provide our customers with the finest in selected foodstuffs, wines, and related needs in an unparallel consumer environment” (Kudler Fine Foods, 2009, pg. 1). With this in mind, Kudler will need continuous development, and strategy building techniques as a part of their operation. In this paper the subjects to discuss are, the impact that technology has brought upon the company, and how much these impacts have become opportunities. As the company strives for the best, the intended strategy, and tactics used will be discussed. In order to maintain these strategies and tactics, managers will need to find the means, by which they will maintain, develop, and execute these strategies. Technology and business opportunities Technology has advanced our way of life in such a way that one cannot do without it, as it has changed the way we execute situations and problems alike. All over the world, people use technology to enhance their surroundings. It was also seen where “Japanese who carry phones serviced by NTT Docomo, Japan's dominant cell phone carrier, can opt to have alerts about earthquakes pushed directly to their phones “(Mims, 2011). Japan and many countries use technology as a means to solve numerous problems...
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...Blue Ocean Strategy Paper Blue Ocean Strategy is a book written in 2005 to provides readers the ability to no fight against their competitors brands but rather develop ones brand in what some would call a neglected or unusual market place. The book was recognized by the Wall Street Journal as a best seller, along with numerous other recommendations and acknowledgments from industry giants. Blue Oceans was written by two authors with the intent to show that companies can succeed not by battling competitors, but rather by creating ″blue oceans″ of uncontested market space (Brooks, 2013). When examining the Blue Ocean Strategy one must take the time to understand the thought process fully. There must be a willingness to abandon the practices and strategies that are commonly thought of today as the norm and amerce oneself into the Blue Ocean Strategy. The Blue Ocean Strategy is a methodology that encompasses the theory that there are two oceans. The first being a red ocean. The red ocean can be described as the common businesses that are seen every day. Within the red ocean there are boundaries and limitations that are accepted in industry and competition is clearly defined. While blue oceans in contrast denote all the industries not in existence today, the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In blue oceans, competition is irrelevant...
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...Blue Ocean Strategy Paper August 20, 2015 MKT/421 Ronald Rouillier The Blue Ocean Strategy is invented by Professors Renee Mauborgne and W. Chan Kim. This strategy proposes companies do better when they search for “uncontested market space” instead of engrossing in traditional competition. It entails how businesses fight for marketspace instead of finding or creating different ways to work in the marketplace that is competitor free. This strategy focuses on generating new distinctive merchandise using innovation as the launch for these new products. This strategy makes the competition irrelevant, captures and creates new demand, and creates unchallenged market space. “Blue ocean strategy presents a largely descriptive approach into assessing how successful companies are capable of creating a business model transformations that provide a foundation for creating completely new value offerings to the marketplace,” (Mauborgne, pg., 49,8. 2005). To find a subtle blue ocean, the professors suggest that entrepreneurs and businesses contemplate the “Four Actions Framework.” The Four Action Framework is to create new buyer constituents in an innovative way and consists of Eliminate, Raise, Reduce, and Create. Blue Ocean Strategy Example Southwest airlines are known as the low-cost carrier. This company anticipated alternative industries by creating innovative and better benefits for their cost- sensitive and non-customer travelers. Southwest adapted the following strategies...
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...Blue Ocean Strategy Jamie M. Finch MKT/421 July 7, 2014 Mark Vitale Blue Ocean Strategy The marketing world is cut-throat and full of competition. Monopolies cut down all opposition until they are last and only ones standing. Oligopolies exist as multiple competitors work together to control the market and keep incoming competitors from entering the market. Perfect competition is a myriad of competitors constantly fighting with each other over their slice of the market. It is easy to see how such market circumstances could be considered as “bloody”, and earn these markets the title of red oceans. A red ocean is easily understood since it “represents all the industries in existence today” (Kim & Mauborgne, 2004). These industries have boundaries, and competition is in varying states. A blue ocean is “all the industries not in existence today” (Kim & Mauborgne, 2004). Cell phones are everywhere today, only a small portion of the U.S.’s population does not use this product. In 1980’s cell phones existed, but they were not the craze that they are today. Most individuals used landline phones. In the beginning, the cell phone market was a blue ocean. It has since become a red ocean market from the sheer amount of competitors entering the field offering a variety of styles, OS, and services. A blue ocean is a place of potential. A blue ocean can also be created from the red ocean. If an already existing service or product industry can provide other complementary...
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...suggests it is more beneficial looking for ways in which they are competing against no one except themselves. This strategy is called the blue ocean strategy. The term describes how instead of working in settings known as the red ocean, where business are rigorously competing with each other for a percentage of the marketplace, businesses should try to find a place in the marketplace that is free of competition. The Blue Ocean Strategy argues that innovative companies will advance not by battling competitors, but by strategically creating “blue oceans” of uncontested market space ready for growth. Using the blue ocean strategy means pursuing low cost and differentiation at the same time. The theory behind is not to outperform the competition in the current industry, but to create a blue ocean or new market space, making the completion insignificant. In order to find the fleeting “blue ocean” a business or an individual must take into consideration the “Four Actions Framework”. According to the authors of the Blue Ocean Strategy, the “Four Actions Framework” is used to reconstruct buyer value elements in crafting a new value curve. To break the trade-off between low cost and differentiation and to make a new value curve the framework presents four vital questions. The first http://www.smartinsights.com/online-brand-strategy/brand-positioning/blue-ocean-strategy-digital-marketing/ http://www.businessnewsdaily.com/5647-blue-ocean-strategy.html Blue Ocean...
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...Blue Ocean Strategy Paper Anthony Dobson MKT/421 July, 2014 Nickolas Skelton Blue Ocean Strategy Paper A blue ocean strategy can be described as the ability to create uncontested market space and render the competition obsolete. This strategy provides a systematic way to unlock the ocean of unrealized talent, opportunities, and energy within an organization quickly and at a low cost. It can achieve all of this from a management standpoint while preserving time and efficiency. The aim of a blue ocean strategy is not to out-perform the competition in the existing industry, but to create new market space or a blue ocean, thereby making the competition irrelevant. While innovation has been seen as a random/experimental process where entrepreneurs and spin-offs are the primary drivers this strategy offers systematic and reproducible methodologies and processes in pursuit of blue oceans by both new and existing firms. Frameworks and tools within blue ocean strategies are designed to be visual in order to not only effectively build the collective wisdom of a business but also to allow for effective strategy execution through easy communication. Blue ocean strategies cover both strategy formulation and strategy execution. The three key conceptual building blocks of blue ocean strategy are: value innovation, tipping point leadership, and fair process. While competitive strategy is a structuralism theory of strategy where structure shapes strategy, blue ocean strategy is a Reconstructionist...
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...Research Strategy 2 Research Strategy Paper All my life I have been thin because I was so active in dance and drill team. As I grew older I was able to stay thin working retail for 5 years. I was on my feet and unloading merchandise for eight to ten hours a day. I was able to eat what ever I wanted and not see the effects. When I quit retail I moved to a desk job but kept my eating habits the same. It has slowly caught up with me. I have put on twenty pounds in two and half years. It doesn't help that as people get older their metabolism slows down. I also live alone and eat out a lot. My problem would be to eat healthier. I go to the grocery store and don't know where to being to find foods that are healthy for me. We all know fresh fruits and vegetables are healthy but what about all the food in between. For example: meats, soups, desserts, TV dinners, low fat and low sodium products. Just because a product may say low fat, does that mean it is good for me? Information Gathered I wanted to gather information on healthy food choices. I don't want any quick diet fixes. I want to make a lifestyle change. I want to reach my goal weight but be able to keep that weight from ever coming back. I started my search at the University Library. I selected the database ProQuest for health information. I first started by searching "eating healthy" but that just brought me to the results for people with certain diseases and how they can eat healthy. That was not what I was looking for. Then...
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...My observations of this course and the assignments given have shown me a huge difference in how I started to where I currently am. I have improved my style of writing and the way that I edit my papers. I also noticed that my thesis statements have become more impactful, straight to the point, and easily convey the topic of my entire paper. In my WRT 101 class, my professor said he noticed that my thesis statements have gotten better and I have more supporting details for my argument. I received an A on my last two papers in his class and my overall grade has increased since then. This class is also really helpful to the World Civilization class, however, I think it would be even more beneficial to the class if the study sessions were more organized for the midterm and the final. Despite this, I do not believe it is the staff's fault but more the students because they don’t realize the importance of the help until it is too late....
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... Photo Printing & Services II. Why PISO PRINT? 1st – PISO PRINT is a strong marketing strategy to attract curious customers into your place. 2nd – Printing photos and documents at the lowest price of one peso. III. Objectives of the Business • To be the first in mind of the customer when it comes in providing cheap (but high quality) photo printing and Digital ID services, etc. • To be the trend setter in the digital photo printing industry. • To build a very competitive photo printing shop. IV. Product / Services Basic Services: o Digital photo printing from digital cameras or cell phones via Bluetooth, Infrared and all types of memory cards. o Digital Photo ID o Document Printing o Desktop Publishing Other Possible Services: o Electronic Loading o Typing Jobs o Photo Invitations o Plastic lamination o Calling Cards o Studio portraits o MP3 downloads o MP4, PSP, CP Games Downloads o Souvenir Items V. Location ? Near School Area and also in residential place. ? Near Market but secured place. ? Very populated place. VI. Target Market ? People needing photo requirements like ID. ? Students who do their research and projects in school. VII. Competitiveness on the Market ? Affordable photo printing ? Cheapest digital ID ? Fastest services ? Customer Friendly Staff ? Well Ventilated Place. Marketing Strategies o Promo for Discounts/Membership. o Flyers and Posters. VIII. Capital Section 1. Machines/Gadgets ...
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...In the article “Shitty First Drafts” the author Anne Lamott’s’ main argument is that first drafts are not meant to be perfect but a representation of random exquisite ideas that you will like to incorporate on your final draft. Lamott provides a strategy that can help writers begin their ideas in a faster and easier way than trying to produce a perfect first draft that can be sensed as stressful. First drafts become essential to create a good piece of writing she argues that every good writer no matter how talented he or she is, is subjected to write first drafts that will shape the course of their writing. As stated in the article, “All good writers write them, this is how they end up with good drafts and terrific third drafts.” It is important to take into consideration her...
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...go fuck urself Paper is a thin material mainly used for writing upon, printing upon, drawing or for packaging. It is produced by pressing together moist fibers, typically cellulose pulp derived from wood, rags or grasses, and drying them into flexible sheets. Paper is a versatile material with many uses. Whilst the most common is for writing and printing upon, it is also widely used as a packaging material, in many cleaning products, in a number of industrial and construction processes, and even as a food ingredient – particularly in Asian cultures. Contents [hide] 1 History 2 Papermaking 2.1 Chemical pulping 2.2 Mechanical pulping 2.3 Deinked pulp 2.4 Additives 2.5 Producing paper 2.6 Finishing 3 Applications 4 Types, thickness and weight 5 Paper stability 6 The future of paper 7 See also 8 References and notes 9 External links History Main article: History of paper Further information: Science and technology of the Han Dynasty and List of Chinese inventions Hemp wrapping paper, China, circa 100 BCE.The oldest known archeological fragments of paper date to 2nd century BC China. Papermaking is considered one of the Four Great Inventions of Ancient China, and the pulp papermaking process is ascribed to Cai Lun, a 2nd century AD Han court eunuch.[1] With paper an effective substitute for silk in many applications, China could export silk in greater quantity, contributing to a Golden Age. Paper spread from China through the Islamic...
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...the strategic location also would exist benefits regarding transdisciplinary work between different plants. Benefits that result in a consistent process integration, cross information, facilitating learning, technological exchange and decreased bureaucracies, all factors which contribute to the improvement of production processes and efficiency. In relation to economies of scope, this new project would achieve diversify activities pulping, taking advantage of new technologies in processing focused on expanding other industries. And finally, this new plant, will allow to Arauco, get an horizontal growth that would position him as one of the largest producers in Latin America with Aracruz. Forward integration It means to move into paper manufacturing rather than a horizontal growth, competing...
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...outline for an expository paper. Something that I have never tackled before. I now know that writing in third person is accurate in these types of papers. I’ve also found that creating a draft makes writing much easier. As I have stated before in discussion questions, I never stared with a draft in my papers and that proved to show in my grades from previous institutes. Correctly using the right sources to make my paper a collegiate paper was also something that I will cherish from this class. I found that correctly citing data retrieved from reliable sources made my essay flow and sound much better. It helped me get my point across because I had information to help me back up my claims. Also discussed in this class was the importance and benefits of using proper communication. I learned that effective communication can help us not only in school, but also in our career paths. Being able to correctly express yourself in writing shows that you are educated and credible. Out of everything that I have learned in this course I would say the most challenging was the CLC team assignment. It’s really hard depending on others to do their part. I believe the most essential thing that I learned in this class would be the information that I read in Chapter 7. Specifically the reading and test taking strategies. Now I know how to successfully read information and remember it thanks to SQR3 (Survey, Question, Read, Recite, and Review). PORPE was the test taking strategy that I...
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...Kimberly Nunez Professor Shaver English 100S 20 July 2016 Journal 6 In the passage from “Reading Rhetorically” by John C. Bean, Virginia A. Chappell, and Alice M. Gillam, talks about the different ways/strategies a person can read. There are three type of readers, there is the “Fast”, “Slow to moderate” and the “Very slow” readers. According to text, I am considered a “Slow to moderate” reader. My strategy is to read slowly in order to understand the text well. I need time to process what I’m reading, so there are times I re-read the text in order to have full comprehension of what the purpose of the text is. Usually, the longer the text is, or the more high-level vocabulary the text has, the slower my reading pace gets. I re-read as...
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...Unlike the RIP, I got started on this right away and was able to do a significant amount of research and structuring of the essay completed early. To begin the writing process, I looked back at my freewrite to create a clear thesis for my paper: Tolkien fills his writings with many eurocentric themes to emphasize the distinction between good and evil within the story, distracting audiences from understanding the rationalities and reasonings behind the villains. I felt this was a good basis for a paper as it was narrow enough to have specific talking points, while not being too specific. At the same time it was also not so broad that I could discuss anything and everything in Tolkien’s writing. I then started to do some research behind the topic which I found quite easy as there is a lot of information on both eurocentrism and the villains of Tolkien’s books. Because I had drawn inspiration from my anthropology class to create this thesis, I thought back to the readings I had done for that class and chose to use the reading which related to Tolkien’s writing the most. I had also been given a recommendation in...
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