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Stratigies

In:

Submitted By yukikuran
Words 274
Pages 2
Business Strategy & Policy Project Outline

Company:
Charles Chocalates

Introduction * Charles Chocolates is part of Associated Brands Industries Limited (ABIL) * Established in 1974 * Located in Trinidad, Jamaica, Barbados and St. Lucia and currently distributes to over 20 countries

Techniques and Tools used to Evaluate Charles Chocolate * Interviews * Questionnaires

Strengths * Produces a variety of products so they are able to compete effectively * Compete in 20 different countries * Provides an affordable line of products * Company Resourses- Eg:Technological assests, organizantional resourses, readily available and affordable raw materials
Weaknesses
* Domestic buyers rather pay the extra amount for foreign products * Mostly lower and middle class buyers * Saturated local market * Advertising and marketing of products (Company’s Image and Branding) * Quality of products
Opportunities
* There is a potential market for high quality domestic chocolate * Growing research that dark chocolate can have health benefits
Threats
* Slowdown in market growth; domestic market has potentially reached its limit * Buyers are becoming more health conscious and may not purchase candy as much * Financial crisis in the US can have negative impact on exports * Pressures from the sellers of substitute products * Increase competition from external/foreign companies

Challenges in Macro-environment * Societal Values and Lifestyles – healthier/weight-loss lifestyle, more diabetics * Population Demographics – younger persons will more buy chocolate than the older

Current Competitive Strategy * Uses a low-cost provider strategy

Recommendations * Make higher quality products to be able to compete with foreign firms * Put in place better reward systems to help

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