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Strellson Loaded

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Submitted By martin193
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Strellson Loaded:

The advertisement is from the international fashion and lifestyle brand Strellson. It is an advertisement for their new men’s fragrance Strellson LOADED, which is for men who follow their own path firmly and resolutely and for urban individualists who combine success and intelligence, who move with self-assurance through the world’s big cities. So it is addressed to modern heroes with class and style.

The story of the advertisement takes place in a busy street of New York City. At the first two shots the Empire State Building and some other skyscrapers of New York can be seen from a bird perspective. A lot of people, dressed in business clothes, are walking in the same direction with the same speed. Most of them are wearing dark suits, trousers and leather shoes. Only one good looking man is walking against the current. He is wearing a trendy white shirt with a V-neck and jeans. A nice tattoo can be seen on his chest and his shoulders. His eyes are totally focused as he walks straight through the crowd. A face of a beautiful woman is shown for a few frames before the actor is shown from the front walking to the camera and the announcer is saying „Be your own! Strellson LOADED, the new fragrance for men!“. On the screen you can see these words and the product.

The whole advertisement is in black and white so that you are not distracted from the story by too many colors. The actor stands out of the crowd because he is the only one who is wearing a white shirt. A trendy song with a steady beat can be heard during the whole advertisement. There are fast cuts on the beat and the actor is shown from many perspectives. Because of that it seems like the actor is watched by many people and he doesn’t care about it.

On the whole the advertisement is kept very simple and they don’t tell you about the product they are promoting. Strellson wants to

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