...Mufuliat Adeseun Management 521 November 5, 2012 Dr. Olivia Herriford PepsiCo Business Analysis: Part 1 When making any investment decision, it is important for a potential investor to gain insight into the company. An evaluation of the company’s strengths, weaknesses, opportunities, and threats will help the investor determine if the venture is worth going into (Nickels, McHugh & McHugh, 2010). It also provides details about the internal status of the business and the future growth to expect in the future. SWOT Analysis Conducting a SWOT analysis of PepsiCo will help the company determine where change is possible. If the company is at a turning point, an inventory of its strengths and weaknesses can reveal possibilities. The identified strengths can be built on and used to their full potential and makes can be made to reduce the weaknesses. Potential problems that need to be addressed or at least recognized are identified. It will help PepsiCo discover what it does well, could improve, whether they are making the most of the opportunities around them, and whether there are any changes in the market that may require changes in the business (Nickels et al., 2010). Strengths PepsiCo has a diverse product portfolio that includes foods, snacks, and beverages with annual revenue of over $66 billion. The PepsiCo brands such as Pepsi, Gatorade, Tropicana, Mountain Dew, Lay’s, Aquafina, Sierra Mist, Fritos, and Quaker stand for quality and...
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...Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 9 Introduction Company G is a well-established company with an exceptional reputation in the electronics market. Company G’s engineers and designers have been extremely successful in the small appliance market for a number of years. Our new product for this three year marketing plan is an In-Home Soda Machine. The In-Home Soda Machine allows users to create their own carbonated drink from a variety of flavors conveniently in their own home. Mission Statement The newest appliance by Company G is the In Home Soda Machine. It allows individuals and families the ability to make soda in their home quickly and inexpensively. Consumers will be able to choose from 60 different flavors and have fresh soda in 30 seconds. This new appliance complies with our mission statement of: “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions. The Product The In-Home Soda Machine is a sleek and easy to use small appliance that comes in six different...
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...Coke Zero SWOT Analysis Monessa Catuncan Trident University International SLP 1- Segmentation and Targeting Product/Brand Analyzed/Corporate Background- Since Coke Zero was first introduced to the US market in 2005, the soda drink has brought numerous accolades and profits to its parent company, Coca Cola. Coke Zero is a low-calorie variation of Coca Cola made to have the “real Coke flavor” without any of the adverse ingredients (The Coca-Cola Company.com, n.d.). While Coke Zero had a rough beginning, the product has since boomed into one of the most successful beverages out of the Coke brands. Coke Zero currently markets under the Coca Cola Enterprises NYSE symbol (CCE) and the product is sold in 130 countries around the world with its strongest markets currently being North America and Europe. The beverage’s sales numbers have increased by double-digits every year since 2006 with no signs of slowing (McWilliams, 2010). According to the last two Coca Cola Company Form 10Ks, Coke Zero saw continued success with its sales increasing by 15 percent in 2010 and 11 percent in 2011. The company’s profit margin and market share has also increased through its newest soda beverage. Since 2005, Coca Cola Enterprise’s profit margin has held around sixty-percent, and its market share averaged about $3.00 per share with a spike above $5.00 in 2010. CCE’s cost structure primarily focuses on variable products such as syrup, artificial sweeteners, and metal for its cans...
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.... Quick Case summary discussing strengths and weaknesses of the RBS brand. Anna Regnante has been promoted to Domestic Brand Director’s position for Reliance Baking Soda (RBS), a market leader in the baking soda category. Reganante has to develop a 2008 budget that would result in a 10 percent increase in profit over 2007 estimates. Before she makes any decisions about her future strategies and budget, she has to study RBS’s previous marketing and promotional strategies and evaluate their positive and negative impacts on the company up to date. Stewart was founded by James Stewart Augusta who had discovered the compound of Baking soda and branded it as RBS. Baking soda was a leavening agent and had 70 percent of the market share. The introduction of new substitutes such as self-rising flour and instant cake-mixes, however, had reduced the company’s market’s importance. Apart from the baking soda market, RBS competed with many products and became well-known for its different uses as cleansers, air fresheners, and laundry detergents. In order to understand consumer’s attitude toward RBS, One survey was conducted and its result showed that the brand had high loyalty among consumers but low advertising brand recall. There are five key RBS marketing mix considerations that Regnante has to study before she makes her decision regarding the company’s future strategies. These marketing considerations are distribution, pricing, adverting, consumer promotion, and trade promotion...
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...Coca-Cola Company 2015). The distinctive tasting soft drink that was originally created was made for soda fountains. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “CocaCola” as well as designing the trademarked, distinct script, still used today (The Coca-Cola Company 2015). Coca-Cola’s roadmap starts with their mission, which declares their purpose as a company and serves as the standard against which they weigh out their actions and decisions. Coca-Cola’s mission is to: * To refresh the world * To inspire moments of optimism and happiness * To create value and make a difference Organization Strengths and weaknesses The Coca-Cola System The first strength Coca-Cola has is that they are a global business that works on a local scale. Because Coca-Cola does business in every community they have created global reach with local focus. The Coca-Cola system has created over 250 bottling partners worldwide. Coca-Cola manufactures and sells concentrates, beverage bases and syrups to bottling operations, owns the brands and is responsible for consumer brand marketing initiatives. Their bottling partners manufacture, package, merchandise and distribute the final branded beverages to their customers and vending partners, who then sell their products to consumers (Coca-Cola 2015). The Coca-Cola system is considered strength because of its distinctive competence to work closely with their customers. The bottling partners work...
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...Final: My thinking about living with an open and critical mind has definitely both been challenged and changed through this experience. During this experience I gave up drinking soda and only replaced it with water. I took a personality test and learned a lot about why I am the way that I am. Also, I started journaling for my emotional health and well being. I was challenged because I thought that overall I had a pretty open mind and was relatively good at thinking through things critically. Through my personality test I was seen to be someone to avoid conflict, which naturally mean that I am not great at looking at things critically. I am very good at taking things at face value and that I believe is one of my weaknesses when it comes to critical thinking. Through this experience though I have identified that weakness and been able to learn and understand different ways in which to think through something critically and it has given me better insight into many of my everyday encounters. I personally am addicted to soda, this is my caffeine intake and so I suppose it is the caffeine that I am addicted to. In order to incorporate the ILP into my everyday starting with body, I chose to remove soda from my diet and replace it with water. At first it was a struggle. I believed that I would just be able to stop and have no issues and that I would feel better for doing so. I was very wrong. I had to wean off of it slowly. When I decided to quit drinking it cold turkey I would...
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...opportunities to excel our company as a whole. The first decision is if we partner with Green mountain coffee roasters Inc.; they can really improved our chances of being successful because they put their Keurig coffee maker in 10% of us homes. People will pay for convenience and easy to use machine. The next decision is if we decided to produce this product it would lower many transportation and extra product costs with bottling. The last decision we would have to make is if we should use co2 canisters. This was tried before and customers thought it was inconvenient. In the rest of the memo, I will show how this company can be even more successful but also more efficient by making decisions. Full Analysis Sense we tried to make this home soda maker before, I believe that we should partner with Green mountain coffee roasters Inc. because they are in 10% of us homes already and they have a trusted brand name. The stakeholders might have a different idea about partnering because it’s going to come with a price tag. We just have to educate them in the sense of how much more profit we could make from using more resources. Moving on to the second decision, if we commit to product this product we would save on...
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...Reliance Baking Soda Case Questions Please provide written answers to the following questions. Limit your answers to a maximum of two pages, plus exhibits. 1. What are the strengths and weaknesses of the RBS brand? With a 70% share in the baking soda category, RBS is clearly the market leader and due to the relatively high degree of versatility it is also widely recognized in several other categories as a key player in the market. The brand also boasted high levels of brand recognition and also unaided brand awareness. By being in the baking soda category and more or less defining the category as a whole, it has created a reasonable level of acceptance of the multiple uses for the product and in turn the brand as well. As for distribution, the brand has demonstrated extremely high levels of penetration among the various retail outlets in grocery stores, mass merchandise stores, and drug stores. As for the weaknesses, the primary limitation of the brand is the lack of awareness of the multiple cleaning purposes of the product. The brand and the product are both widely considered to be rather boring and unappealing, and to make matters worse the product has not undergone any changes in the past century. The category and in turn the brand are experiencing increasing selling prices, low traffic and low turnover. Lastly, there is an extremely low recollection among consumers when it comes to the advertising of the brand irrespective of the medium. 2. Analyze the...
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...MARKETING PLAN FOR BIG RED By Name Course Professor Institution City/State Date Marketing plan for Big Red I. Background Big Red a small soft drink company in the United States. It started in 1937 as a manufacturer of cream soda with almond used as flavour. Big Red is popular in Southern United States for its unique taste and flavour. The company uses carbonated water, sugar, caffeine and natural flavourings in the manufacture of soft drinks. Other ingredients include phosphoric acid and caramel colour which the company uses to produce various flavours of product. Big Red’s marketing tactics and trade secret has made the company to register significant sales volumes (Mangold & Faulds, 2009). This growth has made the company to spread across countries. Currently, the company is spreading to every part of the United States as a promising small business. The company origin dates back in 1937 under Grover. Thomsen and R. H. Roark. Big Red not only undertakes manufacturing of its products but it also carries out retail distribution and marketing functions. The company has plans to grow the brand. Most vending machines in southern United States have the company brands that include Big Red (Kotler & Armstrong, 2010). This paper explores the marketing function of the company and the strategies that it employs to retain dominance in the market. It assess the market audit and gives a brief an overview of the market in terms of size, trends and competition. The...
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...products from entering the market. As mentioned before, there are many competitors and alternatives for soda making machines, so in order for soda making products to enter the market and compete with the existing soda making companies, pricing strategies have to be adopted. The penetration pricing strategy is an option that should be taken into consideration. This strategy consists mainly on artificially setting a lower price in order to attract new consumers and increase demand, it would help the company to gain market share and compete with the already existing products and alternatives. In order to acquire the soda making machine, an initial investment cost of around $80-$100 is needed. Reducing the price of the soda making machine would attract more consumers willing to spend their money on the product. Once this is achieved, the price of the refills, flavors and other consumables for the machine can be increased to regain the costs, which it increases the marginal price per soda. For consumers who consider the soda making machine a high involvement product, demand would be lower since in order to recover the initial investment in the machine by saving money from a lower marginal cost compared to pre-packaged soda would take longer. When aiming at the sector of consumers who the soda making machine represents a high involvement process, marginal costs per home-made soda have to be reduced, it includes decreasing the price of the flavors, carbonators and other consumables...
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...BACKGROUND Coca-Cola was invented by Doctor John Pemberton who was a pharmacist from Atlanta, Georgia. He developed Coca-Cola in a three legged brass kettle in his backyard. His bookkeeper, Frank Robinson, suggested the name “Coca-Cola” and with his excellent penmanship, he developed the logo of the company, which is still used today on the sides of the cans and bottles of Coca-Cola. Initially, the soft drink was sold to the public at a pharmacy/soda fountain shop in Atlanta, Georgia and it made its debut on May 8th, 1886. It was first sold as a medicinal tonic and actually contained extracts of cocaine and kola nut which has a high level of caffeine in it. Ironically, in the first year of its existence, on an average about nine servings of the soft drink were sold each day and sales for that first year added up to a total of about $50.00. Expenses totaled approximately $70.00. Therefore the company actually lost money its first year. In 1887, another pharmacist and businessman, Asa Candler, bought the Coca-Cola formula from John Pemberton for $2,300. In between years 1890-1900, aggressive marketing and advertising Coca-Cola’s sales rose to over 4000%. Over the years, the Coca-Cola Company became a globally recognized power company whose logo has been ranked number 1 as the most globally recognized logo in the world for the past eleven years. Just this past month, it fell to number 3 and Apple took over their number one role. ...
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...marketed by Dr Pepper/Seven up is Squirt. Squirt is the best selling grapefruit flavored soda in the United States but over the past several years have seen little to no growth. U.S. consumers drink more than 53 gallons of soft drinks per year, up 6 gallons from 10 years ago, and account for $60.3 billion in carbonated soft drink sales. Despite this growth in soft drink sales, Squirt has not seen the same growth partly due to competition from both Coca-Cola and Pepsi Co. Kate Cox, the brand manager for Dr. Pepper/Seven Up, Inc., wants to write a new Marketing and Advertising plan for the brand in order to stimulate growth and target the growing Hispanic market. This paper will analysize the Squirt Marketing strategy and provides some insight to future market alternatives. Problem Statement Despite being the best selling grapefruit flavored soft drink; Squirt sales have remained stagnant for the past several years due to competition and failure to reach the appropriate target audience. Central Issues Squirt was purchased by London base company, Cadbury Schweppes PLC in 1993, which then purchased Dr. Pepper/Seven Up Inc. Since 1995, Dr. Pepper/Seven Up Inc has been responsible for manufacturing, marketing and distribution of Squirt and has seen sales remain stagnant since that time frame. There are many reasons that have lead to this lack of sales increase despite increase soda consumption. One of the reasons is an increase in competition from both Coca Cola company...
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...By sharing ideas, technologies and Talents, the company can achieve and sustain profitable growth. Continuous Improvement: Colgate is committed to improving every day in all it Does, as individuals and as teams. By better understanding consumers' expectations and Continuously working to innovate and improve products, services and processes, Colgate Will "become the best." Marketing Objectives: Company planning for Increase website traffic by 10% and Facebook friends’ by10%. Brand Reduction: To insure that the three goals are met and maintained, a series of strategies are to be Implemented. Keys to success can be determined based upon Colgate and its Competitions’ past and current market share, trends, strengths and weaknesses. Over the...
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...\ Starbuck’s Quest 2006 A SWOT analysis address the components of the organization’s environment which is internal strengths and weaknesses, and external opportunities and threats. Strength we capitalize on them and Weaknesses we shore up. As for opportunities we invest in, and threats we identify. Data that are used for Internal components are customer feedback , employee information , Capabilities, Resources, Processes. Data that are used for external components are secondary data, environment, industry , competitive ,customer feedback primary. The reason behind achieving these organizational components are to achieve ideas which result in organizational goal statement. Goal statement are derived by (Opportunities +threats), strengths-weaknesses, Strength vs opportunities. One great example of a mega organization that we can use the SWOT analysis on is “Starbucks Global Quest 2006”. Starbucks was established in 1971 in Seattle, Washington. This company is famous for its quality fresh roasted coffee and friendly atmosphere. The company sits on over 9,000 stores worldwide. It’s product lines include beverages (coffee, Tazo tea, soda, juices),pastries, whole coffee beans, coffee-related hardware and equipment, merchandise (mug, CDs) In 1971 Starbucks Coffee, Tea, and Spice store (coffee bean roasting) opened in Seattle’s Pike Place Market. 1982 A man called Howard Schultz joined Starbucks. 1986 Howard Schultz established “Il Giornale Coffee...
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...internal and external environments to detect signs of early threats and opportunities that influence planning is Environmental scanning (Deresky, 2010). In order to help an organization understanding internal and external factors of the environment that they are requiring for their long-term goals, strategic planning is of the utmost requirement for them. In this paper, I will recognize and explore the situations of internal and external situations used to make these two organizations successful, Coca Cola and Apple. I will also examine the business plans used by the two companies that give them their competitive advantages and how their individual strategies are used to give them sustainability in the market place and increase their market strength through creative and competitive strategic business plans. The measurement guidelines is another avenue explored and how it is used to support the effectiveness for the individual organizations and the effectiveness of the measurement guidelines. This next process is to demonstrate beneficial knowledge for management that wishes to increase long-term efficiencies and develop strategic planning for current and future business endeavors. Dividing the organizations in 2 divisions; 1) The conditions, entities, events, and factors within an organization that influence its activities and choices, particularly the behavior of the employees.( http://www.businessdictionary.com/definition/internal-environment.html#ixzz2fulNSdhG) This includes the...
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