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Chapter 13

IT for Strategy and Planning

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Learning Objective
ก F F F F IT ก F ก Fก F IT กF F ก F F ก ก ก F IT Fก F ก F F (Outsourcing) F F ก ก ก outsourcing offshoring opportunities
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ก F F ก

(align) ก F F F F IT-Business



ก F

F

IT F

IT-Performance Model

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IT Strategic Alignment at Kimberly-Clark: The Innovation Design Studio
The Strategic Plan: Kimberly-Clark (K-C) Dallas Texas 16.7 B$ ก ก ก K-C กF ก ก ก F ก F Fก ก ก F F ก F ก ก F กFก ก F ก ก F F F F Fก ก F ก ก consumer product HQ F ก ก F 55,000 F 37 ก ก Fก F F F F F
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2006 ก

กF K-C



Aligning Information Technology with Strategic Plan: IT F ก F Fก ก F ก F 1) ก ก 2) F F F Senior Level F functional area F F F F ก 3) ก F F F F ก F F F F functional area ก F F 4) F Portfolio approach กF F ก ก ก (opportunity) ก กF ก ก F F F CEO Fก ก
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The Innovation Design Studio: 2007 K-C F Innovation Design Studio Neenah, Wisconsin กF F ก virtual store F F F ก ก Store ก F

http://www.kimberly-clark.com/investors/viewer.aspx?s=web&article=3Q2007/3.inc

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The Impact: Innovation Design Studio F F K-C ก F F ก กF ก F F กF ก ก ก F

F F 50% F F F

F

F F

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13.1) IT Strategic Alignment
Business Strategy ก ก Information system (IS) strategy ก F ก F ก ก Fก IT ก ก

The relationship among business, IS and IT strategies

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Information technology (IT) business alignment: (degree) IT F ก F ก ก F F F F ก F F IT-Business Alignment 1) ก ก F F ก ก ก IT F Fก F ก F IT F ก ก F F ก ก F IT Alignment 2) ก ก F IT F F ก ก F Fก F F ก ก ก ก ก IS ก F ก ก ก ก F IT strategic alignment
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Governance Structure for IT-Business Alignment
Fก Fก IT-Business alignment CIO F IT F ก IT CIO ก F กF C F F กF CEO = Chief Executive Officer CFO = Chief Finance Officer CMO = Chief Marketing Officer CCO = Chief Compliance Officer CIO ก ก ก ก IT Fก F F F F F F ก F F F CIO ก ก CFO F
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