...invention Commercial Break!!: Creative Play With Media Influence Purpose: Works well to introduce a personal visual media paper, or other media analysis paper, because it encourages students to think critically about their childhood experiences with TV, etc in a personal, creative way. The exercise may become an early paper draft, or simply stimulate their thinking about the programs and commercials they have watched, and how these media affected them. Description: Students will write creative narratives about a childhood TV experience, then trade papers with another classmate, who will assess the program, the narrator, and then complete the narrative with a commercial break description suited to the program and audience. You may want to have your own example written up to read to them before each step, just to get them thinking about what’s possible. Suggested Time: 20 minutes to a full class period Procedure: Ask the class what their favorite shows were as kids: cartoons, sitcoms, even documentaries. You may want to bring in a few stills or uTube clips to project (in a tech class), as a memory jogger (ex. The Cosby Show, Ren & Stimpy, etc). Once you’ve discussed a nice variety of TV programs, ask the class to freewrite for 5-10 minutes (however long you wish to tell them) in first-person P.O.V. about their experience watching a show like these as a kid. They should be specific and detailed, writing whatever comes to memory about what’s going on in the program and their thoughts/reactions/and...
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...Sets • A Set is a collection of objects. Each object in the set is called an element or a member. Curly braces , { }, are used to list the elements in a set. The ∈ symbol is used to denote that an element is in a given set. For example: consider the set A = {2, 5, 6, 7, 9, 11}. 5 ∈ A and 8 ∈ A / . – p.1/?? Sets • Sets may also be written using set builder notation of the form {x | x has property P} For example: the set of even integers can be written E = {x | x = 2k for k any integer} . – p.2/?? Sets • The empty set, denoted φ, is the set that contains no elements. Do not but braces around the empty set. {φ} actually represents the set that contains the empty set. • A Universal set, denoted U, is the set that includes all the objects being discussed. . – p.3/?? Sets • The number of elements in a set B is denoted n(B). For example: n(A) = 6 and n(φ) = 0. • Two sets are equal if they contain exactly the same elements. For example: {1, 2, 3} = {2, 3, 1}, but {1, 2, 3} = {1, 2, 4} . – p.4/?? Subsets • Set A is a subset of set B, denoted A ⊆ B, if every element of A is also an element of B. A Set A is a proper subset of set B, denoted A ⊂ B, if A ⊆ B and A = B. With all of this notation it is often nice to have a diagram representing the sets. • The diagram for sets is called a Venn diagram. . – p.5/?? Subsets Here is a Venn diagram that shows that A is a subset of B. The rectangular box represents the universal...
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...Medium -high bargaining power of customers 9 Low threat of substitute products and high level of competition. 9 2.3 SWOT ANALYSIS 10 STRENGTHS 10 WEAKNESS 10 OPPORTUNITIES 10 THREATS 10 2.4 SWOT MATRIX 11 2.5 COMPETITION 12 MARKET LEADERS 12 3.0 KEY ISSUES IDENTIFIED 14 3.1 ASSUMPTIONS 15 4.0 OBJECTIVES TO BE PURSUED 15 4.1 The Keys to Success of the business 15 4.2 Mission Statement 16 4.3 Company Summary 16 4.4 Unique Selling point: 16 5.0 MARKET SEGMENTATION ,TARGETING AND POSITIONING. 17 1.0 EXECUTIVE SUMMARY The purpose of this report is to conduct a three years marketing plan for Fortune coffee and cake shop which is a family business. The family is interested in setting up a retail outlet at 200 King Street, Aberdeen because of the closeness to University of Aberdeen, Unite student hostel, Robert Gordon University student hostel and the presence of corporate offices like First Nation bus headquarters, Police Scotland office and others. The major sources of information and data are textbooks, journals, internet and personal interview. The marketing plan is divided into four sections: the situation analysis which comprises of the overview of the coffee industry, pestle and swot analysis, swot matrix and competition, key issues identified and assumptions, market segmentation, targeting and positioning and the application to the coffee and cake shop. In conclusion, the marketing plan will help the investors to identify their potential customers...
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...A 12-year-old app developer TEDxManhattanBeach · 04:40 · Filmed Oct 2011 I've always had a fascination for computers and technology, and I made a few apps for the iPhone, iPod Touch, and iPad. I'd like to share a couple with you today. My first app was a unique fortune teller called Earth Fortune that would display different colors of earth depending on what your fortune was. My favorite and most successful app is Bustin Jieber, which is â (Laughter) â which is a Justin Bieber Whac-A-Mole. I created it because a lot of people at school disliked Justin Bieber a little bit, so I decided to make the app. So I went to work programming it, and I released it just before the holidays in 2010. A lot of people ask me, how did I make these? A lot of times it's because the person who asked the question wants to make an app also. A lot of kids these days like to play games, but now they want to make them, and it's difficult, because not many kids know where to go to find out how to make a program. I mean, for soccer, you could go to a soccer team. For violin, you could get lessons for a violin. But what if you want to make an app? And their parents, the kid's parents might have done some of these things when they were young, but not many parents have written apps. (Laughter) Where do you go to find out how to make an app? Well, this is how I approached it. This is what I did. First of all, I've been programming in multiple other programming languages to get the basics down, such as...
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...MANAGEMENT INFORMATION SYSTEMS: BUSINESS DRIVEN mis INFORMATION IS EVERYWHERE. INFORMATION IS A STRATEGIC ASSET. WITHOUT INFORMATION, AN ORGANIZATION SIMPLY COULD NOT OPERATE. THIS CHAPTER INTRODUCES STUDENTS TO SEVERAL CORE BUSINESS STRATEGIES THAT FOCUS ON USING INFORMATION TO GAIN A COMPETITIVE ADVANTAGE, INCLUDING: • The core drivers of the information age • Data, information, business intelligence, knowledge • Systems thinking • Competitive advantages • Porter’s Five Forces model • Porter’s three generic strategies • Value chain analysis Many of these concepts and strategies will be new to your students. Be sure to explain to your students that this chapter offers an introduction to these concepts and they will gain a solid understanding of the details of these concepts as they continue reading the text. SECTION 1.1 – BUSINESS DRIVEN MIS Competing in the Information Age The Challenge: Departmental Companies The Solution: Management Information Systems SECTION 1.2 – BUSINESS STRATEGY Identifying Competitive Advantages The Five Forces Model – Evaluating Industry Attractiveness The Three Generic Strategies – Choosing a Business Focus Value Chain Analysis – Executing Business Strategies | | |SECTION 1.1 ...
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...of Applied Foreign Languages Fortune Institute of Technology, June, 2009 Volume 3 An Investigation into Effectiveness of Peer Feedback Grace Hui Chin Lin Ph.D., Texas A&M University M.S., University of Southern California Paul Shih Chieh Chien Ph.D., University of Cambridge Ed.M., Harvard University Abstract Copious researches argue the effectiveness of peer-correction in writing courses (e.g., Connor & Asenavage, 1994). Also, Coit (2004) mentions using peer feedback for correcting articles through a student-centered environment is a beneficial pedagogy to extend learners’ academic-style writing practice. Therefore, this study focused on investigating effectiveness of peer feedback from communal, cognitive, cooperative and pedagogical perspectives. This study also argues that it is English writing teachers’ obligation and responsibility that they should ensure their writing learners compose articles in an atmosphere where they can learn from their peers cooperatively. According to Coit (2004), “Based on theories in collaborative learning and social cognitive development, peer review has assumed an important role in both L1 and L2 writing classrooms.” (p. 902) When students are authorized to take on the role of the editor for their peer’s papers to carry out the correction process, they seem to be more confident and motivation-stimulated in their writing courses. In order to achieve this significant goal of releasing students’ anxiety and raising their ...
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...I did not know it would take me going half way around the world and nearly killing myself to overcome my fears. My sixth grade year had reached the end and so had my years at Homer Pittard Campus School. I had been there for seven years and had grown to know everyone in my grade. Before the graduation we had a brunch. At the end of it the teachers passed out fortune cookies that were made specifically for everyone. I remember the crackling of the cookie and the sound of the paper being pulled out. The fortune inside stated, “You will walk the Great Wall of China.” I did not think much about it at that time. Eventually, everyone got their fortunes and had to go on stage and present. Most of them were comical. For example, one of the fortunes read, “You will work at Starbucks,” but when it was time for me to present, no one laughed. They just nodded their heads like they agreed with the fortune cookie. Three years later I saw a glimmer of hope for the prophecy to become true. It was a normal day of my ninth grade year. I survived another grueling day of high school and walked out of school with friends. We waited for our parents to pick us up, wishing we were old enough to drive ourselves. Our routine trips my dad and me made to get home, he always stopped at the mailbox and told me to get the mail. We had an old mailbox that would screech at you when you tried to open it. When I finally managed to open it, there was only one envelope reading People to People on...
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...ATTITUDES TOWARD WOMEN AS MANAGERS: STILL THE SAME - FEW WOMEN HOLD EXECUTIVE POSITIONS - WOMEN IN BUSINESS Although the number of women in top management positions has increased by nearly 60 percent over the past decade, the number of women in executive positions is still quite small. A recent survey in Fortune (Fisher 1992) reported that only 4.8 percent of top managerial positions were held by women, compared to 2.9 percent in 1986. One widely accepted explanation for this small number of female executives is the persistence of negative stereotypes about women as managers. Attitudes about the role of women in society may have changed dramatically, but women are still perceived as being less suited than men for managerial positions. Such preconceptions about female managers may cause firms to underutilize a significant part of the work force. By the year 2000 women will represent nearly half of the total labor force, yet discrimination based on sex continues to occur in such areas as performance appraisal, mentoring opportunities, pay, and available career paths. Given the low birth rate in the early and middle 1970s and the current shortage of skilled, motivated workers, organizations simply cannot afford the effects of discrimination based on stereotypes of about 50 percent of their work force. THE STEREOTYPE OF FEMALE MANAGERS The existence of actual differences between male and female managers has been challenged for some time in the research literature, but strongly...
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...Topic: What causes students to drop out of college? With a competitive job market like these days, employers ask for not only real experiences but also a certain degree in university when you apply for a job. The higher your degree is, the more decent the salary is going to be. Knowing this fact, however, some students still fail to finish their degree before graduating. There are many reasons, subjective and objective ones, why people cannot follow the higher education path till the end. The following three are the most popular causes among the uni-droppers. The first and main cause is financial burden. University fee is a nightmare for most students who just receive little or no support from their parents because it normally accounts for over one third of their income. Besides, they have to cover not only tuition fees but also textbooks which are not cheap for tertiary education. This is not to mention about the students who go to university in another region. They will have to pay for other expenses such as house rent, bills, commuting, medicare, etc. So, there is no choice but to work part-time to pay for the university. By working and studying at the same time like this, it’s easy to fall behind and quit if they are not a good time-manager. In contrast, some students who are well- supported financially want to try how different life is outside the school gate. They suddenly realize that they have made a wrong decision to waste time on daily commute to school, handing...
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...Student Name: Tan Yong Wei Student No.: Topic 1: Business codes are the most effective instrument for preventing unethical behavior in the workplace. Business codes are widely used globally to prevent unethical means in the organization, an increasing number of companies have adopted business code ethics, 52.5% of Fortune Global 200 companies in 2004 (Kaptein, 2004) compared to 87% of Fortune Global 200 companies in 2008 (KPMG, 2008). Business codes are a set of official document disclosed by and for a business firm to guide the behavior of managers and employees (Kaptein and Schwartz, 2008). The business code prescribed are related to matters such as human rights, labor conditions, ecological environment, confidential information, conflict of interests, fraud, corruption, product quality, profits, sexual harassment and competitions (Kaptein, 2011). Business codes ethic (BCE) are the fundamentals for corporate social responsibility (CSR) which are used to appraise companies for ethical performances and citizenship. Organizations with excellent CSR are rewarded with fame and reputations (Patick M., 2011), thus leading to better sales and company’s stock price (Ron Robins, 2011). However, business code and CSR appraisal can only prevent unethical behavior in the organization to a certain extent. For example, 15% of Ernst & Young’s executives were prepared to commit unethical conducts to win businesses even though the company implemented business codes (Christopher M., 2012)....
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...purchased (or free) paper is found online that is specific to the assignments provided in the course. Websites like Student of Fortune, ScribD, Ask.com, and so forth (many others) sometimes end up with DeVry assignments posted on them by students who have hired online tutor sources to write their work for them. Faculty members are aware of these sites and, just like students, can Google sources to find out if a paper has been bought from these sites. Avoid these sites like the plague—seriously. It just isn’t worth the extra hour or two it might buy you if you end up with a 0 for the paper or course or lose your degree over buying a paper (or getting it for free.) Typically, the #1 red flag to a professor that one of these sites has been used is when multiple students miss the same question in the exact same manner. Yes, the answers on those sites will typically cost money, but the answers are not guaranteed to be right. And further, the free papers on those sites almost always have wrong answers. Do not use these sites! Avoid them! If you use them, citing them is not enough to overcome the copying stigma and violation of the policy. As one instructor of the course stated, "The majority of students who have been cited for Academic Integrity in my classes over the last 10 years have been because of their use of these websites – please remind students not to use them!" What should you do if you find one of DeVry’s assignments on the Web? Please send the link to your...
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...Microsoft | Accommodating the Differences | The Teachers Role | | Donna Tomer | 7/15/2012 | Students who enter the school building for the very first time experience many different feelings and perhaps many different sights. Among these may be how each of them is different. It is the teacher’s job to explain how the world around them and the people in it are different. Making each child feel like they belong can be difficult but is always possible and a good teacher can accomplish that task. | Accommodating the Differences With the rowing cultural diversity of the world, the classroom has become a vital launching station for understanding cultural differences. Education about cultural differences and different groups of students starts with the teacher. One group of diverse students may be that of ethnic background. Children develop racial attitudes up until about the age of 9. After the age of 9, racial attitudes are likely to stay the same. Before that, the teacher has a good chance to help children develop positive feelings about who he or she is and about whom others are around them. “Children develop their identity and attitudes through experiences with their bodies, social environments, and their cognitive developmental stages.” (Derman-Sparks, 1989) As these three factors inter play, children go through stages of racial and cultural understanding. Also, as a child’s thinking is not yet fully developed, it is important to catch feeling...
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...12 BEFORE READING ACTIVITIES (PAGE 108) ACTIVITY 1 BEFORE READING Encourage discussion about types of pride and prejudice, and speculation about the kind of story students are expecting to read. Do not tell students if their guesses are right. They will find out as they read that the best answers are 1b, 2a, 3a, 3b, 3c, 3e and 3g. walk across the muddy fields to visit Jane’s sick-bed at Netherfield Park. Mr Collins to Mrs Bennet, referring to the fact that he might propose to one of her daughters, to make amends for inheriting their house when Mr Bennet dies. Elizabeth to Mr Wickham, about Mr Darcy. Mr Wickham to Elizabeth, about the post of rector of Pemberley which Mr Darcy had failed to give him. Elizabeth to Mr Darcy, mocking him for his lack of conversation, by suggesting to him the kind of boring comment that he should be making. Mr Darcy to Elizabeth, about Wickham and whether he was able to keep the friends that he found easy to make. BEFORE READING CHAPTER 5 Encourage speculation and discussion, but do not confirm or deny students’ guesses at this stage. The answers are: Mr Collins proposes to Elizabeth Bennet and Charlotte Lucas, and the latter accepts him. CHAPTERS 5 TO 7 WHILE READING ACTIVITY 2 BEFORE READING This activity is designed to introduce students to Jane Austen’s irony, as a preparation for their reading of the book. As irony is ‘the humorous or mildly sarcastic use of words to imply the opposite of what they ...
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...MITSOB Placement Notice Sr. No. |Company Name |Profile |Spec. |Package |Location |Last Date for CV Submission |Web Site | |1 |MarketsandMarkets |Business Development Executive |Any postgraduate student with (60% and above in 10th , 12th & Graduation) No % criteria for PGDM / MBA |3.00 LPA + Variables 1 LPA (CTC 4 LPA) |Pune |12th December 2013 10.00 a.m. |http://www.marketsandmarkets.com/ | | | |Research Associate | |Fixed 3.20 LPA + Variables 30K (CTC 3.5 LPA) |Pune | | | | Date 11th December 2013 Interested & Eligible students need to send their details in attached excel sheet along with their CV on mitsob.cvsubmission@gmail.com by tomorrow, 12th December 2013, 10.00 a.m. You can contact Prof. Manoj Mehrotra for any query related to this company. NOTE- 1. Those who have earlier attended the selection process but not selected are not allowed to reappear. 2. Students who have earlier attended the PPT of the company but not participated in the selection process can apply for the same. Following are the Job specifications Education: Any postgraduate student with (60% and above in 10th, 12th & Graduation) No % criteria for PGDM / MBA. Experience: Fresher can also apply; experience in any of the domains relating to our research domain is an added advantage The Salary Details are mentioned below · For the Business Development Role –3.00 LPA + Variables 1 LPA (CTC 4 LPA) · For Market Research Role- Fixed 3.20 LPA + Variables 30K (CTC 3.5 LPA) For All positions...
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...Case Reading 1 – TCMG 400 Zipcar: “lt's Not about Cars - It's about Urban Life" Each student reads and is prepared to have an opinion for class discussion about the case. You must have an answer to following question, or have your own self-prepared questions and comments. Teams use the questions and comments to prepare the case posters. The point is not that you follow any particular opinion, but being aware of opinions and, more importantly, facts surrounding the opinions you must find in scholarly articles and verify them – and develop you own opinion on the subject matter. Find scholarly opinions in academic articles, state their opinions and comment on them (have your own opinion). 1. What is your opinion about the phrase: NO ONE OWNS A CAR! (find the phrase in the case) Give a genuine answer in 5 seconds and record it (write it down – it is data collection). 2. Read the Fortune article: “Zipcar - The best new idea in business” 1) Why do Hertz and Ford want in? (prepare: How? Why? Do a SWOT, Porter’s 5 fores, etc.) * Find out how scholars and others sources in academic articles, magazines, online, etc. argue. Think about following paragraph in the article: After all, drivers who give up their cars and switch to Zipcar say they save an average of $600 per month. Car sharers report reducing their vehicle miles traveled by 44%, according to Susan Shaheen of the University of California at Berkeley, and surveys in Europe show CO2...
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