The organizational culture of a business is most like an individual’s personality, they have unique characteristics and qualities which differ from one another. One of the key factors of being successful at a job is being happy at it, and the internal environment behavior of the business will help you decide that. Companies have different strategies to carry out their desired plans to meet their goals, some are all about innovation that give new ideas of doing things, and others are solely operating under a set of given guidelines. Job seeking individuals have the opportunity to gain some knowledge in terms of the firm’s organizational culture while being interviewed, asking the right questions give you a good insight of what the company is about. Taking an organization’s culture into consideration before landing a job increases the chances of it being the right fit for you. Firms must pay very close attention to the external environments of their business as it can make a big difference in direction that they are expecting to take. The public which are among the group of consumers who buy a particular item have the power to invest their income for goods and services from many different sources. Competition in the smartphone market has led to a number of global suits that aims at weaken a company’s resources and at the same time lower its market share due to the lack of availability (ban) or productivity. In this case, the two companies holding majority of the smartphone market share are Apple and Samsung, but at the same time being business partners. Samsung exclusively provided very crucial components for the production of Apple’s bread and butter, the iPhone and iPad. The fight for the number one spot in the smartphone world still continues, and so do the ongoing court battles amongst both companies. Apple has decided to diversify its suppliers of components to