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Subaru Lifecycle

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Submitted By kbeuns
Words 291
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The one Subaru product that I chose to talk about is the Impreza, the current life cycle on this particular model was released in 1992 and the progression of this model was 4 generations long. The original versions of the Impreza were a:
” 4 door Sudan and a sports wagon…. The Impreza's engine, suspension, AWD system, and packaging followed those of the Legacy, and the high-performance driving and feeling of quality were further enhanced. In particular, the marvelous driving performance provided by the turbo engine and the breath of fresh air the Sports Wagon brought to the station wagon genre meant that the market welcomed the Impreza as a car with individuality.” (Subaru global, 2006)
The idea of making the Impreza compact, sporty, and affordable had lasted from the beginning all the way to the current models. Based off of the video the Impreza could be used by a high school student to someone that wanted to take their car out to the track. The prices of the Impreza were astounding.
The shift in trend affects the products by how making the different variations of the model specific to economic lifestyle and enthusiast needs.
Subaru has remained customer oriented because instead of have the 2 basic models like it had originally started with, there are now 10 models ; consisting of 2.0i line, aimed more towards affordability, and the WRX line which is slightly more pricey and sporty, which is also more for the speed demons.
Armstrong, G., & Kotler, P. (2011). Understanding Consumer and Business Buyer Behavior. In Marketing: An Introduction. Pretince Hall
SUBARU GLOBAL. (2006). Retrieved from http://www.subaru-global.com/history.html
Subaru WRX. (n.d.). Retrieved from

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