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Subliminal Messages

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Subliminal Messages: Messages Occurring Daily
Brianna Ortiz
Tarleton State University

According to Aronson, Wilson, and Akert, a subliminal message is defined as words or pictures that are not consciously perceived but may nevertheless influence people’s judgments attitudes, and behaviors. This can be included in multiple examples of media that surrounds our everyday lives. Subliminal perception is characterized by perception without awareness (Weinberger 2008). Subliminal messages are strategically placed in advertisements, movies, television shows, commercials, magazines, and just so many other places that we just dont even realize. Subliminal messages aren’t just limited to visual images; they can be hidden in audio messaging or music. With so much exposure that is normally unknown or unnoticed to us, what is the real reason we are being subjected to these messages? Better yet, who is sending out these subliminal messages to the masses? And why are they doing so?
Subliminal messages are everywhere. One place that they can be discovered is in music. Music is a very powerful tool that so many people rely on for a source of comfort and escape. Numerous people use music to express themselves in various ways which is absolutely fantastic outlet. As a form of expression, subliminal messages can contaminate that precious escape from the real world. Egermann claims that there are five different way that subliminal messages are embedded into music.
The first way is to mask the targeted word or phrases below the auditory threshold (Egermann 2007). The second way is to use words or phrases with an inverted time-structure and combine them together. The third way is to use backward-masking messages. The fourth way is to use “silent subliminal messages”. This is when the person or persons have recorded at frequencies that above 15 kHz. And the last and final way to

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