...The Magic of Weight Loss The truth is there is no magic, yet this a $20 billion a year industry. 20/20 did a news story called, “The Big Fat Trap”. The article suggests that when celebrities endorse these weight loss systems they aren’t telling the whole story. Along with the program that these celebrities endorse they also have personal trainers, chefs and dieticians to also aid their weight loss. The story goes on to suggest that Kirsti Alley lost weight with Jenny Craig then put all the weight back on to promote her own weight loss program. It was a strategic business move on her part. We watch these ads and consider utilizing the products because these celebrities endorse even though most people are aware that there is more to the story. Providing a person does not have any underlying health problems, weight loss is about lifestyle change and not a magic solution or quick fix like fad diets and surgical interventions. Surgical Intervention There are many types of surgical intervention for weight loss with the most popular being gastric lap-band, gastric sleeve, and gastric bypass. How successful are they? In the documentary series, “My 600 pound Life,” one patient who was coming out of anesthesia reached down to feel if her stomach was gone. The disappointment was visible on her features and she talked about not understanding why the stomach was still there. There is a lack of education where these invasive procedures are concerned. In the same series, people...
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...comprehensive support through the patient’s process of choosing bariatric surgery as a choice for weight loss and a healthier lifestyle. The goal is successful support starting with the first consultation and following the patient through the process. To provide a comprehensive support program the four major components will include mental support, medical support, nutritional support and healthy life style assistance. Mental support will include personal, one on one counseling, group therapy with a psychologist and other members in the program. Nutritional support will begin with regular sessions, meeting with the nutritionist and registered dieticians. Health care or medical support will be provided by the patient’s Primary Care Physician, Bariatric Surgeon, nursing staff, surgical team and hospital staff after surgery. Office staff and local business will also lend a hand to support the patients in their community. 2 Physical activity and life style changes will be guided by Exercise Physiologists, personal trainers and community gyms. Obesity is the #1 health issue in our country today with so any Americans suffering from morbid obesity. There are multiple health risks associated with obesity that can improve with any of the surgical treatments offered where there is successful weight loss. Treating the obese patient and reducing the weight offers not only physical health benefits, but will reduce the patient’s health care costs and give...
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...Strategy for a New Weight-Loss Drug “I have tried countless diets and every new weight-loss pill that has come on the market. Nothing seems to take off those extra pounds. With diets, I am miserable because I am starving all the time, and none of the weight-loss pills seem to work. I might lose a couple pounds, but I never reach my weightloss goals and I usually end up gaining more back. I would give anything to lose this extra 20 pounds, so that I can live a longer, happier life.” — Tamara Jinkens: focus group participant, age 42 Barbara Printup, senior director of marketing for Cambridge Sciences Pharmaceuticals (CSP), listened as overweight focus group participants recounted their lifelong struggles with weight loss. Printup had just been placed in charge of the upcoming U.S. product launch of CSP’s newest prescription drug, Metabical (pronounced Meh-tuh-bye-cal). In clinical trials, Metabical proved to be safe and effective in stimulating weight loss for moderately overweight individuals. CSP was an international health care company with a focus on developing, manufacturing, and marketing products that treat metabolic disorders, gastrointestinal diseases, immune deficiencies, as well as other chronic and acute medical conditions. The company captured over $25 billion in sales in 2007. Printup had over 20 years of experience marketing prescription drugs for CSP. She had led six new drug campaigns and had just concluded work on Zimistat, CSP’s most successful product launch to...
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...Strategy for a New Weight-Loss Drug “I have tried countless diets and every new weight-loss pill that has come on the market. Nothing seems to take off those extra pounds. With diets, I am miserable because I am starving all the time, and none of the weight-loss pills seem to work. I might lose a couple pounds, but I never reach my weightloss goals and I usually end up gaining more back. I would give anything to lose this extra 20 pounds, so that I can live a longer, happier life.” — Tamara Jinkens: focus group participant, age 42 Barbara Printup, senior director of marketing for Cambridge Sciences Pharmaceuticals (CSP), listened as overweight focus group participants recounted their lifelong struggles with weight loss. Printup had just been placed in charge of the upcoming U.S. product launch of CSP’s newest prescription drug, Metabical (pronounced Meh-tuh-bye-cal). In clinical trials, Metabical proved to be safe and effective in stimulating weight loss for moderately overweight individuals. CSP was an international health care company with a focus on developing, manufacturing, and marketing products that treat metabolic disorders, gastrointestinal diseases, immune deficiencies, as well as other chronic and acute medical conditions. The company captured over $25 billion in sales in 2007. Printup had over 20 years of experience marketing prescription drugs for CSP. She had led six new drug campaigns and had just concluded work on Zimistat, CSP’s most successful product launch to...
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...WEIGHT LOSS ISSUES Excessive weight has become one of the major issues in today's world. This leads to all sorts of health riskssuch as coronary heart diseases, high blood pressure, diabetes, sleep apnea and many more. Furthermore, a research has shown that death rates from cancer were 52% higher in men and 62 % higher in women with excessive weight than in people with normal weight (Eugenia E. Calle 2003). A large proportion of overweight people have been trying to lose their weight in every possible way. However, not every attempt was successful. Due to that, the pharmaceutical industry has been developing and testing a large variety of medicines that are specifically made to help people with weight issues. One of the newest drugs on the market is Metabical, a prescription drug developed by Cambridge Sciences Pharmaceuticals (CSP). Based on the results from clinical trials, Metabical has been proven effective for weight loss of overweight people. The question is how willMetabicalbe introduced to the market? PULL MARKETING The main idea was to advertise Metabical directly to consumers in order to increase the awareness of the product. This strategy was based on pull marketing where the purpose was to attract the customers and make them approach the supplier or seller first. It is not an assertive way of marketing in comparison to push marketing where a seller calls potential customers on the telephone asking whether they would like to purchase a product they might not actually...
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...who are wanting to lose weight and keep it off. Phen375 will suppress appetite and burn excess fat that your body will store when eating fatty foods. On an average people who buy phen375 users lose 2 to 5 pounds per week. This is one of the most advanced fat burners available show to burn fat. This proven weight loss pill is unlike other diet pills that promise results, it is a fat burner, the best fat burner! You can buy Phen375 online today and start your goal to lose weight and keep the weight off. Heavy discounts apply when purchasing this amazing weight loss pill from out website, so if you are not ready to buy now then bookmark the site and come back later. To buy Phen375, use the order form below which will add your item to a shopping cart where you...
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...1. Effects on weight B. No exercise with diet aids 1. Effects on maintaining weight loss III. Diet Aids vs. Healthy Choices A. Hormone/ Chemical based Aids B. Healthy Lifestyle What is the best way to lose weight and is there such a thing as a miracle diet? I have asked myself this question many times over the past sixteen years. All though school I was considered the skinny girl then when I started gaining weight it just kept coming. Diet fads are all the rage, and I have tried most of them that are on the market with some results but they never stay. So I started asking myself what is the best way to lose weight and keep it off. I had to come to the realization that there is no overnight miracle and it all takes hard work. In order to achieve a goal weight and maintain weight, miracle diets are less effective than making healthy lifestyle changes. The first thing I have learned along my weight loss search is that calories are an important factor. All diets are based on a calorie count but what is the correct calories a body needs. The calories the body consumes in a day is different for each person. To figure out how many calories a body needs to function daily it is a calculation that includes gender, height, body type, how active a person is, lifestyle, and overall health. Once you figure out how many calories a specific person needs per day then you know how many calories you can consume without gaining weight. Fad diets claim to help you lose weight quickly and easily...
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...Atkins Diet, Pills, Book, etc!!! Consumers have many different options to choose from. Supplier Power: (Low) Low because there are many alternatives Weight Watchers can turn to in order to stay successful Smart One: can go to the next farmer to get the vegetables they want. Supplier Power: (Low) Low because there are many alternatives Weight Watchers can turn to in order to stay successful Smart One: can go to the next farmer to get the vegetables they want. Buyer Power: (High) Large impact on the bargaining power due to the number of weight loss products and services available Uses many celebrities to market their brand to consumers : Jennifer Hudson, Jessica Simpson, Charles Barkley Buyer Power: (High) Large impact on the bargaining power due to the number of weight loss products and services available Uses many celebrities to market their brand to consumers : Jennifer Hudson, Jessica Simpson, Charles Barkley Threat of New Entry: (Moderate) Does not require a lot of capital to start New entrants need a high level of credibility to be able to overcome the brand loyalty that exists New weight loss programs are constantly being introduced Threat of New Entry: (Moderate) Does not require a lot of capital to start New entrants need a high level of credibility to be able to overcome the brand loyalty that exists New weight loss programs are constantly being introduced Existing Rivalries: Jenny Craig, Nuti-System, Insanity, P90x, etc. Existing Rivalries: Jenny Craig, Nuti-System...
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...international health care company. Their focus is on developing, manufacturing and marketing products that treat various diseases. They want to enter the market for weight-control products in the US. Metabical was part of a strategic initiative that allows CSP to enter $3.74 billion market for weight control products in the United States. Metabical’s competitors are Alli and Xenical and are FDA approved. In utilizing the SWOT analysis, it was determined Metabical had positive results in the clinical trials and is decent in comparison to other competitors in the market place. It also has dual layer controlled release formulation. Opportunities for this product would be a potential large market, constant rise of obese adults and a substitute for other weight loss methods. “In principle, Metabical would be attractive to all overweight individuals” however, Barbara Printup established a more focused plan of approach: First, the approach completed by Printup is the forecasted demand by considering the number of overweight individuals in the United States and focusing down that population to those who were actively trying to lose weight. She felt those potential users should be narrowed to the 15% of those who were comfortable with weight-loss drugs. Second, she specified consumer interest in a prescription weight-loss drug for the overweight and saw that 12% were ready to go to their health care provider to request a prescription. Third, she surveyed the target market. Printup...
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...Self-Management Behavioral Contract Sarah Spearmen BSHS 312 September 5th, 2011 Joyce Hicks Self-Management Behavioral Contract Although there are many things that I would ideally like to change about myself, I have chosen weight loss as the topic of my contract. I do realize that this is not a change that is quick and simple. Instead, it will take an extensive matter of time to accomplish in a healthy and successful manner. This paper will include the behaviors that I would like to increase, as well as those I will decrease. I will also include a chart that will show hoe I will be monitoring my success. I will also be including any internal and external consequences for actions associated with working toward and attaining specific goals. The first step to take is to document some basic details and my starting weight, so that a precise plan can be established. I am 33 years old, height is 5’2 and current weight is 215 lbs. My long term goal is 150lb, which would be an overall loss of 65lbs. My short term goals include losing 5 lbs. a week for 13 weeks, for a total of three months and one week. This weight loss plan will begin on September 12th and end December 12th. I would like to increase a few healthy choices, beginning with better nutrition. Although I do not eat a lot of junk food, I do drink way too much pop. I will begin to decrease the soda intake, and increase my water intake. I also will be eating foods that are either grilled...
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...August 8, 2013 COM 155 Dieting vs. Exercise: The trip to weight loss success While losing weight from dieting and exercise have distinct differences, the similarities make using both more effective in the weight loss process. Many people take the easier route, which they believe is dieting. The statistics for the long term success of dieting alone is poor so you need to consider dieting and exercise. Statistics say only about 5% of dieters are successful in keeping weight off, and re-gain is very common. Usually one-third of weight lost is regained within one year. In three to five years all the weight has been regained along with some additional weight. If you start exercising to lose weight, you won’t succeed with the mentality of “I can eat anything because I’ll burn it off later.” You will have better results if you choose a healthy diet of whole grains, fruits and vegetables, lean proteins and healthy fats while exercising. Healthy dieting can be effective for losing weight and keeping it off. One beneficial way to achieve this is through a diet that minimizes starches, sugars and animal fats from meat and dairy. The fact is, losing weight is time consuming. If you want to lose weight quickly, the approach is simple. Minimizing your sugar intake as well as starches is the first step. Sugar is addictive, highly fattening and is a leading cause of obesity and cardiovascular disease. While most of us on a weight loss mission concentrate on lowering fats, many of us fail to...
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...Weight Watchers International: Value Creation and Strategic Thinking Staying Competitive with Advancements in Digital Technology I. Introduction Two of the most important management principles for an organization is value creation and strategic thinking. Value creation is a very abstract term, but can easily be defined by the performance of actions that increase the worth of goods and services. It’s important for organizations to create value for its customers, employees, investors as well as its shareholders.1 Both value creation and strategic thinking are important to an organizations performance. Organizations look outward to define: What is its business? Who is its customer? and What does the customer value?2 Strategy takes this a step further in having a forward thinking approach in how can it can continue to create value for its customer by staying competitive. A great example of value creation and strategic thinking is Weight Watchers International (WWI). Its mission is to have a clear vision of where it wants to go and have strategy and set of values to get them there. Weight Watchers International’s business model is being tested by advancements in technology. The important question for WWI is how it can improve their strategy while still creating value for its customer and staying competitive in a digital weight management world. II. Background For over 50 years, WWI has been a global leader...
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...the forecast is that the percentage of obese persons in the U.S. will be at 40%. Obesity is defined as a bodily condition marked by excessive generalized disposition and storage of fat. (Merriam-Webster, 2008) Another definition involves the calculation of one’s BMI (body mass index). Body mass index is a number calculated from a person’s weight and height. While BMI is not a direct measure of body fat, it is considered to be a reliable number to ascertain a person’s body fat. A person is considered obese if his or her BMI is 30 or higher. Obesity once thought of as a poor lifestyle choice is now considered a complex disease. (Anonymous, 2008) Obesity is considered a disorder of the central nervous system. (Somers, 2008) Some of the side effects of obesity include cardiovascular disease, diabetes and can even be attributed to premature death in individuals. Obesity can be related to one’s eating habits as well as genetics. For many years, the standard method used to treat obesity was a combination of diet modification and exercise. Simple enough if one thinks about it, one must simply burn more calories than one ingests and weight loss is the result. But, it is not always that easy. A person has to be of the right mindset to begin such a regimen while following through is another hurdle to jump. Other options include acupuncture, “fat farms” or spas, hypnosis, surgical intervention which is the most radical of treatments, and the latest...
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...April 28, 2011 Eng-105 (Weight Loss Epidemic) Weight-loss products and treatments have increased tremendously in our society, when diet pills and exercising does not work, people find other alternatives such as, lipotropic injections one of the latest weight loss solution, these injections reduces weight and increases energy with noticeable results, where as diet pills and fitness sometimes fail. Lipotropic injections are a combination of B12 amino acid compounds: methionine, choline, inositol and beta in these ingredients serve as critical agents to body’s use of fat. Lipotropic injections are injected into the muscle under the skin and fatty tissues, in certain parts of the body, these injections cause overall weight loss by increasing metabolism and energy levels. After several injections, a person should experience more energy, increased fat burning and significant weight loss, increased calories intake leads to the loss of fat from the body. Injections are given at medical clinics, weight-loss clinics, doctors offices, hospitals, and day spas by health providers, weight-loss specialists, dietitians, and a person can also administer the injection themselves when given a written prescription from their doctor. Individuals can undergo the procedure twice a week if they chose to; a person is expected to shed up to three pounds a week with a proper diet along with exercise. These injections cost about twenty dollars...
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...therapy for weight loss. She is a size 20 and would like to be a size 16. In August she is invited to a wedding where she will give a speech and she wants to look very good (she understands that quick weight loss is not healthy, so she is happy if she would not be a size 16 in August, but approaching her goal gradually.) She is 14 stone (approx 88 kg) and 1.48 cm tall, BMI 40.2. She is diabetic, and has to eat regularly. She is a single mum with 2 teenage sons and often feels tired and stressed. She is a bit worried about the family’s finances. She works in a voluntary organisation too which she find very inspiring. INTRODUCTION and INITIAL CONSULTATION At the initial consultation I used my notation form and gathered as much relevant information as possible about Miss W. I examined her medical, family and life history, including her childhood and relationship history. I already had a good relationship with the client because she is a fellow student at the Chrysalis course. At the initial consultation I tried to deepen this good rapport by giving my full attention to her and practising active listening. I used positive sentences that were empowering to help Miss W to feel at ease. We ascertained her goal: she would like to lose weight gradually and be a size 16 instead of being a size 20. I explained her that the the safe weekly rate of weight loss is between 0.5 kg and 1 kg. That’s between around 1 lb and 2 lb a week. We assessed that for a safe and healthy weight loss she will...
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