...number of people (pg 59, Moral Issues in Business). A utilitarian would say that health is major concern for the majority. Various health issues are caused by direct or indirect effect of drinking large sugary drinks including obesity. More then half of the US population suffer from obesity and one of the factors that contributes to it is drinking large sugary drinks. Good health would produce greatest possible balance of good over bad for everyone. A Utilitarian would argue saying wouldn’t good health makes people happier. Good health also means less health cost and government spending less money into something that can be easily controlled and spending money on something that is much more needed like free college education. A utilitarian would support government ban on large sugary drinks arguing on the fact that ban on large sugary drinks would cause less health problems which in turn would make everyone happy. Libertarianism is a philosophy of personal liberty- the liberty of each person to live according to his own choices free from the interference of other (pg 113, Moral Issues in Business). Libertarians would oppose the to the ban of large sugary drinks. They would argue that if should be personal choice if people want to drink large drinks or small drinks. Libertarians believe in living life on our own please. They would argue about government interference on people making their choice since it would go against their value. Rawls conceives society as a cooperative...
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...number of people (pg 59, Moral Issues in Business). A utilitarian would say that health is major concern for the majority. Various health issues are caused by direct or indirect effect of drinking large sugary drinks including obesity. More then half of the US population suffer from obesity and one of the factors that contributes to it is drinking large sugary drinks. Good health would produce greatest possible balance of good over bad for everyone. A Utilitarian would argue saying wouldn’t good health makes people happier. Good health also means less health cost and government spending less money into something that can be easily controlled and spending money on something that is much more needed like free college education. A utilitarian would support government ban on large sugary drinks arguing on the fact that ban on large sugary drinks would cause less health problems which in turn would make everyone happy. Libertarianism is a philosophy of personal liberty- the liberty of each person to live according to his own choices free from the interference of other (pg 113, Moral Issues in Business). Libertarians would oppose the to the ban of large sugary drinks. They would argue that if should be personal choice if people want to drink large drinks or small drinks. Libertarians believe in living life on our own please. They would argue about government interference on people making their choice since it would go against their value. Rawls conceives society as a cooperative...
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...Should sugary beverages be banned to sale? While some Americans today love to consume large sugary drinks, it does represent a national problem related to health issues. On the other side, restaurants, coffee companies, and consumers are worried about the Government proposal that might affect the companies’ business and the consumer’s freedom to choose any type of drink they want. The proposal prohibits the sale of any cup or bottle of sweetened drink larger than 16 fluid ounces. There are many reasons for restricting the sale and quantity of sodas in New York and this regulation is really just a wise decision that made public health one of the priorities in the City of New York. One reason we should ban selling the popular sugary drinks is that the consumption of big amounts cause obesity and other health diseases. Research has demonstrated a direct relationship between consumption of sugary drinks and an increase in the risk of overweight and obesity, which in turn promote many health conditions including: hypertension, coronary heart disease, type 2 diabetes, stroke, gall bladder disease, osteoarthritis, sleep apnea, respiratory problems, some cancers (endometrial, breast, and colon), and dyslipidemia (CDC, 2006). Although one of the national health objectives is to reduce the prevalence of obesity among adults, current data indicate that the circumstances are worsening (MMWR, 2006). This is particularly problematic because most of the daily calories come from sodas, energy...
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...Today, consumers recognize the health impact of soda and sugary drinks. Since 2005, soda sales have declined, falling 3% in 2013 alone ,Moloughney, S. (2014, July 1). Health conscious consumers have switched to healthier drinks, increasing revenue for functional drinks. Total revenue for the U.S. functional drinks sector reached $25.2 million in 2012, Moloughney, S. (2014, July 1). According the compound annual growth rate (CAGR), from 2012 – 2017 the CAGR is expected to increase by 8.8%, leading to a market value of $38.5 million by the end of 2017, Moloughney, S. (2014, July 1). To obtain revenue in this functional drink section, and balance soda sale decline, PepsiCo and Coke do not need healthier drink options; they need healthy drink options...
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...on large sugary drinks Banning the size of soft drink is one way to reduce the sugar overload in a city. Mayor Bloomberg is seeking to reduce the obesity rates by banning the sale of large sodas and other sugary drinks at restaurants, street carts and movie theaters. Under his plan, all restaurants, fast-food joints, delis, movie theaters, sports stadiums, food carts and vending machine will be barred from selling sugar-sweetened drinks in cups larger than 16 ounces. He has called sugar-sweetened beverages a leading cause of obesity and says raising awareness simply isn’t enough anymore. “If we are serious about fighting obesity then we have to be honest about it and courageous about tackling it. We believe it is reasonable and responsible to draw a line.” Bloomberg stated According to statistics, Americans consume close to 50 billion liters of soda per year, which equates to about 216 liters, or about 57 gallons per person. That is a significant amount of sugar. However, it’s not just any sugar, but high fructose corn syrup (HFCS). High fructose corn syrup has become the number one source of calories in the United States, and it’s very clear that it is the primary cause of obesity. A peer-review study published in the British medical journal The Lancet demonstrated a strong link between soda consumption and childhood obesity. They found that 12 year olds who drank soft drinks regularly were more likely to be overweight than those who didn’t. And those who drink diet soda...
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...Should We Put Warning Labels on Sugary Drinks? While “ Putting Warning Labels on Sugary Drinks Would Save Lives” by Russ Lloyd and “ Let Us Enjoy Our Sweet Drinks in Peace” by Evan Cook contradict, it is understood that putting warning labels on sugary drinks would save lives. Labels on sugary drinks could have a dramatic change in human health. The American Heart Association says that somewhere between four and nine teaspoons for the entire day is healthy. A single can of soda has eight ( Lloyd 19). Putting labels on sugary drinks would allow consumers to choose if the drink the the best choice for their diet. This would allow a lower consumption of sugar, then later reducing the obesity percentage. “ Some research shows that sugar...
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...A supersized sugary drink is a sugared beverage, such as a soda or a sweetened tea, in cups or containers larger than 16 ounce. 16 ounce is 470 ml. Most cups in NYC contain more than 16 ounce of soda. A cup of 64 ounce contains 217 grams of sugar, which is 54 teaspoons of sugar. The average size of a cup of soda has grown a lot over the past couple of years. In the 1950’s the average size was 6 ounce. In the 1970’s 13 ounce and nowadays it’s 19 ounce. The ban on large sugary drinks was proposed by New York City Mayor Michael Bloomberg in September 2012. Eventhough the majority of New Yorkers was against the ban, the New York City Health Department approved the ban. Because of this ban, it will be illegal to sell sugared beverages larger than 16 oz. at restaurants, mobile food carts, sports arenas, movie theaters and some newsstands. The ban would only apply to sugared beverages and not to fruit juices, alcoholic beverages, diet sodas and dairy-based drinks like milkshakes. The ban on supersized sugary drinks will improve NYC residents’ health and prevent obesity, which is necessary. Because care for obesity-related illnesses cost about $2.8 billion a year. The reason why this ban prevents obesity is because people will drink less soda, because they can’t order big cups of soda anymore. If they want to drink a lot of soda, they will have to order more cups. Most people won’t do this. Opponents of the ban say that people should be able to make their own decisions...
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...indirect taxes on sugary food and drink should be increased An indirect tax is a tax where the burden of the tax falls largely on the consumer but it is actually paid by the producer. Examples include Value Added Tax, excise duty and sales taxes. Indirect taxes on sugary food and drink will increase costs for producers so they cause the supply curve to shift to the left. The cost of the negative externalities is internalised in the price of the good, this may reduce demand for the good and the level of its production, eating sugary food and drink will increase the likelihood of obesity, early death, depression and certain heart disease. Poor health will also adversely affects work and productivity. Higher prices would discourage people from consuming unhealthy foods. Reducing consumption of sugary foods would have a significant impact in improving health. Also, adding tax on sugar can create an incentive for firms to supply alternatives which are healthier. If firms have incentives to promote healthier foods and drinks with substantially lower sugar content, then consumers will to an extent follow the supply. Moreover, taxes raise revenue for government, this can be spent on alternatives like tax on cigarettes could be used for funding government services to help people to stop smoking. However, it is difficult to measure the level of negative externality. Demand for sugary and drink tend to be price inelastic, so higher taxes will not reduce demand much. Sugary foods are demerit...
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...Sarah describes how the word "natural" is being overused by food companies to lure people into buying their goods and the true meaning that lies behind the word. She defines the "natural" product as: determined by nature, sort of have a connection with nature, having normal character, grown without the care of human, non-artificial, and lastly produced by nature. This is to show that people should be more alert when purchasing food products. For example, the case of Lays. Sarah mentioned how potato chips company precisely uses the words "naturally baked" to trick consumers for company to sell it in a higher price. Same thing goes to Snapple drinks. Every Snapple drink promised "enriched vitamins", but it's just ordinary brewed tea with ice and a couple of sweeten artificial ingredients. Thus, consumers ended up paying extra for more sugary water and does not realize it. Also, in Hansen's "Natural" Soda case, he uses the same exact and amount of ingredients as Sprite and 7-Up except the sodium citrate. The word "natural" is pretty much meaningless in beverages. Sarah uses personal experiences in her writing to convince the readers and all consumers to aware how food company abuses the word "natural", "naturally", or "pure". I absolutely agree with what Sarah is saying in her essay, "What's Natural about Our Natural Products". The word "natural" means something that is not made by the hand of human but naturally by nature. Therefore, food companies cannot produce "naturally"...
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...What happens when you remove soda from school vending machines? Sugary soda has been cited as a major cause in the obesity and the associated soaring rates of diabetes 2. Yet a lot of people, including young people, continue to drink sugary soda often. Banning vending machines from schools may not be enough to reduce soda and fast food consumption among students, according to a recent study. A recent study from the University of Illinois at Chicago found that taking soda away from school vending machines could actually have an adverse effect. Even though it is an action intended to make students healthier, it is not enough of an impactful change, the research found. Interestingly enough, students who did not have access to buy soda at school were more likely to drink at least one soda per day. The study found that 23 percent of teens drank at least one soda per day if they had access to vending machines during the school day, compared to 28 percent who did not have access. Showing a similar effect, students were more likely to eat fast food when vending machines were removed from schools. However, these differences were only observed in states where soda was taxed less or students were able to buy soda from the school cafeteria or the school store. The study´s lead author, Daniel Taber, explains, “There may be unintended effects if you only make small-scale changes. When more comprehensive changes were implemented, there were no unintended effects” The authors...
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...a study done to see how consumers decide on what they are going to buy. The market is more interested in product use, since it has an influence how product or items are positioned. Consumer traits play a big role on consumer behavior. It makes a consumer wonder what brand of a product to buy , what type of store to shop at, what store is appealing to the consumer and where and when to shop. Traits are what makes on person different than another person. Americans have been drinking more water since 2011, by about 11 gallons per person according to The Beverage Marketing Corporation. Consumers are trying to be healthier and are purchasing more water instead of soft drinks, sugary drinks etc. There has been an increase in the consumption of water by 6.2% in 2012, up from 2011. Most consumers say they drink a lot of water because that is what their parents gave them the most and they are trying to bring their children up the same way. They are trying to stay away from anything with sugar or caffeine in it. References International Bottle Water Association, Bottle Water Market. (2013), Retrieved from, http://www.bottledwater.org/economics/bottled-water-market Lars Perner, Ph.D. (2012), Consumer Behavior the Psychology of Marketing. Retrieved from, http://www.consumerpsychologist.com/ Chen, C., Chen, P., & Huang, C. (2012). BRANDS AND CONSUMER BEHAVIOR. Social Behavior and Personality, 40(1), 105-114. doi:http://search.proquest.com.ezproxy.apollolibrary.com/docview/926956915...
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...Coca-cola is selling more of it’s sodas sports drinks and bottled waters in most parts of the world, with growth particularly strong in emerging markets. The worlds biggest beverage maker; which makes minute maid,powerade, dasani_ Tuesday that it’s sales volume rose 4 percent globally in the scond quarte. Revenue growth was powered by higher prices and expansion in countries such as India, where volume increase 20 percent. Still, the company’s quarterly profit slipped as cost for ingredients climbed as well. The Atlenta- Based company was also up againts a tough comparison, as the year – ago results were boosted by one-time net gain related to the merger of two of the company’s bottler’s. In it’s flagship North American market, Coca-cola said overall sales volume rose 1 percent, while a mix of higher prices and smaller bottles and cans lifted revenue by 5 percent. Volume for it’s sparling beverages; or sodas such as Coke and Sprite, fell 2 percent. Soda consumption in general has been on the decline for several years as people lose their taste for sugary sodas and increasingly reach for alternatives, such as sports drinks and bottled teas.Coca-cola CEO Muhtar Kent said he thinks business in the U.S can nevertheless grow once the company eases it’s pricing. “Dont forget the were cycling in epic headwins in commodity costs” Kent said. As for Mayor Michael Bloomberg’s recent proposal to ban the sale of supersized sugary drinks in New York City, Kent did not say wether he thinks...
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...INTRODUCTION Caffeine use has been going on for many, many years. Humans found the beneficial uses of caffeine and have used it in its strongest form of coffee. Caffeine is the highest used drug in Northern America. Some studies have shown that lower levels of coffee intake are beneficial for our alertness and increasing cognitive function (Nikic, Andric, Stojimirovic, Trbojevic-Stankovic, & Bukumiric, 2014). As Americans, we love our coffee and we consume high amounts daily. Our children are getting a lot of their caffeine from sugary drinks such as soda. Coffee has some positive effects on the body while soda does not. While soda may give you a burst of energy, the amount of sugars and chemicals that are in it, do not make the drink worth it. Some athletes feel that they need an energy drink or large coffee to give them the energy they need for a sporting competition. When caffeine is consumed and absorbed into our bodies, epinephrine and norepinephrine cause muscle contractions to increase and cause heart rate to increase which causes blood pressure to also increase (Hee-won, L. 2000). Caffeine is used as an ergogenic aid to assist athletes by increasing their alertness and giving them the upper hand while they participate....
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...Banning Soft Drinks in Schools Many parents would agree that soft drinks do not belong in public schools or possibly any schools with minors. Soft drinks being provided to children to consume at their own leisure can only create problems. This something, as a parent, I strongly believe. School officials need to be more concerned with the health of their students when it comes to these sugary drinks being provided at our children’s expense. Some of the problems created by having soft drink provided in schools are it promotes obesity, unsupervised consumption, and tooth decay. First, one major problem with soft drinks in schools is it promotes obesity. Our society has a growing problem with obesity. How can we tell our children to eat and drink better if we are providing them junk such as soft drinks? Children who are already obese shouldn’t have to put up with the temptations of soft drinks when they should be worried about their health. Obesity is a serious issue that can cause problem such as heart disease or diabetes. When we provide our children soft drinks their blood sugar can go through the roof, only causing the problems I mentioned before. Second, children are more likely to consume soft drinks when they have no supervision to tell them no. My children are not allowed to drink soft drinks at all. That’s not to say if it’s provided at their leisure they will refrain. If there are no teacher rights for them to tell the student they are...
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...whether the drink should be positioned in the sport drink market or energy drink market. What's Going On? * Sarah Ryan, VP of marketing for PDB * Crescent Pure Acquisition * Need to position Crescent in the market * $750,000 for advertising * Desire to be first mover * Define: 10/1 Launch: 1/1 In the Beginning... * Peter Hooper, founder of Crescent * Organic Energy Drink * Started in Oregon * Michael Booth, CEO of PDB saw potential Why Crescent Pure? * 70% less sugar * Caffeine = 1 cup of coffee * Sold 1000 cases/month * $2.75 < $3.75 * Low calories * Energizing, hydrating, all-organic Options: The PDB Company needs to choose one of the following actions, in regards to its branding strategy: 1. To strategically position Crescent Pure as an energy drink 2. To strategically position Crescent Pure as a sports drink Sports Drink Pros of Sports Drinks 1. Consumers chose sports drinks more often. 2. The ingredients boost endurance and relieve fatigue. 3. Market is $6.3 Billion. 4. A high percentage of consumers considered sports drinks "anytime beverages." 5. A Study showed consumers favored Sports drinks over Energy Drinks for multiple factors. Cons for Sports Drink 1. The sports drink market is 2.2 billion dollars less then energy markets 2. Crescent's $2.75 sports drink is significantly higher then competitors prices 3. Concerns for sugary sports drinks have caused...
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