...believed real beautiful hair is when its damage free. Key thought: Beauty is fragile…you constantly need to protect it. In most women’s minds especially in India, there is an almost inevitable tension between beautiful hair and doing damage to it, though the damage is not selfinflicted. Dove wanted to tell the truth to women that “really beautiful hair is hair without damage. The only real way to get beautiful hair is to deal with the damage that life meats out.” 2 Yahoo! Confidential Objectives Core communication - Zero Damage (functional benefits) hair with Dove hair care Emotional Connect – Generate buzz for the brand around the thought of “real women real hair”. 3 Yahoo! Confidential Strategic Insights Our perception about beauty is based on the standards set artificially by someone else. Dove’s philosophy is to celebrate each woman the way she is, each woman to feel beautiful and nurture herself as she is unique. Who says peahen is ugly & peacock is beautiful. May be in their species peahen is considered beautiful & peacock ugly Women should begin to question what exactly is real beauty Create disruption in the category which is currently governed by the norm of straight black hair doctored in the ads as the ultimate symbol of beautiful hair Get responses/ reactions from women on their idea of real beauty Instances in life when they have chased someone else's idea of beauty What would they do to create a damage free world 4 ...
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...Stanza 1 Summary Get out the microscope, because we’re going through this poem line-by-line. Line 1 I am silver and exact. I have no preconceptions. While "Sylvia" might sound a little bit like silver, we're pretty sure from this first-person declaration that Plath isn't the speaker in this poem. Instead, we have to think back to the title: what is silver and exact? Well, a mirror! We know mirrors don't talk – but that just makes us more curious about what this mirror is going to say. We know from looking at them that mirrors are silver and give an exact reflection of what is in front of them. The second part of the line is not so simple. This mirror is telling us it has no preconceptions. The mirror doesn't change what it shows you based on it's understanding of who you are, or whether you're having a bad day or a good day – it just shows what it sees. So, while this mirror may be personified in the poem, it doesn't, like most people, let what it has seen before affect what it does in the present. Line 2 Whatever I see, I swallow immediately. Now the personification becomes a little weirder. We can imagine a person who is exact, who has no preconceptions, but a person who swallows everything he sees – now that's a stretch. To figure out this line, it helps to think of what mirrors do to everything they see – they reflect it. Swallowing everything, then, is a metaphor for reflecting everything. The substitution of "swallowing" for "reflecting" makes this...
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...Elements of fiction “The Color Purple” by Alice Walker The Color Purple is an epistolary novel by American author Alice Walker which won the 1983 Pulitzer Prize for Fiction and the National Book Award for Fiction. It was later adapted into a film and musical of the same name. This novel is making arguments on the topic “racism and sexism”. The Color Purple is an extraordinary novel that’s full of surprises. Taking place mostly in rural Georgia, the story focuses on female black life in the 1930s in the southern United States, addressing numerous issues including their exceedingly low position in American social culture. Alice Walker’s biography [pic] Alice Walker was born on February 9, 1994, in Eatonton, Georgia. Living in the racially divided South, Walker attended segregated schools. She graduated from her high school as the valedictorian of her class. With the help of a scholarship, she was able to go to Spelman College in Atlanta. Later, she switched to Sarah Lawrence College in New York City. While at Sarah Lawrence, Walker visited Africa as part of a study-abroad program. She graduated in 1965—the same year that she published her first short story. After college, Walker worked as a social worker, teacher and lecturer. She became active in the Civil Rights Movement, fighting for equality for all African Americans. Her experiences informed her first collection of poetry, Once, which was published in 1968. Better known now as a novelist, Walker...
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...forward thinking series ‘Evolution of beauty’ Dove Case Study An applied buzz & brand activation research model IS-2007-008 2 ‘Evolution of beauty’: Dove Case Study An applied buzz & brand activation research model Summary / Abstract In traditional campaign post-testings only the impact of direct exposure (people actually having seen the creative) is measured. By doing so, all dynamics behind the buzz in terms of word-of-mouth and word of mouse and how this influences consumer dynamics remains unknown. Insights in the content and dynamics of these conversations could be very useful to understand the success (or failure) of a campaign however. Traditional approaches also neglect the actions people undertake after having viewed a commercial message, while commercials can be found on sites like YouTube and are shared around the world. This study tests Dove’s viral movie ‘Evolution’ and confirms that measuring indirect exposure as well consumer actions undertaken after ad exposure provides advertisers with new and useful insights. 3 Introduction The consumer 2.0 the cocktail party goes digital Today’s empowered 2.0 consumer is very well informed, strongly connected with peers (and millions of surfers in general), has the ability to unify with them & share ideas but also has the tools to create proper content beyond control of marketers. This consumer is more sceptical, questions many things and uses intelligent ways to see through the facade of marketing...
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... Competition is defined as “a contest for some prize, honor, or advantage.” There is no real historical background on competition as it is ingrained within our DNA the day we are born. We are taught at a young age to win, not lose. This is echoed within every culture and seems to be a main similarity within all cultures. Learning the word competition and how to “win” a young age is not always a good thing. Teaching children that winning is the only way is not as helpful to their future as parents may be lead to believe. Competition is prevalent in many situations from test taking to elections. A debatable quote that one may hear is “If you aren’t first, you are last.” Obviously, this isn’t the most accurate picture we should be painting about competition and teaching children but it is what it is and is throughout all cultures. One glaring similarity in regards to competition throughout several cultures is that parents want their children to succeed at any cost and to be the best at everything they do. What we are a culture are not realizing is that the high standards parents set on children at a young age hurts them more than helps. Competition is always going to play a factor in a person’s life ion one aspect or another. It is something we cannot run from. How a culture embraces competition is another thing. The Olympic Games is the biggest competition there is that pits...
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...for the Degree Doctor of Philosophy Capella University June 2006 © Sandra Morris, 2006 THE EFFECTS OF SALON PATRONAGE IN RELATION TO SEX APPEAL IN PRINT ADVERTISEMENTS by Sandra L. Morris has been approved June 2006 APPROVED: JIM MIRABELLA, DBA, Faculty Mentor and Chair RICHARD MURPHY, DBA, Committee Member ELAINE GUERRAZZI, Ph.D., Committee Member ACCEPTED AND SIGNED: __________________________________________ JIM MIRABELLA, DBA. __________________________________________ Kurt Linberg, Ph.D. Dean, School of Business & Technology ABSTRACT The purpose of this study is to determine whether there is truth in the notion that sex sells to women better than more conservative advertisements that focus on skills and services when salon. advertising The study will for an also upscale look at full-service whether female consumers are honest with themselves about how they respond to advertisements. Two advertisements were produced for an upscale salon, one with sex appeal and one without. A survey was conducted at that salon which determined whether women would patronize the salon based on the sexy advertisement. The two different advertisements were then handed out to a target market of women with different variables such as age and marital status. responsiveness The results of this study showed that the of women to a salon advertisement is dependent on whether the advertisement has sex appeal or no sex appeal. significantly Advertisements larger...
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...Plato’s Republic and Machiavelli’s The Prince are each hugely important texts in the history of philosophy. Even though they were written approximately 1900 years apart, they represent two of the most valuable commentaries on political philosophy. They are of course, very different in their discussions of philosophy, yet some similarities are evident. Plato writes about philosophy through the mouth of Socrates, illustrating indirectly through a lengthy dialogue his own ideas and opinions. As a contrast to this method of narration, Machiavelli writes The Prince as a letter of personal advice to Lorenzo Medici. Within his work, Machiavelli makes numerous recommendations that have earned him the label of a heartless and cruel man. Plato, on the other hand, makes much of his discussion about the true nature of philosophy and the just treatment of all citizens. Despite numerous differences, Plato and Machiavelli each desire the rule of philosophers in their states, but while Plato approaches this with direct rule and education of philosopher-kings, Machiavelli appeals to manipulation and deceit in order to secure the rule of philosophers. Plato’s aim in his political state is for the greatest good of all people, through the best balancing of the natural elements on an individual and political scale. According to Plato, the human soul is comprised of the reasoning part, the spirited part and the appetites. The parallel elements within a city are the rulers, warriors and artisans...
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...Preface-SUMMARY The artist creates beautiful things. Art aims to reveal art and conceal the artist. The critic translates impressions from the art into another medium. Criticism is a form of autobiography. People who look at something beautiful and find an ugly meaning are "corrupt without being charming." Cultivated people look at beautiful things and find beautiful meanings. The elect are those who see only beauty in beautiful things. Books can’t be moral or immoral; they are only well or badly written. People of the nineteenth century who dislike realism are like Caliban who is enraged at seeing his own face in the mirror. People of the nineteenth century who dislike romanticism are like Caliban enraged at not seeing himself in the mirror. The subject matter of art is the moral life of people, but moral art is art that is well formed. Artists don’t try to prove anything. Artists don’t have ethical sympathies, which in an artist "is an unpardonable mannerism of style." The subject matter of art can include things that are morbid, because "the artist can express everything." The artist’s instruments are thought and language. Vice and virtue are the materials of art. In terms of form, music is the epitome of all the arts. In terms of feeling, acting is the epitome of the arts. Art is both surface and symbol. People who try to go beneath the surface and those who try to read the symbols "do so at their own peril." Art imitates not life, but the spectator. When there is a...
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...FULL TITLE · The Canterbury Tales AUTHOR · Geoffrey Chaucer TYPE OF WORK · Poetry (two tales are in prose: the Tale of Melibee and the Parson’s Tale) GENRES · Narrative collection of poems; character portraits; parody; estates satire; romance; fabliau LANGUAGE · Middle English TIME AND PLACE WRITTEN · Around 1386–1395, England DATE OF FIRST PUBLICATION · Sometime in the early fifteenth century PUBLISHER · Originally circulated in hand-copied manuscripts NARRATOR · The primary narrator is an anonymous, naïve member of the pilgrimage, who is not described. The other pilgrims narrate most of the tales. POINT OF VIEW · In the General Prologue, the narrator speaks in the first person, describing each of the pilgrims as they appeared to him. Though narrated by different pilgrims, each of the tales is told from an omniscient third-person point of view, providing the reader with the thoughts as well as actions of the characters. TONE · The Canterbury Tales incorporates an impressive range of attitudes toward life and literature. The tales are by turns satirical, elevated, pious, earthy, bawdy, and comical. The reader should not accept the naïve narrator’s point of view as Chaucer’s. TENSE · Past SETTING (TIME) · The late fourteenth century, after 1381 SETTING (PLACE) · The Tabard Inn; the road to Canterbury PROTAGONISTS · Each individual tale has protagonists, but Chaucer’s plan is to make none of his storytellers superior to others; it is an equal company. In the Knight’s...
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...poem suggests that unrealistic societal demands are destructive for a woman’s self-esteem and well-being. When comparing oneself to an idealistic notion of female beauty and behaviour, one can only expect to feel demoralized, discouraged and devalued. Indeed, "Barbie Doll," the title of the poem, symbolizes society’s view of a perfect woman; the way society expects every woman to be. In fact, by using “Barbie Doll” as the title to her poem, Marge Piercy wants the reader to compare and contrast the adolescent’s appearance to that of a Barbie doll. Stereotypically, Mattel’s Barbie dolls have tall, thin yet curvy bodies, with symmetrical, perfect facial features, blonde hair and blue eyes. This, in turn, leads to the protagonist’s void of self-confidence. Additionally, living up to such standards - all the while being a housewife who must clean the house, raise the children and please her husband - is very demanding on the female gender. Moreover, the doll is symbolic of the ways that women themselves have been plasticized and turned into something they’re not. As a matter of fact, by trying to live up to these societal standards, women can’t rely on natural beauty. For instance, at the end of the poem, the young girl is wearing makeup, has “a putty nose” and is “dressed in a pink and white nightie”. This array of beauty enhancers adds to the young girl’s...
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...The Great Gatsby: Summary: Nick Carraway, a young man from Minnesota, moves to New York in the summer of 1922 to learn about the bond business. He rents a house in the West Egg, Long Island, a wealthy area populated by the new rich, people who made their fortunes due to the economic upswing of the Roaring Twenties. Nick’s next-door neighbor in West Egg is a mysterious man named Jay Gatsby, who lives in a huge mansion and throws extravagant parties on the weekends. Nick is unlike the other inhabitants of West Egg—he was educated at Yale and has social connections in East Egg, a fashionable area of Long Island and the home of the upper class. Nick drives out to East Egg one evening to have dinner with his cousin, Daisy Buchanan, and her husband, Tom, a former classmate of Nick during his time at Yale. Daisy and Tom introduce Nick to Jordan Baker, a beautiful, cynical young woman with whom Nick begins a romantic relationship. Nick also learns a bit about Daisy and Tom’s marriage: Jordan tells him that Tom has a lover, Myrtle Wilson, who lives in the valley of ashes, a gray industrial dumping ground between West Egg and New York City. Not long after this revelation, Nick travels to New York City with Tom and Myrtle. At a random, vulgar party in the apartment that Tom bought because of his affair, Myrtle begins to taunt Tom about Daisy, and Tom responds by breaking her nose. As the summer progresses, Nick eventually gets an invitation to one of Gatsby’s legendary parties. He encounters...
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...FORM 5 Novels The Curse Table of Contents Introduction Synopsis Elements Activities Assessment Answer Key Glossary Panel of writers THE CURSE NOVEL What is a novel? Only in a novel are all things given full play – D. H. Lawrence (( A novel is a long narrative in literary prose. Novels tell stories, which are typically defined as a series of events described in a sequence. The novel has been a part of human culture for over a thousand years, although its origins are somewhat debated. Regardless of how it began, the novel has risen to prominence and remained one of the most popular and treasured examples of human culture and writing. There have been stories and tales for thousands of years, but novels must combine a few unique characteristics in order to be defined as such. First, a novel is written down, rather than told through an oral account. Secondly, novels are meant to be fictional in form, differentiating them from myths, which are said to have their basis in reality or theology. Although some modern scholars argue differently, there is no truly established guideline for length, point-of-view, or even establishment of a moral or philosophical point in novels. Sources : http://www.wisegeek.com Date accessed : 5th July 2010 : http://www.wikipedia.org/wiki/Novel Date accessed : 5th July...
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...About Things Fall Apart Chinua Achebe's college work sharpened his interest in indigenous Nigerian cultures. He had grown up in Ogidi, a large village in Nigeria. His father taught at the missionary school, and Achebe witnessed firsthand the complex mix of benefit and catastrophe that the Christian religion had brought to the Igbo people. In the 1950s, an exciting new literary movement grew in strength. Drawing on indigenous Nigerian oral traditions, this movement enriched European literary forms in hopes of creating a new literature, in English but unmistakably African. Published in 1958, Things Fall Apart is one of the masterpieces of 20th century African fiction. Things Fall Apart is set in the 1890s, during the coming of the white man to Nigeria. In part, the novel is a response and antidote to a large tradition of European literature in which Africans are depicted as primitive and mindless savages. The attitudes present in colonial literature are so ingrained into our perception of Africa that the District Commissioner, who appears at the end of the novel, strikes a chord of familiarity with most readers. He is arrogant, dismissive of African "savages," and totally ignorant of the complexity and richness of Igbo life. Yet his attitude echoes so much of the depiction of Africa; this attitude, following Achebe's depiction of the Igbo, seems hollow and savage. Digression is one of Achebe's most important tools. Although the novel's central story is the tragedy of Okonkwo...
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...History 200 14 December 2010 1 Mysticism and Diabolic Witchcraft: Female Susceptibility of the Italian Renaissance During the Italian Renaissance, Christianity experienced a heavy resurgence in mysticism. Mysticism was a type of devout faith or spirituality found throughout the convents in Italy and primarily exercised by Christian Italian women (Sheldrake 93-95). These women underwent vivid connections with God which involved an awakening of consciousness and awareness for God’s divine will. In extreme cases, women fell into a transcendental union with God in which they experienced ultimate illumination. In these rare occurrences, women could encounter faith miracles such as stigmatas, ecstasies, or the re-living of Christ’s Passion. During this period, Italy also experienced another intense spiritual movement labeled diabolic witchcraft (Tavuzzi 150). In the case of diabolic witchcraft, again experienced primarily by females, women underwent a concentrated level of worship and contractual relations with Satan. Historical examples show these women developing sexual relations with Satan, as well as maleficia or harmful magic (Tavuzzi 153). The women involved in diabolic witchcraft were pursued by the Church’s legal arm, the Dominican Inquisitors. They were put on trial, accused of heresy, and either imprisoned or killed. Similarly, the Dominican Inquisitors investigated women who were involved in mysticism and upon the examinations performed by the inquisitors;...
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...Frankenstein by Mary Shelley Key facts full title · Frankenstein: or, The Modern Prometheus author · Mary Wollstonecraft Shelley type of work · Novel genre · Gothic science fiction language · English time and place written · Switzerland, 1816, and London, 1816–1817 date of first publication · January 1, 1818 publisher · Lackington, Hughes, Harding, Mavor, & Jones narrator · The primary narrator is Robert Walton, who, in his letters, quotes Victor Frankenstein’s first-person narrative at length; Victor, in turn, quotes the monster’s first-person narrative; in addition, the lesser characters Elizabeth Lavenza and Alphonse Frankenstein narrate parts of the story through their letters to Victor. climax · The murder of Elizabeth Lavenza on the night of her wedding to Victor Frankenstein in Chapter 23 protagonist · Victor Frankenstein antagonist · Frankenstein’s monster setting (time) · Eighteenth century setting (place) · Geneva; the Swiss Alps; Ingolstadt; England and Scotland; the northern ice point of view · The point of view shifts with the narration, from Robert Walton to Victor Frankenstein to Frankenstein’s monster, then back to Walton, with a few digressions in the form of letters from Elizabeth Lavenza and Alphonse Frankenstein. falling action · After the murder of Elizabeth Lavenza, when Victor Frankenstein chases the monster to the northern ice, is rescued by Robert Walton, narrates his story, and dies tense · Past foreshadowing · Ubiquitous—throughout...
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