...Toothpaste • The Algerian Consumers 3) SIKA as a brand 4) Product Description 5) Executive summary 6) Situation analysis 7) Product mix 8) Target markets 9) Marketing strategies 10) Distribution Introduction The world's oldest-known formula for toothpaste, used more than 1,500 years before Colgate began marketing the first commercial brand in 1873, has been discovered on a piece of dusty papyrus in the basement of a Viennese museum. In faded black ink made of soot and gum Arabic mixed with water, an ancient Egyptian scribe has carefully described what he calls a "powder for white and perfect teeth". When mixed with saliva in the mouth, it forms a "clean tooth paste". According to the document, written in the fourth century AD, the ingredients needed for the perfect smile are one drachma of rock salt - a measure equal to one hundredth of an ounce - two drachmas of mint, one drachma of dried iris flower and 20 grains of pepper, all of them crushed and mixed together. The result is a pungent paste which one Austrian dentist who tried it said made his gums bleed but was a "big improvement" on some toothpaste formulae used as recently as a century ago. The discovery of the formula caused a sensation among Austria's normally sedate dentists when it was disclosed at a dental congress in Vienna. Dr Heinz Neuman, who attended the meeting where the recipe was unveiled, said: "Nobody in the dental profession had any idea that such an advanced...
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... Business Forms Worksheet There are seven forms of business: sole proprietorship, partnership, limited liability partnership, limited liability company (including the single member LLC), S Corporation, Franchise, and Corporation. 1. Research and provide three advantages and three disadvantages for each business form. 2. Provide a 100- to 200-word summary in which you provide an example business that you would start for each form. What is legally necessary to file in order to form that business? Discuss at least one of the advantages and one of the disadvantages of that form. Sole Proprietorship Advantages 1. Ths sole proprietor (owner) has complete control and decision making power of the business. 2. Sale or transfer can be completed at the discretion of the sole proprietor. 3. No corporate tax payments. Disadvantages 1. The sole proprietor can be held personally liable for debts and obligations of the business. 2. All responsibilities and business decisions fall on the shoulders of the sole proprieter. 3. Investors don’t usually invest in sole proprietorships. Summary I would start an online costume selling business as a sole proprietorship. I would choose this type |of business as a sole proprietorship because it is an inexpensive business. I would not have to open up | |an actual building to sell the costume jewelry. I would have a distributer from whom I receive my ...
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... * Special Enrollment -If you are covered under another plan and lost that coverage you have the right to come onto our place as long as you so within 30 days of losing coverage Pre-Existing Conditions * Definition: A pre-existing condition is one for which medical advice, treatment, and/or diagnosis was given within the last three months prior to coming onto our health care plan * The plan does not pay for benefits for a pre-existing condition during the exclusionary period, which last up to 12 months. * If you had coverage before coming onto our plan you may acquire a “certificate of credible coverage” from your previous insurance that can be used to offset the pre-existing condition exclusionary period. Cigna Summary Preface this section with talking about how NSM is self-insured and how being good stewards of your benefits would not only behoove the staff member but also NSM because using benefits efficiently and effectively...
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...R. Ramirez Dental Clinic Software for Patient Transaction, Appointment and Transaction Record System A Project Study Presented to the College of Informatics and Computing Sciences Batangas State University Batangas City In Partial Fulfillment of the Requirements for the Course CpE410– Software Engineering By: Cultura, Kristine Dimaano, Jhun Vincent D. Ulep, Joanna Paula B. IT-3205 2015-2016 Acknowledgement First of all, the researchers would like to thank God for giving them strength and knowledge in the development of R. Ramirez Dental Clinic Software for the Patient Transaction, Schedule and Sales Record System, because without Him this project might not be successful and possible. Second, the researchers also acknowledge the love and understanding of their parents which help them believe in themselves, guided and supported the project until the end. Third, we researchers would like to express our deepest appreciation to all the cooperation, initiation and passion of each team member comprises of Joanna Paula Ulep, Jhun Vincent Dimaano and Kristine Cultura and to those who provided them the possibility to complete this project. An appreciation and gratitude we give to our instructor Engr. Jennifer L. Marasigan, who also encourage us do this project and with that the researchers develop a system that would help small businesses to generate database and transactions. To our client Dr. Roldan Ramirez, our genuine gratefulness to him for giving...
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...Executive Summary Colgate Palmolive is a well-reputed company with a large series of its well-known products having different varieties in terms of flavour. Colgate Palmolive is the world leader in oral care industry. They cater the need of different segments by offering innovative products. The main objectives of this study is to analyse the existing channel strategies, physical distribution, sales force design and marketing strategies of Colgate Palmolive in India and recommend the improvement if any on these areas. Furthermore the communication strategies are discussed in detail. The communication strategy includes the study of the message strategy, creative strategy, the positioning of various brands of Colgate as well as the use of the various communication channels. Colgate Palmolive India Headquarter in Mumbai with an annual Turnover around 1100 crs Market leaders in Oral care Colgate consistently won India¶s no 1 brand of the year award from last three years Colgate Ranked among Best Employer in India In the oral care product segment following Colgate Palmolive are the toothpaste available in Indian market: 1. Colgate Dental Cream 2. Colgate Total 12 3. Colgate Sensitive 4. Colgate Sensitive-Pro-Relief 5. Colgate Max Fresh 6. Colgate Kids Tooth Paste 7. Colgate Fresh Energy Gel 8. Colgate Herbal 9. Colgate Cibaca Family Protection 10. Colgate Active Salt 11. Colgate Maxwhite Marketing Channel...
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...While today is the Age of the Customer, and you may have to kowtow to clients a bit more than in years past, this does not mean you need to put up with abusive, rude, inconsiderate, or unprofessional behavior. Most clients are reasonable people, but some are not. Do not allow a difficult or unreasonable client to bully you. Should you be respectful? Of course. Should you follow orders? Yes. Should you let other people treat you badly or make you feel bad about yourself? Definitely not! Consultant Howard Shenson said that for a client/service provider relationship to be effective, the relationship must be one of equals, of peers. While that sounds good, I’m not sure it’s accurate and viable anymore. In today’s marketplace, the clients are in the driver’s seat, and clearly, they know it. No matter how good you are, no matter how big your reputation, the client controls the dollars and therefore controls you. You exist to serve the client. Therefore the client/service provider relationship is more boss/employee than peer/peer. Vendors who think otherwise are, for the most part, fooling themselves. Letters are typically spaced one, two, or four weeks apart. The intensity and aggressiveness of the collection letter increases as the series progresses. The last letter typically states that unless payment is made promptly, the invoice will be turned over to a collection agency or attorney. Another effective tactic is to suggest that the customer’s credit rating may...
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...our proposal to upgrade your computer system. We believe we are your solution to your system needs bringing your dental office in compliance with current dental standards while keeping your offices HIPAA compliant. From our enclosed proposal, you can see where Real Solutions, Inc. has compared systems from Easy Dental and Curve Dental. While both systems offer unique qualities, our proposal recommends Curve Dental as your system solution. In addition we will provide support to all members of Chesterfield Dentistry through systems training and maintenance. We look forward to hearing from you for your computer system needs. Sincerely, Airron Wiggins Project Director Chesterfield Dentistry PLUTO GROUP PROPOSAL Malaika Bartrum, Myron Esterson, Tiffany Michel, Jennifer Segal, Jeanette Taylor, Airron Wiggins ISAS 610 Section 9041 Prof Goldsmith TABLE OF CONTENTS I. EXECUTIVE SUMMARY………………………………………….………....….……4 II. CURRENT SOFTWARE AND HARDWARE PERFORMANCE………………….6 III. SYSTEM ALTERNATIVES……………………………...……………….…………8 IV. RECOMMENDATION WITH JUSTIFICATION…………………………………12 V. REFERENCES……….…………………………………….….....……………..……16 VI. APPENDICES...………………………………………...……...……………..……17 EXECUTIVE SUMMARY Chesterfield Dentistry is a small dental practice devoted to providing comprehensive dental care to achieve each patient’s optimal dental health. With offices in Chesterfield, DC and Silver Spring, MD, the staff at Chesterfield Dentistry use the latest in cutting-edge...
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...Dental Marketing Plan – The Tooth Fairy Executive Summary The Tooth Fairy is the dentistry practice of Steve Extractor. The Tooth Fairy will offer general dentistry, and the finest cosmetic dentistry in the area, to the citizens of Hampton, Virginia. Through a combination of industry benchmarked customer service and flexibility, The Tooth Fairy will quickly gain market share. The general dentistry practice will be used to generate initial cash flow as Steve develops branding for his enhancement services. Over time, the percentage of business will shift from general maintenance to cosmetic dentistry. The cosmetic practice is desired because it services wealthier clients who are not dependent on insurance plans. The specialized cosmetics also allow Steve to make a more visible and appreciated impact on people's orthodontia. Steve will leverage the years he spent in private practice to model his new business. His past experience in conjunction with his forward looking, customer-centric business model will allow him to rapidly grow a large and loyal patient base. Profitability will be reached by month 10, and sales will reach $349,888 by the end of year two. Situation Analysis The Tooth Fairy is entering its first year of business. Steve recognizes that marketing is critical for The Tooth Fairy to gain market share and develop a large, sustainable customer base. The basic market need that Steve will serve is a flexible, customer-centric dentistry practice, providing...
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...her strategy, and then doing some work on design of tactics to support the positioning, especially physical evidence. Marketing strategy includes three parts: (1) segment the market, (2) choose a target segment, and (3) position the service accordingly. Discuss the case and then answer the following questions. Keep your answers in a word file for use next week. 1. What is the core service provided by a typical dentist? What supplementary services (both facilitating and enhancing) seem to be offered? The core service provided by a typical dentist is taking care of the teeth issue. The facilitating services, they provided information services, payment methods services, order taking services, and billing services. They provided information services, because two of the employees are in the front- office, included receptionist and secretarial tasks and financial/ budgeting work. They can give all the information about direction to the service site, schedules/ service hours, reminders, documentation, confirmation of reservations, summaries of account, pricing, receipts, and tickets, etc. Also, in the reception can provided payment methods services, such as use card, check, etc. The receptionist also provides the order taking services, such as telephone and web order entry, check- in, etc. Also, for the order taking, office policy specified that patients should be kept waiting no longer than 20 minutes without being given the option to reschedule, and employees...
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...oral health care for elderly population in Massachusetts who are residents in Long Term Care facilities. (Clemencia M. Vargas, 2001) The elderly are identified in the U.S. Surgeon General’s report on oral health as one of the most vulnerable populations with regard to poor dental care. In Massachusetts 13.3% of the state’s population are considered seniors, defined as being 65 years of age or older. There are more than 143,000 residents age 85 and older and that number is expected to grow 52% by the 2030. About 45,000 Massachusetts residents live in long term care facilities and there is no one-size-fits-all model of oral health care for this growing population. Many seniors are keeping their natural teeth, which increases the likelihood of dental and periodontal disease. Elderly without teeth still require regular examinations of soft tissue and adjustments of prostheses. All of this increases the need for restorative care which puts a greater burden on the care system. Older adults are more likely to have at least one...
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...over 82 million prosthetic placements by 2016.” (idata research.net, 2012) “Dental implants have earned the reputation of being the best aesthetic option for single-tooth replacement," said Dr. Kamran Zamanian, CEO of iData. "By 2016, over 20% of general practitioners are expected to place dental implants and their adoption of computer-guided-surgery will further the growth of this market." (idata research.net, 2012) In the past the treatment options were limited to extractions with no replacement teeth, dentures, or fixed bridges. All of these options were stop gap measures to maintain oral stability. The cost of progressively treating the loss of a tooth in one or more areas often involved multiple procedures and time, which made it very expensive. With implants replacing a tooth root, and giving the bone the support it needs in often one procedure, patients are seeing the permanent value implants give at a fixed cost. The consumer or dentist in our case is always looking to increase their margins, and lower their fixed operating costs. One of the most expensive costs is labor. With implants, the cost is fixed and a surgeon...
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...EXECUTIVE SUMMARY Colgate Palmolive Company once is a minor candle and soap processor but the company have grown to a powerful consumer products on earth due the aggressive acquisition of other firms. William Colgate, a 23 years old English who has migrated to America in the year of 1806 was the founder of the company and so at last has joined with Francis Smith to form the company and renamed it as Smith and Colgate. At last, they have combined with the Palmolive company and so now has renamed the company to Colgate Palmolive Company till now. The product line of Colgate Palmolive Company is oral care. Moreover, Colgate also has ranked as the India’s No 1 most trusted brand across the categories for four consecutive years from 2003 to 2007. Colgate has been positioned in the customer’s mind which they are the number one brand that recommended by dentist and hygeniest. We also have use market segmentation to segment our consumers such as targeting them at demographic variables age and also benefit segmentation. We have divided our consumers into two age range which is the kids ages below 12 years old and also the teenagers, adults and senior citizens who ages more than 13 years old. Kids will not concern about the function compared to the adults did and so Colgate has come out with various type of toothpaste with various type of flavour of fruits due to the sweetness that will be more preferred by the children compared to the “spicy” tastes in adult’s toothpaste. Besides that...
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...INTERNATIONAL JOURNAL OF MEDICAL AND APPLIED SCIENCES E‐ISSN:2320‐3137 Review Article INTEGRATING DENTAL INFORMATICS IN PLANNING AN EFFECTIVE ORAL HEALTH INFORMATION SYSTEM IN INDIA - NEED OF AN HOUR Eshani Saxena*1, Pankaj Goel2 , Chandrashekar BR3, Sudheer Hongal 4 , 1. P.G Student , Dept of public health dentistry ,Peoples dental academy , Bhopal 2. HOD, dept of Public health dentistry AIIMS Bhopal 3. Dept of Public health dentistry, People’s dental academy , Bhopal 4. Reader, Dept of Public health dentistry, People’s dental academy , Bhopal Corresponding author: Dr. Eshani Saxena , P.G Student , Dept of public health dentistry ,Peoples dental academy , Bhopal . Received on 16 Jan 2014, Published on 2 feb 2014 ABSTRACT Technology in dentistry is a novel science and it will continue to grow in future. The research field that study dentistry from a technical perspective is dental informatics. Dental informatics engrosses every discipline in dentistry. To review the existing literature on dental informatics in public health practice and discuss the feasibility of integrating dental informatics in planning effective oral health information system in India. A thorough search for the literature on dental informatics and oral health information system was made in biomedical data bases using the search engine for two weeks by one investigator. The retrieved literature was then organized into primary and secondary sources, softwares in clinical dentistry, softwares for...
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...Patient Group Directions December 2009 A practical guide and framework of competencies for all professionals using patient group directions National Prescribing Centre Patient Group Directions 2009 Acknowledgements Editors John Wright Business Manager - Non-Medical Prescribing Department of Health Gillian Arr-Jones National Pharmacy Advisor Care Quality Commission Angela Bussey PGD Website Pharmacist Editor London and South East Medicines Information Service, Guy’s and St Thomas’ NHS Foundation Trust Mary Golding Associate Director Community Health Services East & South East England Specialist Pharmacy Services Sandra Wolper Associate Director Community Health Services East & South East England Specialist Pharmacy Services Liz Mellor Clinical Governance Lead Pharmacist Leeds Teaching Hospitals NHS Trust Anne Fittock Non-Medical Prescribing National Advisor National Prescribing Centre Production Colin Bowers Web and Publications Officer (Corporate) Merissa Bellew Web and Publications Manager Published by: National Prescribing Centre Ground Floor, Building 2000 Vortex Court Enterprise Way Wavertree Technology Park Liverpool L13 1FB Tel No: (0151) 295 8671 Fax No. (0151) 220 4334 Websites: www.npc.co.uk www.npci.org.uk Contributors © National Prescribing Centre National Prescribing Centre Patient Group Directions 2009 Contents 1 Introduction 1.1 Purpose of this document 1.2 Audience for the document 02 03 03 03 06 06 07 07 08 11 11 11 12 12 13 14 15 15 16...
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...Executive Summary Business environment is very important to an organisation which will help the firm to identify opportunities and getting the first mover advantage. Besides that, it can also improve performance of an organisation. This report is going to identify all the factors that helps the business run efficiently. First of all, this will understand the purpose for a range of business types (e.g. sole trader, limited company, business partnership and many more). Then will identifies and justifies how objectives evolve, and how they are influenced by the various stakeholders. Find techniques which will enable the business to cope with the environment in which they operate. And in completion realise the different market sectors will have different approaches when defining objectives, satisfying stakeholders, and coping with their external environment. This will be analysed by choosing three different types of businesses which will be compared in their way that they operate. An introduction to business environment Business environment may be distinct as the set of external and internal factors which affect the decision of business. Internal environment is the factor that will affect the business directly, which involve customer, employees etc. External environment refers to the factors that influence the organisation indirectly, which involve PEST (Political, Economic, Social and Legal). Working of the business process is influenced by these forces and factors, which...
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