..................................................... 3 Syllabus .................................................................................................... 4 How to Write an Objective ......................................................................... 6 Examples of Objectives ............................................................................. 7 Employer Guide to Assist with Objectives ................................................. 8 Course Summary Report Guidelines ......................................................... 9 Activity Requirements ................................................................................ 10 Approved Off-Campus Seminar/Activity List .............................................. 11 Employer/Supervisor Letter ........................................................... 12 Course Objectives Form ................................................................ 13 Off-Campus Seminar/Activity Prior Approval Form ........................ 14 Off-Campus Seminar/Activity Form ................................................ 15 Timesheet ...................................................................................... 16 Work Experience Program Survey ................................................. 17 Sample Cover Letter Format and Guidelines .............................................. 18 Resume Tips . ............................................................................................ 19 Sample Resume .......
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...Marketing Management MKTG5561; SE-2, 2015, Seminar 1 Dr Richard L. Gruner Assistant Professor 1 What is Marketing to you? 2 How many marketing messages are we exposed to every day? 3 3000-20,000* every day. most days of your lives. *Source:fluiddrivemedia.com/advertising/marketing-messages/ 4 5 So what can be done? 6 7 8 9 10 ...too often messages fail to stand out. 11 12 But marketing is not just about B2C communications. 13 Who is being targeted in this ad? 14 Nor is Marketing always about selling products. 15 Boycotting products... 16 17 18 And Marketing is not just about tangible products. 19 What’s the product in this campaign? 20 Behaviour Change 21 Can you think of other behaviour change campaigns? 22 23 24 25 26 AND! 27 Marketing is not limited to advertising and communications! Marketers need to be prepared to answer all sorts of strategic questions. Can you think of any? 28 [ ] Do we extend our product line/brand? [ ] How do we fight off a competitor? [ ] How do we push into new markets? [ ] Should we restructure our supply chain? [ ] Change or production processes? [ ] Raise our prices?.... It’s much more than just making ads. 29 In fact...“Marketing is Everything” (Regis McKenna). “Marketing is about all factors that influence a company's ability to deliver value to customers...
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...Contents Graded Assignments 2 Unit 1 Assignment 1: It Takes Courage 2 Unit 2 Assignment 1: Left in the Lurch 3 Unit 3 Assignment 1: Gratitude Journal 4 Unit 4 Assignment 1: Create a Business Letter 5 Unit 5 Presentation 1: Small Group Presentation: Leadership, Conflict Resolution, and Teamwork 7 Unit 5 Assignment 1: Compare and Contrast Effective and Ineffective Leaders 8 Unit 6 Assignment 1: Create a Long-Term Financial Plan 10 Unit 7 Assignment 1: Calculating Credit Scores 11 Unit 8 Assignment 1: Writing a Prospective Schedule 12 Unit 9 Assignment 1: Using Social Media for Job Searches 14 Unit 10 Assignment 1: Putting the Finishing Touches on Your ePortfolio 15 Laboratory Assignments 17 Unit 1 Lab 1: Personal Persistence Narrative 17 Unit 1 Lab 2: Grit Test 21 Unit 2 Lab 1: Optimism 24 Unit 2 Lab 2: Self-Control 25 Unit 3 Lab 1: Curiosity in Modern Times 27 Unit 3 Lab 2: Integrity Matters 28 Unit 4 Lab 1: Create a Research Summary Memorandum 29 Unit 5 Lab 1: Resolving Systemic Conflict: Scenario Analysis 31 Unit 6 Lab 1: Time Value of Money 32 Unit 6 Lab 2: Budget Exercise 33 Unit 7 Lab 1: Calculating House Cost 35 Unit 7 Lab 2: Delayed Gratification 37 Unit 8 Lab 1: Initiative Reflection 39 Unit 8 Lab 2: Time Management Reflection 40 Unit 9 Lab 1: Creating a Professional Profile 41 Unit 10 Lab 1: Creating a Personal and Professional Development Plan 43 Graded Assignments Unit 1 Assignment 1: It Takes Courage Course...
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...environmental goods or services. Analyse the case of a company. The assignment We will discuss various topics in the seminars. The discussion will be prepared by student groups, who will prepare, introduce the discussion by a presentation, lead the discussion, and finally summarize the outcomes. Besides this, the student group will research the topic in details, and using the outcomes of the discussion the group will write a research paper (essay) on the topic. The assignment consists of four major pillars: 1. The preparation and delivery of a presentation that introduces and prepares the discussion 2. Leading the discussion 3. An oral summary of the of the topic and the outcomes 4. An essay on the topic (not just the discussion!). Assignment Description Detailed Assignment Description Discussions and topics will be prepared and led by a small group. Discussions will be introduced by a 15-20 minutes long presentation. The aim of the presentations is to introduce the topic, to give necessary and useful information (e.g. facts, figures), to share an opinion, a point of view, or even to ask a question (or more). The presentation will be followed by a discussion. At the end of the discussion a member of the presenting group shall summarize the major outcomes and conclusions of the discussion. After the seminar, the group shall summarize conclusions of the discussion and will finalise the essay. The structure...
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...multi-dimensional data. Multi-dimensional OLAP support common analyst operations, such as: ▪ Considation – aggregate of data, e.g. roll-ups from branches to regions. ▪ Drill-down – showing details, just the reverse of considation. ▪ Slicing and dicing – pivoting. Looking at the data from different viewpoints. E.g. X, Y, Z axis as salesman, Nth quarter and products, or region, Nth quarter and products. A Brief Overview Data Mining: Construct an advanced architecture for storing information in a multi-dimension data warehouse is just the first step to evolve from traditional DBMS. To realize the value of a data warehouse, it is necessary to extract the knowledge hidden within the warehouse. Unlike OLAP, which reveal patterns that are known in advance, Data Mining uses the machine learning techniques to find hidden relationships within data. So Data Mining is to ▪ Analyse data, ▪ Use software techniques ▪ Finding hidden and unexpected patterns and relationships in sets of data. Examples of Data Mining Applications: ▪ Identifying potential credit card customer groups ▪ Identifying buying patterns of customers. ▪ Predicting trends of market movement. Basic Structure of Data Mining tools Data Mining Techniques There are four main operations associated with data mining techniques: Predictive Modeling Database Segmentation Link Analysis ...
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...Submitted To: Professor Freeman BUS 205 TABLE OF CONTENTS Abstract…………………………………………………………………………………………...3 Section 1.0 – Executive Summary………………………………………………………………..4 1.1 Objectives………………………………………………………………………………..4 1.1.2 Business Objectives ……………………………………………………………….…….4 1.1.3 Financial Objectives ……………………………………………………………….……4 1.1.4 Marketing Objectives ……………………………………………………………………4 1.2 Mission…………………………………………………………………………………….5 1.3 Keys to Success…………………………………………………………………………….5 Section 2.0 Company Summary………………………………………………………………….5 2.1 Company Ownership………………………………………………………………………6 2.2 Start-up Summary………………………………………………………………………….6 Section 3.0 Products and Services………………………………………………………………..8 Section 4.0 Market Analysis Summary…………………………………………………………..8 4.1 Market Segmentation………………………………………………………………………8 4.1.1 Family Consumers……………………………………………………………………….9 4.1.2 Channel Sales to Original Equipment Manufacturers (OEMs)…………………………9 4.1.3 Businesses……………………………………………………………………………….9 4.1.4 The Military……………………………………………………………………………..9 4.1.5 The Political Market…………………………………………………………………….9 4.1.6 Maritime Market………………………………………………………………………...9 4.1.7 Pet Supply Chain Stores………………………………………………………………..10 Section 5.0 Strategy and Implementation Summary………………………………………….…10 5.1 Competitive Edge………………………………………………………………………….10 5.2 Competitors' Disadvantages………………………..……………………………………...
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...manager’ would be used to describe the same thing. In some organizations, the Vice-President of Marketing may perform the same functions. The term Product Manager is often used in high technology industries to assign responsibility to a specific individual or group for the successful supervision of all marketing activities related to a specific product or service. Sometimes the product manager’s responsibility is defined in terms of the product s/he is overseeing and sometimes the responsibility is defined in terms of a specific technology. For example, one high-tech firm might use the title of Product Manager-Digital Systems to describe the job of the person who is responsible for digital versus analog customer solutions. This brings up still another consideration. The use of titles varies across industries...
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...TEACHER’S PROFESSIONAL QUALIFICATIONS AND ACADEMIC PERFORMANCE IN SCIENCE OF INTERMEDIATE PUPILS, LABANGON BLISS ELEMENTARY SCHOOL, DIVISION OF CEBU CITY: AN INTERVENTION PROGRAM A Research Presented to the Faculty of the Graduate School University of Southern Philippines Foundations Cebu City In Partial Fulfillment Of the Requirements for the Degree Master of Arts in Education Major in Science Education By GLENDA D. EMPLEO MAY 2015 Chapter I THE PROBLEM AND ITS SCOPE Rationale Science, technology and innovation in this new era are increasingly very important for the country’s economic well – being and quality of life. Jobs in every field call for people who are analytical, creative, curious and critical thinkers. The future of a country lies in knowledge and a scientifically literate population. Although people learn throughout their lives, the teaching of Science in schools offers students the ability to access a wealth of knowledge and information which contributes to an overall understanding of how and why things work. Thus, it is vitally important to have a good science education in schools. Science and Health in the elementary level aims to help the Filipino child gain functional understanding of Science concepts and principles linked with real life situation, acquire Science skills as well as scientific attitudes and values needed in solving everyday problems. But do our schools produce learners to the expectation of...
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...A Free Exam for 2006-15 VCE study design Engage Education Foundation VCE Revision Seminars As a not for profit, this free exam was made possible by our VCE Exam Revision Seminars. Sept 19 - Oct 18 2015. • 24 different subjects • VCAA Assessors • Huge set of notes, teacher slides and an exam • 6.5hrs all located at the University of Melbourne Visit http://ee.org.au/enrol to enrol now! Units 3 and 4 Further Maths: Exam 1 Practice Exam Question and Answer Booklet Duration: 15 minutes reading time, 1 hour 30 minutes writing time Structure of book: Section A B Number of questions 13 54 Number of questions to be answered 13 27 Total Number of Modules Number of modules to be answered 6 3 Number of marks 13 27 40 Students are permitted to bring into the examination room: pens, pencils, highlighters, erasers and rulers. Students are not permitted to bring into the examination room: blank sheets of paper and/or white out liquid/tape. No calculator is allowed in this examination. Materials supplied: This question and answer booklet of 25 pages. Instructions: You must complete all questions of the examination. Write all your answers in the spaces provided in this booklet. Units 3 and 4 Further Maths: Exam 1: Free Exam A The Engage Education Foundation Section A – Multiple-choice questions Instructions Answer all questions by circling your choice. Choose the response that is correct...
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...InterClean Company Development Plan University of Phoenix-Diamond Bar HRM/531 Human Capital Management September 19, 2010 InterClean looks at two key elements of a job analysis, one it identification of major job requirements (MJR) which are the most important duties and responsibilities of the position to be filled. They are the main purpose or primary reasons the position exists. The primary source is the most current, official position description. The second element is identification of knowledge, skills and abilities (KSA) required to accomplish each MJR and the quality level and amount of the KSA’s needed. Most job analysis deal with KSAs that are measurable, that can be documented, and produce meaningful differences between candidates. Typically, possession of KSAs is demonstrated by experience, education, or training. Goals of KSAs is to identify those candidates who are potentially best qualified to perform the position to be filled. (U.S. Department of Interior, 1998) InterClean ------------------------------------------------- ...
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...In-class Test 108 Assessment details 109 Regulations 110 A note on equal opportunities and diversity 114 Module introduction Introduction This module ensures that all students have the necessary numerical skills to proceed with the rest of their degree in Business and related fields. As a compulsory module it must be passed and a maximum of three attempts can be made to pass it, with a resit opportunity for each attempt. Past student comments on the module “Yes it is really enjoyable – I liked the course” “The lecturers are very helpful and friendly” “The handbook is really informative” “Very clear and well explained” “It is very interesting but at the same time very complex” “Maybe make the lectures and seminars more interactive” “Quickly go over the initial mathematics and spend more time on the more complex parts of the module” “Good resources and good lecture notes” “Useful module in real life” Module leaders’ contact details Name: Gaurav Tripathi Telephone: 0124 4014165 (ext. 116) eMail: gtripathi@iimtobu.ac.in Semester plan synopsis |Week |Topic |Reading/Activity |Deadlines |...
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...COVER PAGE WITH LOGO CONTENTS Introduction....................................................................................................... 3 Company Profile............................................................................................... 4 Measurement of CRM Technologies................................................................ 9 * Informationg Gathering Process................................................... 9 * Storing the information and Analyzing the Data.......................... 12 * Delivering Information................................................................. 17 * Integrated Front Ofiice................................................................. 19 * The next development.................................................................. 20 Practices of Relationship Marketing................................................................. 21 * Relationship marketing from boc’s point of view....................... 21 * Activities undertaken to develop relationships with customers... 23 * Different Levels of relationship Marketing.................................. 29 INTRODUCTION The Bank of Ceylon is the premier state owned commercial bank in Sri Lanka which has been operating in the banking industry for the past 72 years since 1939. Bank of Ceylon has evolved continuously over the years, undergoing changes in its business operations, branch network, ownership...
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...Business Plan of AMT Computers 1.0 Executive Summary By focusing on its strengths, its key customers, and the underlying values they need, American Management Technology will increase sales to more than $10 million in three years, while also improving the gross margin on sales and cash management and working capital. This business plan leads the way. It renews our vision and strategic focus: adding value to our target market segments, the small business and high-end home office users, in our local market. It also provides the step-by-step plan for improving our sales, gross margin, and profitability. This plan includes this summary, and chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan. Highlights [pic] 1.1 Objectives 1. Sales increasing to more than $8 million by the third year. 2. Bring gross margin back up to above 30%, and maintain that level. 3. Sell $2 million of service, support, and training by 1998. 4. Improve inventory turnover to 6 turns next year, 7 in 1997, and 8 in 1998. 1.2 Mission AMT is built on the assumption that the management of information technology for business is like legal advice, accounting, graphic arts, and other bodies of knowledge, in that it is not inherently a do-it-yourself prospect. Smart business people who aren't computer hobbyists need to find quality vendors of reliable hardware, software, service, and support. They need to use these...
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...strategy | Page 6 | 5. | Resources for reading and research | Page 7 | 6. | Assessment | Page 8 | 7. | Lecture and seminar programme | Page 11 | 8. | Module prize | Page 37 | 9. | The SHU Marketing Student Society | Page 38 | 10. | Appendices:Task one assessment criteriaTask two assessment criteria | Page 39Page 41 | Welcome to global marketing Contact details Module leader: Giovanna Battiston g.battiston@shu.ac.uk Stoddart 7241 0114 225 5260 Your seminar tutor: Learning time: On the successful completion of this unit you will receive 20 credit points at level 6. As in all units you are expected to devote 150 hours learning time to this unit, some of which will comprise lectures and seminars. These will be important for introducing and discussing new materials and for you to gauge your level of understanding of the subject. You will need to spend several hours per week in private study getting to grips with the pre-seminar tasks and necessary post-lecture reading and the associated activities. It is expected that the remainder of the time will be spent on assessment related activities such as reading and researching for your coursework assessment. Code of conduct Marketing subject group code of conduct We expect you to: * Make every effort to work collegially with your fellow students and tutors, and make a positive contribution to the creation of a supportive learning community. * Communicate with fellow students and...
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...Perception of College Students towards Advertisement of Selected………… Chapter 1 Introduction and Background of the Study The term 'motel' in the United States is outdated and very few motel chains still exist. Motels, very popular starting in the 1960s when travel by car was on the rise, have now been replaced by budget chain hotels typically used by road warriors. In the year 2000, the American Hotel-Motel Association removed 'motel' from its name after doing considerable market research and finding the term to be passed. This national association is now called the American Hotel and Lodging Association. The association felt that using the term 'lodging', instead of 'motel', more accurately reflects the large variety of different style hotels including luxury and boutique hotels, suites, inns, budget, and extended stay hotels. Perception is subjective in interpretation as brought about by experiences. A particular object can mean differently to varied individuals. Some think it is a positive, others think negative, or they are unaware of the stimulus. Perception is the whole system by which stimuli affect whatever is the cognition and behaviour of the individual automatically responding to the stimuli. Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service...
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