...attributes, etc. The analysts use Hedonic Scale Rating Test for determining the consumer acceptability of the product sample. This method shows the degree of liking for a product sample to be evaluated and indirectly shows preference. However, it does not show the reason for acceptability. In addition, it cannot be used for quality control purposes since it does not show product development. II. Objectives: 1. To learn to conduct acceptability tests. 2. To know and understand the different types of consumer acceptability tests 3. To understand the principle involved in consumer acceptability test 4. To learn and understand how to analyze data from consumer acceptability test III. Materials: * Watermelon wine * Master sheet * Sample containers * Trays * Cups * Napkins * Graduated cylinder IV. Method: A. Determine the project objective. B. Determine test objective. C. Select/identify the appropriate test technique. D. Prepare the master sheet. 1. Fill up the date, sample, sensory test, panelist number, treatment and rep. no. 2....
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...Bubble with Limited Edition Soft Drinks Marketing 5000 Online Course Case Summary: Pepsi and its partner in the Japanese beverage market, Suntory, are using limited edition soft drinks to boost market share and increase sales gaining edge on its competition, Coca-Cola. Because the Japanese market is challenging, introducing a new product is very difficult. Consumers in the Japanese market would rather hunt limited-edition products made specifically for certain seasons, regions, or reasons. Others have been successful with this type of marketing their so Pepsi decided to launch its new strategy marketing limited-edition soft drinks. With its first launch the company sold out within weeks demonstrating its effectiveness. Various brand of the limited-edition beverages were launched including Pepsi Blue, Pepsi Red, Carnival, and Ice Cucumber, all were successful in the company’s new marketing strategy. Pepsi’s strategy is to create a unique flavor that will be approved by the mass and not to reintroduce it to the market, keeping the limited-edition precisely “limited.” Not only is this strategy effective in the Japanese market, it is as well in the U.S. The appeal to consumers is the value as a collector’s item, due to their novelty, rather than a beverage that is to be guzzled down. “Given the competitive environment, the pressure from retailers to make new products perform, the speed with which consumer tastes change, and the cost of launching a new soft drink, Pepsi and Suntory are...
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...MARK 1027 – Marketing Plan of PomLife May 1, 2006 MARKETING PLAN FOR TROPICANA POMLIFE Presented to: Larry Graham Marketing Program Professor George Brown College Presented by: Nitasha Pania Turgut Tezir Lynn Raposo Shilpi Kapur Abhishek Mandal Business Marketing Analysis Program Students George Brown College May 1, 2006 Kapur, Mandal, Pania, Raposo, Tezir 7 MARK 1027 – Marketing Plan of PomLife May 1, 2006 Kapur, Mandal, Pania, Raposo, Tezir LETTER OF TRANSMITTAL DATE: May 1, 2006 TO: Larry Graham, Marketing Program Professor FROM: The PomLife Group SUBJECT: MARKETING PLAN FOR TROPICANA ‘POMLIFE’ One of Canada’s biggest manufacturers of juices Tropicana, will launch Pomegranate juice called “PomLife” for the varied consumers ranging from 1450 years. This marketing plan analyses the following: Company Analysis: About Tropicana as a Company, all the other products that it produces and its market position Competition: Four major beverage companies, their products and market share has been taken into account as they are the prime competition Target audience: All age group of people and from all different walks of life are target audience for Tropicana’s new product. Anyhow, a complete analysis on different target segments has been carried out Market environment: Demographics, psychographics, economic, political, technical and cultural factors that would effect the launch of PomLife and eventually its success Marketing Mix: A complete package of marketing...
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...VITAMIN WATER VITAMIN WATER VITAMIN WATER VITAMIN WATER Executive Summary Executive Summary Group Members: Faizan Makhdoom Sarah Waheed Rutba Gabool Mehak Masood Group Members: Faizan Makhdoom Sarah Waheed Rutba Gabool Mehak Masood VITAMIN WATER Executive Summary This term report is a compilation of our research based on a lengthy interview taken from the Brand and Category Managers of Vitamin Water by Searle. In this report we explored factors that have led the brand to build its equity since its introduction in 2013. It was initially introduced as an Enhanced Water product with 6 essential vitamins and minerals and came in only 5 flavors. It is the only Enhanced Water category product that exists in Pakistan. This is where it has gotten an edge over its competitors. However, they believe that the target market is still unaware of what the product exactly is, despite of being aware of the Brand’s existence. Currently, Vitamin Water is at its introductory phase where it is looking to generate leads and educate its audience about the Enhanced Water Product category. They have started conducting researches for long-term plans and to evaluate their existing market performances. They believe that in the next 5 years, Vitamin Water is likely to have a larger share in the market, especially when people are more aware of it category rather than its existence. Table of Contents Introduction to vitamin water 3 Consumer Based Brand Equity 3 Brand...
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...rituals • Ritual o Gospel • Performance o For others/benefits o Entertainment o Image Video: Education on Minstrel – goes into the Images topic • Developed in 1820. • T.D. Rice • Jim crow presents himself as an African (black face) by performing how the Africans perform. Performance within a performance. • Compromise of 4, etc. o Paid performances • Call and response Images: • Co-opted • Corruption of the history image • Massive available – were everywhere. • The images like the lips exaggerated, clothing, hair. • Looked more animalistic in the pictures • Children in images that they were alligator bait • Food that they ate – watermelon and chickens. Watermelons grow in Africa so they eat it a lot which people didn’t know that.. o Letter from home – is food that you recognize (watermelons) • Clown – dressing them as that in images and plays. • Sheet...
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...TABLE OF CONTENTS Title page Approval page Dedication Acknowledgement Abstracts Table of contents CHAPTER ONE 1.1 INTRODUCTION 1.2 HISTORICAL REVIEW CHAPTER TWO 2.1 CONCEPT OF FOOD SPOILAGE 2.2 SPOILAGE MICRORGANISMS CHAPTER THREE 3.1 SPOILAGE MICRORGANISM IN FRESH WHOLE FRUITS 3.2 UNUSUAL CHARACTERISTICS OF SPOILAGE MICRORGANISMS 3.3 SOURCES OF MICROBIAL CONTAMINATION OF CITRUS FRUITS CHAPTER FOUR 4.1 MICROBIAL SPOILAGE OF FRESH CUT FRUITS 4.2 MICROBIOLOGICAL SPOILAGE DEFECTS OF FRESH-CUT CITRUSFRUITS 4.3 IMPACT OF MICROBIOLOGICAL SPOILAGE 4.4 INTRINSIC AND EXTRINSIC FACTORS OF SPOILAGE MICRORGANISM CHAPTER FIVE 5.1 PREVENTION AND CONTROL OF MICROBIAL SPOILAGE IN CITRUS FRUITS 5.2 SUMMARY AND CONCLUTION REFERENCES CHAPTER ONE 1.1 INTRODUCTION Consumption of citrus fruits and fruit juices has substantially risen over the last few years, mostly due to the increasing demand for low-caloric food products with fresh-like characteristics. In addition, there is scientific evidence that consumption of Citrus fruits and vegetables helps prevent many degenerative diseases such as cardiovascular problems and several cancers (Rico et al., 2007). Fresh fruits have a natural protective barrier that acts effectively against most plant spoilage and pathogenic microorganisms. However, as a consequence of inappropriate manipulation during the handling, cutting, shredding, and maintenance of the fruit at ambient temperature and storage conditions, both...
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...I. Executive Summary Rancho de Probinsiya located at Pililia, Rizal. Not just a normal farm but it would feature a Filipino culture essence. The business objective is to promote the Filipino culture. A lot of farms nowadays just treasure some attractions but does not really have a theme that would make the customers curiosity active. Another is by the use of our productions, we will be preparing different cuisines in which tourists and locals could enjoy. This farm would not just give the customers a satisfying day but it would leave them a lot of knowledge that might lead and help for their future businesses. And in order to fully complete their interests for a Filipino culture, there will be a small celebration of a festival. As a starter business, especially considered as a farm, our products would be sold in a very much affordable prices to attract more customers. But rest assured that even though our products are sold cheaply, it would still have its freshness. II. Situation Analysis A. Company Analysis Rancho deProbinsiya is a business wherein visitors could not only take in our products but would also experience a day tour of a Filipino culture. It is situated in Pililia, Rizal in which it is very accessible for tourists since it is near the Metro. A one day experience in our farm would give them an opportunity to taste every Filipino cuisine and would bring them an edge in farming. This business would give a satisfactory service to visitors from different...
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...Executive Summary This case study is all about can soju overcome vodka in U.S. market where vodka is already most selling spirit. If we look into soju it is very similar to vodka but little sweeter than it and it is also the most consumed drink in the world and now there are trying to introduce new flavor to it so considering the recent trends plus it is way cheaper than vodka. Soju can faces some problems and challenges it has to work on its marketing strategies and look into current trends to overcome and acquire spirit industry in U.S. and how it can achieve with the help if various references is what I am going to mention in this case study. Introduction Alcohol Beverage can be defined as a drink containing more than 1.5 percent in volume and containing ethyl alcohol can be classified as alcohol beverage (Definitions.uselegal.com.2015).It is said that there is account of alcoholic beverages from 6000-7000 B.C. (Gately. 2008). It is also said Beer is one most oldest and popular drink identify by human civilization (Bellis, 2015). Alcohol Beverage are made up of two process such as fermentation and distillation. There are various classification of alcohol beverages in around the world the most famous ones are wine, liqueur, beer, whiskey, vodka, Tequila, rum, champagne, sake and soju. It was predicted that global alcoholic beverage industry will be comprised of $1 trillion dollar in year 2014 which would be 10% increase in last 5 years with a consumption of 210 billion...
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...VARIOUS TIPS Reading body language |> | |Doesn't matter whether she is interested in you, you'll make her interested eventually anyway:) But look for these signs to show you | |whether you're already making progress:) It's also fun to look for these signs as a by-stander, either in everyday situations or for | |example in a bar - when the guy earnestly believes he is being sooo smooth but the woman he is talking to isn't displaying any of the signs| |presented below, you can't help but have a chuckle about it:) | | | |Her lips: | |Big smiles with upper and lower teeth showing with a relaxed face. | |Biting of the lips or showing of the tongue, licking her lips or touching of her front teeth. | |She wets her lips, some women use only a single-lip lick, wetting the upper or lower lip, while others run the tongue around the entire lip| |area. ...
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...Market research project report On Usage and Attitude study Of Dabur Real Juice Submitted Towards Partial Fulfillment Of Master of Business Administration SUBMITTED TO SUBMITTED BY DR P.K Agarwal payal morwani Head Of The department MBA MBA Roll No.pgfa1337 COLLEGE OF ENGRINEERING & TECHNOLOGY IILM ACADEMY OF HIGHER LEARNING PlotNo-17&18 Knowledge Park – ll Greater Noida ACKNOWLEDGMENT It is said that life is mixture of achievement, experience, exposure, dreams and efforts to make those dreams come true .There are people around who held you enable realize those dreams come true. There are people around who held you enable realize those dreams .During these sixty days of training I gained invaluable experience in the field of Marketing .the exposure that I went through during the past two months has given immense improvement in my knowledge base where I can put my theoretical knowledge in practical use. At the very outset, I would like to express my gratitude to Mr. N.A Zaidi and Mr. Rakesh Sharma for providing me with a wonderful opportunity to pursue my project in...
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...Booster Juice: Bringing Canadian Smoothies to the Indian Market Prepared by: Holly Ewing (129006971), Rick Cho (130821320), Adam Harun (129012617), Lucas Dirube (130153800) Prepared for: David Swanston Date: Tuesday, June 21, 2016 BU 362, Section B4, Group 402 Wilfrid Laurier University Table of Contents Executive Summary ………………………………………………………….………….... 2 Opportunity ………………………………………………………………….……………. 3 Stakeholders ………………………………………………………………….………….... 3 Analysis …………………………………………………………………….…………... 3-9 Internal Analysis ………………………………………………….…………….. 3-5 External Analysis ……………………………………………….…………...….. 5-7 Competitive Analysis …………………………………………….……………... 7-8 Consumer Analysis ………………………………………………….………….. 8-9 Decision Criteria …………………………………………………………….…………. 9-10 Alternative Decision ……………………………………………………….………….. 10-11 . Recommendation …………………………………………………………….………... 11-12 Implementation Plan ……………………………………………………….………..… 12-14 Expected Results ………………………………………………………….……………..... 14 Exhibits ………………………………………………………………………………... 15-19 1 Executive Summary Booster Juice has began expanding into the Indian market with 18 stores currently operating. Booster Juice has been exposed to the opportunity of further expanding their company into the Indian market. The Indian market for easy access foods and meal replacements is one that is extremely large and diverse, and presents many opportunities. Booster Juice has been widely successful in other countries...
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...Executive Summary Mission Keys to Success Company Summary Company Ownership Company History Product/Service Description Market Analysis Market Segmentation Target Market Segment Strategy Market Needs Service Business Analysis Competition and Buying Patterns Strategy and Implementation Competitive Edge Management Team Executive Summary Capital Bubble Tea Cafe is a start-up bubble tea cafe that will also offer a selection of bakery products, located in Capital City, Statesville. Capital Bubble Tea Cafe expects to catch the interest of a regular loyal customer base with its broad variety of bubble tea as well as pastry products. Bubble tea is specialist drink increasingly being offered in cafés, coffees shops and bars. It originates from Asia and is made up of hot or cold tea, milk, sugar and giant black tapioca balls. Ice is then added and the drink shaken to create the bubble effect. Bubble tea is often referred to as pearl shake, tapioca ball drink; boba ice tea and bubble drink among other things. The term "bubble" refers to the tapioca balls in the drink. These chewy tapioca balls, or "pearls," are consumed along with the beverage through a wide straw. Bubble tea is especially popular in many East Asian and Southeast Asian regions such as Taiwan, Brunei, China (including Hong Kong and Macau), Malaysia, the Philippines, Singapore, South Korea, Thailand, Indonesia, Vietnam and Australia. Capital Bubble Tea Cafe will be Asian-themed in décor and...
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...Thanks for downloading a sample plan from Bplans.com This sample business plan was created with Business Plan Pro, the best selling business planning software. A sample plan is a great way to get started, but you can’t just print this out and turn it into the bank. You’re still going to have to put in all your own information and do all of your own financial forecasts. With Business Plan Pro, you can easily edit this sample and create your own financial tables and graphs. You’ll also be able to: • View and edit over 500 more sample plans • Save time with linked financial tables (the formulas are built in, so you don’t have to do the calculations!) • Benefit from tons of help, advice, and resources. • Present your plan with confidence, with automatic charts and graphs corresponding to your financial data. Click here to redeem your $20 Business Plan Pro credit today! Cover Page [pic] This sample business plan has been made available to users of Business Plan Pro®, business planning software published by Palo Alto Software. Names, locations and numbers may have been changed, and substantial portions of text may have been omitted from the original plan to preserve confidentiality and proprietary information. You are welcome to use this plan as a starting point to create your own, but you do not have permission to reproduce, resell, publish, distribute or even copy this plan as it exists here. Requests...
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...BUSINESS PLAN Submitted To Instructor: SHAISTA AYESHA Submitted by: Faisal Amin () Irfan Shaikh (0828114) Tahir Badruddin (0828135) Wasif Ghaffar () CLASS: MBA ‘X’ DATE: 20th July, 2009 EXECUTIVE SUMMARY Something beyond the Coffee The tradition and culture of coffee in Pakistan has its way on, it now moving from elite class to upper middle and therefore the Coffee House in areas like Zamzama and Defence are becoming fruitful investment. Visualizing this opportunity we have come up with the ultimate mix of entertainment, taste and quality. KLATCH a coffee house which is traditional in eastern sense and modern in western style, it will be a blend of both the worlds. KLATCH is a partnership firm, an IDEA of qualified professional from different field of works combining together to use up their experience and utilize their entrepreneurial skills with ultimate goal of prosperity and growth. Every department of KLATCH has an expert to manage. We will serve the variety of Pakistani Tea form Kashmiri tea to Khava along with the distinct flavors of coffee from latte to mocha and this is not all, other mouth watering items in our menu would include desserts, muffins, donuts and sandwiches. KLATCH is not just a Coffee House but its beyond the boundaries of a traditional Coffee House it’s a two floor coffee house, on first floor we will be providing a place...
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...Module Code: UGB 123 Module Title: Understanding Business Part 2 Title of Assignment : Task 1- Franchise Application Tutor’s Name : Mr. Gopakumar Name : Chai Jia Ching (149108296) Boo Sheue Peng (149106959) Tai Jing Ni (149107015) Cheah Wei Shan (149107222) Date of Submission : 24 April 2015 BA (HONS) BUSINESS AND MANAGEMENT ASSIGNMENT COVER SHEET Student Name: Chai Jia Ching Boo Sheue peng Tai Jing Ni Cheah Wei Shan | Module Leader: Mr. Gopakumar | Module: UGB123 – Understanding Business Part 2 | Assignment due date: 24th April 2015 | Assignment title/number: Task 1- Franchise Application | Submission Date: 24th April 2015 | Learning outcomes assessed: | Feedback | Marks | | | Points of commendation: | Points for development: | I confirm that in submitting this assignment that I have read, understood and adhered to the programme rules and procedures governing infringements of assessment...
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