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Summer Proect

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Submitted By abinash87
Words 397
Pages 2
Name : Dhaval Patil
Enrolment No : 13BSP1669
IBS Campus : Mumbai
Mobile No : 86525575275
Email–Id : dhpatil13@gmail.com

SUMMER INTERNSHIP PROGRAM
Project Proposal

I. Project Proposed
Name of the Organization : IDBI Federal Life Insurance Co Ltd
Title of the project : Brand equity and its effects on sales of IDBI Federal
Area of the project : Marketing

II. Description of the project in Brief
IDBI Federal Life Insurance Co. Ltd has built a strong brand in insurance sector by providing value and convenience to the customer. The brand can add significant value when its well-recognized and as positive association in the mind of the consumer this concept is referred to as Brand equity. Brand equity affects the sales.
In India 24 insurance companies are currently operating. Differentiation factors of IDBI Federal Life Insurance Co. Ltd will be identified. A study on consumer perception, brand awareness will be conducted and Brand value analysis will be done with IDBI Federal. This project also aims to help the company to achieve its sales objective by focusing on their branding strategies and to understand its effectiveness by understanding the customer perception towards these strategies.

III. Objective of the Project
Our main objective is to selling the child-insurance and life-insurance policies and need analysis of the customer.

Primary Objective:
To study the Brand Equity of IBDI federal Insurance

Secondary Objective:
 To find out customer preference for Insurance
 To study factor influencing brand
 To determine the most important factor which influencing sales
 To offer suggestion to the IDBI Federal Life Insurance Co to improve its

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