...MKT4416: Frito-Lay, Inc. – Sun ChipsTM Multigrain Snacks Case Study Analysis Assessment of the Sun ChipsTM test market results This test market was held at Minneapolis – St. Paul, Minnesota metropolitan, which was chosen as a representation to the 90 million snack chip households in the United States. The analysis of the Sun ChipTM‘s test market results is organized chronologically according to the order of findings as stated in the case. Type of purchase The coupon program was an effective advertising tool that should be actively used during its introduction into other cities. The importance of retailing supermarkets and convenience stores in its distribution network was exemplified in its 90% purchase contribution. The sales mix of different pack sizes enabled Frito-Lay marketers to work out the average price per pound to be $2.701 approximately. In addition, the trial pack of 2.25 ounces could be seen as an effective advertising tool in trading customers up to bigger pack sizes of 7 and 11 ounces, in which these packs contributed 47% and 38% of purchases respectively. Lastly, the French onion flavor was preferred by consumers as this flavor contributed 55% of purchases, an excess of 10% of purchases in natural flavor. Trial & Repeat rates The cumulative trial and repeat rates for Sun ChipsTM after 40 weeks were 19.9% and 41.8% households respectively, as well as the average purchase amount for triers was 6 ounces. Hence the trial volume was estimated at 6...
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...Running head: SUN MICROSYSTEMS CASE STUDY PROJECT SUN Microsystems Case Study Project Jeffery M. Anderson, 105225 BBA 3391-06B, Information Systems Cost Analysis Brief History of SUN Technology and Text Summery Sun Microsystems was born after Stanford University, Palo Alto graduate student Andy Betchtolsheim, conceived a UNIX based workstation he deemed the “68000 Unix System” for a networking project named Stanford University Network. Early February 1982 colleagues Vinod Khosla, Scott McNealy, and Bill Joy instituted the company SUN Microsystems resulting from the initials of Stanford University Network. (Wikipedia, 2006) Sun made its mark in the workstation market as the leader in the desktop performance competition by introducing the SPARCstation 10 system, the world’s first multiprocessing desktop computer in 1992. That same year they shipped more multiprocessing UNIX servers than any other vendor in their entire history of operation. Other major products contributed by Sun include the Solaris Operating System, Sparc Microprocessor, instant networking with Jini technology; which enables all kinds of devices to connect to the network—plug and play, and of course the famous Java technology. SUN Microsystems enjoyed 1.3 billion in revenues 1996 with server sales and topping out at 16 billion in quarterly sales in 1998 with the technology frenzied internet boom (Afuah & Tucci, 2003, p. 393). Java Technology Revolution: Java is by far the most widely used...
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...Statement of the Problem: I believe the basic issue within this case is interpersonal conflict due to distance, alienation, and lack of proper teambuilding. It is next to impossible to make everyone happy, but this task is even more difficult when those affected are located in different countries, identify with different cultures, and follow different norms. It all came to light when an outage at HS Holdings, who has a $300,000 annual service agreement with 24X7 response, went unanswered by Sun Microsystems. With threats of a lawsuit, Sun Microsystems was determined to get to the bottom of it and find out who dropped the ball. Interpersonal conflict is the most important issue within the case because if there hadn’t been perceived power distance, distrust, and cultural misunderstandings than the outage could have been handled quickly without involving HS Holdings management nor the Customer Advocate in Paris, Elisabeth Fournier. Despite the poorly programmed queue and the lack of an updated contact list, the problem still could have been addressed fairly quickly if the Indian team hadn’t felted alienated by the team as a whole and insulted by Nick Elliott when he was overheard saying the Indian team was incompetent. Situation Analysis: Sun Microsystems (Sun) is one of the largest information technology companies in the world. It includes global teams filled with efficient and effective employees who work with a choice of an employee-friendly open work environment. Greg...
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...philosophers in the East and in the West including the Greek philosopher Aristotle believed that earth is the centre of this universe. It was left to Galileo, a prominent mathematician of Padua University to announce his discovery on January 17, 1610 that the Earth is a planet just like other planets revolving round the Sun, which is a star. It was also established that the sun due to its gravitational pull attracts all these planets which revolve round it. Apart from the Earth there are some other planets which go round the sun. These planets, however, vary in size and also in their distance from the sun. They have their own orbits, and the period of rotation also varies in each case. Some of these planets have satellites called moons, varying in number. Some do not have any satellites. Normally, if they do not have a counter pull, they should have been dragged into the sun by the gravitational pull. These gravitation pulls of the sun and the counter pulls of the planets are called centrifugal forces. The planets revolve round the sun in their own specific orbits. These planets could be arranged in an order based on their distance from the sun. The nearest to the sun is Mercury and the next is Venus. Third comes the Earth. Later in the same order come Mars, Jupiter, Saturn, Uranus, Neptune and Pluto. Pluto is the most distant planet. If the are arranged in the order of size, the order would be ; 1. Jupiter, 2. Saturn, 3. Neptune, 4.Uranus, 5. Earth, 6. Venus, 7. Mars, 8...
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...Observing Surface Features of the Sun for Amateur Astronomers Nikhil Anand Mustafa Shahid B.Tech Aerospace Engineering, IV Sem Indian Institute of Space Science and Technology Email: nikhil.myindia@gmail.com B.Tech Avioncs, IV Sem Indian Institute of Space Science and Technology Email: mustafashahid4@googlemail.com Abstract—Viewing the sun through a telescope is a very underrated astronomical practice. This paper will focus in detail on the relevance and significance of observing the sun. The various features on the sun are explained along with appropriate methodologies for safely viewing them. Three techniques are deployed to safely observe the sun. Further scope and interpretations of this experiment are also discussed. I. I NTRODUCTION Looking at the sun with naked eyes can be extremely dangerous, but with the right equipment, several interesting features of the sun can be revealed. Some of the notable features include sunspots, granulation and corona of the sun. To view the surface, three techniques are used. each has its own advantage. A. Surface features 1) Sun Spots : Sunspots are temporary phenomena on the photosphere of the Sun that appear visibly as dark spots on the surface. They correspond to concentrations of magnetic field that inhibit convection and result in reduced surface temperature compared to the surrounding photosphere. Sunspots usually appear as pairs, with each spot having the opposite magnetic polarity of the other...
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...Matching Of Charts: A New approach By Tej K. Zadoo, India Volunteer: Maurício Avila, Brazil W Dr. Tej K. Zadoo born on Deepawali day 1948 at Srinagar, Kashmir in a Brahmin family. Got introduced to astrology in 1966, mostly self study of classical texts, he has a Ph.D. degree in Physics, was working in the education dept. of J&K Govt. as a teacher and retired recently. Besides astrology he is interested in 'Ramal' shastra and paranormal subjects. He can read write Urdu, Hindi and Sanskrit. His article BCP & Longevity was praised by senor astrologers as one of the finest articles ever to appear in any magazine. hile commenting on the author's article "3 simple rules of marital disharmony"1 an astrologer friend asked the author: "By using the rules given in your article one can see whether a person is prone to tension in his or her married life or not. If the native has combinations in his or her chart which indicate a troublesome married life the solution you have suggested is to match the charts. But the problem is that we usually use "Guna Milan" method and this method doesn’t give correct results all the time. There are charts where the number of points (Gunas) that are matching are very high but the married life is miserable or there is separation; and there are charts where number of points (Gunas) that are matching are very low and there are doshas like Nadi dosh, Gana dosh etc. but the couple is leading a very harmonious and blissful ____________________________ ...
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...Sun uses setting, symbolism, and word choice in the play “No Child” to critique the state of schools and the No Child Left Behind Act. The setting was a significant part of the play because it represented the way society viewed these students. The students are viewed as convicts. On a daily basis the students have to go through a thorough search in order to enter the school. The Janitor states, “Seventeen feet below my very own, lay one hundred-thousand-dollar worth of a security system” (p.5). This type of treatment informs the students that society believes that they are criminals. The security offices states, “Girl, girl! Whatcha ti’ink dis is? You can’t go in wifoot goin’ tru da detector open your arms, spear your legs” (p.13). Suns inform the reader on her position regarding this matter. The janitor states “Your tax dollars at work!” (p.13). Instead of spending money on a fancy security system the money should be used to provide children a high quality education....
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...My research report is about passive solar. Passive solar is free energy from the sun, that can be used in the variety of ways. Passive solar means it allows light to pass though an object to heat it passive solar can provide electricity hot water. There are so many different ways. Today I am only going to cover a few. Such as the black aluminium screen option and the concrete floor option are a couple I am going to explain to you today. First lats start on how to heat your house, Garage, Barn, And other living spaces. With black aluminium screens hot and toasty in no time. Black aluminium screens capture heat energy from the sun. Special panels shade the screen. As air passes thru the screens the air around the screen warms and cases a conviction current. During the summer the sun shines on the roof of the house. In the winter the sun shines on the screens. Now that you know how to heat you house with screens lets learn how to cool your house with passive solar! Cooling your house with passive solar is easy. If you noticed Arizona has a lot of houses with concrete floors your right. A concrete floor ob sobs cold air if you live in a hot climate. I would recommend yousing a concrete floor. The cool fact is that even if its 135f out side with this floor in side would be 95f ,Good bye sweat. Hot water sytems work in a cycle. Cold water from the water company is transferd...
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...SOLAR ENERGY INTRODUCTION Without the sun, living life on earth is indeed impossible. Sun as we known is a ball of fire that gives us light and heat. The energy that we receive from the sun is called as the solar energy. With the help of this energy serious problems regarding energy that is needed everyday can be solved. Solar energy means capturing the rays of the sun and storing and its heat. This heat can be converted with the help of solar panels into heat or electrical energy. When we talk about solar energy, there are two kinds of solar energy namely, thermal energy and electrical energy. Thermal energy is something which we can find everywhere and is totally free of cost. It helps us ding our daily chores like dries things such vegetables, clothes, heats water, and many other things. Water can basically be heated in two ways i.e. actively and passively. In active method, when a heating element inside the solar hot water system heats the water during hot season. In the passive method the water is pre heated and flows through a cold inlet that of a conventional electric geezer. Talking about electric energy, the power of the sun is used to produce electricity with the help of solar cells. It can be used through a solar home system that helps in conducting electricity where there is no power supply. Apart from that it can be used a system where the electricity supplying utility is connected to the property and lastly it can be used as a backup system where...
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...INTRODUCTION I have chosen to focus on the PRINT MEDIA industry of Mass Communication. This choice has been carefully picked because I am hoping to build a career as an accomplished writer in the print media industry in the next few years.As Coles (2013) said, the place of learning from older experienced professionals cannot be over-emphasized especially in journalism profession. The case study of PIERS MORGAN, as a successful journalist will be looked at with the aim of learning how to enter, grow and succeed in the challenging print media industry while also drawing out useful lessons from his over 26-years career (Herbert 2012). Journalism for this Harlow College alumnus began in 1980 at the age of 15 when he wrote an article about his local area cricket trip to Malta, earning him his first pay of £15 (thisismoney, 2011). This illustrates that it is vital for would-be print journalists to match their interest with corresponding action(s) early enough. This early start no doubt helped him to quickly become established in the profession while working as a reporter for The Wimbledon News and on The Sun in 1989 where he edited entertaining stories. As a reporter right from his days in the South London Press, Morgan had the dexterity of getting to make his interviewees talk even when they do not want to. This fact was corroborated by John Mulcaster, one-time associate editor of Sutton Herald, cited in Herbert (2012) as saying that he Morgan has a way of making people say what they...
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...is an increased risk of overexposure to the sun in the pediatric population, which can significantly increase their chance of developing skin cancer in their lifetime. There is no existing prevention program within the school system identified. I. Overview of Selected Population A. School Age Children 1. Ages 5-12 2. Grades K-6th 3. Ethnicity-White, Hispanic, Korean , African American B. Location 1. Wilson Elementary School 2. Montgomery, Alabama II. Disease Specific Data A. Skin Cancer 1. Importance- 1 million cases reported a year in the U.S 2. Increased risk of melanoma-deadliest form of skin cancer 3. Cases of melanoma increased by 172.2% since 1975 4. 450 new cases of melanoma in 2013 5. Pediatric melanoma increased by 2% per year since 2011 B. Risk Factors 1. Ultraviolet radiation and solar radiation accumulation 2. Over-exposure to sunlight during childhood 3. Light-skin, light colored eyes 4. History of sunburns 5. Family history III. Setting A. Classrooms in public school, playground B. Audience- students, caregivers, teachers, parents IV. Suggested Interventions A. Education interventions-handouts, posters, B. Behavioral interventions-limit sun exposure, wear hats, sunblock C. Environmental interventions-shade structures, trees D. Policy development and implementation V. Literature Review- Excessive sun exposure and solar radiation accumulation are...
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...“The Sun Rising” written by John Donne is a poem about two lovers and the invasion of the sun. In this poem, the sun symbolizes an intruder that is constantly disturbing the two lovers. The speaker expresses his annoyance by the sun’s routinely invasion, and also the beauty of his love. Furthermore, this dramatic love poem takes place in the bed of the two lovers, which is the central image the poem is focused around. Donne uses literary devices such as hyperbole, personification, and apostrophe in correlation to the sun to express how he really feels about this intruder and how much his lover means to him. In the first stanza, Donne uses personification and accuses the sun of being a “busy old fool” that does nothing but interrupt the “lovers motions.” This accusing and whining tone sets the stage for this poem as well as the attitude the speaker has towards the sun. The speaker goes on to further insult the sun by mocking the sun and calling it a “saucy pedantic wretch.” All of these descriptive adjectives allow the reader to have a better understanding of the way the speaker feels about the sun. In likes 7 and 8, the speaker uses apostrophe as well as personification and tells the sun to go call to country ants and court-huntsmen. This is significant because almost all things on earth depend on time with the sun rising and setting, unlike love. Donne uses juxtaposition by comparing earthly things such as ants harvesting, which depends all on time, to love which is beyond...
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...The relationship between the earth and the sun With a radius 110 times that of Earth and a mass 330,000 times greater, the sun reigns as the center of the solar system. The gravitational pull of the fierce, stormy ball of gas holds earth orbit, and its emissions power the Earth-atmosphere systems on which our lives depend. As the source of almost all the energy in our world, it holds the key to many of our questions about Earth and sky. Everybody is wondering about the environmental changes that take place throughout the year and from place to place over Earth’s surface. In the late years, people wondered why it got much warmer during summer than in winter and why some days were long whereas those in the other seasons were much shorter. These questions and many like them are probably as old as the earliest human thoughts, and the answers to them help to provide the understanding of the physical geography of the world. Physical geographers’ concerns take them beyond planet Earth to a consideration of the sun and Earth’s position in the solar system. Geographers examine the relationship between the sun and Earth to explain such earthly phenomena as the alternating periods of light and dark that is referred to as day and night. Other relationships between the Earth and sun also help to explain seasonal variations in climate. Although the universe and solar system are not strictly within the province of physical geography, an acquaintance with each can be helpful...
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...philosopher Pythagoras, populated the idea that the Earth must be a sphere back in the 6th century B.C. • Around 330 B.C. Aristotle accepted the spherical shape of the Earth, observing that the Earth casts a round shadow on the moon. • Sir Isaac Newton observed the shape of the Earth to be oblate spheroidal or oval shaped, not prolate spheroidal or spherical. (According to Choi, 2007) • Giovanni Cassini, who discovered four moons of Saturn and estimated the distance between the Earth and Sun to be 87 million miles, maintained that the Earth was flat at the equator. His theory stirred controversy, contradicting Newton’s and others who maintained that the Earth was flattened at the poles. (Burns, 2001, p. 55) What are some discoveries and examples that brought us new knowledge to our understanding of the shape of the Earth? • In around 200 B.C. Eratosthenes determined the size of the Earth through mathematical calculations and empirical reasoning. “He knew that at summer solstice the sun was directly overhead in Syene (now Aswan, Egypt). On that day, vertical sticks or poles cast no shadows, and...
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...see in this simple sun-planet system. Specifically, what happens to the central object (the Sun)? Can you explain why the central object moves? HINT: Is gravitational attraction only the sun pulling on the planet? Does the planet orbit in a perfect circle? Is the sun at the center? Solution: Running the simulation we get the paths of the two body system as shown in the above figure. The central Object (The Sun) also moves along a closed path resembling a small ellipse. The motion of the central object must be attributed to the gravitational force acting on it by the smaller object causing smaller centripetal acceleration. No, the planet doesn’t move in a perfect circle. No, the sun is not at the center of a circular path. 2. Click Stop and then select 3 bodies. Then Start. Sketch a complete cycle (orbit). Watch the ‘funny’ object closely. What is it doing? Describe and explain. Could this be the Earth/Moon/Sun system? (Try un-checking Show Traces.) Is there anything you are uncomfortable with in the simulation? Explain. Can you explain the difference in the moon’s path when it is on the right side of the Sun compared to on the left side? (Turn Traces back on.) Solution: The smallest object which is behaving as a satellite to the second object appears to behave funny. But, it’s orbiting the planet which is orbiting the central body, that is, the sun. The relative masses of the three bodies in the simulation don’t match the actual sun-earth-moon system...
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