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Sunsilk's Marketing Strategy

In: Business and Management

Submitted By scorchingheat
Words 3122
Pages 13
http://www.scribd.com/doc/34994170/Sunsilk-Its-Branding-Strategies
Executive summary
The summery describes the history, mission, vision, purpose, and Sunsilk’s total brand and how company strategy manages these brands for segmentation, targeting, and positioning. This reporttells us that how company selects their segmentation, targeting and positioning strategy for aspecific product Sunsilk shampoo. This report tells that what are the pricing, promotion, and packaging strategy of Sunsilk shampoo. It also mentions that what are the version of Sunsilk shampoo launch into the market according to consumer need and evaluation

The competitive strategies Sunsilk follows is also included in this report. Marketing programs and promotional activities are clearly and briefly covered in this report. Some othe significant issues such as: market leader, market challenger and market follower are identifiedclearly. Mind share, market share and heart share are also included here, which helps tounderstand about consumer perception about the product.
Introduction:
Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group.Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutchconglomerate's “billion dollar brands". Sunsilk shampoos, conditioners and other hair care products are sold in 69 countries worldwide.Sunsilk is sold under a variety of different names in markets around the world includingElidor, Seda and Sedal. The brand is strongest in Asia, Latin America and the Middle Eastand is the number one hair care brand in Brazil, Argentina, Bolivia, Sri Lanka and Thailand.

Key facts * Number 1 in Asia, Latin America and the Middle East * Sales of more than €1 billion a year. * Selling in 80 countries. * Also sold as Elidor, Hazeline, Seda and Sedal. * Recent Awards: Holds the Guinness World Record

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