...Everyone dreams of having a successful future, but not everyone wants to put the effort to accomplish what they want. A commercial that touched everyone’s heart during the Super Bowl, we were able to see how a mother and her daughter left everything behind in search of success. We see how the daughter wakes up her mother early in the morning to pack a few things in order to start their journey, as they start packing they come across some pictures and making memory of all the memorable events that happened there. Thinking if they will ever be able to see their loved ones once again after they start their journey. They are forced to cross through deserts, mountains, farms, and rivers in order to reach their destination. On the way they have to suffer under all the heat, hunger, thirst asking for others to help them. In this journey they are found with people who are willing to help them out...
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...Contextual Analysis Of “Chase” German car company, Audi, is a perennial competitor with other German cars such as Mercedes-Benz, BMW, and Lexus. Audi remains to their slogans; truth in engineering, truth in innovation, and truth in luxury. Despite Audi’s competitive nature with other top-brand car companies, they strive to gain the prestige of being the “the world’s best-selling luxury car” in the United States. In order to gain such stature, Audi consistently releases a diverse collection of commercials to appeal to its current and potential consumers. Their commercials seek to display their cars in a dominant fashion, as many times Audi commercials features Mercedes-Benz, BMW, and Lexus counterparts trailing or underperforming their modeled car. Audi portrays their brand as innovative, sleek, reliable, and progressive. They wish to instill these same beliefs in the consumer through persuasive advertising. With the help of the rhetorical power of English actor Jason Statham and timely representation of their product to the world, Audi uses the ideas “truth in engineering, innovation, and luxury” to gain standing against leading German car companies. Audi, in their 2009 commercial called “Chase” capitalized upon the fact that none of their competitors aired a Super Bowl commercial. Their commercial gave BMW, Mercedes, and Lexus no room to respond, and restricted the amount of viewers the respective brands could reach. The Super Bowl gives companies the opportunity to air their...
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...“Hero’s Journey” Analysis The advertisement “Hero’s Journey” by Kia Motors America is effective at persuading the audience to invest in their cars. The star of the commercial, Melissa McCarthy, comically demonstrates how the 2017 Kia Niro is integral in her efforts to be an “eco warrior” (Kia). This commercial successfully takes advantage of timing, humor, and its audiences concern about the environment to promote the vehicle. Part of the commercial’s success is due to its use of pathos: the rhetorical strategy that influences emotion (Aristotle). Pathos, in the form of humor, is used to hold the attention of the audience. When Melissa McCarthy gets catapulted into the side of a boat while trying to save the whales, the audience gets drawn...
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...Kiley Stevenson 12 February 2013 S. Peters-Whitehead ENGL 1130-901 Halftime in America: A Rhetorical Analysis In the early 2000s, Americans faced a devastating economic crisis. In particular, though, the automotive industry was crushed by the global financial downturn and almost lost it all. Nearly 4.5 million employees were laid off, including my father, and numerous factories were forced to close. The Big 3, also known as Detroit’s three, Ford, General Motors, and Chrysler, reported sales that plummeted drastically, placing them on the brink of bankruptcy. Currently, Americans are stuck in ‘halftime’. Delivering an emotional jolt back into reality, aside from the humorous Super Bowl commercials, Clint Eastwood reminds all Americans that it’s halftime in America, and the second half is about to begin. Aside from all the tragedy, Eastwood states, “all that matters now is looking ahead and finding a way forward.” It’s time to move away from this devastating economic crisis and move forward in our future. Clint Eastwood, a renowned cinema icon, appears in the first full minute in Chrysler’s “Halftime in America” commercial without even seeing him. He begins explaining how it is halftime during the Super Bowl, but also halftime in America. Describing Chrysler’s credibility and ideology with ethos, Eastwood’s role in this commercial is quite important, although some may not realize it. As leading actor in the film Gran Torino, Eastwood played the role of a retired...
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...University of Phoenix Material Audience Analysis and Adaptation Worksheet Speaker: Individual Topic: Komoboko Dip with Ritz Crackers What is this speech’s audience? People who are hosting a Super bowl parties and want to make a fast and easy snack. What is this speech’s specific purpose? To help individuals who has no time because of work and family. In choosing a specific purpose, how may you narrow the topic so it is appropriate to this audience? I would like to inform my audience that there is a really easy and quick snack that will be tasty. Demographic Audience Analysis: What special adaptation is necessary in the speech? It depends on the individuals taste and preferences. Some people could be allergic to fish cake or they prefer not to eat mayonnaise. Age: Making sure that when presenting such a speech that is targeted for the right age group. Children may prefer candy or sweets and adults may or may not like the taste of the snack. Gender: It is important that I do not offend someone’s gender in the process of giving my speech. Whether it is female or male it depends on what kinds of food they eat. Sexual orientation: Sexual orientation has nothing to do with my speech, but I need to make sure that I am not discriminating anyone because of their sexual preference. Religion: Although my ingredients may be from one culture who’s belief is of their own. There is no religion requirement to participate...
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...• Question 1 0 out of 0.2 points | | | |[pic] |Select the type of sentence for the following: Since 1979, because of a proposal made by the United States, the world | | | | | |Meteorological Organization has given hurricanes male and female names. | | | | | |Answer | | | | | |Selected Answer: | | | | | |[pic] c. | | | | | |Comma splice | | | | | | | | | | | |Correct Answer: | | | | | |[pic] d. | | | | | ...
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...Copyright © 2013 by McGraw-Hill Education. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-180360-1 MHID: 0-07-180360-2 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-180359-5, MHID: 0-07180359-9. E-book conversion by Codemantra Version 1.0 All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill Education eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. To contact a representative please visit the Contact Us page at www.mhprofessional.com. Trademarks: McGraw-Hill Education, the McGraw-Hill Education logo, 5 Steps to a 5 and related trade dress are trademarks or registered trademarks of McGraw-Hill Education and/or its affiliates in the United States and other countries and may not be used without written permission. All other trademarks are the property...
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...2 of 56 Clear Thinking, Critical Thinking, and Clear Writing Students will learn to … 1. Determine acceptable and unacceptable degrees of vagueness in language 2. Understand and identify types of ambiguity 3. Identify the problems generality causes in language 4. Use definitions to increase precision and clarity and to influence attitudes 5. Understand the types of definitions 6. Acquire skills for writing an effective argumentative essay rom August 1987 until January 2007, Alan Greenspan was chairman of the Federal Reserve Board (“the Fed”). Because any remark he made about U.S. monetary policy could cause markets all over the world to fluctuate wildly, he developed a complicated way of speaking that came to be known as “Fedspeak.” Here’s an example: It is a tricky problem to find the particular calibration in timing that would be appropriate to 2/9/2016 12:17 PM 3 of 56 stem the acceleration in risk premiums created by falling incomes without prematurely aborting the decline in the inflation-generated risk premiums.* Greenspan has admitted that such remarks were not really intended to be understood. Asked to give an example by commenting on the weather, Greenspan replied, I would generally expect that today in Washington, D.C., the probability of changes in the weather is highly uncertain. But we are monitoring the data in such a manner that we will be able to update people on changes that are important.* Page 70 2/9/2016 12:17 PM This tells us nothing about the weather...
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...This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee. Saylor URL: http://www.saylor.org/books Saylor.org 1 Preface Writing is often a challenge. If you were ever challenged to express yourself via the written word, this book is for you. Writing for Success is a text that provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition. Beginning with the sentence and its essential elements, this book addresses each concept with clear, concise, and effective examples that are immediately reinforced with exercises and opportunities to demonstrate learning. Each chapter allows students to demonstrate mastery of the principles of quality writing. With its incremental approach, this book can address a range of writing levels and abilities, helping each student prepare for the next writing or university course. Constant reinforcement is provided through examples and exercises, and the text involves students in the learning process through reading, problem solving, practicing, listening, and experiencing the writing process. Each chapter also has integrated examples that unify the discussion and form a common, easy-tounderstand basis for discussion and exploration. This will put students at ease and allow for greater...
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...[pic] Гальперин И.Р. Стилистика английского языка Издательство: М.: Высшая школа, 1977 г. В учебнике рассматриваются общие проблемы стилистики, дается стилистическая квалификация английского словарного состава, описываются фонетические, лексические и лексико-фразеологические выразительные средства, рассматриваются синтаксические выразительные средства и проблемы лингвистической композиции отрезков высказывания, выходящие за пределы предложения. Одна глава посвящена выделению и классификации функциональных стилей. Книга содержит иллюстративный текстовой материал. Предназначается для студентов институтов и факультетов иностранных языков и филологических факультетов университетов. GALPERIN STYLISTICS SECOND EDITION, REVISED Допущено Министерством высшего и среднего специального образования СССР в качестве учебника для студентов институтов и факультетов иностранных языков |[pic] |MOSCOW | | |"HIGHER SCHOOL" | | |1977 | TABLE OF CONTENTS Page Предисловие к первому изданию……………………………………………………..6 Предисловие к второму изданию……………………………………………………..7 Part I. Introduction 1. General Notes on Style and Stylistics…………………………………………9 2. Expressive Means (EM) and Stylistic Devices (SD)………………………...25 3. General Notes on Functional Styles of Language……………………………32 4. Varieties of Language………………………………………………………..35 5. A Brief...
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...THE GOAL 1 I come through the gate this morning at 7:30 and I can see it from across the lot: the crimson Mercedes. It's parked beside the plant, next to the offices. And it's in my space. Who else would do that except Bill Peach? Never mind that the whole lot is practically empty at that hour. Never mind that there are spaces marked "Visitor." No, Bill's got to park in the space with my title on it. Bill likes to make subtle statements. So, okay, he's the division vice-president, and I'm just a mere plant manager. I guess he can park his damn Mercedes wherever he wants. I put my Buick next to it (in the space marked "Controller"). A glance at the license as I walk around it assures me it has to be Bill's car because the plate says "NUMBER 1." And, as we all know, that's absolutely correct in terms of who Bill always looks out for. He wants his shot at CEO. But so do I. Too bad that I may never get the chance now. Anyway, I'm walking up to the office doors. Already the adrenalin is pumping. I'm wondering what the hell Bill is doing here. I've lost any hope of getting any work done this morning. I usually go in early to catch up on all the stuff I'm too busy to do during the day, because I can really get a lot done before the phone rings and the meetings start, before the fires break out. But not today. "Mr. Rogo!" I hear someone calling. I stop as four people come bursting out of a door on the side of the plant. I see Dempsey, the shift supervisor; Martinez, the union steward;...
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...The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience Carmine Gallo Columnist, Businessweek.com New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by Carmine Gallo. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-163675-9 MHID: 0-07-163675-7 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-163608-7, MHID: 0-07-163608-0. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work...
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...C h a p t e r 1 Prewriting GETTING STARTED (OR SOUP-CAN LABELS CAN BE FASCINATING) For many writers, getting started is the hardest part. You may have noticed that when it is time to begin a writing assignment, you suddenly develop an enormous desire to straighten your books, water your plants, or sharpen your pencils for the fifth time. If this situation sounds familiar, you may find it reassuring to know that many professionals undergo these same strange compulsions before they begin writing. Jean Kerr, author of Please Don’t Eat the Daisies, admits that she often finds herself in the kitchen reading soup-can labels—or anything—in order to prolong the moments before taking pen in hand. John C. Calhoun, vice president under Andrew Jackson, insisted he had to plow his fields before he could write, and Joseph Conrad, author of Lord Jim and other novels, is said to have cried on occasion from the sheer dread of sitting down to compose his stories. To spare you as much hand-wringing as possible, this chapter presents some practical suggestions on how to begin writing your short essay. Although all writers must find the methods that work best for them, you may find some of the following ideas helpful. But no matter how you actually begin putting words on paper, it is absolutely essential to maintain two basic ideas concerning your writing task. Before you write a single sentence, you should always remind yourself that 1. You have some valuable ideas to tell your reader,...
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...Captured by Plamen T. THE GOAL A Process of Ongoing Improvement THIRD REVISED EDITION By Eliyahu M. Goldratt and Jeff Cox With interviews by David Whitford, Editor at Large, Fortune Small Business North River Press Captured by Plamen T. Additional copies can be obtained from your local bookstore or the publisher: The North River Press Publishing Corporation P.O. Box 567 Great Barrington, MA 01230 (800) 486-2665 or (413) 528-0034 www.northriverpress.com First Edition Copyright © 1984 Eliyahu M. Goldratt Revised Edition Copyright © 1986 Eliyahu M. Goldratt Second revised Edition © 1992 Eliyahu M. Goldratt Third Revised Edition © 2004 Eliyahu M. Goldratt All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage retrieval system, without permission in writing from the publisher Manufactured in the United States of America Library of Congress Cataloging-in-Publication Data Goldratt, Eliyahu M., 1948The goal: a process of ongoing improvement I. Coxjeff, 1951-. II. Title PR9510.9.G64G61986 823 ISBN: 0-88427-178-1 86-12566 Captured by Plamen T. 1 INTRODUCTION The Goal is about science and education. I believe that these two words have been abused to the extent that their original meanings have been lost in a fog of too much respect and mystery. Science for me, and for the vast majority of respectable scientists, is not about...
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...Captured by Plamen T. THE GOAL A Process of Ongoing Improvement THIRD REVISED EDITION By Eliyahu M. Goldratt and Jeff Cox With interviews by David Whitford, Editor at Large, Fortune Small Business North River Press Captured by Plamen T. Additional copies can be obtained from your local bookstore or the publisher: The North River Press Publishing Corporation P.O. Box 567 Great Barrington, MA 01230 (800) 486-2665 or (413) 528-0034 www.northriverpress.com First Edition Copyright © 1984 Eliyahu M. Goldratt Revised Edition Copyright © 1986 Eliyahu M. Goldratt Second revised Edition © 1992 Eliyahu M. Goldratt Third Revised Edition © 2004 Eliyahu M. Goldratt All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage retrieval system, without permission in writing from the publisher Manufactured in the United States of America Library of Congress Cataloging-in-Publication Data Goldratt, Eliyahu M., 1948The goal: a process of ongoing improvement I. Coxjeff, 1951-. II. Title PR9510.9.G64G61986 823 ISBN: 0-88427-178-1 86-12566 Captured by Plamen T. 1 INTRODUCTION The Goal is about science and education. I believe that these two words have been abused to the extent that their original meanings have been lost in a fog of too much respect and mystery. Science for me, and for the vast majority of respectable...
Words: 144560 - Pages: 579
