...Adarsh shikshan prasarak mandal Govt.Regd.No.Mah – 5653 ADARSH MANAGEMENT INSTITUTE OF INDIA MARKS: 100 COURSE: MBA SUB: BUSINESS MANAGEMENT N.B.: 1) Attempt any Four Questions 2) All questions carries equal marks. NO. 1 THE FORECAST IS SUNNY FOR THE WEATHER CHANNEL When The Weather Channel, the first 24 – hour all – weather network, began broadcasting in 1982, it quickly became the object of mockery. “Many in the industry ridiculed us, suggesting that the only type of advertiser we would attract would be a raincoat company or a galoshes company,” remembers Michael Eckert, The Weather Channel’s CEO. Besides pondering where advertising support would come from, critics questioned what kind of audience was going to tune in to a channel that boasts wall-to-wall weather, a topic that sounds as interesting as staring at wallpaper. So far, the answers to these questions have been quite surprising. In its over twenty years of broadcasting, the channel has gained support from a cadre of deep-pocket advertisers, which include Buick, Motorola, and Campbell’s Soup. In 2003, the Weather Channel reached more than 83 million U.S. households in Latin America under the name, El Canal del Tiempo. According to The Weather Channel’s Vice-president of strategic marketing, Steven Clapp, “There might have been a time when...
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...Being one the biggest events of a year, Super Bowl is an American football championship game organized by National Football League (NFL). The location of the game is designated by NFL in advance, generally three to five years ago. Although it was one of the days that many Americans had looked forward to, Super Bowl XLV played in Cowboys Stadium Arlington, Texas was a frustration for many people. While 850 people were accommodated in different places, 400 people had to give up their seats. Today, any kinds of institutions are increasingly utilizing benefits of project management, especially for the projects that involve hundreds of people. Therefore, it would not be wrong to say Super Bowl XLV was one of the events that could have benefited from project management. As known, project management starts with planning. It sets the goal of the project, emphasizes critical points and provides opportunity to be ready for possible negative outcomes while project proceeds. It works like guidance throughout the project. However, it should be open to revisions because problems faced as project proceeds might require modifications. Also, it should be capable of answering a long list of what-if questions. Essentially, it is the most important step because most of the time failures during the project stem from mistakes made in planning phase. For sure, the mistakes made in Super Bowl XVL case go back to planning stage. It was known that Super Bowl XLV would be played at stadium of Dallas...
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...An Analysis of the Impact of the Jock Tax on a Regional Basis Prepared for Professor McWhite Economics 5900 Spring 2016 Prepared by Zachary Zahedi Zahedi16@uga.edu 22 April 2016 Abstract: The study focuses on the marginal tax rate that professional football players face in the United States. This tax rate, which is assessed based on the proportion of days spent in the state of work throughout the NFL season, is called the jock tax. NFL players are not the only professional athletes in the United States that face this tax, however, the structure of their pay and the salary cap figures make the analysis the most manageable. After examining specific player data, my study determined that were significant discrepancies between a player’s effective tax rate within their conference and division and the average salary differences. The argument that critics have against the jock tax claim that players may be severely detrimental to the after tax earnings of all NFL players. Section I: Introduction According to a recent study in early 2016, the state of California collected just over $229 million from nonresident athletes due to the imposition of the ‘jock tax’ in 2013 (Artz, 2016). California is among 19 states that impose the jock tax on athletes that are visiting said states for performing in professional sporting events. The jock tax represents an auxiliary income tax imposed on nonresidents by the state in which the players are traveling. For example, a player...
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...behind the wheel. Is the same thing true when it comes to making investment decisions? You will probably not be surprised when we say that human beings sometimes make errors in judgment. How these errors, and other aspects of human behaviour, affect investors and asset prices falls under the general heading of “behavioural finance.” In the first part of this chapter, our goal is to acquaint you with some common types of mistakes investors make and their financial implications. As you will see, researchers have identified a wide variety of potentially damaging behaviours. In the second part of the chapter, we describe a trading strategy known as “technical analysis.” Some investors use technical analysis as a tool to try to exploit patterns in prices. These patterns are thought to exist (by advocates of technical analysis) because of predictable behaviour by investors. Chapter 9 Behavioural Finance and the Psychology of Investing 273 9.1 Introduction to Behavioural Finance Sooner or later, you are going to make an investment decision that winds up costing you a lot of money. Why is this going to happen? You already know the answer. Sometimes you make sound decisions, but you just get unlucky when something happens that you could not have reasonably anticipated. At other times (and painful to admit) you just make a bad decision, one that could have (and should have) been...
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...1. BUSINESS CASE ANALYSIS Business Cases (Spring) Professor Dan Nicholes BUSI 4003 Yorkville University BUSINESS CASE ANALYSIS Professor Dan Nicholes Business Cases (Spring) BUSI 4003 Yorkville University Table of Contents Lululemon Athletica Inc.....................................................................................................................5 Pepsi Canada: The Pepsi Refresh Project.......................................................................................9 2. LULULEMON ATHLETICA INC. 1 Kelly Huang (Arman) wrote this case under the supervision of Professor Dante M. Pirouz solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com. Copyright © 2014, Richard Ivey School of Business Foundation Version: 2014-10-17 Near the...
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...Brunissandre Baitzouroff- 1568714 Jacopo Bonaldi -1568179 Morgan Kimbel - 1541226 Divya Punjabi - 1567142 Date submitted: 3 December 2015 Table of Contents 1. Executive Summary ..…………………………………………………………...3 2. Introduction ……….…………………………………………………………….4 a. Overview of Automotive Industry in the UK b. Overview of Jaguar Cars 3. Situation Analysis…………………………………………....…………………..5 4. Branding Strategy and Management…………………………………………….6 5. Communication of the Jaguar Brand in the Market……………………………..9 c. Global Marketing Campaign d. Social Media Marketing e. Corporate Social Responsibility f. Same Essence, Different Market g. “The Art of Performance” 6. Conclusion………………………………………………………………………15 7. References……………………………………………………………………… 16 1. Executive summary This report aims to analyze the branding activities of Jaguar Cars and how the company is run with the help of its main global marketing activities. The report discusses and analyses the external business environment of the company using situational analytical tools such as the PEST analysis and Porter’s five forces. To better understand the branding of Jaguar Cars, the ‘Brand Onion’ tool has been used to analyze the company’s marketing mix. The report also compares and contrasts the way in which the brand image has been communicated in mature developed markets and emerging markets. Specifically this report will analyze Jaguar’s position in the automobile...
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...Table of contents What’s Vitaminwater? Vitaminwater Boring History Vitaminwater Posi6oning Perceptual map Exclusivity – price Taste – Price Analysis of the Mix Product Price Place Promo6on What’s Vitaminwater? Water that contains herbal extracts, vitamins and minerals Vitamin water comes in several great-‐tas6ng varie6es Spark Connect Revive Vitaminwater Boring History Energy Brands also known as Glaceau is a privately owned subsidiary of Coca-‐Cola Company based in Whitestone, New York that manufactures and distributes various lines of enhanced water. Founded in May 1996 by J. Darius Bikoff Energy Brands ini6ally distributed its products to health food stores and independent retailers in the New York area. Vitaminwater Positioning New age beverage for young people Icon of genera6on Y image and lifestyle Nutri6onal benefits Only natural sweeteners Different vitamin content...
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...The Name of my company is “Eagles Shop”. The history that I have with my company would be that I started out just selling outside my car at different events during game days. The founder and CEO is Chauncy Tyrone Walton. Has been owner and founder since 2000. The reason for my business is to carry my father legacy on as a NFL sponsor. My mission is to gather the support of the fans with their favorite season apparel and merchandise. My company would represent Team Merchandise on all game day events outside sales, football games, Concerts, Super Bowl, house parties, cookouts and internet sales. My product would consist of Team apparel such as Car Covers, T-Shirts, Pants, Socks, Underwear, Sneakers, Rings, Watches, Caps of all kind, and house merchandise. I have developed my marketing strategies with different business around the area as well as online. I would have several stages setup outside different area during game day including in my store. Will be selling everything you can think of down to the bedroom covers. Small things like cups, dishes, sweaters, hats, t-shirts, trash cans, flags that would go on car or house, collectibles, men size, women size and kid size and as well as Home and Office merchandise. To would be able to shop by team of your choice. You also can request a catalog. I wish to target sport fans that enjoy watching football, basketball, soccer, baseball, and well as fishing and hunting. http://www.businessdictionary.com/definition/psychographics...
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...Strategic Analysis Marcel Campbell University of the Incarnate Word Table of Contents Executive Summary………………………………………………………………… 3 Company Overview…………………………………………………………………. 4 Mission, vision, Values……………………………………………………………… 5 History……………………………………………………………………………….. 6 Key Executives………………………………………………………………………. 7 Logo………………………………………………………………………………….. 8 Awards……………………………………………………………………………….. 9 Internal Analysis……………………………………………………………………. 10-22 External Analysis…………………………………………………………………….23-36 Strategies…………………………………………………………………………… 36-53 References………………………………………………………………………….. 54-58 Executive Summary Groupon Humans are living in the digital age and technology has become crucial to the development of the world. Technology helps people in many positive ways, such as faster communication, easy access of vast quantities of information, and efficient, fast transportation. Therefore, businesses also benefit from technology. Technology helps companies to reach consumers fast and help to study the behavior of consumers when buying a product or service to create profit. Groupon uses technology to provide coupons to savvy consumers. Groupon is a company in the daily deals industry. The company provides daily deals online, usually provides coupons with a half price discount from local restaurants, bars, movie theaters, luxury hotels; helping other companies to attract customers by offering savings on things to eat...
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...predictable income such as dividend, interest, rentals over the long term. On the other hand, speculator buys stocks hoping for a short-term gain over the next days or weeks. Traditionally, investment experts have used one of two approaches for asset valuation. One is “the firm-foundation theory”, and the other is “the castle-in-the-air theory”. The interesting point is, two theories appear to be mutually exclusive. The firm-foundation theory insists that each investment instrument has a firm anchor of something called “intrinsic value”, which can be determined by careful analysis of present conditions and future prospects. Williams, writer of “The Theory of Investment Value”, went on to argue that the intrinsic value of stock was equal to the present value of its entire future dividend. The theory is reasonable, because the greater present dividends and increasing rate, the greater the value of the stock. The castle-in-the-air-theory focuses on psychic values, professional investors analyze how the crowd of investors is likely to behave in the future and how during periods of optimism they tend to build their hopes into castles in the air. In other words, the value of stock would be decided by mass psychology rather than intrinsic value. Chapter 5: Technical and Fundamental Analysis Technical analysis is the method of predicting the...
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...MKTG - 410 Sales Promotion Objective: For the objective of the sales promotion plan this is more aimed towards the people they're looking to save money by using coupons, discount codes, and other sorts of items I'll take a certain percentage of off of items. We are going to want to be sending out more of these coupons try to get more people in this door whether the actual physical store or through our online website and catalog. Throughout the year will be having different sales and promotions and some will include Black Friday, Easter, Christmas, New Year's, and super bowl sales. The research and analysis of past markets we are able to understand that with promotions during these times sales dramatically increase. This is similar to the Internet marketing and direct marketing segment seeing how we will be both e-mailing and physically sending newsletters to the people that have signed up for the service, we will also be adding this into our weekly and monthly newsletters that are available for pickup at any local store across the nation. Along with our normal newsletters that we have organized a special want they'll give the people their Best Buy reward zone customers a special 40% off any item in the store two times a year. By doing this we are not be able to draw more people in both landline and in the physical store to help increase sales for the fiscal year outperformed the previous years. Budget: For the sales promotion plan that we're going to create there...
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...deodorant contains a new chemical ingredient that will allow the deodorant to work for up to 5 days, even after showering. This concept and goal of the marketing plan is to provide the community with a product that leave them fresh and free from the normal routine of applying deodorant daily and in some case two or three times a day. Arimount plans to introduce the product via NFL players during the start of the NFL season, because their everyday way of living and job position, requires them to work up large amounts of perspiration. The company also plans to intensify their customer awareness during the week of the Super Bowl, via advertising, sales campaigns, and direct marketing. Arimount has been in the hygiene industry for over 20 years and they average on their return investments yearly, the goal for next year is to top the market share with this innovative product. Situation Analysis Arimount has been in business for several years, they have remained successful at offering hygiene products throughout the years, but they need to develop a structured marketing plan to further develop their brand awareness and mature their current customer base. Arimount has done extensive research and they have created a new chemical that will change the way customer use deodorant. Deodorant is commonly used to mask the smells associated with bacteria growth of perspiration on the body; and most consumers use it daily or after each shower. It’s used as a way to stay fresh and mask or eliminate...
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...environment challenges which are affecting its sales and profitability. The corporation is involved in a competitive, concentrated, and differentiated industry that has allowed major rivals to achieve growth through mergers and acquisitions. The case study addresses the issues that the organization is encountering. The company is facing declining sales due to changing consumer tastes and increased competitive pressure. Heineken is attempting to increase sales and retain its position as a premium beer, but is faced with a lack of support from two key demographic groups which includes Hispanic American's and young Americans (Dess, Lumpkin, Eisner & McNamara, 2012). A case study of the firm, and its market environment, utilizing value chain analysis, and Porter’s Five Forces was conducted. Recommendations and alternative strategies were developed to increase the position of the Heineken brand and regain sales from Hispanic Americans and young Americans. The implementation of the recommendations and alternative strategies may increase Heineken’s opportunity of sustainable long term growth within the industry. Introduction Heineken is the third largest brewer in the world and currently distributes more than 170 brands of beer in over 150 countries worldwide. However, over the past decade Heineken has faced some growth problems associated with the tougher drinking and driving laws in the U.S, a growing consumer appreciation of wine, and the decline of Heineken as the most popular...
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...Introduction Pizza Hut was started in 1958, by two brothers in Wichita, Kansas. Frank and Dan Carney had the idea to open a pizza parlor. They borrowed $600 from their mother, and opened the very first Pizza Hut. In 1959, the first franchise unit opened in Topeka, Kansas. Almost ten years later, Pizza Hut would be serving one million customers a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under the ticker symbol PIZ. In 1986, Pizza Hut introduced delivery service, something no other restaurant was doing. By the 1990's Pizza Hut sales had reached $4 billion worldwide. In 1998, Pizza Hut celebrated their 40th anniversary, and launched their famous campaign "The Best Pizzas Under One Roof." In 1996, Pizza Hut sales in the United States were over $5 million. Out of all the existing pizza chains, Pizza Hut had the largest market share, 46.4%. However, Pizza Hut's market share has slowly eroded because of intense competition from their rivals Domino's, Little Caesar's and newcomer Papa John's. Home delivery was a driving force for success, especially for Pizza Hut and Domino's. However, this forced competitors to look for new methods of increasing their customer bases. Many pizza chains decided to diversify and offer new non-pizza items such as buffalo wings, and Italian cheese bread. The current trend in pizza chains today is the same. They all try to come up with some newer, bigger, better, pizza for a low price. Offering special promotions...
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...Marketing Analysis for Patek Philippe and Rolex by: Joe Tylutki TABLE OF CONTENTS: I. Introduction II. Situation Analysis III. Marketing Planning IV. Implementation and Control of Marketing Plan V. Conclusion INTRODUCTION: Keeping track of time has been a major part of human life and has been used since the beginning of man. For thousands of years devices have been used to measure and keep track of time. Sexagesimal systems have been used to keep track of time and dates back to nearly 2000 BC, in Sumer. The Ancient Egyptians used the movement of the sun to capture time by using large Obelisks. They divided the day into two 12-hour periods, which the human population still uses today to keep track of time (Wikipedia). Government SIC code 3873 Watches, Clocks, Clockwork, and Device/Parts have a myriad of directions that can be utilized to help one understand a specific field within this SIC code category. This marketing analysis will focus on two very distinctive wristwatches that are considered to be the best in the 3873 SIC code category. These two hand crafted wristwatches have been around for many decades and have change the way consumers tell time. The two brilliantly crafted wristwatches are that of high-end quality, design, the names of these high-end luxury wristwatches are Patek Philippe and Rolex. Each of these wristwatches possesses unique qualities that differentiate them from others. Patek Philippe invented the first wristwatch...
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